Pacific Content
Owned by: Rogers
Latest news
- May 30: “I’m still in shock, and I’m also very sad.” The closure by Rogers of Pacific Content is the subject of a blog post by its co-founder Steve Pratt, who says “the Pacific Content/Rogers story holds both lessons and warnings.”
- May 28: One of the largest branded podcast companies in North America, Pacific Content, a division of Canada’s Rogers, is to close. The company, which was founded in 2014, was bought by Rogers in 2019. “With economic challenges in this market over the past few years, we’ve decided to focus on our core audio business – creating meaningful content for Canadian audiences and advertisers,” said a spokesperson. We’re told that the impacted team members are all those who worked on and supported Pacific Content directly (a mix of content and administrative roles); most team members are based in Vancouver.
- May 17: Pacific Content suggest ways to make your podcast more accessible.
- May 14: Pacific Content promises “episode descriptions to make listeners click play”.
- May 2: Pacific Content look at targeting for podcast advertising and how it all works.
Data credits: Podnews newsletter