SiriusXM Media
Address: 
1221 6th Ave, New York, NY 10020, USA
Where music and stories meet advertising
Website: www.siriusxmmedia.com
Owned by: SiriusXM
Owns
Latest news
- Jun 26: 86% of Gen Z listen to music or consume podcasts to help boost their mood, according to a new study. The Gen Z Report, from Edison Research and SiriusXM Media, says that 13-24 year-olds are most concerned with the economy, social injustice and political division. 8% of their audio time is spent with podcasts; they discover podcasts most-often by “searching on YouTube”.
- Jun 25: Two of podcasting’s fastest-growing audiences are Health & Fitness and Self-Improvement. Tomorrow, there’s a free webinar about “the power of purpose-driven podcasting” - which will share more about those audiences, and why they’re perfect for advertisers. It’s from SiriusXM Media and Sounds Profitable.
- Jun 17: SiriusXM Media has announced a partnership with Innovid to bring better data around digital audio performance to media mix models - offering measurement solutions and clear evidence of ROI for brands and advertisers.
- Apr 16: Women’s podcast listenership has tripled in ten years, according to the Women’s Audio Report: Women & Podcasts released by Edison Research and SiriusXM Media. 45% of all women in the US (60mn) are monthly listeners; and 52% consume podcasts in some form (whether listening or watching).
- Apr 4: Edison Research will publish the Women's Audio Report, with SiriusXM Media, in a two-part webinar series in April. The report examines women's audio consumption behaviors, including listener demographics, content preferences, discovery habits, and advertising engagement.
Data credits: Google Maps, Podnews newsletter