Acast
Ad sales and monetisation · Hosting platforms
Address: Kungsgatan 28, 111 35 Stockholm, Sweden
Acast is a Swedish-founded company that provides hosting, monetization and growth support for podcasts, and podcast advertising solutions for brands and media agencies. Launching in 2014, it developed a dynamic insertion technology which can target advertising within podcasts based on location, time, and personal data. The company champions an independent and open ecosystem for podcasting, where podcasts hosted with Acast are available on all podcast listening apps. Acast was founded by Karl Rosander and Måns Ulvestam in 2013; together with Johan Billgren as co-founder. Acast hosts over 88,000 podcasts, with over 430 million listens every month. The company operates worldwide with a physical presence in 15 countries, and has its headquarters in Stockholm. Wikipedia
Website: www.acast.com
Symbol: ACAST:STO
Owns
Acast is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Dec 10, 2024.
It is certified for Download, Client-Confirmed Ad Play, Ad Delivery and Listener. Learn more
Latest news
- Jan 8: Podtrac released its US rankers for December 2024. Almost all publishers saw a decline in traffic, as is normal. Acast leapt from #5 to #3, but the company releases its data after its quarterly financial reports, so while everyone else is reporting on December, the Acast numbers are for October (and are actually unchanged month-on-month). NPR News Now returned to #1 podcast; two shows from SiriusXM are new in the podcast charts, though SiriusXM isn’t listed in the publishers chart.
- Jan 7: An arrest has been made in connection with a murder in Australia 27 years ago, in the Port Cartwright cliffs in Queensland (above). Police have confirmed to Meshel Laurie, the host of Australian True Crime, that it was a listener to her podcast who provided information leading to the arrest last Thursday of Keith Lees, now aged 72. Lees was the subject of an Australian True Crime episode released on Dec 23: he had gone on the run after being questioned by police in June. The show has been with Acast since 2020.
- Jan 2: An old article here on Podnews compares audio quality at different bitrates and filesizes. Or this page from NPR is a fun quiz. Marc Maron was once a 40kbps MP3 file; many NPR shows were 64kbps. The reason almost everyone uses 128kbps? Dynamic Audio Insertion, DAI. As Acast says: “In order for ads to be stitched into your audio file, the podcast audio files need to match the encoding of the ad audio file, and the ads are encoded at 128kbps MP3.”
- Dec 18, 2024: Tommy Walters from Acast publishes five trends from podcasting in 2024. One of those: “Podcasting Takes Center Stage in Politics and Day-to-Day Life”.
- Dec 12, 2024: Martijn Gerrits has been hired as Sales Director for Acast in the Netherlands. Gerrits is Acast’s first hire in the region. He joins from Spotify, Azerion, Mediahuis NL and Dentsu.
Data credits: Google Maps, IAB, Podnews newsletter, Wikipedia