Strike Force Five
Late night talk show hosts Stephen Colbert, Jimmy Fallon, Jimmy Kimmel, Seth Meyers and John Oliver are teaming up for a new podcast to support their striking writers and out of work staffs. Strike Force Five! welcomes you to a conversation between five rival colleagues for an inside look at late night television.
This podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by Megaphone to help Strike Force Five to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Megaphone is IAB v2 certified.
Tracking and attribution: Megaphone and Nielsen or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of Strike Force Five later visited the website of an advertiser; or they may track that a device that listened to Strike Force Five also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Megaphone may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Strike Force Five may do this for advertising or for other forms of content, like news stories.
Strike Force Five is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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