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Podsights

Address: US flag 150 Greenwich St, New York, NY 10006, USA

This company is no longer trading under this name

Owned by: Spotify

Owns

Sep 27: Exclusive: Spotify is to close the podcast analytics platform Chartable, as part of a re-focus at the company. Chartable users will receive an email a little later today detailing next steps. The tool, bought by Spotify in Feb 2022, offered “SmartLinks and SmartPromos” attribution tools; which we reported in 2022 were to be incorporated into Megaphone. That’s still the plan for Megaphone-hosted customers; though Spotify has also recently announced generally available attribution tools similar to SmartLinks for the Spotify app. Chartable’s co-founder Dave Zohrob left Spotify in July; Spotify’s other purchase at the time, Podsights, was integrated into Spotify Ad Analytics in June last year.
Aug 2: The number of shows being tracked by attribution companies like Chartable and Podsights have increased by more than 21% year-on-year. More than one-in-five shows have trackers on them, with Podtrac and Chartable being the biggest companies.
Jun 13, 2023: This new tool replaces Podsights, which Spotify bought in Feb 2022.
May 1, 2023: Podsights has released its Q2/23 Podcast Advertising Benchmark Report. The average conversion rate in 2022 was 1.21%, a 9% year-over-year increase. Conversion rates for mobile app installs rose sharply by 44%, says the data.
Feb 22, 2023: Podsights released the Q1 2023 podcast advertising benchmark report. It says that the average conversion rate in 2022 was 1.32%.

Data credits: Google Maps, Podnews newsletter