Edison Research
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50 Division St suite 305, Somerville, NJ 08876, USA
Edison Research produce a number of gold-standard research studies for the podcasting industry, including the Infinite Dial and Edison Podcast Metrics.
Website: www.edisonresearch.com
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Latest news
- Feb 11: “Oh, my Pod!” Edison Research released The Infinite Dial 2024 Australia. The data shows that 48% of all Australian adults have listened to a a podcast in the last month; leading the US (which reaches 47%). The study is designed for direct comparison between Australia, New Zealand, and the US.
- Feb 4: Americans listen to audio for almost four hours every day, and almost one-in-five hours listening to ad-supported audio is listening to a podcast. The data is released by Nielsen today in the company’s 2024 Quarterly Audio Report, including data from Edison Research. Commercial radio gets a 67% share of ad-supported audio. For those aged 18-34, podcasts are even more popular, taking up almost a third of all time spent listening to ad-supported audio. Positive numbers, but ones that show how much growth is possible.
- Jan 31: If TikTok goes away, it’ll have a surprising result - a drop in podcast listening, suggests Edison Research.
- Dec 18, 2024: Edison Research published its Latino Podcast Listener Report 2024. In the last four years, the number of Latinos who are monthly podcast listeners has increased by 72%. For the first time, Latino podcast listening is 50% women, 50% men.
- Nov 27, 2024: Edison Research published the top 25 UK Podcasts for Q3/24. Goalhanger celebrate improvements in placing for all of its four top-25 shows, including The Rest is Politics, which makes it to #2 in the country, behind the US-made Joe Rogan Experience. There are only two shows from the US in the chart. Acast hosts nine shows, Megaphone hosts seven, and the BBC hosts five.
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