Jennifer Han and Steve McLendon

YouTube podcasts enhancements unveiled

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  • YouTube will fully support ingestion of RSS feeds for podcasts by the end of the year, it was announced at Podcast Movement by the Product Lead Podcasting at Google, Steve McLendon, speaking to Ausha’s Jennifer Han. He also made the first public acknowledgement of the ongoing beta testing that we reported on in May. (It ingests RSS audio feeds and turns them into YouTube-hosted video, like CNN One Thing which we understand is using it.)

    • Within the YouTube Music app, podcasts are currently available in the US, Canada and Latin America, and are on track to complete a global rollout by the end of the year, including a podcast section on the website. The company is also planning additional analytics, and improved discovery and search for podcasts, especially for users who have engaged with podcast content.
    • Podnews has also learnt that YouTube Music updates to expect relatively soon are show-level auto-downloads; and you’ll also soon be able to add any RSS feed to your YouTube Music app - even private RSS feeds - in countries where podcasts on YouTube Music are supported.
    • McLendon stressed to creators that for best results you should mark your show (“playlist”) as a podcast in YouTube Studio, which unlocks additional places where your show will be promoted.
  • Triton Digital announced data integration with YouTube analytics, allowing YouTube view numbers to be visible in Triton Podcast Metrics.

  • Expect an announcement later today from Spotify for Podcasters, unveiling new tools for creators. (If you’re at Podcast Movement, it’s 10.30am in Aurora D).

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Podcast data for Aug 23

#1 in Apple Podcasts
US flag Dear Alana, (Tenderfoot TV & iHeartPodcasts)
IE flag The Trial of Lucy Letby (Mail Metro Media)

#1 in Spotify
US flag The Joe Rogan Experience (Joe Rogan)
IE flag The Trial of Lucy Letby (Mail Metro Media)

Over the last week, 191,459 podcasts published at least one new episode (up 0.2%). source

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