Michelle Obama, Craig Robinson and Dr. Laurie Santos
SXSW/Hubert Vestil

Michelle Obama tapes new podcast at SXSW

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  • Michelle Obama and her brother Craig Robinson appeared on-stage yesterday at SXSW to record a live episode of their newly launched podcast IMO. They appeared at the Austin Convention Center with Dr. Laurie Santos, psychology professor and host of The Happiness Lab. SXSW had a renewed focus on podcasting this year.

  • JAR Audio and Sounds Profitable covered The Power of Branded Podcasts in a webinar and a freely downloadable study. 43% of Americans 18+ would likely listen to a podcast about a favourite brand or product, the study says.

  • Exclusive: 911 Podcasts has revealed the cast for the second season of sci-fi thriller podcast Cascadia.

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Podcast data for Mar 14

#1 in Apple Podcasts
US flag IMO with Michelle Obama and Craig Robinson (Higher Ground)
SG flag The Diary Of A CEO with Steven Bartlett (DOAC)

#1 in Spotify
US flag The Joe Rogan Experience (Joe Rogan)
SG flag What's Your Problem? (Dew Francis & Sham Rahman)

Over the last week, 200,312 podcasts published at least one new episode (down 1.6%). source

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