Spotify: Video podcasts are more popular at night

• While daytimes are for audio podcasts, evenings are when people seek out video podcasts, according to new consumption information from Spotify. Spotify’s podcast edition of its Fan Study 2023, published today, contains data-driven insights from the platform. The data also says that 54% of people find new podcasts by hearing about them on a show they already listen to.

• Meanwhile, Spotify launched audiobooks within the US. Spotify Premium listeners will be able to listen to 15 hours of listening per month. Over 70% of best-selling titles are included.

  • Former Spotify chief economist (and author) Will Page wrote a piece about how the economics of Spotify’s audiobooks works.

• Podcon MX is in Mexico City today. Powered by RSS.com, it’s a full day looking at the world of podcasting in Mexico and Latin America (and our Editor, an advisor, is also speaking).

  • If you listen on a live-capable podcast app like Fountain or Podverse, you’ll find the first live video stream of a podcast conference event in a podcast app.

• SiriusXM revealed its new app. It’ll roll out from Dec 14: “improved podcast listening” is promised. The company closed Stitcher, its podcast app, earlier in the year.

  • As part of the announcements, Audiochuck is to get its own SiriusXM channel.
  • Earlier, SiriusXM released a vinyl version of Conan O’Brien Needs A Friend, to celebrate the show’s fifth anniversary. It appears to be sold out already.

• First look: Acast released a real-time podcast ad planner, allowing advertisers to see up-to-date inventory availability for host-read sponsorship campaigns.

  • Meanwhile, in Paris, Acast has brought a number of shows to the stage, working with brands like Maybelline and Amazon Music.

• Voxeus has signed a number of new clients, including the French paper of record, Le Monde. The company offers podcast publishers embedded players and installable web apps here’s ours.

• Are media buyers too worried about brand safety? Audacy suggests brands are safer than they think on podcasts, releasing a study with Alter Agents.

• Ad revenue from branding campaigns has doubled in just two years, according to analysis from Signal Hill Insights of the IAB’s US data.

• It isn’t the end for Podvibes after all: after we reported the Mastodon community was to close, some good news: Podvibes has been acquired by The End, the audio fiction newsletter.

• PodPros has shared this month’s actively established podcast report. The number of podcasters who make it to 8 episodes increased from 45.5% to 48.6% - which, Alex Sanfilippo says to Podnews, represents more than 6,400 additional independent podcasters making it to eight episodes or more.

• Veritone released its Q3/23 financial results.

• The New York Times Company released its Q3/23 financial results. It now has over ten million subscribers. The report acknowledges “lower revenue” from podcasts.

• Audio analytics and research platform Veritonic unveiled new tools.

Spotify for Podcasters

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Get an inside look at how fans are engaging with podcasts on the world’s most popular listening platform. Fan Study: Podcaster Edition is an annual publication of the top listener trends and creator practices on Spotify, unlocking new insights to help you refine your creative process and connect with fans. This year, we gathered data across three focus areas: video podcast creation and consumption; podcast discovery on Spotify and at large; and interactivity and engagement with fans. Dive in and start exploring our exclusive findings, from peak listening hours to the most prominent discovery methods.

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