Triton Digital
Ad sales and monetisation · Data and analysis · Hosting platforms · Rankers
Address: 
New York, NY, USA
Fueling The Growth of The Entire Audio Ecosystem
Website: tritondigital.com
Owned by: iHeartMedia
Owns
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.
Triton Digital is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Mar 4, 2025.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- Jul 22: Triton Digital released the Australian Podcast Ranker for June. No change with the top three shows; with the latest series of the ABC's Unravel driving a jump of 39 places to #7. News podcasts are the most-listened to shows.
- Jul 21: The latest company to add its portfolio to Amazon DSP is Red Seat Ventures, which has announced the collaboration today. It joins companies like Spotify, iHeart, and Triton Digital.
- Jul 17: A new AI tool uses cloned voices - with consent - to voice host-read advertising on podcasts. The tool is from a company called ekoz.ai, and suggests that it is able to significantly scale host-read ads. The company is working with, among others, Triton Digital and Spreaker, which are owned by iHeart; that company markets its radio stations as "guaranteed human".
- Jul 16: Triton Digital's Sounder has added sentiment analysis, which enables advertisers to target podcast content based on the emotional tone, as well as categorisation and words used.
- Jul 6: "The most successful ways that I've seen podcasters making money is really to adapt to a layered monetization strategy." In PodBiz this week: Rebecca Dalby, VP of Demand at Triton Digital. Rebecca shares how creators can maximize their earnings by adopting a layered monetization strategy, outlines the strategic alignment behind the Spreaker and Triton merger, and offers practical advice on shifting metrics from rigid CPMs to total revenue yield.
Data credits: Google Maps, IAB, Podnews newsletter