Megaphone
Address: 
150 Greenwich St, New York, NY 10006, USA
A simple, powerful way to take your podcast business to the next level—and beyond
Website: megaphone.spotify.com
Owned by: Spotify
Megaphone is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Jul 31, 2024.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- Nov 14: Eligibility for the Spotify Partner Program requires you to use Spotify for Creators to host your podcast (or Megaphone in some cases); and you need at least twelve episodes, 2,000 unique Spotify users in the last month, and 10,000 streamed hours in the last month. (YouTube, by comparison, needs 1,000 all-time subscribers, but 4,000 streamed hours in the last year.)
- Nov 7: Adam Fruscella is now Director of Advertising Sales at RedCircle. He joins from Paramount, Spotify and Megaphone.
- Oct 16: Libsyn has announced a new CEO - and it’s an impressive hire: the co-founder and former CEO of podcast host Megaphone, Brendan Monaghan. Megaphone was bought by Spotify in Nov 2020; Monaghan left the company in Feb 2022.
- Sep 27: Exclusive: Spotify is to close the podcast analytics platform Chartable, as part of a re-focus at the company. Chartable users will receive an email a little later today detailing next steps. The tool, bought by Spotify in Feb 2022, offered “SmartLinks and SmartPromos” attribution tools; which we reported in 2022 were to be incorporated into Megaphone. That’s still the plan for Megaphone-hosted customers; though Spotify has also recently announced generally available attribution tools similar to SmartLinks for the Spotify app. Chartable’s co-founder Dave Zohrob left Spotify in July; Spotify’s other purchase at the time, Podsights, was integrated into Spotify Ad Analytics in June last year.
- Sep 23: The podcast argues that expensive shows like Serial are dying, while cheap celebrity chatcasts are not; that a small number of shows get disproportionate amounts of money, and that things like the “BBC Sounds” proprietary app or the NYT Audio app are trying to kill open RSS. You can read a transcript here. (Slate, or its host Megaphone, doesn’t follow the open standard so the transcript isn’t in the podcast feed).
Data credits: Google Maps, IAB, Podnews newsletter