Triton Digital
Ad sales and monetisation · Data and analysis · Hosting platforms · Rankers
Address: 
New York, NY, USA
Fueling The Growth of The Entire Audio Ecosystem
Website: tritondigital.com
Owned by: iHeartMedia
Owns
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.
Triton Digital is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Mar 4, 2025.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- Jan 29: Spotify breaking open RSS in this way also extends to some podcast rankers like the Triton Digital ranker, which is based on logfile analysis. This led to Australian publisher Shameless Media coming out of the Australian ranker, as we reported last week. Analytics tools like OP3, which is based on server redirects, also cannot measure any plays on Spotify if that episode opted into video. It also means that you can't serve dynamic ads on these shows as well, which means you may significantly lower your revenue. A Sounds Profitable piece from April 2025 highlights the issues - and bluntly tells the podcast industry not to take part.
- Jan 22: Triton Digital announced the release of its US Podcast Ranker for December 2025. At the time of writing, however, the ranker isn't yet available online.
- Jan 21: The ranker, calculated by Triton Digital, is administered by CRA. They gave Podnews a long statement, suggesting that "individual participation shifts don't change the fundamental value" of the ranker, and highlighting that they are "constantly ... reviewing video podcast measurement for inclusion when we find tested, validated and best practice approaches. Video is new and moving fast, requiring measurement to be rigorous and accurate."
- Jan 14: Triton Digital renewed its decade-long agreement with Salem Media.
- Dec 19, 2025: Triton Digital released rankers for the US and for Canada. The US shows the iHeart Audience Network as #1; CBC/Radio-Canada gets #1 slot in Canada.
Data credits: Google Maps, IAB, Podnews newsletter