Spotify
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Regeringsgatan 19, 111 53 Stockholm, Sweden
Spotify is a Swedish audio streaming and media service provider founded in April 2006 by Daniel Ek and Martin Lorentzon. As of December 2025, it was one of the largest providers of music streaming services, with over 751 million monthly active users comprising 290 million paying subscribers. Spotify is listed on the New York Stock Exchange in the form of American depositary receipts. Wikipedia
Website: spotify.com
Symbol: NYSE:SPOT
Owns
About Spotify
Since its launch in 2008, Spotify has revolutionised music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio.
Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, nearly 7 million podcast titles, and 350,000 audiobooks a la carte on Spotify. We are the world’s most popular audio streaming subscription service with more than 678 million users, including 268 million subscribers in more than 180 markets.
Latest news
- Apr 10: For podcasts, YouTube has pulled far ahead of Spotify, with Apple Podcasts in fourth place behind Amazon Music, according to new global data from MIDiA. 62% of monthly active podcast users are using YouTube, compared to 47% for Spotify and around 25% for Apple Podcasts. The only surveyed countries that Spotify appears to lead in are Australia (but only very slightly), and in Spotify’s home country of Sweden, where it has a significant lead. The data also suggests that 36% of global consumers have no interest in podcasts at all.
- Apr 8: If getting your podcast discovered is hard, then this new feature might help. Spotify has launched Prompted Playlist for Podcasts, a tool that lets you build podcast playlists just by asking for something - like "Create a podcast playlist with the biggest entertainment news". The tool is available for Premium users in English in selected countries. We gave it a go, and we approve of its top choices.
- Apr 7: Vox Media has announced the launch of a “video-first podcast”. Called America, Actually, with Astead Herndon, this “video-first” podcast is in audio-only on Spotify, and audio-only on Apple Podcasts, although it will be in video on YouTube.
- Apr 6: All top-10 podcast hosting companies now support HLS video, with one exception: Spotify for Creators/Megaphone. (Users of Triton Digital’s Spreaker can upgrade to Omny Studio). Most of these hosting companies, however, are not publishing pricing for video hosting, and support appears to be invite-only.
- Apr 3: OpenAI has bought the TBPN podcast, the Wall Street Journal reports. The Financial Times says the purchase price is in the “low hundreds of millions”. If true, it’s likely that this is one of the biggest deals for a podcast in the medium’s history (Joe Rogan’s renewal at Spotify being $250mn in 2024). TBPN has eleven staff, has around 70,000 viewers per daily episode, and is reported to generate $30mn in revenue this year; it will remain editorially independent, the show says in a statement. The live tech show, which is also available as a relatively small podcast, “treats Silicon Valley like a sports league”, says Tubefilter.
Data credits: Google Maps, Podnews newsletter, Wikipedia