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- May 29: "Advertisers run multiple attribution systems because media players won't align on how to measure ad response. We can't even agree on a shared definition of a podcast." So says the Alliance for Measurement in Podcasting (AMP) - launched to create "the first podcasting measurement framework". Brought together by Oxford Road, the group, including voting members from Spotify, United Talent Agency, SiriusXM, DraftKings, Libsyn and others, have been working in secret since last summer, driven by what it calls industrywide confusion: both a lack of standardized metrics and disagreement about where podcasts end and social videos (as well as other forms of video) begin. The group suggests that "a billion dollars of demand is sitting on the sidelines"; it plans to introduce a new unified framework for use across audio and video at Oxford Road’s upcoming CAO Summit on July 22nd-23rd at the Terranea Resort in Rancho Palos Verdes CA, USA.
- May 26: Goalhanger, the maker of The Rest Is History, has launched a new investment and partnerships arm, Goalhanger Ventures. The company announced an investment in Invisible Media, and a new commercial partnership with Backyard Cricket.
- May 25: SpotsNow has launched an Advertiser Campaign Planner, to help advertisers build a high-quality host-read campaign on the right shows for their brands. The tool is free, and is available from today.
- May 22: Audible has announced an integration with Apple Podcasts. Members can now listen to their favourite shows from Audible on Apple Podcasts, by connecting their account. The integration is also used by companies like The New York Times and Apple Music. One show being promoted in this way is Leon Neyfakh's new show, OnlyFantasy.
- May 20: YouTube is winning podcast creator hearts, according to the results of the Podnews Report Card, which were revealed at the opening keynote for The Podcast Show in London, which kicks off today. The results show significantly better scores for YouTube in almost every category, and overall, YouTube rises to the #2 best-scoring platform, behind Apple. Apple, too, has increased its score after launching a slew of new features over the past year. We've the results in full.
Data credits: Podnews newsletter