Magellan AI
Podnews supporterAddress: 
165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
Magellan AI is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Nov 18, 2024.
It is certified for Download and Listener. Learn more
Latest news
- Feb 25: Magellan AI will also run a webinar on Thursday, with detail from that company’s Benchmark Report.
- Feb 20: There are more ads in podcasts than ever, says Magellan AI, which released its Quarterly Benchmark Report for Q4/2024. Average advertiser ad load increased over 20% year-on-year (but is still significantly less than broadcast radio, we’d add). The data shows a y-on-y ad-spend increase of 19%; and a 10% q-on-q increase in the number of brands advertising on podcasts.
- Dec 17, 2024:
Magellan AI released the top podcast advertisers for November 2024. BetterHelp once again hit #1 spot, with $8.6mn spent; Amazon was at #2, and T-Mobile at #3. The biggest mover was Bartesian, a cocktail maker that, just like a Nespresso,
takes all the joy and fun out of crafting a drinkmakes a drink at the touch of a button. - Dec 10, 2024: Magellan AI is now tracking how brands are using programmatic and run-of-network podcast ads. The new functionality also gives example campaign creatives.
- Dec 2, 2024: Magellan AI has confirmed that it has earnt IAB Tech Lab certification for podcast measurement.
Data credits: Google Maps, IAB, Podnews newsletter