Podchaser
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Podchaser is a full database of podcasts and podcast hosts. It contains premium information for advertisers, including estimated audience size.
Website: www.podchaser.com
Owned by: Acast
Owns
Latest news
- Jun 28: In the UK, since the general election was announced, there has been a 53% increase in unique listens to politics podcasts, according to Acast and Podchaser data. The company is marketing shows across its network and out-of-home.
- Apr 26: Podchaser has launched a new section of the site called Podcast Charts & Rankings, which shows the Apple and Spotify podcast charts from across the world.
- Mar 27: First look: Podchaser unveiled enhancements to its “predictive demographics”, improving audience targeting for advertisers. It’s powered by AI and works for all English-language podcasts.
- Jan 10: Podchaser has been recognised in the G2 Winter 2024 Media and Influencer Targeting Index, appearing across six categories.
- Nov 16, 2023: First Look: Podchaser has unveiled Performance+, which it calls the Podcast Industry's First Recommendation Engine for Direct Response Campaigns, a tool to identify the most effective podcasts for performance and direct response campaigns for advertisers.
Data credits: Google Maps, Podnews newsletter