Sounds Profitable
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Podcasting’s leading voice for Education, Research, and Insights
Website: soundsprofitable.com
Latest news
- Dec 12: Libsyn and Sounds Profitable unveiled the 2024 True Crime Podcast Listener Landscape report. True Crime is #1 with women in the US, with 37% of female podcast consumers listening in the past month, the data says.
- Dec 6:
Thank you to the team at Sounds Profitable, who join us as our latest Gold Supporter, and the team have also each joined as personal supporters, too. They write: “Sounds Profitable wouldn’t exist without the support of and free access of industry journalism provided by platforms like Podnews. We encourage you to subscribe and consider supporting Podnews, as we all have. In addition to Sounds Profitable sponsoring Podnews as a company, we as individuals have also pledged to the Podnews Patreon to support the continued publication of podcast industry coverage.” We couldn’t have put it better ourselves.
- Nov 18: Sounds Profitable are hosting a webinar this Wednesday at 2pm Eastern, called Video’s Rise in Podcasting.
- Sep 3: A new report, The Impact of Branded Podcasts, has been released by CoHost and Sounds Profitable. 90% of brands are satisfied with their podcast’s performance, the data says.
- Aug 29: Podcasts are more interesting to non-listeners than ever before, says new data. Sounds Profitable published The Podcast Landscape 2024, a look at podcast consumption in the US. It claims 53% of Americans ages 18+ listen to podcasts each month (6% higher than Edison Research’s claimed 47%). The data includes the top 20 “favorite podcasts” (13% of respondents say their favorite is Joe Rogan), and suggests that YouTube has extended its lead as the most popular place to discover new shows. The study interviewed more than 5,000 Americans in an online panel. Some of the data was previewed at Podcast Movement.
Data credits: Google Maps, Podnews newsletter