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Frank Okay

Spotify: Video podcasts are more popular at night

LISTEN · · 4.3 minutes to read
  • While daytimes are for audio podcasts, evenings are when people seek out video podcasts, according to new consumption information from Spotify. Spotify’s podcast edition of its Fan Study 2023, published today, contains data-driven insights from the platform. The data also says that 54% of people find new podcasts by hearing about them on a show they already listen to.

  • Meanwhile, Spotify launched audiobooks within the US. Spotify Premium listeners will be able to listen to 15 hours of listening per month. Over 70% of best-selling titles are included.

  • Podcon MX is in Mexico City today. Powered by, it’s a full day looking at the world of podcasting in Mexico and Latin America (and our Editor, an advisor, is also speaking).

    • If you listen on a live-capable podcast app like Fountain or Podverse, you’ll find the first live video stream of a podcast conference event in a podcast app.

Spotify for Podcasters
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Spotify for Podcasters


Get an inside look at how fans are engaging with podcasts on the world’s most popular listening platform. Fan Study: Podcaster Edition is an annual publication of the top listener trends and creator practices on Spotify, unlocking new insights to help you refine your creative process and connect with fans. This year, we gathered data across three focus areas: video podcast creation and consumption; podcast discovery on Spotify and at large; and interactivity and engagement with fans. Dive in and start exploring our exclusive findings, from peak listening hours to the most prominent discovery methods.


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Podcast data for Nov 9

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#1 in Spotify
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Over the last week, 207,757 podcasts published at least one new episode (down 1.5%). source


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