Sounds Profitable
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Address: 
1 Devonshire Pl, Boston, MA 02109, USA
Podcasting’s leading voice for Education, Research, and Insights
Website: soundsprofitable.com
About Sounds Profitable
Sounds Profitable is a trade organization representing the leading companies in audio and podcasting. Boasting industry-leading research, an influential newsletter with 10,000 subscribers around the world, and a podcast on the latest developments in the key news of the audio world. Sounds Profitable provides the most critical insights into the business of podcasting, with over 200 partners and growing. With the goal of providing perceptive content from its experts – and a diverse collection of the brightest minds in podcasting – Sounds Profitable ensures that everyone in the industry is set on a clear path to more listeners and revenue from their amazing shows. For more information, please visit soundsprofitable.com and follow along on LinkedIn at https://www.linkedin.com/company/sounds-profitable.
Latest news
- Jan 29: Spotify breaking open RSS in this way also extends to some podcast rankers like the Triton Digital ranker, which is based on logfile analysis. This led to Australian publisher Shameless Media coming out of the Australian ranker, as we reported last week. Analytics tools like OP3, which is based on server redirects, also cannot measure any plays on Spotify if that episode opted into video. It also means that you can't serve dynamic ads on these shows as well, which means you may significantly lower your revenue. A Sounds Profitable piece from April 2025 highlights the issues - and bluntly tells the podcast industry not to take part.
- Jan 9: Sounds Profitable will make its new head of comms, Molly DeMellier, available to help its partners for communications and PR, Tom Webster announced in the trade association's weekly email. He also highlights that experimentation is good - as long as we don't ruin what already works.
- Jan 7: Exclusive: Sounds Profitable has hired its first-ever Head of Communications, Molly DeMellier. She will oversee all global communications functions, including media relations and marketing, for Sounds Profitable and Podcast Movement. She previously worked with Sundaze PR and Acast.
- Dec 12, 2025: In the US, there are almost twice as many men creating podcasts as women, according to The Creators 2025, a new study from Sounds Profitable into the creator ecosystem for podcasting, which became available to all yesterday. The full report is a free download.
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