Triton Digital
Ad sales and monetisation · Data and analysis · Hosting platforms · Rankers
Owned by: iHeartMedia
Owns
Triton Digital is IAB Certified
It was certified for v2.1 of the IAB Podcast Measurement Guidelines on Jan 14, 2022.
It is certified for Download, Listener and Ad Delivery. Learn more
Latest news
- Nov 14: BlogTalkRadio is to close on Jan 31. One of the earliest podcast and live-streaming hosts, it launched in January 2006. It merged with Spreaker in August 2017; Voxnest bought Spreaker in 2018; iHeart bought Voxnest in 2020. Most recently it’s been part of Triton Digital. In August this year, it hosted 3,293 podcasts.
- Nov 5: Adam Bowie analyses the recently announced Podtrac Country estimated rankers - comparing them to UK recall data from Edison Research, and to logfile-derived data from Triton Digital in Australia. Pointing out some rankings which are “wildly off”, “there are some curious anomalies between what [Podtrac] are suggesting versus what Triton can more accurately discern”, he concludes.
- Oct 30:
Exclusive: Spain’s Hoy en EL PAÍS has been claiming impressively high download figures; yet today, Podnews can reveal that many of the downloads were never heard. The 14MB podcast was observed automatically downloading, without user intervention, in a browser using an iPhone user-agent - just by visiting the elpais
.com homepage.: thus artificially growing the download numbers from every mobile visitor to the website. El País got over 118mn visits in September, according to similar web, making it the largest Spanish newspaper online. It’s owned by Prisa. The podcast is apparently the 12th biggest show, by downloads, on Triton’s Latin America Podcast Ranker, and 45th in Podtrac’s estimated Spanish podcast ranker - the show, hosted by Triton Digital, also appears to contain a spot for programmatic advertising. - Oct 16: The latest Triton Digital Australian Podcast Ranker was released. Listeners are up 15% year-on-year. Of note, many of the catch-up radio shows appear to be publishing full episodes as well as partial highlights in the same feed. A few examples: ARN’s Kyle & Jackie O published 86 episodes in September; Nine’s Ben Fordham posted 160 episodes; SCA’s The Rush Hour posted 128 new episodes. These episodes were all produced from 21 radio programs in September; the auto-download behaviour of most podcast apps meaning that all episodes - clips or the full show - are downloaded. All episodes contain programmatically-inserted advertising.
- Sep 17: The schedule has been published for the 2024 asi International Radio & Audio Conference in Venice on Nov 6. Session 2 includes a number of speakers about podcasting, including Rockie Thomas from Soundstack, Daryl Battaglia from Triton Digital, and our Editor, James Cridland.
Data credits: IAB, Podnews newsletter