Edison Research
Podnews supporterAddress: 50 Division St suite 305, Somerville, NJ 08876, USA
Edison Research produce a number of gold-standard research studies for the podcasting industry, including the Infinite Dial and Edison Podcast Metrics.
Website: www.edisonresearch.com
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Latest news
- Jul 22: The majority of women in the US are sports fans, according to the Female Fans Sports Audio Report from Edison Research, which was released last week. The research, with SiriusXM Media and GroupM, discovered that a third of them listen to sports audio each week.
- Jul 19:
Podcast Movement has announced that Gabriel Soto from Edison Research will keynote, investigating the world of true crime podcasts with audiochuck. A number of other speakers have also been announced. (Our Editor will, of course, be there too!) Prices go up shortly - use code
PODNEWS
to save. - Jul 4: In the US, podcasting is almost as big as talk radio, according to Edison Research. For people aged 13-64, podcasting is already bigger.
- Jul 3: The Infinite Dial Australia 2024 was released, from Edison Research and CRA. 35% of Australians listen to podcasts every week (the US number is 34%). Overall, Australia is 9% ahead of the US for online audio listening.
- Jun 27: Edison Research says that 79% of weekly podcast listeners in the US “have listened to podcasts that have video”, with 72% actively watching the screen.
Data credits: Google Maps, Podnews newsletter