Triton Digital
Ad sales and monetisation · Data and analysis · Hosting platforms · Rankers
Address: 
New York, NY, USA
Fueling The Growth of The Entire Audio Ecosystem
Website: tritondigital.com
Owned by: iHeartMedia
Owns
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.
Triton Digital is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Mar 4, 2025.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- Apr 2: NBC Sports has signed with Triton Digital for podcast hosting, measurement and monetisation. They’ll be using Triton’s Omny Studio hosting and the Triton Ad Platform, among other products.
- Mar 27: Triton Digital released its Canadian Podcast Ranker for February.
- Mar 16: Sharon Taylor from Triton Digital writes Video Podcasting in 2026: What the data tells us (and what’s next for creators and brands). "Video isn't just adding “more of the same audience.” It's adding incremental audience segments."
- Mar 6: In the Podnews Weekly Review - what will the upcoming Apple Podcasts enhanced video podcasting mean to podcasters and brands? We speak to one of the launch partners - from Triton Digital, Sharon Taylor. Plus, Kattie Laur tells us about why Canadian podcasts are worth supporting.
- Feb 20: With all the excitement about video podcasting this week, you'd be forgiven for thinking that podcast consumption is now video-first. New US data released today by Triton Digital says that it isn't: only 7% of people exclusively watch podcasts; 80% of podcast listeners both watch and listen. The data is part of Triton Digital's 2025 Podcast Report, which is a free (with registration) download. Triton Digital's Omny Studio was a launch partner of Apple Podcasts new video service) earlier this week.
Data credits: Google Maps, IAB, Podnews newsletter