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Podchaser

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Address: US flag 2326 SW 122nd St, Oklahoma City, Oklahoma, 73170, United States

Podchaser is a full database of podcasts and podcast hosts. It contains premium information for advertisers, including estimated audience size.

Owned by: Acast

Owns

Nov 4, 2024: Podchaser has launched “political skew data” across 500,000 podcasts. It uses “a combination of AI-driven analysis and human verification to determine the political lean of each podcast audience,” and aims to predict left, right or neutral bias and the degree of lean.
Sep 12, 2024: Podchaser has announced that its AI-powered Collections+ targeting tool has helped 24% more Acast podcast creators to earn podcast revenue - helping ad revenue reach a wider set of shows than just the top podcasts.
Jun 28, 2024: In the UK, since the general election was announced, there has been a 53% increase in unique listens to politics podcasts, according to Acast and Podchaser data. The company is marketing shows across its network and out-of-home.
Apr 26, 2024: Podchaser has launched a new section of the site called Podcast Charts & Rankings, which shows the Apple and Spotify podcast charts from across the world.
Mar 27, 2024: First look: Podchaser unveiled enhancements to its “predictive demographics”, improving audience targeting for advertisers. It’s powered by AI and works for all English-language podcasts.

Data credits: Google Maps, Podnews newsletter