Triton Digital
Ad sales and monetisation · Data and analysis · Hosting platforms · Rankers
Address: 
New York, NY, USA
Fueling The Growth of The Entire Audio Ecosystem
Website: tritondigital.com
Owned by: iHeartMedia
Owns
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.
Triton Digital is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Mar 4, 2025.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- Nov 26: Triton Digital released its 2025 LATAM Audio Insights Report. Spotify has twice the download share of Apple Podcasts, the report says; and news is the #1 genre. The data is based on Jan-Aug data from this year.
- Nov 24: Triton Digital has two podcast rankers in the US - one based on data, containing participating podcasts only (here, for October), but it’s just released a new set of data based on a survey (here, called Q2 but actually for Q3 2025). Triton’s survey-based Podcast Ranker also includes Demos+ data which ranks shows based on a number of demographic data points to help brands know where to advertise. The data is freely available; more on that data here.
- Nov 19: By comparing Triton Digital ranker data, we think Apple’s “top shows” are measured by total plays, rather than by listeners or time-spent.
- Nov 14: The Washington Post has signed with Triton Digital for podcast monetisation and measurement.
- Oct 31: Triton Digital published the Canada Podcast Ranker for September It lists participating publishers only; CBC has six shows in the top ten.
Data credits: Google Maps, IAB, Podnews newsletter