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Sounder To Join Prebid Audio Taskforce to Drive Open-Source Audio Header Bidding

Press Release · New York, NY, USA ·

Sounder, a leading player in the audio data industry, is thrilled to announce it is joining Prebid’s Audio Taskforce, marking a significant step towards enhancing monetization avenues for podcast creators across diverse hosting platforms. The aptly named Prebid Audio will serve as’s entry into open-source audio header bidding.

“We are excited to join the Prebid Audio Taskforce and help shape the future of open source audio header bidding,” said Kal Amin, co-founder and CEO of Sounder. “Header bidding is a critical technology for publishers to maximize their ad revenue, and we believe in the mission of the Prebid Audio Taskforce and the insights it will in turn provide for the industry as a whole. We are committed to working with to develop a solution that meets the needs of audio publishers and advertisers.”

Jordan Bentley, a prominent figure in the industry (as both Founder/CEO of Audiohook and Chair of the Audio Taskforce), underscored the significance of broadening monetization possibilities for all content creators. “Improving monetization across all publishers stands as a paramount objective for both Audiohook and the industry at large,” Bentley emphasized. “Both podcasting and the audio industry in general have seen massive growth. We need to ensure that creators, publishers, and all parties are able to ensure effective monetization to support this growing medium.”

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Sounder’s collaboration with Audiohook as part of the Prebid Audio Taskforce marks a pivotal juncture in the evolution of podcast advertising, one that promises equitable opportunities for creators and dynamic possibilities for advertisers. Bentley’s leadership within the Prebid Taskforce, coupled with Sounder’s participation, affirm the commitment to innovation and prosperity within the audio and podcasting realm.

About Sounder

Sounder is the end-to-end data-driven intelligence platform that is shaping the future of the entire audio ecosystem. Our proprietary technology brings together publishers, brands and agencies, ad tech marketplaces, and data partners to revolutionize how audio content is discovered, monetized, and optimized. We’re proud to deliver unparalleled value to our partners and customers and maximize their audio advertising potential through AI-driven insights and solutions. Unlock the true value of audio content at

About Prebid

Formed in September of 2017, is an independent organization designed to ensure and promote fair, transparent, and efficient header bidding across the industry. Funded by dues-paying members, it manages the open-source projects Prebid.js, Prebid Mobile, Prebid Server, Prebid Video, Prebid Native, and others. is open to all companies who are part of the programmatic ecosystem, from ad tech vendors to publishers and others. We believe that working together, we can drive standardized, transparent technology for advertising that will make it easier for buyers and sellers to transact at scale in a fully programmatic ecosystem.

To learn more about Prebid and the Audio Taskforce, go to

This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.

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