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Exclusive: YouTube’s plans for RSS

LISTEN · · 2.4 minutes to read
  • Exclusive: Podnews has obtained a document with full details of a YouTube “RSS Ingestion” pilot that it is running with some partners. The service pulls new audio from an RSS feed to upload it to YouTube, complete with a static image of the show art. Shows already using it are CNN’s One Thing and CityCast Pittsburgh.

    YouTube Podnews
    • Unlike other RSS-based podcast platforms, YouTube will not offer “passthrough”: the RSS feed is just a way to automatically ingest the audio, once, to their systems. “Your hosting company cannot see how many times a podcast episode was listened to on YouTube because all podcast content on YouTube is hosted on YouTube.”YouTube
    • YouTube requires that podcasts must not contain any ads. “Regular ads are not allowed to be uploaded to YouTube. We request feeds to be ad-free.” Sponsored segments can, however, be included if manually marked as such.YouTube
    • On a technical level, YouTube crawls each RSS feed every five minutes. Publishers can add a rectangular image for YouTube, using a media:thumbnail tag; only static images are supported.YouTube
  • The Ben Shapiro Show and other Daily Wire podcasts will be distributed on Twitter, the company has announced, after success with one of its shows.

  • The Podcast Show 2023 in London has kicked off. Our Editor was the first speaker: highlighting that the industry should focus more on engagement and time spent listening to grow podcasting, and defend the unique nature of the open medium.

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Podcast data for May 24

#1 in Apple Podcasts
Blind Plea (Lemonada Media)
The Diary Of A CEO with Steven Bartlett (Steven Bartlett)

#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Joe Rogan Experience (Joe Rogan)

Over the last week, 204,357 podcasts published at least one new episode (down 5.6%). source


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