Dan Snow takes his podcast to Antarctica
This article is at least a year old
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Is this the most southerly podcast ever recorded? Dan Snow’s History Hit is taking his podcast to find Ernest Shakleton’s lost Endurance shipwreck in Antarctica. Snow says: “When I started the History Hit Podcast in 2015 I was sitting in a travelodge talking into a phone. I could not be more excited that now seven years later I will be broadcasting from the moving ice floes of Antarctica via the latest satellite communications to an audience of millions.”
- Is it? Probably not; Bertrands Univers followed Erik Bertrand Larssen on a solo trip to the South Pole itself - men det blir bare en interessant podcast hvis du forstår denne setningen (because it’s mostly in Norwegian).
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Want to do a podcast with not much competition? Avoid a podcast in English, Indonesian or Swedish, says Rephonic, which has looked at the Apple Podcasts data to discover what they call “the low-hanging fruit”. Also, avoid shows about cricket (there are an awful lot), and consider chemistry or volleyball, the data says.
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Amazon Music and Wondery have signed How I Built This with Guy Raz. Wondery gets the exclusive ad sales and YouTube distribution rights for simulcasts; NPR keeps the radio distribution rights and the underwriting credits. Production of the show will double to two a week; and Amazon Music gets exclusive rights to air the podcast for a week.
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Apple Podcasts has published a guide on how to use chapters. Apple Podcasts supports chapters embedded in MP4, MP3, and AAC files. We’re told the company would like more podcasters to support chapters and chapter-specific artwork.
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Magellan AI has released the Podcast Advertising Quarterly Benchmark Report for Q4 2021, highlighting an increase in adload in podcasts.
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It’s World Radio Day on Sunday Feb 13; and, as is traditional, the Hindenburg Pro audio editor will be heavily discounted. Expect 40% off annual subscriptions and perpetual licences. 10% of all income from Hindenburg’s World Radio Day 2022 Sale proceeds will be donated to Cultural Survival.
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Powderkeg Media and Echoverse have announced a darkly comedic supernatural drama podcast starring Allison Pill.
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TED Audio Collective has added a new podcast, Your Undivided Attention, to its roster.
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Sonnant posted a demo of their product looking for naughty words in the Joe Rogan podcast - it takes twelve seconds.
Moves and hires
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James Cator, the Head of Studios for Spotify UK/IE, looks as if he is to leave the company, since his role is being advertised on the Spotify website. He’d been with Spotify for more than six years. Intriguing - we wondery where he’s going?
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James O. Boggs, who left Apple Podcasts in July, is hiring Ruby developers for his new company, the New River Bluff Company, which is making “next-generation audio tools”.
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Tiffany Ashitey has been promoted to US Director of the Acast Creator Network; and still at Acast, Tim Ruggeri has been promoted to US Director of Development and Studios.
This link is no longer available, as at Sep 11 2023
Tips and tricks
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How to write a good podcast intro
Sep 11 2023: This broken link now points to the Internet Archive.
Podcast News - with Quill
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