Edison Research
Podnews supporterAddress: 
50 Division St suite 305, Somerville, NJ 08876, USA
Edison Research produce a number of gold-standard research studies for the podcasting industry, including the Infinite Dial and Edison Podcast Metrics.
Website: www.edisonresearch.com
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Latest news
- Nov 15: Edison Research has released a study showing the comparative difference between Trump and Harris appearances on podcasts before the election. Trump spoke to over three times the number of listeners, says the data.
- Nov 14: Edison Research revealed the top 50 podcasts in the US, by total audience, for Q3/2024. Our list includes links to listen; 21 of the top 50 are hosted by Spotify’s Megaphone.
- Oct 30: Acast released its Podcast Pulse report, working with Edison Research. 80% of podcast listeners tune into niche podcasts, with 63% saying they are less likely to skip ads on those shows. 92% say they listen to podcasts because they cover topics more in-depth than other media. The data is available in full here.
- Oct 18: Edison Research and SiriusXM Media have announced a webinar for the third instalment from the Sports Audio Report.
- Oct 16: Both candidates for the US Presidential election are hoping to be on the Joe Rogan Experience, according to media reports. But who listens to the show? Edison Research shares Rogan listener demographic data, including who his audience would vote for. Meanwhile, Kamala Harris guested with The Breakfast Club, another top 50 show, hosted by Charlamagne Tha God - which was carried live by other media outlets.
Data credits: Google Maps, Podnews newsletter