Sounds Profitable
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Podcasting’s leading voice for Education, Research, and Insights
Website: soundsprofitable.com
About Sounds Profitable
Sounds Profitable is a trade organization representing the leading companies in audio and podcasting. Boasting industry-leading research, an influential newsletter with 10,000 subscribers around the world, and a podcast on the latest developments in the key news of the audio world. Sounds Profitable provides the most critical insights into the business of podcasting, with over 200 partners and growing. With the goal of providing perceptive content from its experts – and a diverse collection of the brightest minds in podcasting – Sounds Profitable ensures that everyone in the industry is set on a clear path to more listeners and revenue from their amazing shows. For more information, please visit soundsprofitable.com and follow along on LinkedIn at https://www.linkedin.com/company/sounds-profitable.
Latest news
- Sep 21: At the Sounds Profitable Business Summit last week, ADOPTER Media, Right Side Up and Oxford Road announced that they will only use YouTube's Engaged Views to count YouTube impressions for buying advertising. You can watch the announcement here. YMH Studios have also made a similar statement. Oxford Road's Dan Granger said that the industry should "get a little fed up" and make our voices heard.
- Sep 18: Are podcasts at the front of the store? Showing a preview of data from the upcoming Podcast Landscape 2026 study at Podcast Movement NYC, Sounds Profitable's Tom Webster revealed that, for the first time, the top three places where people have "ever" consumed podcasts are not dedicated podcast apps. YouTube, Spotify and Netflix don't show podcasts front-and-centre when using them, requiring users to dive into menus to discover any podcasts. Webster compared Netflix's podcasts category as the equivalent of the CD range in a Walmart - just the most popular titles in a small selection which is hard to find; while a real podcast app like Apple Podcasts or Pocket Casts was the equivalent of Tower Records.
- Sep 17: Missed the Sounds Profitable Business Summit? All the sessions are now available on-demand on YouTube, for free. We enjoyed Ira Glass - here's his - as well as Krystina Rubino and Greg Glenday about the Spotify Skip Button. You can also flick through all these lovely photographs from both days of the summit, for a sneak peek into the venue (see if you can spot our Editor recording the daily Podnews podcast).
- Sep 16: The Podcast Study 2026 was announced at the Sounds Profitable Business Summit, as Podcast Week continues in New York City. Among the findings revealed: 45% of podcast listeners would be "at least somewhat likely" to pay for a subscription tier to remove ads; and 64% would sign up for email from their favourite podcasters. The authors of the study have announced four upcoming webinars.
- Sep 15: In the opening Sounds Profitable Business Summit session, with plenty of ear-catching audio, Ira Glass from This American Life highlighted "what podcasts do better". Podcasts go so much deeper than what most influencers are putting out there, he said - and that means a deeper connection - which also means that the ads work harder. The Business Summit kicks off Podcast Week in New York City; with buyers and networks in one room, the summit included a number of well-attended talks and plenty of networking time.
Data credits: Google Maps, Podnews newsletter