Chartable
Owned by: Spotify
Latest news
- Jul 9: Dave Zohrob, the cofounder of Chartable, has left Spotify (which acquired the product in Feb 2022)
- May 30: “Decisions in their best interest vs yours“: Sounds Profitable’s Bryan Barletta has written a strongly-worded article against Spotify. In it, he criticises the decision for Megaphone and Chartable to no longer be certified to IAB Podcast Measurement Guidelines; and criticises the decision to remove minimum pricing for the Spotify Ad Network. He suggests publishers call for IAB recertification, and actively investigate moving away from Megaphone for the benefit of the industry. “Walled garden solutions don’t require IAB Podcast Certification, after all.”
- Apr 22: EXCLUSIVE: Spotify is no longer a member of the IAB, having quietly ceased its membership in the last three months. After a press enquiry from Podnews, Spotify’s Megaphone, Chartable and the Spotify for Podcasters host formerly known as Anchor were removed from the published list of compliant companies for podcast measurement. They last underwent certification in 2020.
- Apr 18: AdsWizz has successfully recertified for v2.1 of the IAB Podcast Measurement program. Podtrac and Simplecast also recertified in March. On the IAB TechLab website, there are still a number of companies only certified to v2.0, who haven’t recertified in more than three years: Anchor (now Spotify), Buzzsprout, Captivate, Chartable, Libsyn, Megaphone and Podbean.
- Jan 8: Ten podcast companies are still not certified for the latest version of the IAB’s podcast measurement guidelines v2.1, in spite of being asked to do so by the end of 2022. More than a year later, the IAB’s list of compliant companies still shows AdsWizz, Anchor (now Spotify), Buzzsprout, Captivate, Chartable, Libsyn, Megaphone, Podbean, Podtrac and Simplecast as only compliant to v2.0 of the guidelines, something that means “they will lose current status”, according to the IAB Tech Lab.
Data credits: Podnews newsletter