Triton Digital
Ad sales and monetisation · Data and analysis · Hosting platforms · Rankers
Owned by: iHeartMedia
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Triton Digital is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Mar 4, 2025.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- Mar 5: Congratulations to iHeart’s Spreaker, Voxnest and Triton Digital, as well as Audiorella, who all achieved IAB Podcast Measurement Guideline v2.2 compliance today. iHeart’s Omny Studio gained certification at the end of last month. That means that IAB certification is now up to date for all major participating podcast hosts. Spotify for Creators stopped participating in Apr 2024, though Spotify’s enterprise host Megaphone recertified in Aug 2024.
- Feb 28: SoundStack, and Triton Digital’s Omny Studio both achieved v2.2 of the IAB Podcast Measurement Guidelines yesterday.
- Feb 27: Triton Digital has announced new features for its enterprise podcast host Omny Studio. Feed Drops is a new feature to allow cross-promotion between shows; and there’s now a multi-step scheduler, offering more options when new episodes are released to different people.
- Feb 12: In Q4/2024, net sales grew by 17% overall, with sales in North America growing by 33%. However, the number of listens was down by 8% in the quarter: Acast say this is because the BBC left Acast’s network for Triton Digital. The BBC left in late November, so expect a further decrease of listens in Q1. The UK itself is a “challenging market” according to CEO Ross Adams (though Acast didn’t represent the BBC there).
- Feb 4: The report, though, needs to be read with caution, since it relies heavily on data from the Triton Digital Podcast Ranker, which only lists participating publishers. One claim in the press release, quoted by Lizzie Young, CRA’s CEO, is that “63% of podcasts are achieving more than 100,000 average monthly downloads in 2024”. That simply isn’t true: based on our analysis, this number comes from the top 200 participating shows in the ranker (where, for example, in December, 139 of the 200 listed shows achieved more than 100,000 downloads - about 70%.) Most podcasts will achieve significantly less than this. Additionally, the report claims that total average monthly listeners in 2024 increased 8.5% year-on-year, but these are numbers for participating publishers, and as the small print notes, “numbers will increase as new publishers join”. The ABC joined in Dec 2023. The CRA wasn’t able to respond to us by press time.
Data credits: IAB, Podnews newsletter