Edison Research
Podnews supporterAddress: 50 Division St suite 305, Somerville, NJ 08876, USA
Edison Research produce a number of gold-standard research studies for the podcasting industry, including the Infinite Dial and Edison Podcast Metrics.
Website: www.edisonresearch.com
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Latest news
- Apr 19: Sports fans in the US spend more than two hours longer with audio content every day, according to a preview of the Sports Audio Report from Edison Research, SiriusXM Media and GroupM.
- Apr 11: 30% of listeners to The Bible In A Year don’t listen to any other podcast, says Edison Research - which shares the top five shows for exclusive listeners today. Perhaps most surprisingly, also in the top five is iHeart’s Steve Harvey Morning Show: a network with much to gain from cross-promotion to other shows.
- Mar 22: Edison Research shared the top ten podcasts among US women. Unusually for a podcast chart, Joe Rogan is at number two! Podcasts with women hosts take five of the top ten spots.
- Mar 12: The top shows in the UK for Q4/23 were announced by Edison Research. The data, from Edison Podcast Metrics UK, says that the BBC has no shows in the top 10; and there’s only one US show in the top 10, too. Acast hosts the most shows in the list.
- Feb 29: People in rural areas of the US listen to podcasts for only half the time as those in urban areas, says data from Edison Research today. Rural listeners consume just as much audio as urban listeners: but only spend half as much time listening to podcasts.
Data credits: Google Maps, Podnews newsletter