CNN’s deal for video podcasts with Lemonada

• A new platform for video podcasts has appeared. CNN has struck a deal with Lemonada Media for video podcasts on CNN’s All Access streaming service. Some existing shows will be made available to CNN subscribers. Unlike recent Netflix deals, though, these shows will continue to be available on all other platforms.

  • Netflix announced a new video podcast, The Pete Davidson Show. The video podcast won’t be available on podcast platforms.

• A new exchange for creator-led advertising has been launched, ahead of Podfest. Creator Exchange, or CreatorX, is built to address frustrations in the market. “Brands want simpler, more measurable ways to test and scale creator-led advertising, while creators want flexible, non-exclusive monetization without being sidelined, bundled unfairly, or sold with bias.” The Managing Director is Matty Staudt.

• The nominations for the iHeartPodcastAwards were announced. The awards will be held at SXSW on Mar 16. There will also be three Icon Awards being presented - to Jay Shetty, Terry Gross and Hrishikesh Hirway.

• Podcasts are dead - it’s all about video now, suggests a piece in The Times of London. James Marriott writes “It’s now almost unheard of for a big new podcast to launch without a video stream as well as audio — even if it’s just, as many are, two bleary middle-aged men staring into their Zoom cameras.” Hey!

• A “a trailblazing retail destination inspired by the Kelce brothers and their hit show New Heights with Jason and Travis Kelce from Wondery” has been launched. Kelce Clubhouse is designed to bring together video of the podcast with merchandise opportunities, including the new book from the brothers, “No Dumb Questions”.

• AIR has opened applications for its New Voices AMPLIFY 2026 cohort for independent podcasters. The program is designed for independent podcasters who already have a show and are ready to move beyond production to build clearer strategies for reaching and growing their audiences.

• Gemini XII and The Infinite Agency have launched Constellation, a suite of tools to help with creative strategy, paid media, production and distribution, and more. “The line between brand and creator has collapsed,” said The Infinite Agency’s Jonathan Ogle.

• Podcast hosting company Podhome now supports the alternateEnclosure feature. Available in some podcast apps (and coming to iHeartRadio), the feature allows audio and video versions of episodes in the same RSS feed.

• Starglow Media, which makes kids and family audio content, has been acquired by SuperAwesome. No terms were given; Starglow’s founder Jed Baker will become Head of Audio at SuperAwesome.

• In the UK, sports podcaster Sport Social has announced a strategic partnership with Bauer’s audioXI digital advertising exchange.

• Need to record a podcast in the city of Dundee in Scotland? Dundee Contemporary Arts has unveiled a media suite for hire, right in the city centre.

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People News

• Digital audio trade desk audioadpro has made two new appointments. Kate Lewis has been made Account Manager, and Rinki Johnson has been made Account Director.
• Podcast host Blubrry made two promotions: MacKenzie Bennett to Director of Marketing, and Dave Clements is now Support and Media Specialist.

Podcast News - with Airwave

With Airwave: Paul Alex is an ex-Detective turned 8-figure entrepreneur. After leaving law enforcement, he built multiple businesses helping everyday people create residual income and freedom on their own terms. The Level Up Podcast could help you start, scale, and sustain your own journey.

Congratulations to the Financially Confident Christian which has released its 1,000th episode. The show aims to help listeners build calm, practical money habits rooted in Christian faith. It’s hosted by Ralph Estep Jr.

Gaylinn has joined Ireland’s HeadStuff podcast network, and starts a new season next week. The show is bilingual (English/Gaeilge), and examines na rudaí is measa, is aistí, agus is iontaí about life as we know it. Gaelige - the Irish gaelic language - is taught in schools and has 1.8 million speakers (though less than 200,000 speak it 'very well’).

How are you at telling stories? From Micaela Blei, the former founding Director of Education at The Moth, The Story Letter is new this week - a warmhearted, personal solo podcast about telling better stories. Each 15-20 minute episode teaches a specific storytelling technique, from choosing which story to tell to sticking the landing.

Podcasting for Financial Professionals has moved to weekly episodes, to deliver the best of the best in podcasting strategy for business owners. Every trend, growth tactic, shift in listener behavior - but filtered just for financial pros who want to increase their authority, get more visible, and generate leads for their business, using their podcast.

FRONT PORCH AF with Kelli and Sue, the podcast where snark meets joy, launched a year ago with the aim of bringing about positive change while having a cocktail and a laugh. The podcast kicks off its second season with a live studio audience event from their home-away-from-home, Dee’s Country Cocktail Lounge in beautiful downtown Madison, Tennessee. Kelli and Sue’s special guest is Elizabeth Cook, East Nashville music outlaw, SiriusXM DJ, and all-around badass woman. The second season adds video versions of the podcast, and will feature more live events.