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SiriusXM 'to buy Stitcher'

SiriusXM 'to buy Stitcher'

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  • AdsWizz
    Earwolf
    Midroll
    Pandora
    Simplecast
    SiriusXM
    Stitcher

    Sirius XM is in advanced talks to buy Stitcher. SiriusXM owns Pandora, a US-only music service and podcast app), AdsWizz, a programmatic audio ads technology company, and Simplecast, a podcast host and analytics service, along with the US satellite radio service. Stitcher encompasses Midroll, a podcast advertising company selling ads for 350 shows, podcast production networks Stitcher Podcasts and Earwolf which make 50 shows, and a podcast app.

    • Stitcher is currently owned by EW Scripps, who also own Omny Studio and Triton Digital - their sale leaves Scripps without its own podcast app and podcast networks, though Triton Digital and Omny Studio offer some monetisation tools for podcasters.
    • The purchase price for Stitcher is said to be US$300m. Scripps bought Stitcher in 2016 for $4.5m, and then combined it with Midroll Media, the podcast-advertising company it had acquired the year before for $50m. Stitcher made $17.1 in revenue last quarter.
  • Spotify

    Michael Robertson, a serial entrepreneur, suggests that Spotify’s deal with Joe Rogan could be illegal, citing a clause in US copyright law that prohibits exclusive digital audio licensing deals longer than twelve months.

  • British Podcast Awards

    The British Podcast Awards will be announced in a virtual ceremony on their website this Saturday at 7.30pm UK time. The show will be hosted by BBC Radio 1's Clara Amfo, with the help of BBC 6Music’s Rhianna Dhillon alongside the biggest names in broadcasting and podcasting.


    Aug 25 2023: This broken link now points to the Internet Archive.
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