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We don’t yet know where the cuts are coming from, though this message from Megaphone’s support team is ominous.
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Podcast app Castro is “actively seeking a new home with new owners”. Last week, we reported that Mohit Mamoria, a former Castro employee who works for Tiny, Castro’s current owners, said it was to close; but “any communication or publication regarding the app's future is not official and does not represent Castro’s views” said the blog post. The blog post was the first for three years, and did not have a named author. (The app is now working again after an extended outage last week.)
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Libsyn’s AdvertiseCast suggests that in 2024 advertisers will get more comfortable with brand safety in podcasting; and that more precise regional and local targeting will mean a boom in that sector of advertising. The predictions are made alongside the company’s average CPM for November, which rose 2.6% month-on-month to $22.96, though is down more than 6% year-on-year.
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We've an interview tomorrow with Anna Sian, Head of Marketing at Spotify for Podcasters, in the Podnews Weekly Review: she advises checking your podcast page on Spotify to make sure your data is all up to date.
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Podnews has published Apple's top shows for 14 different countries, and analysed the results. From the 140 awarded shows, "true crime" and "culture" were the most popular categories. Megaphone hosts the most popular shows, with 15; Simplecast and Acast both host 13. The Huberman Lab was the only show to have made it to three country lists. You can also compare the lists from 2022.
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Auddia has announced it will automatically remove ads from podcasts in its app, called faidr, in early 2024. The company says it will launch with the top 200 most popular shows, and will initially bundle ad-free shows into its $5.99/month plan. Users can also request additional shows for future commercial-free listening.
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Exclusive: The UK podcasting ad market is just a fifth of the size it should be; and Australia's isn't much better. Writing for Podnews, Will Page looks at the gap in the numbers and explores why all the podcasting money is in the US.
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One Podnews reader points out that the decrease in podcast downloads seen by most rankers and hosts over the past few months may have a knock-on effect: more makegoods, as advertisers don't hit the numbers they were expecting. Makegoods - free spots to make up for lower than expected numbers - tie up future inventory. "This drop is not-nothing", our reader points out.
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The winners of the 2023 Audio Production Awards were announced in London. Based in South Wales, Overcoat Media won Production Company of the Year, while Reduced Listening's Anishka Sharma won Producer of the Year. We've a full list of the winners.
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In an award ceremony in Sydney, the winners of the Australian Podcast Awards 2023 have just been announced. Podcast of The Year went to true crime podcast The Lawyer, the Sniper & the NSW Police. We've a full list of the winners and nominees, including trailers and hosting companies.
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Popular podcast app Goodpods added AI-generated additional descriptions to thousands of podcasts without telling creators, or getting their consent. Some of the descriptions were inaccurate and misleading; the company withdrew the feature, after Podnews asked the founders for a statement.
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Audio equipment manufacturer CEntrance launched "The English Channel", which is
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First Look: Podchaser has unveiled Performance+, which it calls the Podcast Industry's First Recommendation Engine for Direct Response Campaigns, a tool to identify the most effective podcasts for performance and direct response campaigns for advertisers.
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First look: The UK’s largest radio and outdoor media company Global has signed an exclusive platform distribution and ad sales deal with the US's iHeartMedia. Global and iHeartMedia will license, distribute and represent each other’s podcast portfolios. Global currently owns just under 15% of iHeartMedia.
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Johnny Jet, a travel blogger, is the latest victim of a scam aimed at podcasters. It was a Facebook hack, where someone promised to pay a guest fee of $3,000, and gained control of his Facebook page under the guise of setting up a live event. Here's someone else reporting the same thing; and Podnews knows of a very high-profile podcaster who fell for a similar scam in September (being promised $2,000 to remotely speak). He told us: "We should warn podcasters about this. They’re PHISHING, but targeting podcasters specifically. This pitch was tailored to me personally."
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The winners of the Association for International Broadcasting awards were announced. Nicky Woolf, the presenter of The Sound: Mystery of Havana Syndrome, won the audio Presenter of the Year award. Winners and commendations for podcasts included ITV, the BBC, RTÉ, and Project Brazen.
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Spoken Word audio is now more popular than ever. Data from NPR and Edison Research suggests that both audience size and listening time are the highest they've ever been for spoken word content.
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While daytimes are for audio podcasts, evenings are when people seek out video podcasts, according to new consumption information from Spotify. Spotify's podcast edition of its Fan Study 2023, published today, contains data-driven insights from the platform. The data also says that 54% of people find new podcasts by hearing about them on a show they already listen to.
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Total listens dipped in the quarter (Jul/Aug/Sep) by 2.9%. Acast CEO Ross Adams blamed a decrease in listens on changes in download behaviour by Apple Podcasts in iOS 17. But, iOS 17 was only released on Sep 18, and only 16.7% of iPhones had installed it by the end of September, an adoption rate that Cult of Mac calls "a trickle". Too early to blame Cupertino?
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Edison Research announced the top 50 podcasts in the US for Q3/23, based on reach. Former Kast Media show This Past Weekend with Theo Von made a top 10 debut at #5, Distractible made a top 20 debut at #15. Joe Rogan is still #1 for podcasts.
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Podhome, a new podcast hosting platform, has launched. The service offers transcripts and AI suggestions; support for Value4Value and other new "Podcasting 2.0" features like the ability to host music shows; and also offers team members, embedded players and podcast websites. The founder and lead developer is Barry Luijbregts, who gives us the code
Podnews
(it's case sensitive) for two months free.
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PRX has published its annual report. 80 different organisations use its Dovetail podcast tools; 99% Invisible's Roman Mars donated more than $100,000 to the organisation, while Google donated more than $1mn. The organisation made $12.8mn in underwriting.
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Tenderfoot TV has acquired Resonate Originals, the podcast division of Resonate Recordings. It's the first acquisition by Tenderfoot TV. No terms were given.
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The Independent Podcast Awards took place on Monday evening. We have a full list of the winners, including links to trailers and hosting details. Pod Bible sent a reporter. The winner of the Independent Podcast of the Year was Celebrity Catch Up: Life After That Thing I Did.
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Back in December 2021, the National Association for the Deaf and Disability Rights Advocates sued SiriusXM for "failing to provide podcast transcripts for deaf users"; a request SiriusXM's lawyers called "misplaced and completely unreasonable" in August 2022. The case is due to reach a deadline on Dec 8; last week, Disability Rights Advocates wrote to the judge suggesting that SiriusXM may be working on "accessibility aids on the podcast content available on their platforms".
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Hark Daily is celebrating its 500th edition today. It's a show that shares the most interesting conversations, stories and ideas from podcasts, and is available within the Hark podcast discovery app.
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Almost half of children (48%) in the US are listening to podcasts weekly, according to a new study from talent agency UTA (asking 5,000 US parents). Two-thirds listen monthly. The company says that "podcasts are a huge part of family media".
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In France, Acast has given more than 9 million euro to podcasters in the country (US$9.5mn) since launching in 2019. The company says Apple Podcasts is #1, seeing three times the downloads per user than Spotify.
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We hear that Spotify is testing public comments for podcasts. For select shows, all listener responses from the proprietary Q&A feature will be made available on the show’s episode page on Spotify, as long as they meet Spotify’s content guidelines. Spotify tells Podnews that "Participating creators will continue to have full control over questions and responses — they can publish or unpublish any response, or edit or remove Q&A prompts, through the interact tab of the Spotify for Podcasters dashboard." (By way of comparison, reviews left on Apple Podcasts are not editable by creators.)
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Wondery is turning its podcasts into three TV channels on Amazon Freevee. The Amazon-owned podcast publisher will be the first podcast video channels on Freevee, featuring over 20 Wondery series, centered around True Crime, Sports, and Entertainment & Pop Culture.
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The nominations were announced for the UK's Audio Production Awards. The hosts of the event, on Nov 22, were announced as Pod Save the UK's Nish Kumar and Coco Khan. The awards are organised by AudioUK, the trade body which provides business support and growth to people who make podcasts, radio and audiobooks.
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Headliner's editing tool Eddy now gives podcast creators a "promo pack" for every show, which consists of downloadable files that contain +10 keywords, 5+ direct quotes, 3 summaries/show notes with chapters, and, now, a references page. They ran the tool on this episode of the Podnews Weekly Review, and it produced these keywords, quotes, references, and shownotes.
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A new denoiser tool has been launched - but one with a difference. Tape It's Denoiser, which is free on the web, works with music - single tracks, full songs, or field recordings. We link to a video demo from the company's press release.
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Podcasters are the most trusted media personalities in the US, according to a new study. The second most-trusted are YouTubers (many of whom are, of course, podcasters). The data was released by Acast.
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How can you make a whole podcast just using AI - no microphones required? Paul McNally produced a podcast with three hosts chatting about the news, entirely AI generated. He writes how he did it, and produced the Develop AI podcast which is impressive (try episode 1 for an episode based on his blog post). McNally founded Develop AI, an AI training and strategy company, and runs podcast producer Develop Audio.
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Exclusive: Ausha is launching a Podcast Search Optimisation tool today. The tool monitors and optimises show appearance in podcast app search results, suggests keywords to rank for, and monitors Apple Podcasts and Spotify to measure the effect of any change. It's available in beta for selected customers today, before a full launch later in the year.
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Pix is an AI-powered personal podcast recommendation engine. Its data doesn't stop in 2021, either - the company behind it says it is right up to date. You can text Pix, email Pix, call Pix or chat on the web. We tried it: it's very impressive, but um, oh.
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UPDATE: The company made some changes - see our fourth story here.
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The Signal Awards announced the 2023 winners. Audible won the first-ever Signal Company of the Year. Podcast fans cast over 130,000 votes in the public voting stage.
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Podcasts are launching on YouTube Music in the UK today, the second-largest podcast market in the world. We're told there will be a podcasts destination page within the YouTube Music app (normally pre-installed on all modern Android phones). The company also reaffirmed that "Later this year, we'll offer support for creators to directly submit their RSS feeds to YouTube to distribute their audio podcasts." YouTube UK Lead Alison Lomax said: "We’re thrilled to be launching podcasts in the UK on YouTube Music. Podcasts have soared in popularity in recent years among all age groups, particularly Gen Z users, and there is clearly an appetite for this longer–form audio visual content."
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The October issue of The Podcast Sessions magazine was released, free - focusing on podcasting in Africa. Cover stars Lydia K.M and Murugi Munyi are hosts of The Messy Inbetween, hosted on Spotify for Podcasters - a podcast about "life as it is".
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Kagi, a paid-for, ad-free search engine, has a permanent Podcasts tab, we notice. It looks like this; links are to the Apple Podcasts listing for the podcast, not direct to the episode, disappointingly.
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Amazon has closed its streaming "radio" service Amp. The service launched in March last year; and reportedly fired half its staff twelve months ago.
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Libsyn's AdvertiseCast unveiled its September 2023 podcast ad rates. The average CPM rate was $22.91, up 3.8% month-on-month. The company also highlighted their brand safety tools from ComScore.
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Adam Bowie writes more about Edison Podcast Metrics, after listening to our interview on the Podnews Weekly Review.
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The winners of the Black Podcasting Awards were announced in New York. Black Love Inc, who's founder and CEO Codie Elaine Oliver is pictured above, won six separate awards. Our list includes publishers and hosting companies.
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In London, the winners of the British Podcast Awards were announced. Podnews's Sam Sethi handed the Gold award for Best News & Current Affairs podcast, supported by Campaign, to The Guardian's Today in Focus. Podcast of the Year was awarded to the BBC Radio Wales show A Positive Life: HIV from Terrence Higgins to Today, hosted by singer-songwriter Sam Smith.
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OMG, Podchaser is slaying the podcast game by dropping a new feature that's fire: "predictive demographics". It's so low-key cool! It's basically AI that listens to podcasts to suss out the age and gender of the audience from the language used. Girls, they say it's the first time anyone's done this in the industry! It's pretty lit!
