A business podcast from Bryan Barletta
The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits.
Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I’ll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well… make more money as more money from advertising pours into podcasting. That Sounds Profitable, right?
Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
So join me, Bryan Barletta, as I bring to you Sounds Profitable, the podcast companion series. It’s part of the PodNews network, and if you’re not already reading my newsletter, then you should be.
This podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by Whooshkaa and Chartable to help Sounds Profitable to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Whooshkaa and Chartable are IAB v2 certified.
Tracking and attribution: Chartable or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of Sounds Profitable later visited the website of an advertiser; or it may track that a device that listened to Sounds Profitable also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Whooshkaa may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Sounds Profitable may do this for advertising or for other forms of content, like news stories.
Sounds Profitable is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
Information for podcasters
This podcast’s audio is not on an IPv6-enabled domain. This isn’t an issue for now, but might be in future. (We tested the initial domain of chtbl.com, which may be an analytics prefix.)
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