Sounds Profitable: Adtech Applied
Credits: Arielle Nissenblatt (Host), Ian Powell (Editor), Bryan Barletta (Host), Evo Terra (Producer) (edit)
The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits.
Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable: Adtech Applied will be a fluff-free experience for you. Along with industry experts, I’ll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well… make more money as more money from advertising pours into podcasting. That Sounds Profitable, right?
Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
This podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by Omny Studio and Magellan AI to help Sounds Profitable: Adtech Applied to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Omny Studio is IAB v2 certified.
Tracking and attribution: Omny Studio or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of Sounds Profitable: Adtech Applied later visited the website of an advertiser; or it may track that a device that listened to Sounds Profitable: Adtech Applied also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Omny Studio may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Sounds Profitable: Adtech Applied may do this for advertising or for other forms of content, like news stories.
Sounds Profitable: Adtech Applied is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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Information for podcasters
- Before Feb 2022, this podcast was hosted on Whooshkaa.
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