Edison Research
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50 Division St suite 305, Somerville, NJ 08876, USA
Edison Research produce a number of gold-standard research studies for the podcasting industry, including the Infinite Dial and Edison Podcast Metrics.
Website: www.edisonresearch.com
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About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients worldwide, having conducted research in 75 countries. Edison Research’s The Infinite Dial® series has been the survey of record for digital audio, social media, podcasting, smart speakers, and other media-related technologies since 1998. The company’s Share of Ear® survey is the only single-source measure of all audio in the U.S. Edison Research is the leading podcast research company in the world, producing the only survey-based data on podcast listening in the U.S, Edison Podcast Metrics, and has conducted research for many companies in the space. Since 2004, Edison Research has been the sole provider of election data, race projections and analysis to the National Election Pool (ABC News, CBS News, CNN, NBC News).
Latest news
- Jun 26: 86% of Gen Z listen to music or consume podcasts to help boost their mood, according to a new study. The Gen Z Report, from Edison Research and SiriusXM Media, says that 13-24 year-olds are most concerned with the economy, social injustice and political division. 8% of their audio time is spent with podcasts; they discover podcasts most-often by “searching on YouTube”.
- Jun 25: Meanwhile, SiriusXM Media and Edison Research present the Gen Z Audio Report in a free webinar today at 2pm EDT. Here’s where to register for that.
- Jun 19: The Infinite Dial Australia 2025 was released by Edison Research and CRA, showing that podcasting is now a mainstream media in Australia, joining the US and UK. 52% of Australians listen to a podcast every month, beating the UK (51%), and approaching the US (55%).
- May 30: 39% of UK adults consume podcasts every week, according to the Infinite Dial UK, which was released in full yesterday by Edison Research.
- May 22: Podcast listening has moved into the mainstream in the UK, according to the Edison Research Infinite Dial UK, which was released yesterday at The Podcast Show. The data gives a new high for monthly listening for podcasts of 51%. There’s a webinar later in the month to learn more.
Data credits: Google Maps, Podnews newsletter