PodInstall helps 20 Minutes and Eurosport.fr to increase their podcasts audience
This article is at least a year old
Paris, France—BABABAM, a French podcast network, production company, announces that 20 Minutes and Eurosport have chosen their technology PodInstall to increase their podcast audiences by making it easier for Internet users to access them.
PodInstall offers the same experience as an application while working via a web URL. PodInstall allows users to listen to podcasts with a single click.
With PodInstall the media increase their listening directly on their website.
PodInstall allows 20 Minutes and Eurosport to offer a better user experience while keeping the audience in their environment.
20 Minutes has set up a page dedicated to its four podcast channels: https://podcasts.20minutes.fr where 20 Minutes readers can listen to one of the four podcasts of the media:
- Sixième Science : Popular science podcast
- Minute Papillon! : Daily news podcast
- Juste un droit : Popular Justice podcast
- L’été dans vos oreilles : 20 Minutes picks up your ears this summer
Eurosport, which recently announced that it has reached one million listeners, has doubled the audience of its podcasts in three months. The dedicated page: https://podcasts.eurosport.fr/ allows to listen to one of the 11 podcasts of the channel, such as Les Grands Récits, portraits of sportsmen and women who have left their mark on their sport, or Les fous du volant, the most recent podcast, which brings the Formula 1 World Championship to life and gives all the information about the season.
“With digital audio becoming a major industry, podcast publishers need to simplify the user experience to gain more viewers. This is what PodInstall is doing while providing listeners with essential features for this new mode of information. ” says Pierre Orlac’h, BABABAM’s founder.
ABOUT BABABAM
Move to the audio world! BABABAM is a French podcast network, production company and digital solutions who wants to capture attention and amplify the listeners’ emotions. BABABAM was founded by digital entrepreneurs in order to anticipate the new audio consumption, create mainstream contents and democratize audio. BABABAM has launched 10 podcasts including Maintenant vous savez, Love Story, l’Empreinte, True Story…BABABAM also works with advertisers and assists them in developing their audio strategy and branded podcasts creation. Noises (their binaural fiction) won the Prix du Salon de la Radio 2020 in the Native Podcast category.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.