Triton Digital
Ad sales and monetisation · Data and analysis · Hosting platforms · Rankers
Owned by: iHeartMedia
Owns
Triton Digital is IAB Certified
It was certified for v2.1 of the IAB Podcast Measurement Guidelines on Jan 14, 2022.
It is certified for Download, Listener and Ad Delivery. Learn more
Latest news
- Feb 12: In Q4/2024, net sales grew by 17% overall, with sales in North America growing by 33%. However, the number of listens was down by 8% in the quarter: Acast say this is because the BBC left Acast’s network for Triton Digital. The BBC left in late November, so expect a further decrease of listens in Q1. The UK itself is a “challenging market” according to CEO Ross Adams (though Acast didn’t represent the BBC there).
- Feb 4: The report, though, needs to be read with caution, since it relies heavily on data from the Triton Digital Podcast Ranker, which only lists participating publishers. One claim in the press release, quoted by Lizzie Young, CRA’s CEO, is that “63% of podcasts are achieving more than 100,000 average monthly downloads in 2024”. That simply isn’t true: based on our analysis, this number comes from the top 200 participating shows in the ranker (where, for example, in December, 139 of the 200 listed shows achieved more than 100,000 downloads - about 70%.) Most podcasts will achieve significantly less than this. Additionally, the report claims that total average monthly listeners in 2024 increased 8.5% year-on-year, but these are numbers for participating publishers, and as the small print notes, “numbers will increase as new publishers join”. The ABC joined in Dec 2023. The CRA wasn’t able to respond to us by press time.
- Jan 29: There are more listeners than ever to podcasts in the US, according to new data. The Triton Digital 2024 US Podcast Report also suggests that YouTube continues to be the most “preferred” platform for 33.1% of all podcast listeners, while Apple Podcasts has slumped to a new low: preferred by just 12.2%. The data, which is a free download, also contains more detail about the US Podcast Ranker.
- Dec 24, 2024: Something we didn’t spot at the time: SXM Media withdrew from the US Triton Digital ranker in October. We gather another large publisher is out of Triton’s ranker from Jan 1. Triton Digital is owned by a competing podcast network: iHeart, and in New York, the company moved into iHeart’s offices in November.
- Dec 11, 2024: There’s a new #1 podcast in Australia, according to the Triton Digital Podcast Ranker. Casefile True Crime, which last month switched to Acast, has beaten Hamish & Andy for the first time since February. ARN remains top publisher; SCA’s LiSTNR is top sales representative, but ARN is now less than 250,000 listeners behind it, and the recent addition of BBC shows should push it over.
Data credits: IAB, Podnews newsletter