YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google Search. In January 2024, YouTube had more than 2.7 billion monthly active users, who collectively watched more than one billion hours of videos every day. As of May 2019, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and as of mid-2024, there were approximately 14.8 billion videos in total. Wikipedia
Website: www.youtube.com
Owned by: Google
Owns
Latest news
- May 15: The popular audio show Twenty Thousand Hertz is coming to YouTube. Dallas Taylor writes: “This is not a video version of the podcast. It is its own thing fully designed for YouTube. The podcast will remain beautifully crafted and story-driven. The YouTube series will complement it by exploring sound in ways that have never been seen before.”
- May 14: In Podcast Perspectives this week, an interview with Forever Dog CEO and co-founder Joe Cilio. We hear about the comedy podcast network's start, nearly a decade ago - and why he believes that YouTube should, and can, be integrated into podcast audience growth.
- May 13: Justin Jackson asks “Will YouTube kill the podcasting industry”?
- May 12: One of the highest pain points in the Podnews Report Card earlier this year was that different platforms don’t measure the same thing. We noted at the time that Spotify for Creators, Apple, and YouTube do not use the IAB standards.
- May 8: What are “plays” on Spotify? Since the announcement yesterday that Spotify is adding a play count to its app, we’ve been trying to learn how a “play” is defined. However, Spotify don’t want to say; just that it’s intended to capture user intent, using a number of proprietary signals. As a by-product, “starts” will disappear from the creator dashboard. YouTube has also never published how it calculates “plays”; so, both companies are now using opaque, proprietary numbers as the primary consumption metric for creators.
Data credits: Podnews newsletter, Wikipedia