Magellan AI
Address: 
165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
Latest news
- Sep 21: Podcast advertising planning company Magellan AI launched a new feature: 'reports on demand'.
- Sep 13: Podcast ad measurement company Magellan AI has added a tool to expand campaigns with similar shows, recommending podcasts that reach similar audiences to the ones that work the best.
- Aug 31: Online therapy provider BetterHelp was, once more, the #1 podcast advertiser in June, says Magellan AI, spending $9.2mn. Real estate company Zillow was the most increased advertiser, spending $1.1mn.
- Aug 15: Podcast spend in Australia for Q2/23 was up by 64% year-on-year, according to ARN's iHeartRadio Australia and Magellan AI. The top 3 advertisers were health insurance company NIB, McDonald's, and Amazon.
- Jul 27: Magellan AI has released the Podcast Advertising Benchmark Report for Q2 2023. A free download, it analyses over 135,000 episodes to give a snapshot of podcast ad trends.
Data credits: Google Maps, Podnews newsletter