Spotify
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Regeringsgatan 19, 111 53 Stockholm, Sweden
Spotify is a Swedish music streaming service provider founded in April 2006 by Daniel Ek and Martin Lorentzon. As of March 2026, it was one of the largest providers of music streaming services, with over 761 million monthly active users comprising 293 million paying subscribers. Spotify is listed on the New York Stock Exchange in the form of American depositary receipts. Wikipedia
Website: spotify.com
Symbol: NYSE:SPOT
Owns
About Spotify
Since its launch in 2008, Spotify has revolutionized music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio. Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, 7 million podcast titles, and 500,000 audiobooks in select markets on Spotify. We are the world’s most popular audio streaming subscription service with 761 million users, including 293 million subscribers across 184 markets.
Latest news
- Jun 19: Rebel Audio, a new AI-powered podcast platform, launched in March, has moved into public beta. The platform promises AI powered translation, clipping and repurposing, and direct publishing to Spotify, Apple Podcasts, YouTube and other platforms in one click. The company has launched a podcast to put the platform's capabilities on display.
- Jun 18: Podnews has learnt that YouTube is an undisclosed member of AMP - the Alliance for Measurement in Podcasting which is seeking to enhance measurement standards. A Google spokesperson has confirmed to us that "YouTube has been participating in the AMP led conversations". It's widely believed that a "view" in YouTube is 30 seconds of content played - at least for larger shows - aligning with the AMP definition (though YouTube has never published a definition itself). YouTube is often cited as the most popular destination for podcasts; with Spotify as an already-announced member, it adds significant credence to the AMP task force's work.
- Jun 17: IAS announced a new episode-level pre-bid optimisation solution for programmatic podcast audio and video as part of its strategic partnership with Spotify. It marks the first time that buyers on The Trade Desk can apply contextual classification at the individual episode level.
- Jun 15: With a new definition of a podcast "play" being "at least 30 seconds of content consumed", we wondered what would happen if the definition of a "download" also changed to "at least 30 seconds of content downloaded". Below in the "Tech Stuff", we ask one of the world's biggest podcast hosts whether they could recalculate their stats to see how much of a difference it makes.
- Jun 12: Spotify has adopted the Alliance for Podcast Measurement definition of a "play" in their metrics, announced yesterday as part of a wider set of new data and charts within the Creators dashboard. Spotify first introduced a "play" in May 2025, but didn't explain how they were calculated; as of today, a "play" is now defined by Spotify as 30 seconds of content played once per user per session (audio or video). Spotify claim their data "helped inform" AMP's definition; the technical details of that have yet to be published.
Data credits: Google Maps, Podnews newsletter, Wikipedia