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Jun 30: Mission Media AI has been launched - a new content, distribution and media sales company founded by David Krulewich. Steve Smith, formerly of SiriusXM, will work on publisher relationships; George Mani will be Head of Business Development.
Jun 27: Further reading: Licensing International takes a look at licensed merch for podcasting, noting that it’s yet to make it to stores ... John Wordock sees an opportunity for reaching Gen Z, after the Edison Research and SiriusXM webinar.
Jun 26: 86% of Gen Z listen to music or consume podcasts to help boost their mood, according to a new study. The Gen Z Report, from Edison Research and SiriusXM Media, says that 13-24 year-olds are most concerned with the economy, social injustice and political division. 8% of their audio time is spent with podcasts; they discover podcasts most-often by “searching on YouTube”.
Jun 25: Two of podcasting’s fastest-growing audiences are Health & Fitness and Self-Improvement. Tomorrow, there’s a free webinar about “the power of purpose-driven podcasting” - which will share more about those audiences, and why they’re perfect for advertisers. It’s from SiriusXM Media and Sounds Profitable.
Jun 17: SiriusXM Media has announced a partnership with Innovid to bring better data around digital audio performance to media mix models - offering measurement solutions and clear evidence of ROI for brands and advertisers.

Data credits: Google Maps, Podnews newsletter