Triton Digital
Ad sales and monetisation · Data and analysis · Hosting platforms · Rankers
Address: 
New York, NY, USA
Fueling The Growth of The Entire Audio Ecosystem
Website: tritondigital.com
Owned by: iHeartMedia
Owns
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.
Triton Digital is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Mar 4, 2025.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- Oct 31: Triton Digital published the Canada Podcast Ranker for September It lists participating publishers only; CBC has six shows in the top ten.
- Oct 30: First look: Triton Digital has launched AdBuilder AI, a tool to help its partners sell more efficiently to small and medium-sized businesses. The tool allows smaller advertisers to make broadcast-quality audio ads using AI, then book them with a credit card, all automatically - freeing salespeople up to focus on larger or growing clients. It’s already in use in México by Grupo ACIR (who are the iHeart partners in the country).
- Oct 24: Triton Digital released its US podcast ranker for September. It shows a dramatic rise for The Charlie Kirk Show in the month, up to #3. The list measures participating publishers only.
- Oct 22: Triton Digital has released the Australian Podcast Ranker for September. The ranker measures participating publishers only, and includes demographic data for popular genres. The top three remain unchanged; the highest new entry is Hands Tied, an iHeart/BBC co-production.
- Sep 19: Triton Digital released its US podcast ranker for August. NPR has three shows in the top 10. The ranker is one of a number in the US which only measures participating podcasts.
Data credits: Google Maps, IAB, Podnews newsletter