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Google Podcasts is to close, the company has announced. The news confirms Podnews's coverage in August that YouTube Music will allow you to add any RSS feed to the app, so you can continue to listen to your favourite shows in YouTube Music as a replacement. The company is working on a migration tool. They've also communicated the upcoming closure to listeners.
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The first ever podcast ranker for the UK was published by Edison Podcast Metrics UK, and covered in The Observer. The BBC has just one show in the top 10, though is the largest publisher in the top 25.
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Acast's Ross Adams and Podscribe's Pete Birsinger are the guests on the Podnews Weekly Review this week, explaining Acast's recent decision to stop accepting Spotify Ad Analytics and instead to offer Podscribe for free, along with using a number of other attribution partners. Ross tells us: "Relying solely on a one-publisher environment for data aggregation could, we believe, introduce bias and self-promotion. That hinders the objective analysis of data. Podscribe, it's worth noting, doesn't sell media. Spotify does." The interview is in full in the Podnews Weekly Review.
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Headliner has added a free transcription service into Make, the company's audiogram and video tool. Once you log in, look for the big pink transcribe button. The product, called Eddy, also allows you to edit a podcast as if it's a word document. (We were given a complimentary subscription to Headliner to publish the Podnews Weekly Review on YouTube.)
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Sony Music is to lay off "a significant percentage" of its podcast division, according to a report in Bloomberg. The company is also to cancel High Low with EmRata, its celebrity podcast with Emily Ratajkowski.
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iOS 17 has been released for iPhone and iPad. A free update, it includes significant changes for Apple Podcasts, unlocking episode art and a new Now Playing experience among other features. Episode art is already supported by Spotify, Pocket Casts and other large apps: you'll find it in our daily and weekly podcasts.
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A simple, straightforward way to promote your podcast? Embedding your audio in an email - so it plays right in the email app. We tested using the HTML audio tag in email and learnt that it is an effective way to promote your show - it works for much of your audience, and degrades gracefully for those where it doesn't. See all the details in our full report.
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Have you heard of an Aperol Spritz? 50% of all consumers haven't: but almost every marketer knows about the Italian wine-based cocktail. It's one example, according to new research from Pushkin Industries and iHeartMedia, of marketers increasingly not understanding the consumers they're trying to reach. The data claims that marketers often chase the ‘shiny and new’ at the expense of reflecting the values and priorities of real consumers.
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Marketing data company Claritas has acquired adtech service ArtsAI. Claritas runs an "identity graph" which lets advertisers target consumers based on what else they do on their devices; ArtsAI uses AI to optimise advertising delivery. Terms of the deal weren't given. ArtsAI's CRO, Erik Lundberg, told Podnews: "When you start thinking about the possibilities of merging our advanced AI personalization with their identity and data graph, it's really phenomenal."
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Alex Estrada has a question to ask in a new podcast from Sonoro and Tenderfoot TV - was his dad involved in a murder? Fifty years after a 34 year-old man was killed, The Estate blends true crime and family memoir to look at the complicated legacy we are left with when people die. It's out tomorrow.
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A new magazine is getting ready for launch: Sound Sourceresses will showcase the talent and innovation of women working in audio storytelling.
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Edison Research released the shows with a highest concentration of listeners in households earning $100,000+. Gimlet and The Wall Street Journal's The Journal is #1.
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"Podcasts don't need ads", said Luminary in a criticised, and since-deleted, tweet when it launched. Today, Luminary has partnered with Acast to make six of its exclusive shows available wherever you get your podcasts - monetised by ads. The company will also use Acast+ Access to give access to its paid subscription content in any app: the company also uses Apple Podcasts's paid subscriptions.
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Podcast Day Asia took place in Kuala Lumpur, Malaysia. Guang Jin Yeo (above), presented data from his research for Podnews's Podcasts in Asia series; Kellie Riordan shared data from Australia; Acast, Audacia Audio and MeaVox Live spoke to our Editor about podcast monetisation opportunities in the region; and the winners of the RadioInfo Asia Podcast Awards 2023 were announced.
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Part of the Airwave Podcast Network: Stay up to date on the latest business news and stock market happenings—and how they affect your financial life with the SoFi Daily Podcast
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Another former Kast Media creator has spoken out against the company. Hawk vs Wolf's Jason Ellis posted on Instagram that the company "had decided to not pay us the money that they owe us".
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AdvertiseCast unveiled the average CPM in August was $22.14, fairly flat against last month.
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On Air Fest has announced On Air LA Annex 2023, a four day festival presenting live podcasts in Santa Monica and downtown Los Angeles.
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Five US late-night hosts are producing a limited series podcast to raise money for their out-of-work staff during the WGA strike. Stephen Colbert, Jimmy Fallon, Jimmy Kimmel, Seth Meyers, and John Oliver are making Strike Force Five, a limited series ("at least twelve episodes"), with Spotify.
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Tink Media's Lauren Passell asked people at Podcast Movement last week what they were listening to and released a great list. Michael Osborne, from Famous & Gravy, shares our Editor's choice; disappointingly, nobody mentions the Podnews Weekly Review, but we'll forgive you all. (Next week we'll have an interview with Greg Glenday, the new Chief Business Officer of Acast).
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Launched Sept 2020 in Podnews, NPR ends localised versions of the Consider This podcast this week, which they claimed at the time was the "first localised daily news podcast". Localisation "did not prove sustainable", said a spokesperson; Current reports that the production process wasn't scalable; audiences didn't value it much anyway; and NPR is moving to Megaphone which means the use of different tools. Consider This continues, with national content (featuring anchors like Mary Louise Kelly, above)
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What happens when Elon Musk mentions your podcast? Last week, a day after we mentioned it in Podnews, apparent Podnews reader Elon Musk (hi Elon) tweeted about Airwave's The Explorers Podcast, in a tweet that got 18 million views. Rephonic looks at the numbers to see what happened next.
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At Podcast Movement, it was announced that Podcast Radio is to launch on FM/AM stations in North America from September, including two top 20 markets. Podcast Radio in the UK carries Podnews podcasting news headlines in audio form.
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YouTube will fully support ingestion of RSS feeds for podcasts by the end of the year, it was announced at Podcast Movement by the Product Lead Podcasting at Google, Steve McLendon, speaking to Ausha's Jennifer Han. He also made the first public acknowledgement of the ongoing beta testing that we reported on in May. (It ingests RSS audio feeds and turns them into YouTube-hosted video, like CNN One Thing which we understand is using it.)
The Podnews Puppies: at Podcast Movement, lunchtime is playtime! Find the Podnews Puppies in front of our booth between 12.30pm and 2.30pm today. We've partnered with MaxFund, an animal adoption centre in Denver.%%promo-end%%
Waggy news: introducing the Podnews Puppies! Partnering with MaxFund, an animal adoption centre in Denver, Podnews brings you lunchtime playtime with the Podnews Puppies on the Podcast Movement expo floor! Find the Podnews Puppies (and their schedule) in front of our booth. Unlimited pats and strokes on us!%%promo-end%%
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A podcast network based in Dubai in the UAE, Kerning Cultures has suspended operations and laid off staff, apparently due to lack of funding. The female-led Arabic and English network was eight years old; the website lists 33 staff. They were a partner with Acast.
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In a social media post, Glenn Beck said Apple Podcasts had removed The Glenn Beck Program - falsely claiming it was political censorship by the company.
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The Podnews Weekly Review this week will have an interview with Squadcast CEOs Zachariah Moreno and Rockwell Felder.
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Podcast spend in Australia for Q2/23 was up by 64% year-on-year, according to ARN's iHeartRadio Australia and Magellan AI. The top 3 advertisers were health insurance company NIB, McDonald's, and Amazon.
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Last week, Audacy's financial results included note of "an early exit to an onerous podcast ad representation contract". They didn't say who at the time; The Verge reports it is this agreement with APM. The final para of the press release: "UTA brokered the deal on behalf of American Public Media."
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How much do your listeners want to promote your show? A Canadian politics show is paying people to get a tattoo of their podcast artwork. Kyle in Edmonton did it - find a picture and video in the link.
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You can support Podnews via Patreon, as the fine people below all do: your support funds our reporting and tools for the whole industry.
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Interview Valet has bought Podchaser Connect, a database used to book guests on podcasts, from Acast. Interview Valet will integrate Podchaser Connect into its service. Podchaser launched its guest placement platform in 2020.
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The Locarno Film Festival has abruptly walked away from a podcast contract with producer BrandAudio. The festival cancelled the agreement within a few weeks of this year's event. “We found the festival’s unexpected and abrupt cancellation of our valued co-production relationship most peculiar", said BrandAudio’s Managing Partner Darryl von Däniken; the company still jointly owns the IP in the podcast's name and format.
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The Rest is Football is launched today by Goalhanger Podcasts, which already makes two of the UK's most popular shows. Gary Lineker, Alan Shearer and Micah Richards will host the show; Lineker owns Goalhanger Podcasts, which has 17mn downloads a month.
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iHeartMedia has launched a new sports network with Michael Smith and Terrence Williams. The Inflection Network includes Comeback Stories, and more to come.
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Scripted podcast company Realm has acquired kids production company Pinna and podcast producer Lipstick & Vinyl. Terms were not disclosed. The company will also represent shows from Rebel Girls and GoKidGo.
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Some brand suitability tools are making it impossible to monetise podcasts from Black creators because they don't understand the culture, new research says. Solutions just using a standard keyword blocklist claimed that 92% of Urban One's podcast content was so potentially problematic it couldn't be advertised on - but the tools didn't understand that words like "bomb" mean "cool", not an explosive device, or simply didn't understand the accent and got the transcripts so incorrect they were then flagged as shows to avoid. Sounder's AI-based tool, however, only flagged 10% as problematic: dramatically improving the monetisation for content from Black creators.
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The Black Podcasting Awards has announced Erica Cobb as its inaugural lead judge. She is co-host of TEGNA’s popular TV show 'Daily Blast Live’. Applications now close on Aug 7 -
COBBLER
is a discount code to save you $10 on your entry.
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Adam Curry has launched a music podcast, called Boostagram Ball.
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"What I was naïve to - and perhaps we all were - is that corporate dollars will inherently change how we do things, how we make things, what gets made, why things get made. I saw a lot of that money that people were investing in podcasts was going towards people who hadn't made podcasts - and then they hired the people who had made them to work for those people. And now, however, many years later, the rent is due and it didn't pan out." Rebecca Sananès is on the Podnews Weekly Review this week, following her article in Vanity Fair; you'll hear how she was hired to work with Harry and Meghan, why there aren't enough women in podcasting, and what she wants to do next.
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Triton Digital's Canada Podcast Ranker was released for June. As our graph of the year shows, Wondery appears to be showing significant growth.
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Lining up against Spotify and Audible, an audiobooks app which promises to share its profits with independent bookshops has been launched internationally. Libro
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Riverside has launched Magic Clips, an AI-enhanced tool to generate short-form clips from long-form content.
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Cornette alleges that all of Kast Media's sales team have left the company. Podnews has noticed that a number of Kast Media staff are indeed posting on LinkedIn that they are "open for work", while others left the company a few months ago. Notably, Mike Jensen, the company's former Chief Business Officer, launched Rhapsody Voices, his own podcast network, in June. Jim Cornette's shows are now represented by Rhapsody Voices.
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Oprah's Super Soul, which she plays excerpts from in the Starbucks app, focuses on Abraham Verghese's work and is a six part series.
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Spanish-language podcast platform iVoox has released an annual report into the state of podcasting in Spanish. Podnews has an English translation; the Spanish version is on the iVoox website. A third of all Spanish podcasters started their show in the last year; over a quarter of shows include video; and almost 20% are earning revenue from their podcasts.
