Sounds Profitable
Data and analysis · Industry News
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Podcasting’s leading voice for Education, Research, and Insights
Website: soundsprofitable.com
Latest news
- Dec 14, 2023: Almost 47% of people who watch video podcasts in the US say they have watched The Joe Rogan Experience in the last month. Only 29% consume the show on Spotify, though, with 71% saying they watch the show on YouTube. A new study called Sound You Can See, released by Signal Hill Insights and Sounds Profitable, also claims audiences differentiate “podcasts” from other content, and that YouTube podcast consumers hate YouTube’s ads.
- Apr 7, 2023: Gavin Gaddis has been promoted to Head of Content at Sounds Profitable. They have worked for the company since Feb 2022.
- Mar 3, 2023:
Podcast hosting company Spreaker is now free, claiming that it is "the first ever professional-level podcast platform" to be available at no cost. Features like unlimited storage and programmatic monetisation, previously only available in an enterprise package from the iHeart-owned platform, are now free for all podcast creators. The release describes existing free alternatives as "mediocre" and "very basic". Here's a deep-dive into their platform from Sounds Profitable. - Jan 25, 2023: In Sounds Profitable, learn Tom Webster's three favourite data points from his research last year.
- Jan 18, 2023: Sounds Profitable has announced new research and content partners, and their presence at SXSW and Podcast Movement Evolutions.
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