Podcast co-listening is most popular in the car
SXM Media has discovered where and when people listen to podcasts with others. 12% of podcast listeners often listen with someone else: and the company has calculated that podcast advertising gets 5% more impressions from those co-listeners. Listening with someone else is most likely to happen in the car, or when cooking and eating; comedy is the most co-listened genre. The data was conducted with Edison Research and Carat.
The spotlight is focusing on Spotify’s podcasting business. Skye Pillsbury has published “an oral history of Gimlet’s slow demise” after interviewing five current and former Gimlet staffers. Ariel Shapiro takes a look at Spotify’s practice of making its podcasts exclusive, and also notes that The Ringer didn’t make any layoffs. Ashley Carman suggests that Spotify is refining its strategy.
Africa Podcast Day is to return next year. The continent’s biggest podcast event, it’ll be in Nairobi, Kenya on Sun Feb 12. The event is looking for sponsors; we’re a media partner.
The RØDE X is coming, says a mysterious YouTube video.
Evergreen Podcasts is making popular HR podcast The Chad and Cheese Podcast in four additional languages: French, German, Spanish and Portuguese.
Edison Research and NPR will release The Spoken Word Audio Report on Oct 27. Edison Research has shared some data from their Share of Ear study, showing that more people listen to personality and talk shows on podcasts than on the radio.
In France, ACPM’s ranker says downloads are up 18% year-on-year. Transfert from Slate (not that Slate) is #1.
The TV production arm of Comcast in the UK, Sky Studios has signed a first-look deal for Tortoise Media’s podcasts.
Apparently, Instagram influencer Mike Graham is “on track to become the future of podcasting”. The article doesn’t explain why, but does mention he’s producing a podcast called Fried vs Tapped which will come out later this year, in video.
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Podcast data for Oct 14
- #1 in Apple Podcasts: US: Rachel Maddow Presents: Ultra (Rachel Maddow, MSNBC) SG: The Prince (The Economist)
- #1 in Spotify: US: The Joe Rogan Experience (Joe Rogan) SG: The Prince (The Economist)
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