Chartable
This company is no longer trading under this name
Company closes in December
Website: chartable.com
Owned by: Spotify
Latest news
- Oct 8: Just in time for the closure of Chartable, Magellan AI has posted a case study of an advertiser using Magellan’s attribution and performance tracking tools. The data suggests Magellan’s tracker was 32.9% more accurate.
- Oct 2: Chartable has sent a further email about its closure - warning you to remove the Chartable analytics prefix by Dec 12. When the company closes, it’lll render your podcast entirely unplayable if you’re still using the Chartable prefix - or, in Spotify-speak, “you could risk episode playback issues”.
- Sep 30: Looking to replace Chartable with a different company, now we know it’s going away? You have options. We’ve written about them here.
- Sep 27: Exclusive: Spotify is to close the podcast analytics platform Chartable, as part of a re-focus at the company. Chartable users will receive an email a little later today detailing next steps. The tool, bought by Spotify in Feb 2022, offered “SmartLinks and SmartPromos” attribution tools; which we reported in 2022 were to be incorporated into Megaphone. That’s still the plan for Megaphone-hosted customers; though Spotify has also recently announced generally available attribution tools similar to SmartLinks for the Spotify app. Chartable’s co-founder Dave Zohrob left Spotify in July; Spotify’s other purchase at the time, Podsights, was integrated into Spotify Ad Analytics in June last year.
- Sep 2: Podtrac is now measuring over 14% of all new episodes, another record for the company, says Livewire. The second-largest, Chartable, slipped down to 6.7% last month. Chartable’s analytics was down for almost three weeks, but its analytics dashboard has now been restored.
Data credits: Podnews newsletter