
Sounds Profitable
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Address: 1 Devonshire Pl, Boston, MA 02109, USA
Podcasting’s leading voice for Education, Research, and Insights
Website: soundsprofitable.com
About Sounds Profitable
Sounds Profitable is a trade organization representing the leading companies in audio and podcasting. Boasting industry-leading research, an influential newsletter with 10,000 subscribers around the world, and a podcast on the latest developments in the key news of the audio world. Sounds Profitable provides the most critical insights into the business of podcasting, with over 200 partners and growing. With the goal of providing perceptive content from its experts – and a diverse collection of the brightest minds in podcasting – Sounds Profitable ensures that everyone in the industry is set on a clear path to more listeners and revenue from their amazing shows. For more information, please visit soundsprofitable.com and follow along on LinkedIn at https://www.linkedin.com/company/sounds-profitable.
Latest news
- Aug 21: People are listening - The Advertising Landscape UK Study from Sounds Profitable and Sound Insights shows that listeners are paying attention (79% of UK listeners recall a podcast ad in the last week), trust what they hear, and the best news: they act on it (44% of 18-34s made a purchase after hearing a podcast ad in the past three months).
- Aug 19: Tom Webster writes for Sounds Profitable today, looking at podcast user interfaces - and highlighting a "stupid product", but one that perhaps lets us think a little more about how people discover and play our creations.
- Aug 18: After a successful first year, The Podcast Study 2026 this year will focus on discovery, loyalty and monetization, it's been announced. The first outing of the data will be at the Sounds Profitable Business Summit in NYC.
- Aug 13: Podcast Movement has revealed featured speakers for the event in NYC in September. Among the speakers are Greg Glenday, the CEO of Acast, beehiiv's Ainsley Rossitto, and our Editor, James Cridland. Sounds Profitable's Tom Webster will also be unveiling new research. Tickets are available now.
- Aug 13: Sounds Profitable Unveils First Speakers for Inaugural Business Summit - Ira Glass, Don Lemon, Maggie Sellers Reum, Rich Roll, and more join executives from YouTube and other leading media companies for the partner-exclusive event bringing together podcasting's buy and sell sides in New York City. PRESS RELEASE
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