Magellan AI
Podnews supporterAddress: 
165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
Magellan AI is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Nov 18, 2024.
It is certified for Download and Listener. Learn more
Latest news
- Jan 21: Magellan AI released its rankings for top podcast advertisers in the US. Wifi-enabled photo frame Aura Frames spent $7.1mn in December, just beating Amazon's $7mn or T-Mobile's $6.8mn. IBM showed the biggest increase, dropping $2.6mn into podcasts.
- Jan 8: Just one service led to $100,000 in additional revenue for True Native Media; Magellan AI has released a full case study of how the companies have worked together to recover revenue and sales growth.
- Jan 5: The audience for podcasts aren't actually the same people as the audience for streaming, according to new data from Magellan AI and Ad Results Media. The companies suggest that buying all forms of digital audio reaches more people than podcasting (or streaming) alone.
- Nov 13, 2025: Magellan AI and Australia’s ARN produced the Australian Podcast Advertising Report for Q3/25; though the report doesn’t give any total revenue figures. ARN, which runs the iHeart brand in the country, warned the stock market that its ad revenue has dropped 10% year-on-year; and shares have dropped further this week after the media regulator put restrictions on its leading radio show.
- Nov 11, 2025: Working with Magellan AI, podcast promotion company The Podglomerate has seen 51% of new listeners returning for multiple episodes, according to a new study. The company also used Magellan AI’s tools to spot delivery issues, recovering “five figures” worth of media value.
Data credits: Google Maps, IAB, Podnews newsletter