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Search for ‘Podsights’


June 13, 2023:
    This new tool replaces Podsights, which Spotify bought in Feb 2022.
May 1, 2023:
    Podsights has released its Q2/23 Podcast Advertising Benchmark Report. The average conversion rate in 2022 was 1.21%, a 9% year-over-year increase. Conversion rates for mobile app installs rose sharply by 44%, says the data.
February 22, 2023:
January 25, 2023:
January 11, 2023:
December 9, 2022:
December 8, 2022:
December 2, 2022:
November 10, 2022:
October 26, 2022:
October 21, 2022:
October 18, 2022:
October 17, 2022:
    Still with attribution, Podscribe has launched what they call independent, third-party attribution for advertising. The company already offers verification and reporting. (Independent? Third party? Both attribution companies Chartable and Podsights are owned by Spotify).
October 12, 2022:
October 6, 2022:
    Spotify's Podsights ad measurement service has launched in the UK, France, Germany, Spain and Italy. The company is also testing Podsights tools on audio ads in music, partnering with Omnicom Media Group in the UK.
August 23, 2022:
    Megaphone's integration with Podsights and Chartable is scheduled for September 19, according to the company's website. The company's announcement just said "September".
August 18, 2022:
August 17, 2022:
August 15, 2022:
    We're hearing the same podcast ad less often, says Podsights in its new Q3/22 benchmark report. Average frequency dipped from 6.3 to 4.7, which the company says improved ad effectiveness. The company also reports that programmatic ads work better than embedded ones.
August 12, 2022:
August 11, 2022:
July 6, 2022:
June 15, 2022:
    In the weekly newsletter with Podsights, Sounds Profitable has announced "the first credible study of the profile of podcast creators in America". The research will be yearly, to track trends and changes in the creator space. The Creators, by Sounds Profitable and Edison Research, will be unveiled on Jun 28: you can register for the free webinar.
June 8, 2022:
June 2, 2022:
May 13, 2022:
    Podsights unveiled an easier way for new users to install the Podsights Pixel. The pixel helps the company match people who've listened to an ad on a podcast, to people who've visited a website or purchased a product.
April 29, 2022:
April 15, 2022:
April 4, 2022:
    Spurlock has also published the top episode trackers for March. Both Podsights and Chartable saw an increase in market share, despite their purchase by Spotify.
March 23, 2022:
    Chartable is deprecating its SmartAds product, starting this week. June 30, 2022 will be the last day that new impressions tagged with Chartable SmartAds will be measurable; you'll be offered the opportunity to switch to Podsights. Both companies were bought by Spotify earlier this year.
March 9, 2022:
March 8, 2022:
February 25, 2022:
    Noting that Chartable and Podsights have been bought by Spotify, Podtrac is owned by Authentic, and Triton Digital owned by iHeart, podcast analytics service PodInch has launched, offering "podcast analytics by an independent team which care about user privacy". (Blubrry remains independent, too).
February 23, 2022:
    Responding to Spotify purchasing Podsights and Chartable, Bryan Barletta writes this week in Sounds Profitable that "Grading your own homework isn’t third-party measurement," adding "it’ll be a hard case to make to continue using Podsights when your actions in aggregate benefit a tool that is most beneficial to Spotify and their direct clients." You should subscribe to learn why he thinks we need to take collaborative action.
February 22, 2022:
February 17, 2022:
    Spotify has acquired Podsights and Chartable. Spotify describes Podsights as "a leading podcast advertising measurement service that helps advertisers better measure and scale their podcast advertising", and Chartable as "a podcast analytics platform that enables publishers to know and grow their podcast audiences through promotional attribution and audience insight tools". No terms were given.
February 1, 2022:
November 2, 2021:
October 28, 2021:
October 20, 2021:
October 13, 2021:
September 16, 2021:
August 26, 2021:
    Podsights has terminated its contract with Libsyn's AdvertiseCast, according to a notice on Podsights' website. Podsights attribution will not be available to advertisers attempting to run campaigns on Libsyn's AdvertiseCast from Oct 11. Podnews understands a notice of termination was sent after a Libsyn employee accosted a female Podsights staff member at a virtual event in April, but the banner only appeared after Podsights was called "malicious" and "ignorant" by the same person, Libsyn's Rob Walch, during a session at Podcast Movement. Walch accused Podsights of "f#cking this community" in an aggressive speech that we're told is part of a pattern of targeted behaviour against Podsights.
July 28, 2021:
July 23, 2021:
July 12, 2021:
April 19, 2021:
    Podsights has released their Conversions Benchmark Report for Q1/21. The company has partnered with Experian to show demographic information for campaigns that the company ran over the past year, and which categories do best in podcast advertising.
March 24, 2021:
March 17, 2021:
    Use Chartable or Podsights to measure your traffic? Overcast will no longer appear in your data: Marco Arment, the developer, has decided to skip those redirects entirely, after they have, he claims, become increasingly affected by ad-blocking DNS servers. "Most download links that would otherwise redirect through these widely-blocked domains will now try to skip that hop and go to whatever’s after them", he says on Overcast's Slack channel. "I keep getting emails and tweets from people whose downloads are being blocked at the network level by these DNS blocklists, and they’ve gotten frequent enough that I need to do something." Podtrac is currently unaffected by this action, though.
March 3, 2021:
    Podsights has launched Podsights for Publishers. They are using their recent acquisition of pod․link to create measurable ways for publishers to grow their shows, whether by promoting them in other podcasts or via social links, all quantified and measured within Podsights.
February 11, 2021:
January 26, 2021:
January 19, 2021:
    Podsights has shared their Podsights Benchmark Report, a free report showing data from podcast advertising lift reports and conversions. In it, we discover that the average CPM of all Podsights campaigns in 2020 was US$25, ads for automotive lead to the most purchases, and podcast ads heard on iPhone outperform those on Android devices.
November 20, 2020:
November 10, 2020:
October 28, 2020:
October 19, 2020:
September 21, 2020:

