
Spotify
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Address: Regeringsgatan 19, 111 53 Stockholm, Sweden
Spotify is a Swedish freemium music streaming service provider founded in April 2006 by Daniel Ek and Martin Lorentzon. As of March 2026, it was one of the largest providers of music streaming services, with over 761 million monthly active users comprising 293 million paying subscribers. Spotify is listed on the New York Stock Exchange in the form of American depositary receipts. Wikipedia
Website: spotify.com
Symbol: NYSE:SPOT
Owns
About Spotify
Since its launch in 2008, Spotify has revolutionized music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio. Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, 7 million podcast titles, and 500,000 audiobooks in select markets on Spotify. We are the world’s most popular audio streaming subscription service with 761 million users, including 293 million subscribers across 184 markets.
Latest news
- Jul 28: Spotify's ad-supported music streaming audience is more downscale and smaller than you'd think. Edison Research's Share of Ear study is reported by Cumulus Media, who tell us that the majority of ad-supported Spotify impressions go to low-income, less educated audiences who are far less likely to work full-time.
- Jul 27: An article in The Sunday Times yesterday noted that his show is nearing the size of Joe Rogan's. FlightStory's PR company told us that "Steven Bartlett’s Diary of a CEO recorded 86 million views in May, roughly three times the 35 million logged by Joe Rogan's podcast in the same period. DOAC also added over a million new subscribers during that window, while Rogan stayed flat." There's also a paid article today by Nick Hilton in today's i paper, titled "How Steven Bartlett fooled the world", which highlights recent guests, queries his continued establishment approval, and notes that Bartlett has, curiously, turned comments off for his podcasts on Spotify.
- Jul 24: "It's time that we take ourselves seriously and we create some legitimate standards that make it a little bit easier for all of us to do our jobs," Oxford Road's Dan Granger, who has been driving the agreement, tells us in the Podnews Weekly Review this week. He's interviewed with Giles Martin, who is positive about the "play" definition in the document. "Spotify and YouTube both being in that ballpark, that's very meaningful for the industry and perhaps encouraging for others in the sense that already parts of (the AMP Accords) are getting some some meaningful traction."
- Jul 21: The latest company to add its portfolio to Amazon DSP is Red Seat Ventures, which has announced the collaboration today. It joins companies like Spotify, iHeart, and Triton Digital.
Data credits: Google Maps, Podnews newsletter, Wikipedia