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Marketing data company Claritas has acquired adtech service ArtsAI. Claritas runs an "identity graph" which lets advertisers target consumers based on what else they do on their devices; ArtsAI uses AI to optimise advertising delivery. Terms of the deal weren't given. ArtsAI's CRO, Erik Lundberg, told Podnews: "When you start thinking about the possibilities of merging our advanced AI personalization with their identity and data graph, it's really phenomenal."

Data: Audacy shares its State of Audio guide with a number of case studies suggesting audio does better than social media, and specifically pushing the efficiency of podcast host reads. Data is from Nielsen, Veritone, Claritas, and others.

Written by Shreya Sharma and Caila Litman, and guest-edited by Mignon Fogarty, Sounds Profitable with Claritas this week gives sage advice from the women building the podcast industry (también en español). Making the podcast industry more vibrant, inclusive and accessible to women and other historically disenfranchised voices, the article has quotes and a list of people to watch.

Jen Moss at JAR Audio publishes "Women Making Audio History". Deezer has added a 100% Women filter and playlists. Women's podcast network Mamamia has given over its site to articles that it wishes it could be writing. There's also a special edition of Sounds Profitable, with Claritas, today - focusing on women in podcasting. And, just in time for International Women's Day, Katie Krimitsos has managed to hit 40 million downloads from her Women’s Meditation Network.

Thank you to more than 600 new subscribers in February so far; including from people at Ausha, Netflix, Amazon, Claritas, Sybel, Apple, APM and Hessischer Rundfunk. If you're finding us useful, please tell your colleagues to subscribe too!

Sounds Profitable has published a deepdive with Claritas. They talk about device graphs and identity graphs, and why good data is so important.

Sounds Profitable this week interviews Omer Jilani of Claritas about how to track podcast ad performance.

When it comes to adtech, should you build your own, or buy someone else's? Bryan Barletta suggests a third way in this week's Sounds Profitable with Claritas. As ever, you should subscribe.

Do you use your podcast download figures to report ad impressions to your advertisers? If you're using DAI, those numbers aren't going to be the same, Bryan Barletta says in this week's Sounds Profitable with Claritas.

Sounds Profitable has launched a premium feed: and Bryan explains the benefits of them (even if you don't charge for them) in this week's Sounds Profitable with Claritas. Go subscribe!

How do podcast prefix analytics work? Bryan Barletta looks into the tech used by companies like Podtrac, Podsights, Chartable and Blubrry, in Sounds Profitable this week, sponsored by Claritas. Subscribe here

Play just one second of a podcast on Spotify, and you've downloaded over 90 seconds of audio - enough to count as an IAB certified podcast download. Writing in Sounds Profitable this week with Claritas, Bryan Barletta concludes: "podcast streaming is a myth". A fascinating deep-dive into listener-initiated downloads and player-initiated downloads - worth getting it every week.

"If you need more out of your hosting provider, it’s time to fully commit to another one", says Bryan Barletta in Sounds Profitable this week, sponsored by Claritas. Putting off a move to a better podcast host will hurt your long-term strategy, he argues. You should subscribe.

Podcast advertising works better - with listeners 34% more likely to buy, according to a new white paper from data marketing company Claritas. That increase in 'conversion lift' is just 2.6% for other advertising like print and live TV. The paper also says that coupon codes and "vanity URLs" miss the majority of actual conversions.