YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google Search. In January 2024, YouTube had more than 2.7 billion monthly active users, who collectively watched more than one billion hours of videos every day. As of May 2019, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and as of mid-2024, there were approximately 14.8 billion videos in total. Wikipedia
Website: www.youtube.com
Owned by: Google
Owns
Latest news
- Mar 4: How powerful are live podcasts? Goalhanger’s The Rest is Politics and The Rest is Politics: US both ran special live shows after the White House exchange between President Donald Trump and President Volodymyr Zelenskyy. The live YouTube events, reposted in audio on podcast apps, have already delivered more than two million listeners and viewers in just four days, says Goalhanger. A social media clip has already gained another 1.6 million views.
- Mar 3: John McDermott’s Substack blog looks at YouTube’s claim of “one billion monthly active viewers of podcast content on YouTube” (in Jan 2025). He gently notes that that 60% of all podcasts are in English; and the population of the world is 8.1bn (indeed, only 5.5bn have internet access); and how impressive it is, therefore, that YouTube podcasts are reaching 1 in 8 people on the planet. Someone’s stolen our bucket of snark.
- Feb 27: YouTube released a new headline data point, suggesting that there were more than 1 billion viewers of podcast content a month in January. It also repeated that 400 million monthly hours of podcast watching were consumed on TV sets.
- Feb 26: Average RPM (revenue per thousand views) for YouTube Shorts is thirty times smaller than for full length videos, according to Digiday. One video creator suggests they earn $5.50 for long-form videos, but just $0.18 for Shorts. The article suggests some creators feel forced into generating Shorts content to please the YouTube algorithm.
- Feb 25: Headliner has added captions for full-length projects - videos and audiograms. The tool produces a more engaging experience on YouTube than a standard static image; and helps promote clips of shows on social media, too.
Data credits: Podnews newsletter, Wikipedia