Magellan AI
Podnews supporterAddress: 
165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
Magellan AI is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Nov 18, 2024.
It is certified for Download and Listener. Learn more
Latest news
- Mar 28: Magellan AI has published February’s top podcast advertisers. Of the top 15 companies, only four increased their spend; February is a shorter month, which may be part of the reason.
- Mar 12: Magellan AI now lets advertisers measure podcast ad reach against their own first-party and third-party audience data. “Magellan AI ingests advertiser-supplied hashed email lists of their audience segments,” says the company, “and we match them against podcast ad exposure, for insights on reach, audience overlap, and targeting effectiveness.”
- Feb 25: Magellan AI will also run a webinar on Thursday, with detail from that company’s Benchmark Report.
- Feb 20: There are more ads in podcasts than ever, says Magellan AI, which released its Quarterly Benchmark Report for Q4/2024. Average advertiser ad load increased over 20% year-on-year (but is still significantly less than broadcast radio, we’d add). The data shows a y-on-y ad-spend increase of 19%; and a 10% q-on-q increase in the number of brands advertising on podcasts.
- Dec 17, 2024:
Magellan AI released the top podcast advertisers for November 2024. BetterHelp once again hit #1 spot, with $8.6mn spent; Amazon was at #2, and T-Mobile at #3. The biggest mover was Bartesian, a cocktail maker that, just like a Nespresso,
takes all the joy and fun out of crafting a drinkmakes a drink at the touch of a button.
Data credits: Google Maps, IAB, Podnews newsletter