
Megaphone
Address: 150 Greenwich St, New York, NY 10006, USA
A simple, powerful way to take your podcast business to the next level—and beyond
Website: megaphone.spotify.com
Owned by: Spotify
Megaphone is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Nov 12, 2025.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- May 5: Megaphone is switching to use Spotify Ad Server from mid July, allowing new formats of ads including video. Third-party serving via VAST is being removed entirely. As part of this transition, Megaphone has made a number of changes to its promotions booking tool, including limiting promotional audio files to a maximum of 60 seconds. Pre-booking on this new system starts on May 15.
- Apr 22: Italian culture podcast Italian, for sure is now available in video on Apple Podcasts, Spotify and YouTube. Host Catrin Skaperdas says that the podcast has switched from Megaphone to ART19 to take advantage of video on Apple Podcasts.
- Apr 6: All top-10 podcast hosting companies now support HLS video, with one exception: Spotify for Creators/Megaphone. (Users of Triton Digital’s Spreaker can upgrade to Omny Studio). Most of these hosting companies, however, are not publishing pricing for video hosting, and support appears to be invite-only.
- Mar 25: The absence of support from Spotify/Megaphone at launch may mean that many users won’t see the shows they’re expecting in video within the app (including shows like Joe Rogan and The Ringer titles); Apple says more content will roll out throughout the year. John Spurlock reports just 48 shows available in video at launch; the majority with Acast.
- Mar 16: This now means that almost all major podcast hosting companies - ones with more than 2% market share of new episodes - will be able to deliver HLS video to Apple Podcasts. But, no HLS video for you if you’re with competitor Spotify for Creators and Spotify-owned Megaphone (28% market share), Spreaker (14%), for which the obvious answer is an upgrade to Omny Studio, and two heritage podcast companies are also not yet offering HLS video: Buzzsprout (7.2%) and, surprisingly, Libsyn (2.7%). (It should probably also be noted that video is likely to be an additional charge, given the cost of hosting).
Data credits: Google Maps, IAB, Podnews newsletter