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- Jun 18: Using downloads for measurement is a business liability, argues podcast growth company Bumper in a blog post. Downloads are decreasing for many podcasts - yet, downloads are largely disconnected from actual podcast consumption: and technical changes, like Apple varying their automatic podcast downloads algorithm (which they did in mid-2023), represents a risk for any podcast publisher. They, as you might expect, recommend the Bumper Dashboard; but irrespective of that, the argument makes sense.
- Jun 16: An innovative new show from Message Heard, COPA90 and iHeartPodcasts launches later this week - San Diego FC: Behind the Flow. It starts as a documentary-style sports podcast, looking behind the scenes at the newest team in Major League Soccer; but the show will then transition into a sports talk show covering the rest of SDFC’s first ever season.
- Jun 13: Spotify has lost one of its big shows. What Now? with Trevor Noah will become a SiriusXM podcast from July 1. The show, announced two years ago, was the first from Spotify not to be an exclusive, and heralded a new strategy for all the company’s podcasts. Noah’s $4mn deal was highlighted as “more equitable” for Spotify than previous content deals for the company. What Now? this week is an interview with Jon Stewart.
- Jun 12: Spotify is adding podcast transcripts for many shows to its app, and the feature seems to have had a significant roll-out - even the Podnews Weekly Review (here’s what the auto-transcripts look like). Spotify will automatically produce transcripts of shows, but will now let creators upload their own transcripts using the industry-standard VTT or SRT files (which adds time-synching and named speakers). (We’ve yet to get that feature working for our show, though).
- Jun 9: Promo codes are almost 5x less effective for attribution than advertising pixels, according to data contained in the Q2 Podscribe Performance Benchmark Report, released today. The data, which includes benchmarks from Germany, France, Australia, the UK and Canada as well as the United States, also suggests that ads don’t work instantly, with around half of conversions happening more than a week after hearing advertising. The report is a free download.
Data credits: Podnews newsletter