Podnews
Your daily briefing for podcast and on-demand
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- Jun 19: YouTube is the most popular way to discover new podcasts, according to new research from Sounds Profitable and JAR Podcast Solutions. 61% discover shows via either YouTube or social media. However, different platforms vary with different ages. The data is a free download.
- Jun 18: Podnews has learnt that YouTube is an undisclosed member of AMP - the Alliance for Measurement in Podcasting which is seeking to enhance measurement standards. A Google spokesperson has confirmed to us that "YouTube has been participating in the AMP led conversations". It's widely believed that a "view" in YouTube is 30 seconds of content played - at least for larger shows - aligning with the AMP definition (though YouTube has never published a definition itself). YouTube is often cited as the most popular destination for podcasts; with Spotify as an already-announced member, it adds significant credence to the AMP task force's work.
- Jun 17: Podcasts in Canada now reach more Canadians than ever before, according to Triton Digital's fourth annual Canadian Podcast Report, which recorded the largest single-year increase in listeners to 46% a month. (For English-speaking Canadians, that number is 49%.)
- Jun 16: Netflix has signed another three shows from iHeartMedia. Shows include The Martha Stewart Podcast and Sibling Rivalry with Kate Hudson and Oliver Hudson, as well as a new show from Lele Pons.
- Jun 15: With a new definition of a podcast "play" being "at least 30 seconds of content consumed", we wondered what would happen if the definition of a "download" also changed to "at least 30 seconds of content downloaded". Below in the "Tech Stuff", we ask one of the world's biggest podcast hosts whether they could recalculate their stats to see how much of a difference it makes.
Data credits: Podnews newsletter