Pandora
Owned by: SXM Media
Latest news
- Nov 1: SiriusXM released its Q3 financial numbers. Podcasting saw a revenue growth of 28% in the quarter. The number of users at Pandora continues to shrink, though.
- Aug 2: SiriusXM released its Q2/23 financials. Podcast ad revenue was higher, though not split out in the results; programming costs were higher too. Pandora fared less well, selling fewer ads, and reaching 3m fewer people per month. The word "Stitcher" doesn't appear once in the results; the podcast app closes at the end of this month.
- Jun 2: Speaking in a conference, SiriusXM CEO Jennifer Witz said that while the ad market is "choppy", brands are still keen to enter podcasting. The company is helping brands that previouly just used Pandora to access audiences across SiriusXM (satellite radio) and podcasting.
- Feb 3: SiriusXM released its financial results for 2022. Off-platform ad revenue was up 34% to $475mn for the year, "with podcasting driving most of this growth". Overall results for the company were mixed; Pandora saw 9% fewer monthly active users.
Data credits: Podnews newsletter