Sounds Profitable
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Address: 
1 Devonshire Pl, Boston, MA 02109, USA
Podcasting’s leading voice for Education, Research, and Insights
Website: soundsprofitable.com
About Sounds Profitable
Sounds Profitable is the trade organization for the podcasting industry. Founded in 2020 by advertising and technology veteran, Bryan Barletta, and digital audio expert, Tom Webster, Sounds Profitable offers a range of educational resources and advisory services to the podcasting sector. Featuring pioneering research, a newsletter with more than 10,000 subscribers, five daily podcasts, and a weekly, forward-thinking podcast covering the essential news of podcasting, Sounds Profitable equips individuals and brands with the tools needed to level up their knowledge, effectively monetize content, and ultimately grow the entire industry into an inclusive space that financially supports corporations and independents alike. With over 200 partners and growing, Sounds Profitable is committed to setting the course for the future of the audio business. For more information, please visit www.soundsprofitable.com and follow along on LinkedIn at linkedin.com/company/sounds-profitable.
Latest news
- Jul 22: Sounds Profitable has won an award for Best Data Storytelling at the Content Marketing Awards. The CMI award is the second for Sounds Profitable partner Tom Webster, who directed the work: he first won with Edison Research in 2019.
- Jun 25: Two of podcasting’s fastest-growing audiences are Health & Fitness and Self-Improvement. Tomorrow, there’s a free webinar about “the power of purpose-driven podcasting” - which will share more about those audiences, and why they’re perfect for advertisers. It’s from SiriusXM Media and Sounds Profitable.
- Jun 5: Sounds Profitable released its latest research into the advertising landscape, focusing on attention and trust. The report shows that podcasts top the charts for audience trust in both content and advertising, with listeners more likely to view them as accurate, credible, and free from misleading claims. And, nearly half of podcast listeners say the advertising they hear feels authentic and natural — a key differentiator from social media and traditional spots. The study is a free download.
- May 28: Podcasts are highly unusual: podcast advertising is recalled just as much by female listeners as male listeners, according to a study released today by Sounds Profitable. That’s not the case in TV, radio, or even Reddit, where there is significant male bias in recall. “[Podcasting’s] gender parity in recall isn't just a fun statistical oddity,” says Tom Webster, “it's a window into something genuinely unique: a medium where your message is equally likely to break through regardless of which half of the population you're trying to reach.”
- Mar 14: JAR Audio and Sounds Profitable covered The Power of Branded Podcasts in a webinar and a freely downloadable study. 43% of Americans 18+ would likely listen to a podcast about a favourite brand or product, the study says.
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