Podcast episodes are getting shorter
Podcast episodes are getting shorter, says Rephonic. The number of shows over an hour long are becoming less common, and 37 minutes appears to be the sweet spot.
- We’ve also updated our page How long should a podcast be? with this new data
Podcast analytics platform Magellan AI has announced a new attribution tool. The service enables insights into campaign performance, pacing and success within the Magellan AI dashboard.
Are European telcos harnessing digital audio’s full potential? WARC and Spotify have released research on how digital audio channels are being adopted within the media mixes of European telecom brands. While digital audio has over 17% share of total media consumption in the UK, France, Germany, Italy and Spain, the report claims that the spend on digital audio as a percentage of telcos’ total spend in 2021 was below 0.6% in each market. The report is a free download here.
Podscribe has announced a third-party impression and verification tool. The prefix service offers placement verification, automation and brand safety monitoring.
Twitch, a streaming video platform, is to change the money it pays out to larger creators. Subscription revenue had been split 70/30 in favour of premium content creators; but, those creators will get the standard 50/50 split next year after their first $100,000 of earnings. The company, which is owned by Amazon, claims it has high bandwidth costs.
YouTube has announced Creator Music, a music licensing service for YouTubers. Some tracks are available for purchase; others available as a rev share. The company has announced indie record labels it is working with: it’ll launch in Q3/22 in the US only, and more widely next year. “Creators have told us, time and time again, that finding the right song isn’t the hard part. It’s actually figuring out how to license it,” said Amjad Hanif, VP of Creator Products at YouTube.
Triton Digital published the New Zealand Podcast Ranker for August. The Mike Hosking Breakfast from iHeart NZ is the new #1 show; iHeartRadio is #1 for podcasts in the country. An incomplete ranker, Triton Digital does not measure RNZ or Spotify.
- A new set of data for the US will be published here at 9am Eastern.
Spotify Studios France has announced its slate of podcasts for Q3/22. Coming Out is, um, coming out as a book, while their 18+ Hot Line show will go on a live theatre tour.
BAM Strategy has signed with Sounder for media strategy, planning and brand safety for national advertising campaigns. It’s the first major agency partnership for the platform.
Happy 20th birthday to Rogue Amoeba this month. The software company makes products like Audio Hijack (which allows you to capture audio from anything on your Mac), and Loopback (which lets you route and process audio). They’re celebrating with 20% off everything until Sep 30.
Google Analytics “cannot be used lawfully”, says the Danish Data Protection Agency. Austria, Italy and France have also said it’s illegal to use without a reverse proxy. (Podcast prefix analytics services can work the same way).
Moves and hires
Tips and tricks
- Launching a podcast? Try these 14 tips for greater exposure (Fast Company)
Podcast News - with Lemonada Media
Number one for podcasts - Sep 22
- Apple Podcasts: US: Serial (Serial Productions) GB: Serial (Serial Productions)
- Spotify: US: The Joe Rogan Experience (Joe Rogan) GB: The Diary Of A CEO with Steven Bartlett (Steven Bartlett)
Pod Events - with Podcast Day 24 on Oct 4
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