Claritas
Address: 
8044 Montgomery Rd, Cincinnati, OH 45236, USA
Claritas is a data-driven marketing company. We leverage our unique data and proprietary identity graph, to help marketers find their best prospects, improve marketing execution and deliver superior ROI.
Website: claritas.com
Owns
Latest news
- Aug 19: Claritas has unveiled an AI-assisted broadcast attribution tool. It claims to give marketers the kind of data they get from their digital buys.
- Sep 13, 2023: Marketing data company Claritas has acquired adtech service ArtsAI. Claritas runs an "identity graph" which lets advertisers target consumers based on what else they do on their devices; ArtsAI uses AI to optimise advertising delivery. Terms of the deal weren't given. ArtsAI's CRO, Erik Lundberg, told Podnews: "When you start thinking about the possibilities of merging our advanced AI personalization with their identity and data graph, it's really phenomenal."
- May 2, 2023: Data: Audacy shares its State of Audio guide with a number of case studies suggesting audio does better than social media, and specifically pushing the efficiency of podcast host reads. Data is from Nielsen, Veritone, Claritas, and others.
Data credits: Google Maps, Podnews newsletter