Magellan AI
Podnews supporterAddress: 165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
Latest news
- Jul 25: Magellan AI has announced support for UID2 and ID5, to help advertisers measure their campaigns. Replacing things like cookies and IP tracking, UID2 and ID5 are centrally-administered personal identifiers, which allow advertisers to recognise individuals and serve them targeted ads.
- Jul 24: Magellan AI shared its list of top (US) podcast advertisers for June. BetterHelp remains at #1; AI voice provider AudioStack is the newest “mover and shaker”, spending $1.7mn. Magellan AI has a short webinar on Thursday to discuss the results.
- Jun 25: Magellan AI has released its report for podcast ad revenue for May. Of the top 15 advertisers, 12 reduced spend last month. There is a webinar on Thursday.
- May 30: Magellan AI has released its presentation from The Podcast Show in London, looking at podcast advertising trends in the US, Canada, UK, Ireland, Germany and Australia so far this year.
- May 29: Magellan AI released the company’s April podcast ad spend report. Analysis from RAIN’s Brad Hill suggests that ad spend from top advertisers has dropped by 6%.
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