Podnews
Your daily briefing for podcast and on-demand
Website: podnews.net
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- Mar 24: “But, didn’t you highlight data in Podnews showing the opposite a few weeks ago?” Yes, we did. Conducted very differently, that one showed a high level of audio drama fans, which is a clue as to the difference in results: video podcasts of audio drama isn’t really a thing (well, it is, but it’s called Netflix). And... what is a podcast anyway?
- Mar 21: For the first time, The Infinite Dial from Edison Research has reported that over 50% of Americans are consuming podcasts each month. The research, now in its 27th year, shows that podcasts are consumed by 55% of Americans aged 12+. The study has an enlarged survey size and now asks about “watching” podcasts as well as “listening”. (Podcasts grew whatever question was asked).
- Mar 20: Hosts of The Fantasy Footballers, Jason Moore and Mike Wright, will reveal their cross-platform strategy for audience growth and monetization—valuable lessons for creators and industry professionals alike on harnessing passionate communities and building sustainable media businesses. Evolutions says “Their journey from podcast pioneers to running one of the largest independent sports media companies in the world exemplifies the transformative power and unique opportunities within podcasting.”
- Mar 19: Law&Crime, a legal and true crime network, has launched a new show - as an exclusive on Wondery+. Luigi will launch on March 24, following the case of Luigi Mangione, who is accused of killing a health insurance company CEO - and asks whether it’s a standard murder case, or a new cultural moment.
- Mar 18: YouTube is currently “the US’s preferred podcast service”, said Edison Research in October. It unveils its latest Infinite Dial study this Thursday in a free webinar, co-presented by Edison’s Megan Lasovick, and Podnews Editor, James Cridland. One of us doesn’t own a single pair of bluetooth headphones.
Data credits: Podnews newsletter