Magellan AI
Podnews supporterAddress: 
165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
About Magellan AI
Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world's largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI's podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Learn more at www.magellan.ai.
Magellan AI is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Feb 4, 2026.
It is certified for Download and Listener. Learn more
Latest news
- Aug 20: Good news from Ireland, where podcast advertising is up 33% year-on-year. Magellan AI released an H1 2026 Ireland Podcast Advertising Benchmark Report. Ad load is 5.71%, much the same as Australia; the US is 8.75%.
- Aug 20: Podcast advertising in Ireland: Magellan AI’s H1 2026 benchmarks - A new report detailing how podcast spend, advertisers, and formats shifted year on year in Ireland. PRESS RELEASE
- Aug 17: Magellan AI and ARN's iHeart released data on Australian podcast ad spend in Q2/26. Just 5.7% of podcast episodes are ads, in comparison with 8.75% in the US. The biggest advertisers were AirBnB, Wise and Shopify.
- Aug 10: "As more privacy models are rightfully coming into play and tamping down on some of the data, we're already ready for that, whereas other media are now going to have to do the kind of technology we've already built." Jim Ballas, the President of Measurement at Magellan AI, is the special guest on PodBiz this week, the podcast that looks at the money in podcasting.
- Jul 15: 30-second ads seem to work better than 60, at least according to a new case study from Magellan AI and audio agency Direct Results. As a result, the agency switched everything to 30-second ads, which meant better ROI, according to the paper.
Data credits: Google Maps, IAB, Podnews newsletter