
Podcasting's sweet new advertiser
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BetterHelp remains podcasting’s biggest advertiser, spending an estimated $8.2m according to Magellan AI. The biggest new advertiser was Candy Crush Saga, spending $992,000. Divine!
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Anchor podcasts are unplayable in some podcast apps. Popular podcast app Overcast rushed out an update after files are “now being served as AAC in some way that breaks Apple’s ExtAudioFile API,” said developer Marco Arment, which “makes them unplayable in Overcast as downloads, but playable as streams”. The fault in Anchor’s audio also affects other apps. Arment tweeted more technical details; and added, in a tweet to Anchor: “It’s been two weeks that you’re serving malformed files, breaking media players, and losing the audiences of your customers. Do you care about this medium at all?” The company hasn’t responded.
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For new members, The Podcast Academy is offering a 50% discount if you use
VOLUME22
as a discount code.- Thanks to Spotify, qualifying independent podcast creators can get in for free. Details here.
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Acast has announced the launch of a specialised “growth division”, dedicated to helping podcasts scale and grow.
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Stephen Fry has launched a new podcast exploring the brain. The podcast is exclusively on Audible, which has a number of exclusive UK shows.
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Backup My Podcast, a service to protect your show if your podcast host closed down, has itself closed down. The product launched in April 2021; customers were given plenty of notice, though.
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A five minute podcast “about what’s cool”, How Cool Is This? is to run its own awards show, called The Coolios. You can vote for “the coolest idea of the year”.
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Wait Wait… Don’t Tell Me's producer WBEZ Chicago is to buy the Chicago Sun-Times newspaper.
Moves and hires - with Pod People
- Aaron Scott and Regina G. Barber have joined NPR’s Short Wave daily science podcast; Aaron as co-host, and Regina as Scientist In Residence
Tips and tricks - with Podpage
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Zencastr suggest How to Get the Best Podcast Audio. Alongside an inevitable plug for Zencastr, the benefits of wearing headphones and using a proper microphone are highlighted.
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Podcaster, you’re doing teasers all wrong says Carrie Caulfield Arick. We’d tell you how she says you should be doing teasers, but that wouldn’t be a teaser any more.
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20 Podcast Twitter Tips from Lauren Passell includes the great advice “follow @podnews”. We 100% agree.
Podcast News - with Quill

Adela from Podcast Brunch Club ran a podcast pitch party earlier today on Twitter Spaces. Listen to the Twitter Space here: and here were the shows pitched…
















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