Spotify
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Regeringsgatan 19, 111 53 Stockholm, Sweden
Spotify is a Swedish audio streaming and media service provider founded in April 2006 by Daniel Ek and Martin Lorentzon. As of December 2025, it was one of the largest providers of music streaming services, with over 751 million monthly active users comprising 290 million paying subscribers. Spotify is listed on the New York Stock Exchange in the form of American depositary receipts. Wikipedia
Website: spotify.com
Symbol: NYSE:SPOT
Owns
About Spotify
Since its launch in 2008, Spotify has revolutionised music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio.
Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, nearly 7 million podcast titles, and 350,000 audiobooks a la carte on Spotify. We are the world’s most popular audio streaming subscription service with more than 678 million users, including 268 million subscribers in more than 180 markets.
Latest news
- Mar 20: Spotify launched a new podcast, Spotify EQUAL, highlighting the company’s five year program to address gender inequities in music. Interviewing ambassadors for the program, the artists share their creative journeys, the challenges they’ve faced, and what it takes to build community and equity for women in music.
- Mar 16: This now means that almost all major podcast hosting companies - ones with more than 2% market share of new episodes - will be able to deliver HLS video to Apple Podcasts. But, no HLS video for you if you’re with competitor Spotify for Creators and Spotify-owned Megaphone (28% market share), Spreaker (14%), for which the obvious answer is an upgrade to Omny Studio, and two heritage podcast companies are also not yet offering HLS video: Buzzsprout (7.2%) and, surprisingly, Libsyn (2.7%). (It should probably also be noted that video is likely to be an additional charge, given the cost of hosting).
- Mar 13: YMH Studios is to make full multi-platform attribution available permanently free for every advertiser and agency, with Magellan AI Attribution is available across audio, Spotify streaming and YouTube video, with every campaign. The network says its the first to offer this with all campaigns, with no conditions.
- Mar 12:
70% of listeners use the search bar to discover podcasts on Apple Podcasts & Spotify. If you don’t show up when they search, your show stays invisible.
- Mar 10: How much of your podcast do people listen to? Bumper analysed more than 100,000 episodes to discover that the average (on Apple and Spotify) is 76%. (But, for shows under half an hour, it’s 85%).
Data credits: Google Maps, Podnews newsletter, Wikipedia