YouTube
YouTube is an American online video-sharing platform owned by Google. YouTube was founded on February 14, 2005, by Chad Hurley, Jawed Karim, and Steve Chen who were all former employees at PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google itself. In January 2024, YouTube had reached more than 2.7 billion monthly active users, who collectively watched more than one billion hours of video every day. As of May 2019, videos were being uploaded to the platform at a rate of more than 500 hours of video per minute, and as of mid-2024, there were approximately 14.8 billion videos in total. Wikipedia
Website: www.youtube.com
Owned by: Google
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Latest news
- Sep 3: Another day, another change in YouTube's analytics. YouTube quietly announced that it's to do its own co-viewing measurement figures, rather than using Nielsen and ComScore. The data works out how many people are watching each video - on TV at least, there can be more than one viewer in front of the screen.
- Sep 2: Speaking at Radiodays Asia today, Ron Baetiong from Podcast Network Asia highlighted the difficulty of earning revenue from traditional podcasts in the region. 80-90% of media budgets are already allocated, he said; audio podcasts are among the many things fighting for the 10% left. "It's hard to build a business when you're begging for scraps". Instead, he highlighted the opportunities beyond audio: YouTube videos, TikTok's longform podcasts - which even for Philippines-specific shows gets six-figure viewing numbers - and clips; and focusing on integrated branded content rather than ad spots, which is easier to sell. He claims 10x audience figures and significantly higher revenues after refocusing on video.
- Sep 1: "YouTube did us all a favour", says Dan Granger, discussing the recent changes to its play metric on his LinkedIn page. "It felt like a kick in the pants," he said, but he added "by introducing a fresh load of chaos and confusion into the marketplace, they’re inadvertently proving exactly why we need across-the-board standardized metrics." Meanwhile, Dan Misener suggests that the new YouTube play metric has essentially doubled the numbers, according to data seen by Bumper.
- Aug 31: Podscribe has added modeled attribution for YouTube shows without accompanying RSS feeds. The service blends observed attribution from an audio campaign with video consumption data.
- Aug 28: Audacy is to close its podcast hosting and monetisation service, Audacy Creator Lab, on Nov 1. Launched as Podcorn in 2019, which was acquired by Audacy for $22.5mn in 2021, the new "Creator Lab" was announced at Podcast Movement Evolutions in Apr 2025 - making some podcasting companies angry at its marketing tactics. It announced YouTube integration this March. There appear to be just 426 shows hosted on Audacy Creator Lab in the Podcast Index, though you could also take part in the Creator Lab Marketplace wherever you were hosted.
Data credits: Podnews newsletter, Wikipedia