
The power of comedy podcasts
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Media and entertainment company Global has released a report on advertising within comedy podcasts. 68% of listeners prefer host reads where it’s clear that the host uses the product or service.
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On Air Fest has announced On Air LA Annex 2023, a four day festival presenting live podcasts in Santa Monica and downtown Los Angeles.
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Did you make it into the Podcast Movement Denver highlights video? The Podnews Puppies did…
Podnews Podcast Movement
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In Australia, the IAB reports that online advertising was still growing in Q2/23, but that growth has slowed. Podcast advertising grew 24% last quarter, and was AUD $91.2m (US $59mn) in FY23 (July-June).
IAB -
Online therapy provider BetterHelp was, once more, the #1 podcast advertiser in June, says Magellan AI, spending $9.2mn. Real estate company Zillow was the most increased advertiser, spending $1.1mn.
Magellan AI -
Podbean’s Norma Jean Belenky is one of the featured speakers at Radiodays Asia next week. The event’s podcast track, Podcast Day Asia, will be co-hosted by Podnews’s Editor, James Cridland.
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Sounder is to join the Prebid Audio Taskforce. Prebid is an independent organisation designed to ensure and promote fair, transparent, and efficient header bidding across the industry.
Sounder -
Podhero, a podcast app, appears to have closed. It used the Twitter API for login, which is no longer available for developers to use; the website was last live in early July.
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The Madness of Chartrulean is crowdfunding for a new season. The Ambies-nominated show is produced by Packhowl Media, an independent audio fiction production company, and distributed by Realm.
Realm -
PBS Kids has announced an expanded podcast slate into Q3/23.
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Further reading: Jeff Vidler from Signal Hill Insights calls for digital audio to be positioned next to other digital advertising offerings, to ensure that audio is on a robust revenue growth track … and the Washington Post report on people who listen to podcasts 24-hours a day (but oddly neglect to interview Arielle Nissenblatt, who must have pioneered that, surely?)
Signal Hill Insights
Tips and tricks - with Pod Predictor by Coleman Insights
- We Edit Podcasts give us ten warning signs that we might need to revamp our podcast.
Podcast News - with Airwave






Podcast data for Aug 31
- #1 in Apple Podcasts: 🇺🇸 Strike Force Five (Strike Force Five) 🇨🇦 Strike Force Five (Strike Force Five)
- #1 in Spotify: 🇺🇸 The Joe Rogan Experience (Joe Rogan) 🇨🇦 The Joe Rogan Experience (Joe Rogan)
- Over the last week, 195,836 podcasts published at least one new episode. See more podcast data at the Podcast Business Journal.
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