Triton Digital
Ad sales and monetisation · Data and analysis · Hosting platforms · Rankers
Address: 
New York, NY, USA
Fueling The Growth of The Entire Audio Ecosystem
Website: tritondigital.com
Owned by: iHeartMedia
Owns
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB-certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry.
Triton Digital is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Mar 4, 2025.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- Oct 30: iHeart-owned Inside Audio Marketing reports iHeart-owned Triton Digital has completed its first "fully automated advertising buy", using artificial intelligence agents to handle everything from identifying available inventory and negotiating terms to booking the campaign in an ad server.
- Oct 23: Triton Digital published its US Podcast Ranker for September. It measures participating publishers only; the top ten publisher ranker is unchanged.
- Oct 15: First look: Podcast ads are getting more targeted - Triton Digital announced the integration of Datonics audience data into its ad platform. The company suggests ad-buyers will gain the ability to target precisely and reach new audiences.
- Oct 15: Triton Digital Integrates Datonics’ Audience Taxonomy to Power More Precise Audio Ad Targeting - Available via Triton Ad Platform (TAP), Datonics Industry Leading Data Helps Publishers Grow Inventory Value and Advertisers Target With Confidence PRESS RELEASE
- Sep 28: Podcasting is global: research should be too argues Paul Riismandel in the Triton Digital blog. Paul highlights that YouTube isn't the #1 podcast app in many countries, and to be cautious about extrapolating US-only data. (Podnews is edited in Australia by a Brit, so hopefully we'll help with that).
Data credits: Google Maps, IAB, Podnews newsletter