YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal. Headquartered in San Bruno, California, United States, it is the second-most-visited website in the world, after Google Search. In January 2024, YouTube had more than 2.7 billion monthly active users, who collectively watched more than one billion hours of videos every day. As of May 2019, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and as of 2023, there were approximately 14 billion videos in total. Wikipedia
Website: www.youtube.com
Owned by: Google
Owns
Latest news
- Dec 19: How big is the global podcast market? Justin Jackson’s research website has increased its estimates. It suggests that 2024 saw around $3-3.4bn in global ad-sales; that the hosting business is worth around $100-150mn, and that podcast events and conferences are worth $15-20mn. The estimates don’t include YouTube. Sources are given: and it’s open for others to contribute. The IAB estimated US podcast ad revenue at $1.95bn for 2023.
- Dec 18: Podscribe has launched a new, real-time podcast ranker. It monitors YouTube as well as podcasts, and offers demographic data, “rising” shows (so you can spot shows that are going viral), and works using both Podscribe’s existing prefixes and campaign pixels. It’s available to Podscribe clients; the company will also release monthly emails with ranker data.
- Dec 17: YouTube released a look at how the video website is consumed on TV sets. The company says: “Podcast watching is growing rapidly on TVs. Viewers watched over 400mn hours of podcasts monthly on living room devices. They’ve been tuning into podcasts similarly to how one would tune into a late-night talk show.”
- Dec 12: Podtube is an interesting new service that lets you subscribe to your favourite YouTube channel in a podcast app. We wish them good luck with their presumed forthcoming legal battle.
- Dec 11: If you make an investigative podcast, it’s rather harder to turn it into video for YouTube. 1UpMedia, based in Singapore, has showed us the results of their homegrown tool that adds animations, using a mix of human and AI tools. It’s impressive; and has made this true crime podcast even more popular on YouTube than it is as an audio show. The company’s founder, Guang Jin Yeo, is considering making this service available to other publishers.
Data credits: Podnews newsletter, Wikipedia