You're incorrectly identifying up to 50% of your user agents - increasing visibility into what player the user is actively engaging with in both web and streaming, where we were previously blind, is a massive win — in today’s Sounds Profitable, our new adtech newsletter, with Podsights

September 15, 2020:
September 14, 2020:

Open Podcast Analytics Workgroup (OPAWG) shows that our space can come together to better document and improve an area that takes considerable effort to manage: user agents. — in today's Sounds Profitable, our new adtech newsletter, with Podsights

September 8, 2020:

The digital ad space is watching as the bottom falls out of their data collection methods. But how exactly does Apple’s Age of Privacy impact podcasting? - in today's Sounds Profitable, our new adtech newsletter, with Podsights

August 3, 2020:
    For advertising, how well do podcasts convert? Podsights has posted their Conversion Benchmark Report, based on 1.2 billion ad impressions from $28m of advertising. Podcasting converts significantly better than social media, says the data. Embedded ads work twice as well as dynamically-inserted ones, the company also reports.
July 8, 2020:
May 6, 2020:
    Podsights dives deep into state-by-state data. In New York State, morning listening dipped by half during the pandemic; Iowa, however, is seeing much less impact. "If downloads at 7am drop, and stay down, people are staying at home", say Podsights, adding that a drop in download numbers is therefore a good thing. (The biggest change? Those safe people in New Jersey.)
March 30, 2020:
    Podsights has published a piece about the current effects on podcast advertising from the coronavirus. It reports downloads are holding steady; but that many downloads have moved to later in the day. The company estimates that advertising revenue is going to be down for Q2 by about 20%. (Also: almost half of all podcast publishers surveyed said they were making podcasts about the coronavirus.)
January 28, 2020:
December 19, 2019:
    Podcast host Libsyn is restricting its publishers from using some analytics companies. The company's recent platform update to add "URL prepends" for companies like Podtrac and Blubrry does not allow publishers to add Podsights, a company that measures the effect of podcast advertising. Attempts fail with an error, saying that the prepend is not compliant with privacy legislation. Podsights, however, say in a statement to us that "Podsights is GDPR and CCPA compliant, and data privacy is core to our business." Libsyn tells us: "We are taking these steps to help Libsyn, our customers and Libsyn partners better comply with CCPA and data privacy best practices globally, and because we feel it is necessary to protect listener privacy," though their statement does not mention Podsights by name.
August 7, 2019:
August 5, 2019:
    Podsights have released an Open Downloads specification, designed to be open and comparable with others. They have cited their problems with the IAB v2 standard, and explained that they have "decided to open source a spec for how we count downloads and share our blacklists with the podcast community as a whole." The company has also released code to calculate downloads according to the simple spec on Github.
April 1, 2019:
    Our friends at Podsights also point us to The Weekly Skip: a podcast of hosts from hundreds of shows just reading brand names. The Quip episode is our favourite.
December 12, 2018:
    Podsights Research has been made free for everyone. The product continuously samples episodes from hundreds of podcasts, and offers insight into how brands use them to advertise. Their announcement notes that Apple advertised using podcasting briefly at the end of September.
November 20, 2018:

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