Anchor
This company is no longer trading under this name
Anchor is now branded as 'Spotify for Creators'
Owned by: Spotify
Latest news
- Jan 3: Anchor co-founder Michael Mignano has explained how Anchor managed to add shows to Apple Podcasts without forcing users to do it themselves - always a bone of contention with other podcast hosts. No, it wasn’t a secret API (which Apple always denied): it was... hiring college students to do it all manually.
- Apr 22, 2024: EXCLUSIVE: Spotify is no longer a member of the IAB, having quietly ceased its membership in the last three months. After a press enquiry from Podnews, Spotify’s Megaphone, Chartable and the Spotify for Podcasters host formerly known as Anchor were removed from the published list of compliant companies for podcast measurement. They last underwent certification in 2020.
- Apr 18, 2024: AdsWizz has successfully recertified for v2.1 of the IAB Podcast Measurement program. Podtrac and Simplecast also recertified in March. On the IAB TechLab website, there are still a number of companies only certified to v2.0, who haven’t recertified in more than three years: Anchor (now Spotify), Buzzsprout, Captivate, Chartable, Libsyn, Megaphone and Podbean.
- Jan 8, 2024: Ten podcast companies are still not certified for the latest version of the IAB’s podcast measurement guidelines v2.1, in spite of being asked to do so by the end of 2022. More than a year later, the IAB’s list of compliant companies still shows AdsWizz, Anchor (now Spotify), Buzzsprout, Captivate, Chartable, Libsyn, Megaphone, Podbean, Podtrac and Simplecast as only compliant to v2.0 of the guidelines, something that means “they will lose current status”, according to the IAB Tech Lab.
- Sep 11, 2023: Clubhouse is evolving to being a messaging app, rather than a live chat app. The new app lets you leave voice notes to one another, a little like Anchor in 2016, perhaps?
Data credits: Podnews newsletter