Podnews
Your daily briefing for podcast and on-demand
Website: podnews.net
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- Apr 10: In the UK, three podcast production companies have announced a merger. Platform Media, Listen and Goldhawk - all owned by PodX - are to merge under the Platform Media name, dubbed a “podcast supergroup”. It will continue to use Listen, Goldhawk and Platform Media’s Folding Pocket brands as content labels. The company claims eight-figure revenues and 70% year-on-year growth.
- Apr 9: Audion has launched Sense, an AI-powered tool that is designed to give pre-campaign analysis of ad creative, helping advertisers achieve more effective digital audio advertising spots, before they run. It’s been trained with more than 3,000 audio campaigns.
- Apr 7: Google appears to be driving hundreds of thousands of podcast downloads every week, that we don’t think are being listened-to. The Google Audio News product on mobile phones and smart speakers is driving significant extra traffic - and, we can reveal today, we’re not the only company who has noticed.
- Apr 4: “Audio is still healthy and thriving, but video is more important than ever,” according to Amplifi Media and Coleman Insights. Speaking at Evolutions in Chicago, Steven Goldstein and Jay Nachlis revealed that 77% of podcast consumers are consuming both audio and video, and that social media has overtaken recommendations from friends and family as the most popular way to discover podcasts.
- Apr 3: The Podnews Report Card results for 2025 were released on stage at Evolutions, with comments and scores by creators about the podcast platforms we all use. YouTube scored significantly higher for all categories, though creators expressed concern about walled gardens and about perceived complication getting listed. Apple continued to be creators’ favourite platform, though in the apps category, the independent podcast app Pocket Casts was #2. We’ve published the full results here.
Data credits: Podnews newsletter