Pandora
Owned by: SiriusXM
Latest news
- Dec 9: Westwood One reminds us about the size of radio (64% of all ad-supported audio share) vs podcasts (20%). But the data is also useful to compare podcasting to ad-supported Spotify, Pandora or SiriusXM - podcasting is around three times larger.
- May 2: Broadcaster and podcast producer SiriusXM’s financials showed revenue for “Pandora and off-platform”, which is where podcasts live, was $487mn - down 2% year-on-year.
- Nov 1, 2024: SiriusXM released its Q3/24 financial results. Podcast advertising revenue was up 6% q-on-q. Ad revenue for Pandora was down 2% q-on-q though.
- Oct 29, 2024: To accompany the most English of Disney+ shows, Rivals: The Official Podcast features members of the cast and special guests in exclusive conversation with Pandora Sykes. We're promised a behind-the-scenes and binge-worthy experience for fans. It's produced by Listen, in partnership with Wondery.
- Jul 10, 2024: As part of that, you might be interested to know that you can be listed in Pandora almost instantly these days.
Data credits: Podnews newsletter