Owned by: Rogers
- Oct 18: What podcast format works best for brands? Pacific Content tells us (on their own website, rather than on Medium, we note)
- Aug 21: Winning awards can help promote your podcast, according to Pacific Content.
- Jul 27: Almost four out of five people would skip a radio ad in a podcast, with two-thirds saying it was "annoying". The research from Signal Hill Insights and Pacific Content warns us that "creative and content must be designed for the experience", and that podcast creative can't be an afterthought.
- Mar 9: Julie Adam has been named Executive Vice President and General Manager for Universal Music Canada. She had worked at Rogers for many years, and was behind the acquisition of branded podcast company Pacific Content.
- Feb 24: In Canada, Rogers-owned Pacific Content is to restructure, with layoffs expected.
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Data credits: Podnews newsletter