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Podchaser

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Podchaser is a full database of podcasts and podcast hosts. It contains premium information for advertisers, including estimated audience size.

Owned by: Acast

Owns

Nov 4: Podchaser has launched “political skew data” across 500,000 podcasts. It uses “a combination of AI-driven analysis and human verification to determine the political lean of each podcast audience,” and aims to predict left, right or neutral bias and the degree of lean.
Sep 12: Podchaser has announced that its AI-powered Collections+ targeting tool has helped 24% more Acast podcast creators to earn podcast revenue - helping ad revenue reach a wider set of shows than just the top podcasts.
Jun 28: In the UK, since the general election was announced, there has been a 53% increase in unique listens to politics podcasts, according to Acast and Podchaser data. The company is marketing shows across its network and out-of-home.
Apr 26: Podchaser has launched a new section of the site called Podcast Charts & Rankings, which shows the Apple and Spotify podcast charts from across the world.
Mar 27: First look: Podchaser unveiled enhancements to its “predictive demographics”, improving audience targeting for advertisers. It’s powered by AI and works for all English-language podcasts.

Data credits: Google Maps, Podnews newsletter