Megaphone
Address: 150 Greenwich St, New York, NY 10006, USA
Owned by: Spotify
Latest news
- Aug 28: Launched Sept 2020 in Podnews, NPR ends localised versions of the Consider This podcast this week, which they claimed at the time was the "first localised daily news podcast". Localisation "did not prove sustainable", said a spokesperson; Current reports that the production process wasn't scalable; audiences didn't value it much anyway; and NPR is moving to Megaphone which means the use of different tools. Consider This continues, with national content (featuring anchors like Mary Louise Kelly, above)
- Aug 24: Spotify's Megaphone launched a new Spotify Audience Network Performance Dashboard.
- Aug 2: The number of episodes published (on open RSS) by Spotify for Podcasters, formerly Anchor, dipped to a new low last month says Livewire; but it still hosts one out of every five new episodes; and Spotify's Megaphone also posted another record high. The biggest increases were seen by Omny Studio and its owner Triton Digital.
- Jul 3: Amazon Cloudfront saw its lowest market share in podcast delivery for over a year. Squarespace switched their traffic from Akamai to Fastly. Highwinds was the highest climber: it's used by Spotify's Megaphone and by Captivate, among others.
- Jun 27: TWiT is switching away from Spotify - the company is now using Podscribe, and is testing Libsyn's AdvertiseCast instead of Megaphone. "Advertisecast has a higher fill rate, plus we hope to partner with them on the host-read ads side of our business," says Lisa Laporte.
Data credits: Google Maps, Podnews newsletter