Spotify ensures podlink’s future

• In a welcome move, Spotify has returned podcast linking tool pod.link to its original developer, Nathan Gathright. Podlink, which offers one simple link to a podcast on all platforms, launched in Aug 2018, and was purchased by Podsights in Feb 2021, which in turn was acquired by Spotify in Feb 2022. Gathright left Spotify in 2023. The move will make sure that over 1.7 million links to Podlink on the web will keep working.

  • Spotify tells us: “Spotify is committed to building great products that help creators succeed. As we continue investing in native solutions that help creators and publishers track and promote their podcast episodes more effectively, we’ve decided to return Pod.link to its founder. We’re collaborating closely to ensure a smooth handoff, with minimal impact to users throughout the transition”.
  • Here are other universal links tools, including Podfollow, Linkfire, and episodes.fm - which is also by Nathan Gathright (as are the platform logos you’ll see in our podcast pages).

• True Native Media has announced two ways for podcast publishers to earn money. PodRamp is for emerging podcasts, helping smaller shows with programmatic ad management and hosting; PodPremium, the company’s established offering, is for larger shows, with strategic representation and premium host-read ad campaigns.

• In the UK, AudioUK has launched a campaign for formal recognition of podcasting and audio as a core UK creative industry. It follows similar action in Canada and France. Recognition could mean tax relief and a place in policy-making committees. The release includes action that UK-based audio companies or individuals can take.

• Audioboom released its Q2/2025 trading update. The company made 5% more revenue year-on-year, but five times the profit: $1.2mn. Total consumption (in downloads/views) was up 5%.

• Magellan AI now offers incremental lift, a measurement feature that shows how much podcast ads drive business outcomes. It compares audiences who have heard your ad - and those who haven’t.

• Podscribe has launched a revamped planner tool. “This update puts actionable data in the hands of buyers and sellers to plan faster and smarter,” said Pete Birsinger, CEO of Podscribe.

• Ausha has achieved the renewal of its ISE/IEC 27001:2022 certification following an external audit. We know! So exciting. We’ve barely slept since being told.

Thank you to The Roost, the leading network for the most influential shows on the internet, for renewing your support of Podnews (and for your lovely pixel artwork on your website). We’re grateful that you’re a supporter, helping pay for Podnews so everyone sees our independent journalism. If you’d like to be like The Roost, you can support us here.

Tips and tricks - with Podcast Movement

• Things are changing for podcasters in terms of search engine optimisation (aka “appearing top in Google”). Steve Goldstein writes about AEO - Answer Engine Optimisation - and how to ensure you still appear top in Google.

Podcast News

Stronger with Don Saladino is the product of a new partnership between Blind Nil, the multimedia production company founded by Chip and Joanna Gaines, and Backyard Ventures, a strategic partner for visionary creators. It’s a new podcast featuring Saladino, who is a celebrity fitness coach.

Hard Knox is a new podcast from Amanda Knox, a weekly show that explores the deep questions of how we survive—and grow—through life’s most disorienting challenges. Knox will engage with thinkers, artists, and survivors about resilience, meaning, and transformation.

It’s 40 years since the bombing of Rainbow Warrior, the Greenpeace flagship, in Auckland Harbour - which killed Greenpeace photographer Fernando Pereira. Four French agents excaped to Norfolk Island, were taken into custody by Australian police on behalf of their New Zealand counterparts, but then, bafflingly, were allowed to sail away, never to be seen again. From SBS, Fallout: Spies on Norfolk Island uncovers a 374-page secret Australian government file that needs more questions answered.

Truth Unveiled with Ralph is new from Ask Ralph Media - a show that bridges current events with biblical scripture. The first episode focused on a look at inflation, and true wealth beyond the dollar.

Naked History – Unearthed is new from Windfall Films, and is the company’s first podcast. It follows the success of the Unearthed television series, and uncovers the secrets buried beneath history’s most astonishing monuments.

Rococo Punch and Audily launch The Turning: River Road, the third season of The Turning. Lindsay Tornambe who at 13 years old, was chosen by the leader of her family’s cult for a special role. When the most vulnerable within a community go unprotected, this podcast focuses on how they find the strength to push their way out.

Find more podcasts, and add your show