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Amanda Montell of Sounds Like A Cult has sued her co-host Isa Medina for half a million dollars alleging bad behaviour. The show announced it had moved to Exactly Right in November, but the network dropped the show within two weeks.
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Exclusive data: Australian podcast production house Deadset Studios and market research agency Insightfully will release the findings of a new annual podcast survey tomorrow at Mumbrella360 in Sydney. The study, PodPoll 2023, surveyed over 2,000 monthly podcast listeners. Podnews has been given exclusive access to data from tomorrow's report, showing regular podcast listeners are most likely to be people who are eager for new knowledge and skills - and keen to try new shows.
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After Hollywood writers started a strike in early May, the actor union Sag-Aftra joined the strike on Friday for what they call a fair contract. The union also represents some journalists, radio personalities, broadcasters and voice actors. It is likely to put a hold on some podcast production, since it includes voice acting and narration. It's the first time both writers and performers have been on strike simultaneously for 63 years. (And yes, there's a podcast for that: Deadline's Strike Talk).
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'Podcasts' here refers to shows uploaded directly to YouTube; it doesn't yet support its trialed RSS ingestion.
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Seekr and Oxford Road have launched what they call the first-ever "civility score" for podcasts. Using AI, the tool scans podcast episodes in their entirety, enabling it to spot instances of ad hominem attacks that occur at any point in a program, so brands can avoid getting caught in the crossfire. "Now, we can reward the most responsible voices, rather than those that are simply the loudest", says Oxford Road CEO Dan Granger.
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Podcast host Libsyn has published its latest platform stats. Spotify is showing a record number of downloads on the platform. (In March, Spotify released "Auto Play for Podcasts", which plays other relevant episodes after one finishes; and its new scrollable interface for podcasts)
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Veritonic announced this morning a set of products focused on branded podcasts, promising "data and analytics meticulously designed to aid in the creation and optimization of branded podcast initiatives". “Branded podcasts are an incredibly effective vehicle for telling a brand’s story and increasing its reach,” says CEO Scott Simonelli.
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Exclusive Lemonada Media has signed a distribution and monetisation partnership with José Andrés Media, the multimedia platform led by the world-renowned chef. Two shows join the chart-topping Lemonada Media lineup today.
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42% of Americans now listen to a podcast monthly
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Aussie podcasters Toni and Ryan are to embark on a marathon 50+ hour livestream: one minute for every new Patreon member. The podcast, a Spotify exclusive, gets more than a million downloads a month.
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Audm, the article narration company bought by The New York Times in March 2020, has been closed. As of July 1, the website redirects to a promotion for the New York Times Audio app, and the Audm app is no longer available for download. The company last tweeted in July 2021; and last updated its Facebook page in September 2019.
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Podcast listeners are comfortable with AI tools being used in podcasting, says a new study from Acast. Uses of AI most welcomed by listeners include sound enhancements, translated captions and AI-generated transcripts: the study claims that 79% of podcast listeners want transcripts for searching, and 78% want closed-captions.
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Lava For Good, and the project's co-founders Jason Flom and Jeff Kempler, were honored with the Champion of Justice Award by the Mid-Atlantic Innocence Project.
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Android is still highly fragmented for podcast apps, according to data from the Open Podcast Prefix Project, analysed by Podnews. Data from 4.75mn downloads in May suggests that, while Spotify is the clear leader, the app ecosystem on Android remains significantly more fragmented than that of Apple - even when combining downloads from iOS, iPadOS and macOS.
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Meanwhile, YouTube still has to launch their podcast offering outside the US (where they launched in April). The company hasn't completed its RSS ingest trial, either, and consumption numbers are low. Meanwhile, YouTube is under fire for what some are calling "fraudulent conduct", after Adalytics researchers suggest as much as 80% of YouTube's video ads on third party sites are hidden and muted.
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One of the oldest podcast apps, Stitcher is to close on Aug 29. An internal memo, seen by Podnews, says that the "scale and reach of our widely-distributed podcasts has been and remains a crucial accelerant for our advertising sales business". In January, Stitcher was the sixth-biggest podcast app in the US, according to Podtrac - though it had lost a quarter of its users in two years, and had only 1.3% of the market.
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Acast has launched a self-service podcast advertising platform for host-read advertising, in addition to pre-recorded ads. The tool also includes AI-driven tools to help advertisers discover new podcasts to advertise with.
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Entries open today for the 2023 International Women's Podcast Awards. You've until mid-September to enter; the awards will be held in London on Nov 6.
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A new podcast app for kids has been launched. KidsPod includes more than 300 shows, and an in-app coloring book. It's claimed to be the first of its kind to present over 300 kids’ podcasts in a visual, intuitive and safe way.
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Just announced: Sprinklr Insights, an AI-powered social monitoring product, is now using Podchaser's API to listen to and measure conversations happening on podcasts.
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Podcast Day Asia has been announced in Kuala Lumpur, Malaysia, on Sep 6. A preliminary schedule has been announced, and features Podnews writer Guang Jin Yeo, our Editor James Cridland, Podbean's Norma Jean Belenky and others. It's part of the Radiodays Asia conference.
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On our story on Meghan Markle's Archetypes, which was produced by Archewell and Gimlet: Andy Scott, a former Gimlet staffer, tweets: "We did occasionally have producers do interviews, though never the main ones, and we never edited her asking questions into interviews that producers conducted."
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Meghan Markle's podcast produced just twelve episodes in a $20mn contract. The Wall Street Journal suggests that she may not earn the full amount after not meeting productivity clauses. Podnews has heard from multiple sources that some interviews on the show were done by other staffers, with her questions edited-in afterwards.
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Gen Z podcast listeners discover shows through social media, according to a new study from Edison Research and SXM Media. The study also discovers that those who started listening as kids are consuming 10.6 hours of podcasts a week.
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Logitech's Streamlabs has launched podcast editor software. The software allows you to edit words not waveforms, and includes video. The tool has a free tier, an AI-powered highlight tool, and creates clips for all social platforms. The company also owns the Yeti microphone brand.
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Auphonic has launched an AI-powered automatic generator for shownotes, summaries and chapter points. It's competition for Buzzsprout, who partnered with Podium, and Capsho. Auphonic's API is used by many podcast hosting companies.
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Breaking: Spotify has just announced Spotify Ad Analytics, a free measurement, attribution and brand-lift tool. Using first-party data and "the Spotify pixel", it allows advertisers to understand if consumers heard an ad and then took an action, and works for music and podcast advertising on and off the Spotify platform. There are more details on the product's website.
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First look: Podcast hosting company RSS.com has launched PodViz, an in-house visualisation tool to produce videos from audio podcasts for services like YouTube. The service supports chapter art and YouTube metadata; an example is here. It's not limited to the company's hosting customers: any podcaster can try it here.
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Spotify is to run a free masterclass next week on "unlocking your podcast potential". One of the speakers is Maya Prohovnik, VP of Podcast Product at Spotify, as well as Jordan Newman, Spotify’s Head of Podcast Partner Management, and Gael Aitor from Teenager Therapy.
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Triton Audio Marketplace now lets advertisers book ads on broadcast radio and streaming alongside podcasts. The company claims it as an industry first; broadcast radio inventory includes iHeartMedia's 850+ stations, and will shortly add 3,400+ stations represented by Katz Media. The company suggests that making advertising easier to buy will benefit all parts of the industry.
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Long read: In our latest look at podcasting in the East, we visit Vietnam - a country where audiobooks are surprisingly popular, and where the roads aren't ideal for podcast listening. Guang Jin YEO also looks at the history of podcasting in the country. It's another fascinating read.
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"Apple Podcasts will support episode artwork for all shows." (See our episode artwork on the Podnews Daily). Episode artwork is already supported by Spotify and Pocket Casts.
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Jemele Hill is "to leave Spotify" (Bloomberg), and is looking for a new home for her podcast (Hollywood Reporter), but "a lot of what’s been reported just isn’t true" (Jemele Hill via Twitter). Her show is exclusive on Spotify. In June 2021 Hill announced The Unbothered Network, which launched two shows in Oct 2022: Sanctified and The Black Girl Bravado.
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Inaugural member of the Podcasting Hall of Fame Scott Sigler has been signed by the Realm Podcast Network. He brings his entire back catalog to the service.
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"If you’re not white, or a man, you’re earning less than you were three years ago." That's the finding of the UK Audio Network's State of the Audio Industry Survey 2023. As part of a second phase in the Equality in Audio Pact, a number of content creators have published an open letter to the podcast industry calling for action.
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Listen, a major podcast producer based in London, has been acquired by PodX Group. No terms were given; the deal is described as a "milestone" acquisition for PodX, and is the largest deal in the UK podcast industry since Sony bought production company Somethin' Else in 2021.
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We review the ALABS IRON MINI-WL microphone, a USB wireless condenser microphone. It's an interesting idea - at a low price point.
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Hayti, a Black-owned news aggregation app, claims it is now the largest source of podcasts led by Black hosts. The app lists more than 2,000 shows.
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Buzzsprout and Ausha have both launched AI tools to help podcasters when publishing new shows. Buzzsprout's tool automatically builds episode titles, descriptions, chapter markers and transcripts; while Ausha has added ChatGPT to help produce social media posts. Both services are available to all customers, joining other services like Capsho.
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At The Podcast Show 2023 in London, it was announced that Edison Podcast Metrics are coming to the UK. Edison Podcast Metrics UK will be the first podcast ranker in the country, and will use a quarterly survey of at least 2,000 weekly podcast listeners. The company's release includes indicative data of the top five shows (none of which are from the BBC); the first full set of data will be unveiled for subscribers in Q3.
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Exclusive: Podnews has obtained a document with full details of a YouTube "RSS Ingestion" pilot that it is running with some partners. The service pulls new audio from an RSS feed to upload it to YouTube, complete with a static image of the show art. Shows already using it are CNN's One Thing and CityCast Pittsburgh.
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Spotify is building AI versions of its hosts for ad reads, according to The Bill Simmons Podcast. "There is going to be a way to use my voice for the ads," he says, before adding that he would need to give approval first.
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"I'm never going to click a podcast app to try and get into podcasting [for the first time]." Spotify's CEO Daniel Ek spoke to the Acquired podcast in a Spotify studio in Stockholm, and focuses on podcasts. Ek describes why podcasts are in the main Spotify app, rather than in a separate one; and when asked if Spotify should pay podcast creators, he replies that the company's goal is to be "the best partner for creators". (It's also in video).
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The International Women's Podcast Festival has been postponed, due to what the organisers call a systemic lack of industry support.
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Good Tape, a new printed magazine, is on the way for audio professionals, creators and their fans. It's founded by Dane Cardiel, who says: “There’s a real need for dedicated culture writing that intelligently covers our industry — especially one that understands the importance of design and centers our behind-the-mic creative community.” The code
PODNEWS
will get you a discount.
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A profitable podcast is for sale for $15.5m - the website doesn't give its name, but gives a lot of detail: with five staff, it makes more than $100,000 in profit every month. We think (no spoilers!) it's this - and if we're right, we thank the host for being a personal supporter of Podnews since Nov 2019. (You can too!).
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Let's get ready to Rumble; the online video platform is getting into podcasting with the acquisition of Callin, a social podcasting and live streaming platform. No terms were disclosed. Rumble hosts Donald Trump's Truth Social network, and the video platform is popular among American right and far-right users. Its competitor YouTube added podcasts last month.
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iHeartMedia announced Ruby, a branded podcast unit that's already working with Quickbooks and IBM. Lst week SMI said that US spending on branded podcasts was up 51% year-on-year in Q1.
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The US podcast ad market is now worth $1.8bn, according to new data from the IAB and PWC. Revenue grew 26% last year, twice as fast as total internet ad revenue: however, the company saw a significant slow-down in Q4/22. News has also dropped from its place as the top genre for ad revenue: the sports category is now #1, with a 15% share. The IAB predicts the market will be $3.9bn by 2025.
