Spotify
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Address: 
Regeringsgatan 19, 111 53 Stockholm, Sweden
Spotify is a Swedish audio streaming and media service provider founded in April 2006 by Daniel Ek and Martin Lorentzon. As of September 2025, it is one of the largest providers of music streaming services, with over 713 million monthly active users comprising 281 million paying subscribers. Spotify is listed on the New York Stock Exchange in the form of American depositary receipts. Wikipedia
Website: spotify.com
Symbol: NYSE:SPOT
Owns
About Spotify
Since its launch in 2008, Spotify has revolutionised music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio.
Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, nearly 7 million podcast titles, and 350,000 audiobooks a la carte on Spotify. We are the world’s most popular audio streaming subscription service with more than 678 million users, including 268 million subscribers in more than 180 markets.
Latest news
- Jan 30: Spotify says that sports podcast consumption goes wild on the run up to the Super Bowl - +172% above average last year on the lead-up to the game - but in fact the days following the game saw a +358% surge. You'd expect this to also be the case for other podcast platforms. Spotify's Brian Berner tells us that “Sports fandom doesn’t start at kickoff or end at the final whistle anymore — it lives in the conversations that happen before and after the game. The level of engagement we see creates a powerful environment for brands to show up in ways that feel timely, relevant, and aligned with fan passion.” The Super Bowl is on Feb 8.
- Jan 29: Opting in for Spotify Video? You'll harm the measurability of your podcast, warns Podscribe in an email to subscribers today. This harms your measurement whether your listeners choose video or audio, since even if your listeners choose an audio version of a show that's available in video, they still get served the audio track of the video direct from Spotify - with no measurement from Podscribe or similar. Podscribe describes a part-workaround.
- Jan 23: Beamly now supports analytics prefixes from five new providers: OP3, Podtrac, Spotify Ad Analytics, Podscribe and Podcorn. The service also has integrated with Zapier.
- Jan 22: The Golden Globes winner, Amy Poehler's Good Hang, is not among the nominees; indeed, Spotify is only nominated once, for its co-production with the Wall Street Journal.
- Jan 21: Pop culture podcast Shameless - previously #4 - has left the ranker, coinciding with a shift to full video episodes. Video podcasts on Spotify or YouTube cannot be measured by logfile analysis tools like the Australian Podcast Ranker (or prefix analysis tools like Podtrac). Even audio listens become entirely hosted by Spotify and can no longer be measured on a like-for-like basis.
Data credits: Google Maps, Podnews newsletter, Wikipedia