Simplecast
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Website: www.simplecast.com
Owned by: SiriusXM
Simplecast is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on May 15, 2025.
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Latest news
- Nov 3:
There were 1.5mn new podcast episodes in October. In terms of podcast hosts by episode share, 29.5% of them were hosted with Spotify; Spreaker is at #2 with 18.5%; and Buzzsprout is at #3 with 10%. In the top ten, heritage brands Podbean (#4) and Libsyn (now #9) posted their lowest-ever numbers for the fifth month in a row. Transistor overtook Libsyn to a record high; RSS
.com (who overtook Libsyn last month) and Simplecast are also on record highs. - Oct 2: Livewire published its podcast hosts by episode share data for September, based on all 1.5 million episodes published that month. At #2, Spreaker jumped from 15.2% to a record 17.1% (they’re the company Inception Point AI uses for its wholly AI-generated shows); the #3 Buzzsprout saw a record share of 10%. Simplecast (#6), RSS
.com (#7), Transistor (#9) and Captivate (#10) are also sitting on record highs. However elsewhere in the top ten, heritage brands Podbean (#4) and Libsyn (#8) posted their lowest-ever numbers. - Aug 5: Amazon’s decision should be read alongside the performance of its other podcast acquisitions. Amazon bought podcast hosting company ART19 in June 2021, which has never achieved more than a 1% share of total episodes published, and currently hosts 3,900 shows (other enterprise hosts like Megaphone, Simplecast or Triton/Omny each host around 20,000). Amazon splashed $80mn on the SmartLess podcast: but that deal only lasted three years. Last year it spent $100mn for New Heights, promising international audio adaptations (which haven’t happened) and live events - there hasn’t been a live event for the show since Amazon’s ownership. Amazon Music started slowly adding podcasts in 2020; it has a 13% market share for music in the US, but achieves just a 1.6% share of US podcast downloads.
- Aug 4: Our list includes podcast hosting companies. Spotify’s Megaphone host 20, Simplecast from SiriusXM host 12, ART19 and Omny Studio host 5.
- May 16: A number of podcast hosting companies have been certified for v2.2 of the IAB Podcast Measurement Guidelines - AdsWizz, PRX, and Simplecast all re-certified yesterday.
- Oct 2: Livewire published its podcast hosts by episode share data for September, based on all 1.5 million episodes published that month. At #2, Spreaker jumped from 15.2% to a record 17.1% (they’re the company Inception Point AI uses for its wholly AI-generated shows); the #3 Buzzsprout saw a record share of 10%. Simplecast (#6), RSS
Data credits: IAB, Podnews newsletter