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DR, the public broadcaster for Denmark, is to remove some of its popular podcasts from open platforms. New episodes of Sara & Monopolet will only be available in DR LYD, the broadcaster's own app, and other shows will follow. Tine Godsk Hansen from the broadcaster claims podcast apps "favour paid content", and says it's an opportunity for Danes to discover more from DR. Read our opinion
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Our Editor, James Cridland, will be the opening speaker at The Podcast Show 2023 in London. He will speak at 9.10am on Wednesday, in the 400-capacity Amplify Theatre, in association with Amazon Music / Wondery and IAB UK: focusing on the last year in the podcast industry and the years to come. His speech will be followed by Crime Junkie host Ashley Flowers. (You can still buy tickets for the event - the code
PODNEWS
will get you a discount)
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In the latest in the fight for podcast listening apps, Amazon Music is paying some Australian listeners AUD$5 (USD$3.39) in vouchers just for listening to a podcast on the platform. The offer is targeted, and we're not eligible. But if you are, a reminder that Podnews Daily is just five minutes long…
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Want some more numbers? The Podnews Daily podcast did 70,427 downloads in April on podcast platforms; and got 653 views on YouTube (an additional 0.9%). More than Spotify, though - it might be the biggest podcast platform by reach, but we had just 492 "starts" according to the Spotify for Podcasters dashboard.
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The team that brought us Pod Save America launches Pod Save the UK today, hosted by comedian Nish Kumar and journalist Coco Khan. Produced by Crooked Media and Reduced Listening, it's one of the biggest UK podcast launches to date.
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Podcast Network Builder has been launched by Podmachine and Podcast Network Asia. The tool is designed to help brands and companies build their own podcast networks.
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Data: iHeartRadio shares State of Podcasting 2023, with data from Edison Research, Scarborough, and eMarketer.
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Exclusive: Podnews has reviewed the Nomono Sound Capsule, an ingenious field-recording tool from Norway. What does it do - and who would benefit from it the most?
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YouTube Music has officially launched its podcast service in the US. They have posted this advice for podcast creators, and badges (which, we note, talk about "listen on YouTube Music", despite the company suggesting we don't say that). It looks identical to our examination of the web version earlier this week. Two notable quotes:
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Exclusive: Indonesia is going through a period of real and exciting change - some would even argue that it's reaching an inflection point. In our study of podcasting in Indonesia, we discover the Joe Rogan of the country, why many Indonesians confuse a YouTube video with a podcast, and the history of the medium.
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YouTube Music now has podcasts - on the website version only for now. Use a US VPN, and you'll see a podcasts tab top left. Click it to see recommended episodes (Podnews Daily as #1 probably suggests it's personalised), and beneath, a list of featured podcasts showing the square images, like comedy and business. Searching for a podcast, like Podnews Daily, returns a list of podcasts and episodes. Podcast pages allow you to "add to library" (no subscribe or follow button here); and pressing play gives you the option of audio-only or video, as is standard with YouTube Music. The player automatically plays "similar content", which are not in any specific order; there's skip-forward 30 seconds and skip-back 10 seconds buttons (which aren't there for music). YouTube Music's web version is usually very similar to the app in UX and featureset; so podcasts through the app is presumably coming very soon.
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A podcast in Ireland made €190,000 (US $210,000) in profit last year, according to financial reports. Lightning Seeds Ltd is owned by Irish broadcaster Laurita Blewitt, a host of Tommy, Hector and Laurita, an Irish Podcast Awards winning show. The success of the podcast has also benefited co-host Hector Ó hEochagáin’s own media firm, Low Profile Ltd. The show uses advertising, the Acast+ subscription tool, and sells merch.
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The UK Managing Director of YouTube, Alison Lomax is to speak at The Podcast Show in London. “I look forward to discussing our plans to make it even easier for creators and artists to showcase their podcasts on YouTube”, she's quoted as saying.
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The Nomono Sound Capsule was launched yesterday and is now shipping. The device includes four wireless lavalier mics and a spatial audio microphone array, and includes a cloud editor and enhancer. It's priced at $2,490 with an additional, optional, monthly subscription to the cloud editor.
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Spotify's All Ears summit is taking place in Berlin, Germany. The largest German podcast summit, the event features six simultaneous tracks including keynotes and panels, and has 1,800 people attending today, including all major publishers - "an open event just like we're an open platform", Spotify's GM for Europe, Michael Krause, told Podnews. Javier Piñol, Global Head of Markets for Talk Content at Spotify, is interviewing our Editor, James Cridland, on stage later.
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Data: The Pew Research Center has released a study examining podcasts as a source of news and information. The study suggests that two-thirds of all podcast listeners have heard news discussed on the podcasts they listen to; and almost all of them expect that news to be accurate. However, few directly listen to podcasts from a news organisation. The full study is here.
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Deals: ARN's iHeartPodcast Network Australia has renewed its representation deal with Audioboom as a "multi-year partnership". … PodcastOne has acquired two shows - a hit rewatch show Causing a Scene, previously known as The Netchicks on Libsyn, and I've had it, which was formerly on Podbean … Syntax has been acquired by Sentry, a code analytics product, on the occasion of its 600th show. "We personally loved Scott and Wes’ ad reads for Sentry, but going forward the podcast will be free of paid advertising".
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Chartable is to remove its integration with Apple Podcasts Connect from Jun 1 according to an email to customers. Apple-specific consumption data for your podcasts will no longer be available within Chartable, though Apple's trending charts will continue. Apple Podcasts does not offer a method to programmatically export podcast consumption data to other services.
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Acast is using its Acast+ one-time payment tool to produce an exclusive podcast mixtape, with proceeds going directly to two mental health and mindfulness charities. Exclusive content has been produced by UK and Irish podcasters for the "Mindful Mixtape".
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Which were the biggest new shows in 2022? Edison Podcast Metrics reports that the three biggest launches last year were The Deck (launched Feb 2, audiochuck); Fly on the Wall with Dana Carvey and David Spade (launched Jan 12, Cadence13); and True Crime with Kendall Rae (launched Apr 22, Mile Higher Media/Audioboom Studios)
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Elsewhere in kids podcasts, APM's kids and family shows are now available on the Yoto player, a screen-free player for kids.
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Could podcasting get someone else out of prison? The subject of the Bone Valley podcast from Lava for Good, Leo Schofield has had his parole hearing set for May 3 in Tallahassee FL, USA. The show unearthed what it calls overwhelming evidence of his innocence of committing murder, as well as highlighting the alleged real killer.
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Podnews has acquired Podcast Business Journal, a well-respected podcast newsletter. Podcast Business Journal will publish a weekly roundup of news, podcast business data, and a long-form interview every week. You can sign up for free here.
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YouTube's "podcast" tab, which we reported on Monday, appears to have globally rolled out as promised in its apps (iOS and Android). Here's what it looks like. Meanwhile, Headliner has now generated more than 1.7mn full episode audiograms to places like YouTube. The company produces audiograms including automated uploading.
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In Los Angeles CA, USA, Entropy Media has been launched by Hollywood executive Anjay Nagpal, working with talent from Gimlet, Serial Productions, VICE, and Wondery. We've the video trailer for their first release, Brokers, Bagmen, and Moles.
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13, the biggest Taylor Swift podcast in the world, did a live recording with more than 300 fans before a Taylor Swift concert over the weekend in Arlington TX, USA. The show is from YEA Networks.
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Adthos has announced a self-service, 100% AI-generated audio ads generator. The company "will generate a script, adding AI voices, sound effects and music, resulting in a fully AI-produced ad that’s available to be played out instantly".
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Happy Adopt-a-Listener Month! "If we want the podcast industry to grow, we need to turn those non-podcast listeners into podcast listeners," says Tink Media, and they have audio and scripts for your podcast too. Hear one today in our daily podcast.
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Capsho has launched v2.0 of the company's platform, which allows podcasters to turn their podcast episode’s audio or video recordings into marketing content designed to help amplify and promote their message. The service also writes your show notes for you, and even researches your guests.
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In the latest of our series of deep-dives into East and South East Asia, Guang Jin YEO looks at podcasting in South Korea. Think that podcast consumption in Korea is massive? That might not be the case any more… discover the history of podcasting in Korea and a warning to the rest of us about closed platforms and competition from others.
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Remote recording tool Riverside has unveiled a significant update adding text-based editing and AI transcription features.
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First look: A new grassroots industry coalition, the Podcast Standards Project, has been launched to advocate for open podcasting. The group includes podcast hosting companies like Buzzsprout, Red Circle, Captivate and Acast; and podcast players like Pocket Casts and Podverse. The group's initial blog post highlights why open podcasting is better for listeners and creators alike.
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In Prague, Radiodays Europe started yesterday with a number of summits. In the data summit, the team from Podimo presented a new podcast discovery algorithm built for the Podimo app, which uses term extraction (photo); a separate podcast summit included tips on pitching your podcast from the BBC's Leanne Alie. DW Akademie also ran a workshop to help podcasters streamline their creation process. Our Editor also spoke; the conference continues today and tomorrow.
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As announced in February, NPR has made 10% of its workforce redundant in a cost-cutting move. The cost-saving has also impacted NPR's podcasts, with Invisibilia, Louder Than A Riot and Rough Translation, as well as a short-form comedy show Everyone & Their Mom, all stopping production. The Embedded podcast will also absorb a number of other narrative series; no radio shows were cancelled. The equivalent of 150 job losses, it's the largest job reduction at NPR for fifteen years.
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In 2021, Podnews highlighted many big shows that Spotify had announced but never got round to launching. Spotify Hi-fi was also announced in Feb 2021, but hasn't yet materialised.
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YouTube also claims "podcast specific analytics", saying "this is distinct from current analytics offered". In case you wonder what they look like, Podnews Daily's data has an overview, a content screen, and audience; a revenue screen is also available to podcasts large enough to get access.
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A new noise-reduction app is now available on the Mac app store. Hush uses AI to remove background noise and reverb from spoken audio, "with greater precision and fewer artifacts than previous approaches", says the developer.
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The Earbuds Podcast Collective this week focuses on Women's History Month, and is a compilation of some of the favourite female podcasters from Tara Clark of Modern Mom Probs.
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Scripted podcast network Realm has announced new partnerships: the network now covers more than 120 shows.
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Nomono has been named the 2023 SXSW Innovation Award winner in the “Audio” category. The company produces a cloud-connected, self-contained recording kit for capturing audio recordings in the field.
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The iHeartPodcast Awards were announced in New York, hosted by actor and comedian Brian Baumgartner. The Podcast of the Year Award went to Las Culturistas, but in our list of the winners, which includes links, production companies and podcast hosts, you'll see that out of 28 awards, iHeart won four (similar to last year). Unlike last year, no Spotify shows won any award; only two were nominated.
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Spotify has lost another exclusive podcast. Where Should We Begin, with Esther Perel, which became a Spotify Original produced by Gimlet in 2019. The show has found a new home at Vox Media. It will become a weekly, always-on show from Q3. The company laid off 7% of its staff in a cost-cutting move in January.
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Data: Exclusive: Who's biggest? Spotify is biggest for total listeners to podcasts, but Apple is biggest for downloads, according to new US data from Podtrac. The company also reveals that Spotify has the lowest number of episode requests per listener, at just three: Apple Podcasts users download more than nine times as many.
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Our Editor James Cridland shared the results of the Podnews Report Card at Podcast Movement. We'll have this data in full in Monday's Podnews; but overall, Apple has increased its lead over Spotify as the most favoured podcast platform used by podcast creators. YouTube is eagerly awaited by many publishers; and Google Podcasts saw a disappointing fall in ratings from those in the industry.
