Acast
Podnews supporterAd sales and monetisation · Hosting platforms
Address: Kungsgatan 28, 111 35 Stockholm, Sweden
Acast is a Swedish-founded company that provides hosting, monetization and growth support for podcasts, and podcast advertising solutions for brands and media agencies. Launching in 2014, it developed a dynamic insertion technology which can target advertising within podcasts based on location, time, and personal data. The company champions an independent and open ecosystem for podcasting, where podcasts hosted with Acast are available on all podcast listening apps. Acast was founded by Karl Rosander and Måns Ulvestam in 2013; together with Johan Billgren as co-founder. Acast hosts over 88,000 podcasts, with over 430 million listens every month. The company operates worldwide with a physical presence in 15 countries, and has its headquarters in Stockholm. Wikipedia
Website: www.acast.com
Symbol: ACAST:STO
Owns
Acast is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Dec 10, 2024.
It is certified for Download, Client-Confirmed Ad Play, Ad Delivery and Listener. Learn more
Latest news
- Feb 3: One of the UK’s biggest podcasts, Sh**ged Married Annoyed has signed with Adelicious. The show was with Acast, and joins other Avalon shows from Russell Howard and Frank Skinner on the podcast network. The award-winning show has spawned a book, a TV chat show, and had two live arena tours (including selling out Wembley SSE Arena and the O2).
- Jan 30: The winners of the UK’s Political Podcast Awards were announced. Podcast of the year was Goalhanger’s The Rest is Politics, but Persephonica’s Political Currency and Electoral Dysfunction from Sky News won two awards. Acast shows won the most awards.
- Jan 29: Commuters listening to your podcasts are valuable, according to new research from Acast. Podcast listeners who listen to and from work are 22% more focused, 10% more likely to engage with ads, and 15% more likely to consider podcast time an essential part of their day. (Nearly half of weekly podcast listeners tune in while commuting).
- Jan 20:
Thank you to Acast, who renewed as a gold supporter today. Acast helps podcast creators find their audience and make money from their craft using podcast advertising tools. Their support helps keep Podnews free for everyone, and we’re grateful for their support. If you get value from Podnews, you should support us too.
- Jan 8: Podtrac released its US rankers for December 2024. Almost all publishers saw a decline in traffic, as is normal. Acast leapt from #5 to #3, but the company releases its data after its quarterly financial reports, so while everyone else is reporting on December, the Acast numbers are for October (and are actually unchanged month-on-month). NPR News Now returned to #1 podcast; two shows from SiriusXM are new in the podcast charts, though SiriusXM isn’t listed in the publishers chart.
Data credits: Google Maps, IAB, Podnews newsletter, Wikipedia