Goalhanger
Address: 
London, UK
The UK's largest independent podcast company
Website: www.goalhangerpodcasts.com
Latest news
- Jan 9: Goalhanger is to turn The Rest Is History into TV and film formats, according to Bloomberg. The show claims 12.5mn downloads a week (the article suggests This American Life “only” does 11.5mn).
- Dec 20, 2024: That Goalhanger ad we covered earlier in the week has got a lot of attention. One UK correspondent with a good memory has remembered this similar ad for BBC Sounds from October 2018. (The lack of now-playing thumbnails in the BBC Sounds one, in our view, makes it less obvious what’s going on).
- Dec 17, 2024: The UK’s Goalhanger has launched its first multichannel ad campaign, in partnership with Spotify. The video ads, which will be shown across social media, show Spotify users switching between individual podcasts (though the “p” word isn’t used) - is it the best ad for a podcast company yet? You can watch it here.
- Dec 6, 2024: The new Goalhanger podcast The Rest Is Classified has achieved 200,000 downloads in its first week, the company says. It topped the charts in the UK and Australia, while also breaking into the top 5 in New Zealand and Ireland. The show offers unparalleled insights into the world of intelligence and security.
- Nov 27, 2024: Edison Research published the top 25 UK Podcasts for Q3/24. Goalhanger celebrate improvements in placing for all of its four top-25 shows, including The Rest is Politics, which makes it to #2 in the country, behind the US-made Joe Rogan Experience. There are only two shows from the US in the chart. Acast hosts nine shows, Megaphone hosts seven, and the BBC hosts five.
Data credits: Google Maps, Podnews newsletter