Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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This podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by ART19 to help Sounds Profitable to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. ART19 is IAB v2 certified. Here is more detail about podcast statistics.
Tracking and attribution: ART19 or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of Sounds Profitable later visited the website of an advertiser; or it may track that a device that listened to Sounds Profitable also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: ART19 may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Sounds Profitable may do this for advertising or for other forms of content, like news stories.
Sounds Profitable is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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- Podcast GUID:
256bc880-6bc5-5375-bf61-415272658944 - This podcast previously hosted on Whooshkaa (until Feb 2022), Omny Studio (until Feb 2023), ART19 (until Jan 2024), Spreaker (until Jan 2026), and still hosts with ART19 with a different RSS address. See changes across podcasting.
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