Edison Research
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50 Division St suite 305, Somerville, NJ 08876, USA
Edison Research produce a number of gold-standard research studies for the podcasting industry, including the Infinite Dial and Edison Podcast Metrics.
Website: www.edisonresearch.com
Owned by: SSRS
Owns
About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients worldwide, having conducted research in 66 countries. Edison Research’s The Infinite Dial® series has been the survey of record for digital audio, social media, podcasting, smart speakers, and other media-related technologies since 1998. The company’s Share of Ear® survey is the only single-source measure of all audio in the U.S. Edison Research is the leading podcast research company in the world, producing the only survey-based data on podcast listening in the U.S, Edison Podcast Metrics, and has conducted research for many companies in the space. On October 15, 2025, Edison Research announced the company’s acquisition by the full-service market research firm SSRS.
Latest news
- Dec 31: Where do Americans listen to audio the most? Not the car - but at home, with a sharp increase in at-home listening since the pandemic, says Edison Research. The company suggests a "new normal" of around 55% of all audio being consumed at home.
- Dec 24: 22% of US weekly podcast consumers have heard a podcast that was narrated by an AI voice, says Edison Research. The data doesn't say whether they liked it.
- Dec 19: Ben Cave from Apple Podcasts underscores that podcasts are open by design; and teases us that the platform will "continue to innovate with new features". Buzzsprout's Jordan Blair highlights that we'll see an "absolute brick wall of AI fatigue"; Roman Wasenmüller from Spotify focuses on what he calls the authenticity and loyalty that has shaped podcasting; Shea Simpson from Amazon says that video will continue to evolve; Ellie from Pocket Casts wants to see more podcasters adopting new Podcasting 2.0 features; and slightly worryingly, Megan Lazovick from Edison Research threatens that the Infinite Dial presentation next year might be a musical. We hope she's joking. Tell us she's joking. The full set of guests are available wherever you get your podcasts.
- Dec 16: The Washington Post knew that its AI-produced podcasts were going to be poor after internal tests but launched them anyway, reports Futurism. A piece in LAist quotes Gabriel Soto from Edison Research - 1 in 5 podcast consumers say they've listened to an AI-narrated podcast; but many prefer the human connection, he says.
- Dec 2: Edison Research released the top 25 podcasts in the UK for Q3/25. Wondery’s RedHanded makes it to the top 25 for the first time. Goalhanger have four shows in the list; the BBC have five. Acast and Megaphone both host six shows.
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