Podsights
Address: 
150 Greenwich St, New York, NY 10006, USA
This company is no longer trading under this name
Website: podsights.com
Owned by: Spotify
Latest news
- Jul 8:
In a welcome move, Spotify has returned podcast linking tool pod
.link to its original developer, Nathan Gathright. Podlink, which offers one simple link to a podcast on all platforms, launched in Aug 2018, and was purchased by Podsights in Feb 2021, which in turn was acquired by Spotify in Feb 2022. Gathright left Spotify in 2023. The move will make sure that over 1.7 million links to Podlink on the web will keep working. - Sep 27, 2024: Exclusive: Spotify is to close the podcast analytics platform Chartable, as part of a re-focus at the company. Chartable users will receive an email a little later today detailing next steps. The tool, bought by Spotify in Feb 2022, offered “SmartLinks and SmartPromos” attribution tools; which we reported in 2022 were to be incorporated into Megaphone. That’s still the plan for Megaphone-hosted customers; though Spotify has also recently announced generally available attribution tools similar to SmartLinks for the Spotify app. Chartable’s co-founder Dave Zohrob left Spotify in July; Spotify’s other purchase at the time, Podsights, was integrated into Spotify Ad Analytics in June last year.
- Aug 2, 2024: The number of shows being tracked by attribution companies like Chartable and Podsights have increased by more than 21% year-on-year. More than one-in-five shows have trackers on them, with Podtrac and Chartable being the biggest companies.
- Jun 13, 2023: This new tool replaces Podsights, which Spotify bought in Feb 2022.
- May 1, 2023: Podsights has released its Q2/23 Podcast Advertising Benchmark Report. The average conversion rate in 2022 was 1.21%, a 9% year-over-year increase. Conversion rates for mobile app installs rose sharply by 44%, says the data.
Data credits: Google Maps, Podnews newsletter