Magellan AI
Podnews supporterAddress: 
165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
Magellan AI is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Nov 18, 2024.
It is certified for Download and Listener. Learn more
Latest news
- Aug 28: Magellan AI has released the first ever Australian Podcast Quarterly Benchmark Report. Working with ARN, we learn that the average ad load is 7.53%. (In the US, it’s 8.13%). Podcast advertising must be seen as fair dinkum by the advertisers, too - podcast ad spend saw an increase of 20% year-on-year. Crikey!
- Jul 31: Magellan AI says there’s a new biggest podcast advertiser in the US - and it’s not BetterHelp or Amazon. It’s Toyota: the car maker hitting $5.7mn in spend in June.
- Jul 23: Magellan AI has added estimated podcast ad spend in more countries. The tool now covers Canada, the UK, Ireland, Germany, France, Australia, and the US.
- Jul 8: Magellan AI now offers incremental lift, a measurement feature that shows how much podcast ads drive business outcomes. It compares audiences who have heard your ad - and those who haven’t.
- Jul 1: Magellan AI released its May 2025 rankings for top podcast advertisers. Top spenders in the US were BetterHelp, Amazon and Unilever; McDonald’s saw the biggest budget increase last month.
Data credits: Google Maps, IAB, Podnews newsletter