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Podbean has announced a new invitation-only VIP platform for podcasters with larger audiences, to connect them to the company's ad marketplace.
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The winners of the Ambies Awards were announced at The International Theater in Las Vegas, hosted by Larry Wilmore. The awards for excellence in audio, the winner of the podcast of the year went to Chameleon: Wild Boys.
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SiriusXM is to make 475 people redundant, representing 8% of their workforce. A note from CEO Jennifer Witz was shared with staff. Blaming economic uncertainty, the note says that "nearly every department across SiriusXM will be impacted".
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Podcast host RSS.com is the first podcast host to have released fully free automatic transcripts for all its customers. The transcripts appear on episode pages on the RSS website, and should also appear within supporting podcast apps (like Podverse, Podbean or PodcastAddict). Users can choose different qualities, depending how fast they want the transcripts adding, and can also edit them before publication. The tool was built in-house and has been under development for a year; initially transcripts are available in English, Spanish, Arabic, Catalan, Dutch, French, German, Indonesian, Italian, Japanese, Polish, Portuguese and Turkish.
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Podcast hosting company Spreaker is now free, claiming that it is "the first ever professional-level podcast platform" to be available at no cost. Features like unlimited storage and programmatic monetisation, previously only available in an enterprise package from the iHeart-owned platform, are now free for all podcast creators. The release describes existing free alternatives as "mediocre" and "very basic". Here's a deep-dive into their platform from Sounds Profitable.
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(How long should a podcast be, anyway?)
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Spreaker has partnered with Musixmatch to offer transcriptions for podcasts. Creators hosted on Spreaker will be able to automatically transcribe their podcasts; it uses the
podcast:transcript
feature to appear in supporting podcast apps.
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Today is your last day to fill in the Podnews Report Card. This year, we're giving direct feedback to all the major podcast platforms about what you think; as well as reporting at Podcast Movement about who's improved and who hasn't in the past year. Please take part: it'll take less than five minutes (unless you're really slow at typing).
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Podnews is to launch a series of local day-long conferences, starting with Podnews Live - North, an event on June 13 at the Lowry Centre (above) in Salford, Gtr Manchester, UK. Among the speakers will be Sophie Hind from Voiceworks, Ian Forrester from BBC R&D, Kate Cocker from Everyday Positivity, and our Editor, James Cridland. Built to help those in the business of podcasting effectively network, tickets are now on sale (at an early-bird price); and a further event is planned in London the day before the British Podcast Awards.
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Anchor has changed the eligibility for Ambassador Ads, the company's paid ads program to promote Anchor itself. Previously, you needed 50 listens to qualify; now you need 100 listens within the last 60 days, and need to have posted at least one episode in that time.
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Few people listen to podcasts in Japan. Why is that - and what kind of shows could work well in the country? In the first of our deep-dives into different podcast markets across East and South East Asia, Guang Jin YEO looks at the Japanese market: where Twitter is popular, copyright laws differ, and Amazon Music is #3.
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Maxine Watson and Pat Younge have joined UK audio company Unedited, as part of a push to grow the company's formats and IP.
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You don't need video to be highlighted on YouTube's podcast homepage, we notice - like Wait Wait Don't Tell Me, which is just a static thumbnail. On the page, YouTube appears to have rolled out v3 of their podcast icon, which is blue now.
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This is also the release that finally removes the AppleCoreMedia user agent from Apple Podcasts, which will significantly improve the accuracy of podcast stats. The new code in iOS to achieve this was announced in June last year: most other podcast apps have put it in place.
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Podcast advertising in Australia in Q4/22 increased by 36% y/y, according to new data from Magellan AI and ARN's iHeartPodcast Network Australia. Amazon, Maccas and Paramount+ were the top three advertisers.
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In Toronto ON, Canada, the police have made 24 Shades of Blue, a podcast giving the Toronto community a behind-the-scenes view of police activities. A CBC investigation has discovered that the interview show, produced by Obie & Ax Inc ("North America's leading podcast production firm"), has cost more than $330,000 so far in a sole-source contract. That money hasn't gone on hosting though: Podnews can tell you that the show's on Spotify's free podcast host Anchor.
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One of the original podcasts, Trade Secrets with Dave Winer and Adam Curry, has returned to podcast apps. The podcast ran from Sept 2004 to Jan 2005, and includes discussions about the name "podcasting", iPodder, the open nature of the medium, and old-fashioned cellphones. With the permission of both Dave and Adam, to preserve our history we've given it a modern RSS feed, so you can listen in your own podcast app. (It's also available in any new podcast app that uses the Podcast Index).
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Speaking in the Podnews Weekly Review this week, Novel's founder Sean Glynn says that podcasting is in good shape, even after the advertising downturn. "I think it's going to bounce back a lot quicker than what people are saying. I think recent economic output and data from the US is much more promising than what people would have thought. The obvious thing about there being fewer feeds, but listenership still going up regardless - I don't think it's as dire as what some predict it could be."
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The Podcast Show 2023 in London has announced its first set of speakers, and tickets are now on-sale. The event takes place on May 23-25. Ashley Flowers, Jordan Harbinger and Hala Taha are among the speakers announced so far.
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Freakonomics Radio has announced a new YouTube channel with its podcasts. The network also plans to experiment with short- and long-form video, and animation. It claims the partnership will help with searchability for their shows, and will make the content more accessible, with captions and transcripts.
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After our exclusive last month about Google removing podcasts from Google search, Google has confirmed the move in an announcement in Google Podcasts Manager. Additionally, the tool will no longer give any data under "how people find your show" from Feb 13, meaning an end to the research tool. Podcasts continue to appear in Google search results, but not linked to Google's own player; we've reached out to Google for comment.
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And, talking about trailers, we're told that the latest episode of the BBC Screenshot podcast is a good listen: it's about movie trailers, but contains lots of information for those who make trailers for podcasts too.
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Companies like Spotify and Amazon are "ultimately bad for podcasting," according to "Chief TWiT" and longtime podcaster Leo Laporte. Speaking in today's Podnews Weekly Review, he says: "Their complete model is to get you to listen in their app so that they know everything about you. They know exactly what you listen to, when you listen to it, how many times you listen to it, and which ads are listened to, and they want to sell that information ... Advertisers foolishly, I think, want that information." You can hear his interview in full.
Want to give your feedback to the big podcast platforms? The Podnews Report Card is back for 2023, with your chance to be heard. Fill in the Podnews Report Card today.%%promo-end%%
Want to give your feedback to the big podcast platforms? The Podnews Report Card is back for 2023, with your chance to be heard. Fill in the Podnews Report Card today.%%promo-end%%
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Exclusive: Podnews today starts a series of articles about podcasting in East and South East Asia. Japan, Korea, Indonesia, Philippines, Thailand, and Vietnam have a total population of 734m, making it more than twice the size of the US; and we can expect podcast listening to grow much faster in many of these countries than in the US. Written by Guang Jin YEO for Podnews, we're delighted to help podcasters everywhere understand the opportunities in these countries.
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Edison Research is to release two new podcast listener studies this quarter. Hit Play, Boomer: Podcasting’s 55+ Opportunity and The Gen Z Podcast Listening Report will focus on podcast habits, motivations and behaviours of these two groups, and will be the most detailed data about these listeners to be published.
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Covered by Podnews on Jan 18, Libsyn has officially announced Libsyn Connect, a browser-based remote recording tool, and a number of other creator offerings, at Podfest in Orlando.
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Podcasts are doing just fine, says Acast's Podchaser. "While the biggest players in the podcast industry have expanded and contracted wildly over the past few years, the podcasting middle class has quietly and consistently grown." Yesterday, we highlighted that the "80% drop in new podcasts" headlines were wide of the mark.
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The number of new podcasts has dramatically dropped by 80% in two years, according to data reported this week. Except… as we explore today in a deep-dive article, that data point doesn't tell the whole story. In fact, podcasting is in a much better place once you understand what that number is really measuring.
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Buzzsprout has announced a podcast subscriptions tool. You can choose from recurring support, or premium content only available to your supporters; the company takes a fee of 15%. The Podnews Weekly Review has added the opportunity to become a PoWeR supporter if you'd like to see it at work.
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Seven audio workers have been laid off by Vox Media, reports Vox Media's Hot Pod, including the team producing Cover Story. Vox Media declined to give exact figures. Around 130 people were laid off in total, or 7% of the workforce. Spotify is also to cut staff this week, according to Bloomberg.
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Acast has partnered with podcast production company Tonny Media in the Netherlands.
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Children's radio station and podcast network Fun Kids has launched a 33-title podcast subscription service. It works in both Apple Podcasts and other platforms including Spotify and Google Podcasts.
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In April 2018, Google started showing individual podcast episodes and play buttons in Google Search, which opened a Google Podcasts branded player. Now, a Google search for a podcast no longer shows any play buttons linking to the service, or any links to Google Podcasts itself. A search for "history podcasts" lists a number of shows, but links to reviews, Apple Podcasts pages and other platforms.
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Total downloads are one thing, but what podcast categories are listened-to longest? Apple Podcasts data supplied to Podnews tells us the top five categories with the longest overall global listen time, are: (1) Society and Culture, (2) Comedy, (3) News, (4) True Crime, and (5) Health and Fitness. That data is for December, but is much the same for the last half of the year, with Health and Fitness occasionally making it to #4.
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Spotify reckons it now has 5,523,475 podcasts, according to an app notification on Jan 13; the Podcast Index is on 4,113,645; and Apple is on 2,528,530 suggests Podcast Industry Insights.
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A cloned voice, powered by AI, meant that a German media publisher doubled the amount of daily tech news podcast episodes, leading to increased revenue. Isabel Grünewald had her voice cloned for new episodes of Kurz Informiert, increasing total plays of the show by 37%. The company doing the voice cloning was Aflorithmic, based in Barcelona and London.
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Exclusive: Paul Riismandel has joined Signal Hill Insights as the company's Chief Insights Officer. One of the first researchers in podcasting advertising, Riismandel had worked with Midroll Media (acquired by SiriusXM/Pandora) since 2014, working on hundreds of ad effectiveness studies. He's written a blog post for his new employer, highlighting the benefit of third-party research.
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Britain's former Prime Minister Boris Johnson has been revealed in a podcast as joking about flouting distancing rules: even as he publicly claimed he was unaware rules had been broken. The revelation comes from the UK's ITV News in a new podcast launched today, called Partygate: The Inside Story.
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Podnews's podcasts are available ad-free as an Apple Podcasts Subscription.
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Is the listener to your true-crime podcast the person who actually did the crime? Narratively looks at the story behind one listener of The Trail Went Cold - who is now in prison.
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Just days after Shameless Acquisition Target's RSS feed was bought, its host Laura Mayer has been announced as the new executive producer of Podcast Programming at ABC Audio. She joins from Three Uncanny Four Productions, Stitcher and Slate (where she was Panoply's first employee).
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The BBC says that the most listened-to podcast on BBC Sounds over the festive period (Dec 20-Jan 2) was Newscast; and that the service saw 9% more listens over the holidays this year (57.7m, including live/catch-up radio).
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PRX has launched 'Value 4 Value' micropayments as a way to support its podcasters. The company is using the
podcast:value
tag from the new podcast namespace in shows like Song Exploder, but is not using the current Bitcoin over Lightning payment method, favouring a proposed W3C webmonetization payment standard instead. The PRX embeddable player also supports it. One limitation, however, is that it's streaming support only, not so-called "boosts"; and the rate isn't able to be changed by the listener.
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Exclusive: Spotify appears to have enhanced chapter support within the Spotify podcasts app. Nic Ivanov, founder of Vizzy, notes that there's a new Chapters section in an episode page, and chapter marks and titles within a new player which is rolling out to both iOS (above) and Android. However, Spotify isn't supporting either ID3 embedded chapters, nor chapters via the new podcast namespace: instead, Spotify uses timestamps in the episode description, much like YouTube. See these chapters in action on Spotify in the Decorating by the Book podcast, which Vizzy has helped build.
