Magellan AI
Podnews supporterAddress: 
165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
Magellan AI is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Nov 18, 2024.
It is certified for Download and Listener. Learn more
Latest news
- Jul 8: Magellan AI now offers incremental lift, a measurement feature that shows how much podcast ads drive business outcomes. It compares audiences who have heard your ad - and those who haven’t.
- Jul 1: Magellan AI released its May 2025 rankings for top podcast advertisers. Top spenders in the US were BetterHelp, Amazon and Unilever; McDonald’s saw the biggest budget increase last month.
- May 26: In Australia, Shopify is the #1 podcast ad buyer, says Magellan AI and ARN’s iHeart.
- May 2:
Headliner has integrated its Podcast Promo product with a number of attribution services - Cohost, Magellan AI, Podscribe, Podtrac, Swap
.fm and Megaphone’s internal Chartable product - to bring tracking and transparency to podcast advertising. - Apr 25: Magellan AI reports that T-Mobile was the biggest spender in US podcast advertising last month, spending $5.9mn on ads (with their top genre being sports). The full chart also links to a free webinar next Tuesday.
Data credits: Google Maps, IAB, Podnews newsletter