Megaphone
Address: 150 Greenwich St, New York, NY 10006, USA
A simple, powerful way to take your podcast business to the next level—and beyond
Website: megaphone.spotify.com
Owned by: Spotify
Latest news
- Jul 23: Other certified companies are at v2.1; Spotify’s Megaphone plans to returning to the IAB under v2.2 compliance. Here’s more about podcast statistics.
- Jul 22: Always interesting to check in on our page showing podcasters switching their show to a different podcast host. Over the last thirty days, the biggest winners are Megaphone, Spotify for Podcasters, and Acast. The biggest losers are Spreaker, SoundCloud and Libsyn.
- Jul 12: We’re hearing that some Megaphone customers are experiencing significant delays in monetisation approvals for new shows. The company normally has a 30 day waiting period; but publishers suggest a longer delay, resulting in lost revenue.
- Jun 3: Exclusive: Spotify’s Megaphone is working to be recertified to the IAB Podcast Measurement Guidelines. Earlier this year, Podnews revealed that the company had pulled out of IAB membership, and its companies had been removed from IAB’s certification program. Now, in a welcome move, the company’s enterprise podcast hosting platform Megaphone says it is working to regain certification. A Spotify spokesperson told Podnews: “We have remained committed to IAB's mission, have maintained compliance with the IAB guidelines, and are currently working with the IAB on the v2.2 certification of the Megaphone platform.”
- May 30: “Decisions in their best interest vs yours“: Sounds Profitable’s Bryan Barletta has written a strongly-worded article against Spotify. In it, he criticises the decision for Megaphone and Chartable to no longer be certified to IAB Podcast Measurement Guidelines; and criticises the decision to remove minimum pricing for the Spotify Ad Network. He suggests publishers call for IAB recertification, and actively investigate moving away from Megaphone for the benefit of the industry. “Walled garden solutions don’t require IAB Podcast Certification, after all.”
Data credits: Google Maps, Podnews newsletter