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You can remove ads in the Podnews Daily podcast by subscribing in Apple Podcasts.
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What does Apple know about me? wonders our Editor in a personal blog post. It turns out Apple Podcasts keeps a document (called Podcasts Playstate) showing what podcasts you listened to.
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Wondering how the TV networks seem to get better images on Zoom calls? VOA's Steve Herman posts the image that BBC World News sends back to him - a black and white still caption telling him to look at the camera.
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Hark Audio, a podcast discovery app, is publishing its editors' Top Moments of 2022. We're promised, among other things, a chicken who plays tic-tac-toe.
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In Dec 2021, Adobe revealed Project Shasta, which we noticed in Oct 2022 had rebranded to Adobe Express Podcast. It's now branded Adobe Podcast beta, and offers a mix of Descript-like "Edit words, not waveforms", SquadCast-like "Remote recording", and Auphonic-like "AI-powered audio" - and there's a waitlist on the website. But how does it compare to the market leaders? From Castos, Matt Medeiros gives it a full review.
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Christmas comes early part 1: In October, RØDE launched a games division, including streaming software Unify. Costing $69 a year, it was given away for $1 at the end of November, but in an email sent to customers and seen by Podnews, the software is now free. It will only work with RØDE microphones from now on; but the company is to send a free XCM-50 microphone to every former subscriber. /ht Neal Veglio
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The Briefing, a podcast about intellectual property, has released its 100th episode. The episode looks at golfer Jack Nicklaus, who was taken to court by his own company in a dispute over whether he could use his name or not.
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Among other potential changes: polls and interactivity could be added by podcasters on any host: that's currently only available on Anchor. One screenshot sent to us suggests that video on Spotify could be available to anyone, wherever they host; another screenshot suggests video podcasts may stay with Spotify-hosted podcasts only, a tier dubbed Creator Studio Plus.
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Here's one bill you won't need to pay again: PodcastStudio Pro™ a web-based planning and organisation app for podcasters, is removing its paid subscription and going free and ad-supported.
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iHeartMedia announced the nominations for the iHeartPodcast Awards 2023. They'll stream on Mar 14. Our list of nominations shows just 17 of the 143 nominations are from iHeartRadio.
Get in front of 25,500 podcast professionals every day in January - as the title sponsor for Podnews. Your message could be in everyone’s inboxes every weekday for a month, and to thousands more as the sponsor of our popular daily podcast. We can even change the message every day to suit you. Want to know more? Contact Kristy Scott at sales@podnews.net%%promo-end%%
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Rusty Quill has published a long article tackling allegations made in an opinion piece that we covered yesterday by Newt Schottelkotte, which the company calls "unprofessional misinformation".
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After we contacted the company, Rusty Quill CEO Alex J Newall gave Podnews a statement. In part, he says the article is "full of provable factual inaccuracies", noting that "its writers include individuals that hold senior positions at competitor companies that stand to monetarily gain from a reputational attack". A disclosure of Schottelkotte's freelance role at audio drama producer Fable & Folly was only added after initial publication; the named editors of the piece have not disclosed their affiliations.
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Ausha tells Podnews the podcast hosting company now has more than 10,700 podcasts on the platform, and achieved 167m downloads in 2022.
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In Australia, ARN's iHeartPodcast Network Australia claims the platform is outperforming the global conversion rate. Data from Podsights also shows ad spend is up 54% year-on-year.
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PodX Group has acquired a majority stake in Posta, a podcast production company in Argentina. The acquisition will help PodX expand in Latin America and the US's hispanic market; PodX has recently invested in podcast companies in France and the UK.
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RadioPublic Pro is to discontinue. For $12/month, the product offered enhanced podcast websites, an enhanced embedded player, and a tipping service. The free service RadioPublic Basic will continue; the company has been owned by Acast since Feb 2021.
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At one point, Samsung Free's automated podcast plays were responsible for more than 1-in-10 podcast downloads, Podtrac tells Podnews today. The problem first appeared around November 14, and peaked at 10.7% of all daily downloads on Nov 27. According to Podtrac data, the issue appears to have been corrected. Podtrac will temporarily remove all Dalvik counts from its monthly podcast and publisher rankers for November.
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Spotify has launched 2022 Podcaster Wrapped, "a treasure trove of growth insights and data" about your podcast - and offers plenty of bragging rights. (For seven people, the Podnews Daily is their most listened-to podcast, apparently.)
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Podtrac published its top 25 new podcasts of 2022 by average downloads per episode. The Trojan Horse Affair, from The New York Times, is #1. It measures participating publishers only.
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First look: Podcast listenership among women in the US is up, says a fact sheet from The Women's Podcast Report 2022, released today by SXM Media and Edison Research. 47 million women have listened in the past month: 35% of all women aged 18+, a figure that's grown by 67% over the past five years.
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First look: Acast has launched a self-serve platform for podcast advertising. The platform allows brands of any size and budget to start advertising for as little as $250.
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The Samsung Free podcast app will "soon be updated", according to a communication from Acast to its podcasters, to remove the cause of a significant increase in downloads from automatic plays. (See yesterday's Tech Stuff for more). In the meantime, Acast has demonetised listens coming from the Dalvik useragent "to protect our advertisers"; and notes that "under IAB guidelines, these listens are considered valid". (Also considered valid downloads: those podcast plays bought in games apps)
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In January 2001, Adam Curry wrote a blog post discussing how an always-on connection could download entertainment to "have the show ready for me when I am". It was the blog post that turned into a meeting with Dave Winer, which turned into podcasting; but it's been lost for years: until now. Read ”The Last Yard” - the blog post that started it all.
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The Podcast Show in London has announced its return, on May 24-25 in Islington. The organisers have announced new features and events for the two days, including a preview night.
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Audiobooks are now available on Spotify in the UK, Ireland, Australia and New Zealand. They'd launched in the US in September.
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Libsyn has closed its free podcast hosting platform, Libsyn Studio. Launched nine months ago, it offered ad-supported free podcast hosting: the recording tool is now a feature for all paid Libsyn plans. The service lets you record directly from your computer into Libsyn, and assemble a show with custom intro and outros. Libsyn Studio accounts have been migrated to Libsyn 5.
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Targetspot has sold its digital audio business to Azerion, a Netherlands-based "high growth digital entertainment and media platform", for US $30m. Targetspot will retain ownership of Winamp; their adsales business, and streaming company Shoutcast, will be now owned by Azerion.
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In Australia, Rupert Murdoch's News Corp has placed its true-crime podcasts in a new "early, exclusive and ad-free" paid subscription on Apple Podcasts.
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Spotify has signed another exclusive: Anything Goes with Emma Chamberlain, described as one of the world’s most listened-to podcasts, will be exclusive on Spotify early next year. The deal includes video podcasts. The show was with UTA and Cadence13's Ramble Podcast Network, and is another loss for owner Audacy which is threatened with stock market de-listing.
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Comparisons: YouTube has more than 2 billion monthly logged-in users; Spotify has 456m. YouTube Music has now hit 80m paid subscribers, growing 60% year-on-year. Spotify has 195m paid subscribers, growing 13% year-on-year. In a year, YouTube paid $6bn to the music industry (Jul21-Jun22); Spotify paid $7bn (2021). YouTube's podcasting front page is still only in one country, the US; yesterday, Spotify released video podcasting to 180 global markets.
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Spotify has released video podcasts everywhere - "in 180 global markets". Spotify and Anchor's blog posts, made in July, have been updated. Until now they've only been in twelve markets; the proprietary service launched in April.
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Exclusive: Apple's topic tags are invisible to humans, and hide in the Apple Podcasts web code - until now. Podnews has built an Apple Podcasts episode topic viewer to let you see what topics Apple has chosen for podcast episodes. (Give it a go!)
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Correction: Following our piece about the IAB now requiring annual re-certification for podcast measurement, the IAB's PR company has clarified pricing has changed, "to make certification more accessible to the wide Podcast measurement community". Rather than being $45,000 for certification for an IAB member, new certification costs $12,500, with renewals costing $6,250. We've updated the original piece.
The last word in podcasting news: announcing the Podnews Weekly Review, with James Cridland and Sam Sethi. This week: a look at the financial reports from big podcast companies, and an interview with Vizzy co-founder Nic Ivanov. %%promo-end%%
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Open, transparent alternatives for download measurements proposed by others have included ODL from Podsights and OP3; alternatively, RAD from NPR and the podcast:events tag could measure plays, rather than downloads. Here's much more on podcast stats.
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AdLarge has published its 2022 Podcast Buying Guide. The fifth edition focuses on brand alignment, ad quality, and the evolution of the marketplace, and is great for anyone getting into the medium.
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The winners of the Canadian Podcast Awards were announced. The People's Choice awards went to Frequency's Parkdale Hunt.
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Amazon Music Prime users, and Amazon Music Unlimited, now has thousands of ad-free podcasts from Acast. Acast will share revenue from the agreement with creators. This news builds on Amazon's announcement earlier in the week that they would offer ad-free podcasts for Prime users.
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US President Joe Biden appears in an episode of SmartLess released today. The show, recorded on Oct 13 in Los Angeles, is available now.
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In Australia, reflecting the growth of its podcast unit, SBS Radio is to become SBS Audio in 2023. The multilingual public broadcaster also released their podcast download figures, and will offer pre-roll/mid-roll advertising.
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Data: In New Zealand, 79% of media agencies have used podcast advertising in the last twelve months, growing significantly from 60% in 2021. NZ media buyers are buying more podcast advertising than those in Australia, according to a study by IAB NZ.
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Following a growing issue with spam email to podcasters, and after Apple said they no longer needed emails in feeds, Buzzsprout has become the first major podcast host to remove email addresses from RSS feeds. (They'll give the ability to add them back in temporarily to help claim shows).
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Spotted: Adobe's Project Shasta, which we first spotted in Dec 21, appears to now be called Adobe Express Podcast. It's a podcast editor that lets you "edit words, not waveforms", and is in early preview.
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Privacy exclusive: In a Podnews investigation, we discover Rova, a popular podcast app in New Zealand from MediaWorks, has been sending details about their listeners to any podcast publisher: including geo-location and a unique listener identifier. We've full details, including what they told the Google Play Store about their privacy practices, and what the company plans to do now.
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In Sounds Profitable with Podsights Advisor this week, Bryan Barletta looks at the transparency issues around podcast downloads brought up by the recent revelation that podcast publishers have been buying plays in mobile games. "It’s clear that we are reaching a breaking point of confidence in the download," he says.
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Audry, a community of podcasters, is to close on Nov 15 "due to various factors".
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Data: In Saudi Arabia, Samawah Media published data on the Saudi podcast market. There are 573 podcasters in the fast-changing country, the company says: 33% make shows using video. Here's a translated version of its initial findings.
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The UK's Podcast Radio could be coming to the US, after an announcement this week at the NAB Show New York. The format will be available for radio stations to rebroadcast on AM/FM and HD.
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A Canadian politics podcast is releasing a special episode on cassette only. Just fifty will be made. The show is 48 minutes long: based on our extensive knowledge of cassettes, it looks like after 24 minutes you'll need to turn the tape over to keep listening.
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Podtrac has launched a new Podcast Sales Network Ranking. The initial ranking, for September, places Wondery at #1, with a US monthly audience of 25 million. Others in the ranking include Podcast One, and new to Podtrac's measurement, Acast and Libsyn's AdvertiseCast - we understand more sales networks are lined-up to be included.
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Spotify has added free access to Podsights and Chartable for Megaphone customers in the UK, Germany, France, Italy and Spain. The company has also announced that Reach plc is the latest publisher to join Megaphone and the Spotify Audience Network.
