Triton Digital
Ad sales and monetisation · Data and analysis · Hosting platforms · Rankers
Address: 
New York, NY, USA
Fueling The Growth of The Entire Audio Ecosystem
Website: tritondigital.com
Owned by: iHeartMedia
Owns
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB-certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry.
Triton Digital is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Mar 4, 2025.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- Aug 31: Triton Digital and radio playout provider RCS have announced programmatic audio advertising for broadcast radio: allowing broadcasters to monetise traditional radio advertising with the same automatic, data-driven workflows used in podcasting. The companies are both owned by iHeartMedia, which operates more than 860 radio stations across the US.
- Aug 31: Triton Digital and RCS Bring Programmatic Advertising to Over-the-Air (OTA) Broadcast Radio - New partnership connects RCS' playout software with Triton's programmatic platform, providing a new path to monetize OTA inventory PRESS RELEASE
- Aug 21: Numbers are going up - news podcasts grew in total audience by 8.4% in the US last quarter: it was the fastest-growing category. Triton Digital released its Q2 2026 US Podcast Ranker, which includes lots of good news if you're wanting to get good advertiser returns: from their Demos+ service, discover smaller categories listened to by big spenders.
- Aug 21: Triton Digital’s Q2 2026 U.S. Podcast Ranker Reveals a Voter-Ready Audio Landscape as Political Podcasts Surge Ahead of the Midterms - Comedy Extends Its Lead with Social Native Creators and Late-Night Brands Topping Charts; Triton Demos+ Data Shows Niche Genres Deliver Outsized Purchase Intent PRESS RELEASE
- Jul 22: Triton Digital released the Australian Podcast Ranker for June. No change with the top three shows; with the latest series of the ABC's Unravel driving a jump of 39 places to #7. News podcasts are the most-listened to shows.
Data credits: Google Maps, IAB, Podnews newsletter