Sounds Profitable

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Address: 1 Devonshire Pl, Boston, MA 02109, USA

Podcasting’s leading voice for Education, Research, and Insights

Website: soundsprofitable.com

About Sounds Profitable

Sounds Profitable is the trade organization for the podcasting industry. Founded in 2020 by advertising and technology veteran, Bryan Barletta, and digital audio expert, Tom Webster, Sounds Profitable offers a range of educational resources and advisory services to the podcasting sector. Featuring pioneering research, a newsletter with more than 10,000 subscribers, five daily podcasts, and a weekly, forward-thinking podcast covering the essential news of podcasting, Sounds Profitable equips individuals and brands with the tools needed to level up their knowledge, effectively monetize content, and ultimately grow the entire industry into an inclusive space that financially supports corporations and independents alike. With over 200 partners and growing, Sounds Profitable is committed to setting the course for the future of the audio business. For more information, please visit www.soundsprofitable.com and follow along on LinkedIn at linkedin.com/company/sounds-profitable.

Latest news

• Aug 14: A new movie about podcasting, Age of Audio, is to get a free screening at Podcast Movement. (Here’s the trailer). Featuring the journey of independent creator Ronald Young Jr, the movie will be shown on Wed Aug 20 at 6.30pm in the Sounds Profitable lounge - and open to anyone at Podcast Movement.
• Aug 7: “Cheese makes everything better,” suggests Tom Webster. In Sounds Profitable this week he also shows research to suggest that podcast advertising works very well with social media ads, in the same way that cheese works very well with almost everything. (Even chocolate apparently).
• Jul 22: Sounds Profitable has won an award for Best Data Storytelling at the Content Marketing Awards. The CMI award is the second for Sounds Profitable partner Tom Webster, who directed the work: he first won with Edison Research in 2019.
• Jun 25: Two of podcasting’s fastest-growing audiences are Health & Fitness and Self-Improvement. Tomorrow, there’s a free webinar about “the power of purpose-driven podcasting” - which will share more about those audiences, and why they’re perfect for advertisers. It’s from SiriusXM Media and Sounds Profitable.
• Jun 5: Sounds Profitable released its latest research into the advertising landscape, focusing on attention and trust. The report shows that podcasts top the charts for audience trust in both content and advertising, with listeners more likely to view them as accurate, credible, and free from misleading claims. And, nearly half of podcast listeners say the advertising they hear feels authentic and natural — a key differentiator from social media and traditional spots. The study is a free download.

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