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Social media app TikTok is preparing to launch a podcast app. Podcast hosting company Audiomeans has told Podnews that it spotted a "new bot that is scraping our feeds, starting October 11", and they've tracked it back to TikTok: more on the bots in our "Tech Stuff", below.
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Evergreen Podcasts is making popular HR podcast The Chad and Cheese Podcast in four additional languages: French, German, Spanish and Portuguese.
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Podcaster Alex Jones has been told to pay $964.2m in damages after repeatedly telling harmful lies. Alex Jones's show Infowars was removed from Apple, Spotify, YouTube and Facebook in 2018 for promoting violence and hate speech, though is still available via RSS. He's indicated he'll appeal; his company has filed for bankruptcy.
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Adnan Syed is innocent. After spending 23 years behind bars, all charges against him have been dropped. His innocence will be formally certified. His case was followed by Serial and Undisclosed.
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Fun fact: in the US since Sep 22, Joe Rogan has only been #1 in Spotify for three days. Rogan's deal with Spotify expires at the end of 2023.
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"Spotify invested zero in building the show's audience, then forced us to go exclusive to Spotify, and then cancelled it because it didn't build a big enough audience…" - a tweet from Dr Ayana Elizabeth Johnson, former co-host of the now-cancelled How To Save A Planet
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Exclusive: Launched in September 2020 by Spotify, Sex, Lies and DM Slides appears to have relaunched with new hosts - without the knowledge of the podcasters who say they created the show. Gizzi Erskine has posted on Instagram that the show, made by Spotify UK, "is being made again without us". "If Spotify don’t want to make it with us - then that’s fine, but DO NOT STEAL our format and name. WE created it (the format and name) in MY kitchen over a series of months. Spotify just paid for it to be made. I am absolutely up to my […] eyeballs at being exploited by the big corporations and money people. We are SO angry and upset", she continues in the post, noting that the original shows have been removed.
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In the company's top US podcast ranker, Serial made a re-entry following its new episode last month. The top five were unchanged.
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First look: Triton Digital has just revealed an update to theitsir TAP advertising platform. The tool allows advanced ad separation, expanded targeting, and new management of creative.
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The winners of the 17th annual People's Choice Podcast Awards were announced. 5.7 million listeners participated. The winners of the Gotham/Variety Audio Honors were also announced.
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The winners of the International Women's Podcast Awards were announced. Our list of the winners includes judge comments and podcast hosting companies.
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After announcing a move to Times Radio earlier this week, podcast and radio presenters Jane Garvey and Fi Glover have been confirmed as speakers for next Tuesday's Podcast Day 24 in London. Podcast Day 24 in Sydney will also include Spotify's new signings Toni and Ryan, and Waleed Aly. Tickets to each event include catchup from the other side of the planet:
PODN1215
will get you around half price.
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Exclusive: Are these plays counting for iHeart's "#1 for podcasting" Podtrac ranking? Podnews analysis confirms that the embedded podcast players used, as documented by DeepSee, make a call to Chartable and a call to Podtrac. Unless Podtrac filters out this traffic, the plays will count for iHeart's ranking: we've asked Podtrac for comment. In 2018, Podnews discovered that iHeartMedia was embedding podcasts on their radio station websites, leading to inflated play counts.
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First look: Ad tech company Gumball has just announced Gumshoe, a real-time tool to measure ad impressions from host-read podcast ads. The solution includes audience demographics, brand category exclusivity and a booking tool.
MONTHLY TITLE SPONSORSHIP IN 2023 for Podnews is now available - and it now comes with sound, too, to help you reach more people. It sells out quickly: mail sales@podnews.net for availability.%%promo-end%%
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The first-ever live recording of Marc Maron's WTF in the UK has been announced for Oct 19 in London's Bloomsbury Theatre. David Baddiel will be the guest. Tickets went on sale at 10am: WTF are you waiting for?
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We've also updated our page How long should a podcast be? with this new data
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First look: Podcast hosting company Captivate has just announced v2 of their dynamic content and monetisation engine AMIE. The tool includes new slot management, interface upgrades and tagging to allow podcasters to manage dynamic content quickly and at scale.
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Adnan Syed is now out of jail and in home detention, having had his murder conviction quashed by Baltimore Circuit Judge Melissa Phinn after 23 years in prison. Now aged 41, Syed is not officially innocent: he faces a new trial into whether he was guilty of the death of his ex-girlfriend, Hae Min Lee. A new episode of Undisclosed was released last week after the prosecutors asked for this new trial; host Rabia Chaudry highlighting that Serial's reporting was unreliable. A new episode of Serial is due today.
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Here's more history: the first podcast feed, and the history of the word podcast.
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Why? An investor tells Podnews that financial markets are increasingly preferring profitability over growth; and while Acast has spare cash, it is currently making a loss with profit margins of -31%; that's leading to a very low valuation in comparison to other audio businesses. These layoffs should speed up their path to profitability, which will also reduce any risk of running out of cash in a recession.
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Research from Amplifi Media and Podnews recently showed that there are only 155,000 regularly-updated podcasts (more than 10 episodes, updated in the last ten days): but what category are they in? We worked on the data to show the most, and least, crowded active categories.
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Podcast discovery tool Goodpods has launched a website. The website includes charts, user reviews and supports episode images: here's Podnews in Goodpods; we'll add links from our podcast pages from today.
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Spotify's Megaphone, a podcast hosting company, was down again for two hours yesterday. It was previously down on Sep 2, in early August, and in May it broke for nine hours.
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In the UK, the Audio Production Awards has announced a "Pay What You Can" scheme with Amazon Music and Wondery. Entrants and attendees who would otherwise be unable to enter can choose to pay what they can afford.
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Following April's launch of PodX, a Swedish podcast investment company, Bloomberg's Ashley Carman has talked to the organisation to learn more.
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The UK government is reportedly blocking The Rest is Politics, a popular political podcast, from being downloaded using a government department's wifi. The podcast, hosted by two former political figures, is regularly critical of the government's record.
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Podnews did some research on what podcast search engines actually index.
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The BBC Global News Podcast's presenter Jackie Leonard, and producer Karen Martin, spoke at Radiodays Asia in Malaysia. The show, which is also recording a special edition at the event, is one of the top-rated shows in many Asian countries, with 33m downloads a month. Unusually, the BBC shared daily download data, the show's audience profile and a comparison to other podcasts from World Service English.
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The Daily Mail, a UK newspaper, suggests that Spotify's podcast chart may be being manipulated to keep Meghan Markle's podcast at #1. The newspaper compares Spotify's "top podcasts" list - which, like Apple, includes recent listener activity as a score - and their "top episodes" list, which doesn't. We have more information on podcast stats, and how the Spotify charts actually work.
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With Lemonada Media: TikTok superstar V Spehar sometimes needs more than a minute to bring you the news! The Under the Desk News creator offers funny, insightful commentary every Tuesday and Friday on V Interesting.
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The Podcast Host claims that new research has revealed "the perfect podcast artwork". Reporting on work done in the Netherlands which Podnews reported on earlier, the article also links to artwork resources.
Thank you to Buzz Knight for becoming our latest personal supporter. We're grateful for your support of our independent journalism. You can be like Buzz and support us in a number of different ways.
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The subject of The Teachers Pet, Chris Dawson has been found guilty in the Australian Supreme Court of murdering his first wife, who vanished more than four decades ago. Hedley Thomas, an Australian journalist, investigated the case in a successful 14-episode podcast containing what he claimed was new evidence. It was published in 2018 at the same time as NSW police had started re-investigating Lynette Dawson’s disappearance. Dawson, 73, will be sentenced later.
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One of the biggest podcasts in the US and Canada, Dateline NBC, is to launch a new premium subscription on Apple Podcasts with exclusive content for true-crime fans. Premium listeners will get shows before anyone else, as well as ad-free content. Dateline's 31st season premieres on NBC Friday Sep 16.
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YouTube says that its new podcasts section will be enhanced later this year. "We will continue iterating on the current destination page and plan to launch new features meant to enhance the podcast listening experience for our users within the coming months," the company tells Podnews. It's currently available for US users only.
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At Podcast Movement, Evergreen Podcasts and Big Whig Media have launched Big Whig Podcasts, a distribution channel to enable a seamless process for DC-based corporate and advocacy organizations to produce and distribute podcasts. The partnership was first announced in June.
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Libsyn will today be announcing a new programmatic ad solution for Libsyn-hosted shows. The beta program for Libsyn's Auto Ads, which allows pre, mid and post-roll, is now open for application. Additionally, the company has announced it has made more than $50m in advertising earnings for podcasters.
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YouTube appears to be rolling out YouTube Podcasts in the US. Available from the explore page, the podcast front page contains popular episodes, playlists and recommendations, then a list of creators and categories like true crime, sports and music. It's unclear how shows been chosen; NBC News bulletins appear in the list for some reason; Podnews doesn't.
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How many podcasts are still in production? A surprisingly small number, according to research from Amplifi Media and Podnews. (Amplifi Media's Steven Goldstein is at Podcast Movement)
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Exclusive: Back in Dec 2021, SiriusXM were sued by the National Association of the Deaf and Disability Rights Activists, for not providing podcast transcripts. Almost eight months later, lawyers acting on behalf of SiriusXM have responded with an aggressively-worded 32-page document, which Podnews has obtained, calling the filing "unnecessary", a "public assault", and "a cudgel to tarnish responsible companies". The request for transcripts for all shows on the platform is "misplaced and completely unreasonable"; and the whole filing is just "a public relations campaign".
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Megaphone clients will get free access to both Chartable audience insights and the starter plan for Podsights ad attribution from September, Spotify has announced.
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Libsyn is expanding to Europe by acquiring German podcast company Julep Media. The company is Germany’s largest independent platform for podcast advertising, and gives Libsyn opportunities across Europe: adding to the company's other advertising acquisitions of AdvertiseCast in April 21, Podgo in Nov 21, and Podcast Ad Reps in Feb 22.
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The person behind Darknet Diaries, Jack Rhysider, has been interviewed by Apple Podcasts. He now has 2,200 paid subscribers, earning almost $11,000 a month.
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Congratulations to The Moth, which has hit 100 million downloads this year. It's The Moth's 25th anniversary year, recently releasing a best-selling book; later this year you'll be able to get a card game, and the show goes on a pop-up porch tour.
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Legal trouble #1: The UK's Advertising Standards Authority has upheld a complaint made against Huel and The Diary of a CEO with Steven Bartlett that a host-read podcast ad was not identified as an ad, and that it was "in a similar style and tone to the editorial material and therefore not differing significantly between the two". As PodMov Daily suggests, the ruling is worth taking note of.
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Jam Street Media has announced a number of new consulting partnerships, and a deal with the fast-growing audio platform Sounder.
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Daniel Karlsson has been made Vice President of Market Development & Global Strategy at Triton Digital. He started work at Triton Digital in 2008, and has been with the company a total of thirteen and a half years.
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Podtrac is to add a Sales Network Ranker report in Q3 this year, according to emails from ART19 to some of its customers.
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Does it make a difference? In November last year, Steffan Garrero got into the top 50 using social media; but it had no effect on his overall downloads. Here's more about how the charts work.
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Podnews's Editor, James Cridland, will be speaking at Podcast Movement 2022 on how podcasters can effectively boost discoverability. The session is part of Quill Inc. and CoHost’s Growth Track, which will cover various sessions around growth, audience engagement, podcast analytics, and maintaining motivation.
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One subject of her report, podcast guest booking platform Guestio, has posted copy denigrating industry newsletters on their front page. In a coincidence, Ashley Carman is also to launch Soundbite, an industry newsletter with more in-depth reporting about the podcast and music industry.
