Magellan AI
Podnews supporterAddress: 165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
Latest news
- Apr 11: John Goforth from Magellan AI guests on Partner Up Profits to talk about how podcast advertising works.
- Feb 21: Magellan AI shared its rankings for top podcast advertisers in January. MGM Resorts was the advertiser which has increased its spend the most, alongside MailChimp owner Intuit and IXL Learning. There’s a free webinar on these results tomorrow at 11am ET.
- Jan 31: Magellan AI has released its Podcast Advertising Benchmark Report for Q4/23. The free report looks at six advertising markets including the US, Germany, the UK and Canada, and says that podcast ad spending increased 29% year-on-year.
- Jan 24: Amazon was the number one spender on US podcast ads last month, according to Magellan AI. The company spent $8.1mn. Apple was #3. There’s a webinar tomorrow at 11am ET.
- Jan 11: Magellan AI has partnered with attention-based measurement company Adelaide to surface attention metrics within its podcast measurement suite.
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