Magellan AI
Podnews supporterAddress: 
165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
About Magellan AI
Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world's largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI's podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Learn more at www.magellan.ai.
Magellan AI is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Feb 4, 2026.
It is certified for Download and Listener. Learn more
Latest news
- Sep 11: Are you measuring the success of podcast ads too soon? Magellan AI released its Q2 2026 Podcast Measurement Benchmark Report - and in it, we learn that 41% of site visits happen in the first week, and 76% by the end of the first month: so if you judge campaigns after just one week, the figures will be less than half of what the ads are really delivering.
- Aug 26: Quince is buying more podcast ads than anyone else, says Magellan AI - spending $7.5mn in July. BetterHelp and Amazon spent around $5.4mn. Meanwhile, Hero Bread, Accenture and Lululemon were the biggest movers and shakers. Magellan AI has a free webinar on Sep 10.
- Aug 20: Good news from Ireland, where podcast advertising is up 33% year-on-year. Magellan AI released an H1 2026 Ireland Podcast Advertising Benchmark Report. Ad load is 5.71%, much the same as Australia; the US is 8.75%.
- Aug 20: Podcast advertising in Ireland: Magellan AI’s H1 2026 benchmarks - A new report detailing how podcast spend, advertisers, and formats shifted year on year in Ireland. PRESS RELEASE
- Aug 17: Magellan AI and ARN's iHeart released data on Australian podcast ad spend in Q2/26. Just 5.7% of podcast episodes are ads, in comparison with 8.75% in the US. The biggest advertisers were AirBnB, Wise and Shopify.
Data credits: Google Maps, IAB, Podnews newsletter