
Breaking: Spotify Ad Analytics launched
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Breaking: Spotify has just announced Spotify Ad Analytics, a free measurement, attribution and brand-lift tool. Using first-party data and “the Spotify pixel”, it allows advertisers to understand if consumers heard an ad and then took an action, and works for music and podcast advertising on and off the Spotify platform. There are more details on the product’s website.
Spotify -
Podnews Live, our networking event, is underway in MediaCityUK in Salford, UK. Our next event is in London on Sep 27.
Podnews Podnews Live -
Edison Research says that 46% of weekly podcast listeners have bought a product or service because they heard a podcast ad for it. The data is up from 34% in Q1/20.
Edison Research
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The Athletic is to cut 20 reporters, almost 4% of its newsroom. The company is owned by The New York Times and also publishes a number of podcasts.
The New York Times The Athletic -
Wondery and Campside Media are to produce a third season of Suspect. “Five Shots In The Dark” will premiere later this month.
Wondery -
Evergreen Podcasts has partnered with motosports website Podium Life and their Pit Pass Motorsports podcasts.
Podium Podium -
Current focuses on the public media companies committing long-term to narrative podcasts, including NHPR, NPR and others.
Podcast News


Podcast data for Jun 13
- #1 in Apple Podcasts: US: Rachel Maddow Presents: Déjà News (Rachel Maddow, MSNBC) GB: Scamanda (Lionsgate Sound)
- #1 in Spotify: US: The Joe Rogan Experience (Joe Rogan) GB: The Louis Theroux Podcast (Spotify Studios)
- Over the last week, 211,144 podcasts published at least one new episode. See more podcast data at the Podcast Business Journal.
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