Triton Digital
Ad sales and monetisation · Data and analysis · Hosting platforms · Rankers
Address: 
New York, NY, USA
Fueling The Growth of The Entire Audio Ecosystem
Website: tritondigital.com
Owned by: iHeartMedia
Owns
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.
Triton Digital is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Mar 4, 2025.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- Mar 16: Sharon Taylor from Triton Digital writes Video Podcasting in 2026: What the data tells us (and what’s next for creators and brands). "Video isn't just adding “more of the same audience.” It's adding incremental audience segments."
- Mar 6: In the Podnews Weekly Review - what will the upcoming Apple Podcasts enhanced video podcasting mean to podcasters and brands? We speak to one of the launch partners - from Triton Digital, Sharon Taylor. Plus, Kattie Laur tells us about why Canadian podcasts are worth supporting.
- Feb 20: With all the excitement about video podcasting this week, you'd be forgiven for thinking that podcast consumption is now video-first. New US data released today by Triton Digital says that it isn't: only 7% of people exclusively watch podcasts; 80% of podcast listeners both watch and listen. The data is part of Triton Digital's 2025 Podcast Report, which is a free (with registration) download. Triton Digital's Omny Studio was a launch partner of Apple Podcasts new video service) earlier this week.
- Feb 5: Triton Digital has launched its Podcast Metrics Industry Feature Set. The analytics tools allow publishers access to benchmarks, market share information and audience composition insights, across twenty podcast markets worldwide.
- Jan 29: Spotify breaking open RSS in this way also extends to some podcast rankers like the Triton Digital ranker, which is based on logfile analysis. This led to Australian publisher Shameless Media coming out of the Australian ranker, as we reported last week. Analytics tools like OP3, which is based on server redirects, also cannot measure any plays on Spotify if that episode opted into video. It also means that you can't serve dynamic ads on these shows as well, which means you may significantly lower your revenue. A Sounds Profitable piece from April 2025 highlights the issues - and bluntly tells the podcast industry not to take part.
Data credits: Google Maps, IAB, Podnews newsletter