Edison Research
Podnews supporterAddress: 
50 Division St suite 305, Somerville, NJ 08876, USA
Edison Research produce a number of gold-standard research studies for the podcasting industry, including the Infinite Dial and Edison Podcast Metrics.
Website: www.edisonresearch.com
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About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients worldwide, having conducted research in 75 countries. Edison Research’s The Infinite Dial® series has been the survey of record for digital audio, social media, podcasting, smart speakers, and other media-related technologies since 1998. The company’s Share of Ear® survey is the only single-source measure of all audio in the U.S. Edison Research is the leading podcast research company in the world, producing the only survey-based data on podcast listening in the U.S, Edison Podcast Metrics, and has conducted research for many companies in the space. Since 2004, Edison Research has been the sole provider of election data, race projections and analysis to the National Election Pool (ABC News, CBS News, CNN, NBC News).
Latest news
- Jul 18: Podcast Movement made its first keynote speaker announcements for Podcast Movement 2025 in Dallas, TX this August. Jack Davenport, co-founder of Goalhanger (above), the UK’s biggest independent podcaster, will give us his “lessons from across the pond”; Gabriel Soto from Edison Research will share what we know about podcasting’s new listeners; and Lauren Passell and Arielle Nissenblatt (who love our podcast) will speak about the best podcast growth tips.
- Jul 17: With exclusive data today from Edison Research, Podnews can reveal the massive - and growing - size of the US podcasting industry - and a suggestion for a new metric for podcasting to express its growth over the next twenty years. Metrics can demonstrate our size, or help us understand our revenue potential: this new metric, perhaps, helps us do both.
- Jul 14: Edison Research has announced a free webinar for the release of The Podcast Consumer 2025. The study uses data from the Infinite Dial, Share of Ear, and Edison Podcast Metrics. A key focus in the new report is the evolving definition of podcast “consumption,” exploring podcast viewing as well as listening.
- Jul 9: Triton Digital released its 2025 Canadian Podcast Report. The survey, including data from Signal Hill Insights, claims that monthly reach has hit 39% in the country - up 3%, but a very different number to the 50%+ figures reported by Edison Research in a number of other countries.
- Jun 27: Audio is bigger than video in New Zealand, says The Infinite Dial from Edison Research; and it marks the fourth country where the study has found that podcasts have hit the mainstream, with 55% New Zealanders consuming a podcast in the last month. Aotearoa also beats the US in radio listening.
Data credits: Google Maps, Podnews newsletter