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New podcast platform launches with $100m investment

February 7, 2019 · 4.6 minutes to read

(There’s lots about yesterday’s Spotify+Gimlet+Anchor news below. But first…)

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Yesterday, Spotify bought Gimlet (a top-end podcast producer) and Anchor (a set of tools for making and hosting podcasts). Terms were not disclosed: pricing from those familiar with the sale appear to be about US$230m for Gimlet, and around US$50m US$25m for Anchor. Spotify’s founder, Daniel Ek, blogged about the strategy, notably: “With the addition of Gimlet and Anchor, Spotify will now become the leading global podcast publisher with more shows than any other company.” He also spoke on CNBC: “Our users who are listening to podcasts are listening to the platform almost twice as much.” He is also quite bullish about the future, saying “I don’t think it is unlikely that it is a Netflix type of story … of us doubling that investment year over year to get more and more content.”


In a special edition of Start Here, Brad Mielke goes inside the chamber to hear the State of the Union speech for himself. From reporters, to analysts, to a surprise visit from Alexandria Ocasio-Cortez, this edition breaks down the biggest moments.


<< Breaking: Spotify buys Gimlet... and Anchor


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