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Online studio Cleanfeed has won an Emmy Award for Engineering, Science & Technology. The award is for the tool's role in the creation of the audio tracks for television series such as Star Trek: Discovery, The Crown and The Flight Attendant; Cleanfeed is also used by many podcasters for live studio links (including the podfather himself, Adam Curry). Mark Hills tells Podnews: "Thank you to the community of podcasters who have been a major influence on Cleanfeed. Ideas originating from podcasting and audio drama have been an important part of the innovations in Cleanfeed that contribute to this Emmy Award."
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Libsyn's AdvertiseCast reports that the average CPM for their marketplace for July was $23.60, up slightly from a year ago. The highest CPM category was technology, at $28.
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Paranormal and true crime podcast And That's Why We Drink are running their second annual Cryptid Poetry Slam virtual live show on Sat Aug 13. All proceeds will be donated to The National Abortion Federation.
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In just the first 48 hours, the Irish Podcast Awards have seen more than 10,000 votes for its Listener's Choice Award. Voting remains open until mid September.
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Exclusive: Jim Ballas has joined Magellan AI as Head of Publisher Partnerships. Ballas was CTO and VP of Operations at PodcastOne.
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Cavalry Audio is running a hidden treasure hunt as a podcast. Buried in the episodes of X Marks the Spot: The Legend of Forrest Fenn lie clues to $50,000 of treasure. The podcast was launched in June; but only now has the company unveiled the existence of the hidden treasure. The show follows the history and subsequent controversy surrounding Forrest Fenn, a New Mexico art dealer who, in 2010, reportedly buried $2 million in gold somewhere in the Rocky Mountains.
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Was the much-loved comedian and actor Robin Williams the first podcaster? We've unearthed some compelling evidence that shows that yes, he might well have been. (Hit reply if you've a strong view either way).
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The British Podcast Awards 2022 winner's ceremony took place on Saturday. Podcast of the year was Dear Daughter from the BBC World Service - a show hosted by Namulanta Kombo, the Kenyan winner of the BBC World Service International Podcast Competition which we covered last year. We've a full list of the winners including a full video and photographs from the event.
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Edison Research says that podcast listening has rebounded since the slightly disappointing Infinite Dial numbers released earlier this year. Gabriel Soto reports a sizeable increase in younger audiences. He'll be at Podcast Movement. (So will we!)
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NYT best-selling author Heather McGhee is to host The Sum of Us, a new podcast on Spotify from Higher Ground. The show is a road trip from rural Maine to the California coast, looking at the real impact of inequality and racism on everyday Americans. It's one of the remaining shows on Spotify from the Obama's production company; they signed a deal with Amazon's Audible in June.
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Which company is sending the most unsolicited commercial email to podcasters, by scraping your RSS feed to gather your email? We have been running a spamtrap on our podcast feed for the last three months, and today, we reveal the podcast industry's biggest spammer. (No, it doesn't start with an "A").
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Pushkin Industries has purchased podcast creator Transmitter Media. Transmitter's founder and CEO, Gretta Cohn, will join Pushkin's senior leadership team. Terms weren't given.
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Acast is to acquire Podchaser, the "world’s most comprehensive and authoritative podcast database" in a deal worth $34m. Podchaser, which is expected to make a profit next year, will continue to operate as a separate brand: it contains data of more than 4.5m million podcasts, including advertising information. The integration will bring additional data to Acast's advertisers.
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The robots are coming to take our jobs - kind of: The A.I.M.E.E. Allen Show has launched, hosted by a sentient robot interviewer (who we suspect has more humanity than the company is revealing). The show is from Wonkybot.
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Libsyn's Glow, the company's podcast monetisation platform, has seen a 167% revenue growth since its acquisition in April 2021, the company says. The product lets podcasters sell subscriptions and accept monetary support.
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Max Cutler has published the book Cults: Inside the World's Most Notorious Groups and Understanding the People Who Joined Them, based on the Spotify/Parcast original podcast Cults. The book has already received critical praise across industry trades; tonight he's in conversation with Crime Junkie's Ashley Flowers at Spotify's LA Campus.
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Hey, weirdos! Morbid, which recently switched from Audioboom to Wondery, has debuted at #2 in Podtrac's top 20 US podcasts chart for June, its first month with the network. Its old home, Audioboom, doesn't participate in Podtrac.
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Think Spotify has stopped signing new shows? Think again - the company has signed up Toni and Ryan as an exclusive show for the platform in "a multiyear, multimillion-dollar contract"; the Aussie show becomes exclusive on Aug 8, and they'll also produce some shows in video, after seeing rapid increases in audience. The duo are represented by Marchmedia.
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Acast has announced a new series of articles, Behind The Podcast, which will "share stories from the diverse mix of people and roles working within podcasting". It focuses on Karla Patella, sound designer of Sweet Bobby.
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Podcast Day 24, the 24-hour podcast conference in Sydney, London and New York, has put tickets on sale and announced its first speakers, including Marc Fennell, Eric Nuzum and John Russo. The event is on Oct 4.
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The Podcasting, Seriously Awards Fund has expanded to include reimbursements for education and training for BIPOC and LQBTQ+ independent producers, editors, and other creators.
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The Bugle, audio newspaper for a visual world, is to celebrate its fifteenth anniversary later this year with four live shows across the UK and Ireland.
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Mashable covers the use by podcasters for reproductive rights activism. Mentioned in Podnews last Monday, the campaign now has its own website.
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Edison Research released the Infinite Dial Canada. Forty-three percent of Canadians 18+ listen to podcasts monthly, up five percentage points from 2021, which means that Canadians now outpace Americans (38%) and Australians (40%) for monthly podcast listening. Downloads here.
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Deborah James, the host of the BBC's podcast You, Me, and the Big C, has died. Dame Deborah James had been receiving end-of-life care for bowel cancer at home and had raised more than $8.5m for cancer research. She was 40.
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We have updated our podcast market data slides.
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The number of open video podcasts are on the rise. In November last year, Podcast Index listed 39,194 video podcasts. As of June this year, Podnews can reveal the number had grown by over a quarter to 50,863. We measured these by looking for enclosure files with the extension
mov
, mp4
or m4v
, the three filetypes Apple Podcasts supports. Apple has recently put video podcasts in the spotlight again; Spotify launched its own proprietary video podcasts tool in April (which we can't measure).
Arielle Nissenblatt writes for Podnews: "When I read the news about the U.S. Supreme Court overturning Roe v. Wade, my heart sank. But then I thought that, as an industry, there's something we can do: use our platform to share resources, come together, and help those who are (or will be) at risk. We quickly organized, creating suggested language for host-reads that can be placed as pre-roll ads on your podcast as a way of voicing our opposition to this decision. To take part read this document, record a pre-roll for your next episode, share that episode with me so we can credit you, and let me know if you have questions."
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Cinedigm has announced new shows for its podcast network, which has reached 50 million downloads … PodcastOne has announced 14 additional shows … YR Media and Critical Frequency are partnering for a new season of Inherited … Kate Mara is to star in a supernatural audio drama, Necropolis, from podcast studio Echoverse; no release date was given … Sound Talent Media's partnership with Evergreen Podcasts has expanded with three new shows: 3am Scary Stories, music show One Two Me You, and a show exploring bands who had only one big song, One Hit Thunder.
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Spotify has announced that there will be a season two of Batman Unburied. Speaking in a panel "live from Spotify Beach at the Cannes Lions International Festival of Creativity", Spotify's Chief Content and Ads Business Officer Dawn Ostroff (above, right) announced that a second series had received a greenlight from the company. The first season was made available on May 3 in nine languages, and quickly hit the #1 spot in eleven markets for more than two weeks. Ostroff described podcast storytelling as "an incredible experience - calling upon each person to be more engaged".
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Podcast app Fountain is now rewarding people for listening to shows with Bitcoin, which they can then share with their favourite podcasters as "value4value". They more people listen, the more they get - and the more they can share.
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Almost half of UK podcast listeners only started listening in the past year, according to research from Acast and Nielsen. A third say they'll listen more in the next six months: outpacing streaming music and video, according to an email from the company.
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In March, Podnews posted leaked plans from YouTube's presentation to some podcast partners. We're expecting more news sometime over the next two months: YouTube was very visible at the recent Podcast Show in London.
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Edison Research and NPR released The Smart Audio Report. 62% of American adults use a voice assistant; 35% now own a smart speaker; 47% purchased them, in part, to listen to podcasts (and 39% of people use their smart speaker to listen to podcasts in a typical week). Two-thirds listen to news on their device (like Podnews).
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Podcast Movement 2022 has made some speaker announcements, including Dallas Taylor from Twenty Thousand Hertz, Robert Riggs from True Crime Reporter, and Fireside Chat's Mark Cuban and Falon Fatemi, returning to speak about "The Power of Web3 and Metaverse: The Future of Podcasting, Media, and Entertainment". We'll be at the event too.
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In July last year, Podnews published data showing what metadata different podcast apps use: noting that Apple Podcasts does not search podcast (or episode) descriptions.
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Spotify has acquired Sonantic, a "a dynamic AI voice platform that creates compelling, nuanced, and stunningly realistic voices from text" (hear a clip in our podcast today). No terms were given.
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New podcast app Fathom, designed for better podcast discovery, has been launched on iOS and in-browser. We're listed. Jason Calacanis is one of the seed investors. It promises you can "ask any question and hear answers from your favorite podcasters and their guests."
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Crooked Media and Adobe have partnered to add closed captions to their podcasts on video platforms.
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Gumball has signed Almost Adulting with Violet Benson to its roster.
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Better data is coming to every podcaster. As we've documented in the past, many different apps use a useragent called
AppleCoreMedia
to request podcasts, making it hard for podcasters, and podcast hosting companies, to know which app is really downloading them. iOS 16 will fix that: AVURLAssetHTTPUserAgentKey
has just appeared in Apple's documentation for the next version of iOS, allowing all podcast apps to correctly state their user agent. Developers can adopt this today; there will be a public beta in July; and this will roll out for everyone in Q3. Expect us to grumpily highlight apps who don't bother with it.
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First look: Buzzsprout, the world’s second largest podcast host, has just formally announced Buzzsprout Ads, letting podcasters buy adverts for their shows (and other podcasters to earn revenue).
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Exclusive: Spotify has quietly changed its platform rules to add a section prohibiting promotion of "violent extremism". The updated rules also ban content with "instructions or instruction materials to commit an act of violent extremism", as well as content containing financial requests for funding such groups. A definition of violent extremism isn't given, but it comes after more than two hundred mass shootings in the US so far this year. The bottom of the updated rules page also links to what actions may be taken if you don't follow the rules - until now, a hidden page discovered by NiemanLab in April.
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Focusrite launched the Vocaster: a dedicated podcasting audio interface for podcasters. The device is designed explicitly for podcasters, offering auto-gain and voice presets. (There's a video, and more pictures, in the press release).
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Amid concern about inflation and energy prices, Libsyn's AdvertiseCast report that May's average CPM rate was $23.77 for podcast advertising. That's remarkably stable - down less than 1% from April's $23.94, and almost identical to May 2021's $23.81. Libsyn bought AdvertiseCast one year ago.
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One of podcasting's largest hosting companies, Megaphone, was down for more than nine hours. All the Spotify-owned company's audio and RSS feeds disappeared at 8pm Eastern on Monday, after a certificate expired. In our tests, the feeds were restored at 5.39am Eastern this morning; the status page notes it fixed at 5.54am. Spotify hasn't returned our requests for comment.
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iHeartMedia and Bloomberg Media have announced an upcoming slate of new shows. The first will be a daily podcast about crypto, Bloomberg Crypto.
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At 3.30pm on Thursday, The Podcast Show in London had 5,296 delegates over the two days. There's an interview with Jason Carter in the latest Podland podcast.
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Breaking: At The Podcast Show, Audio UK has just launched a new partnership agreement template to make it easier for independent podcast and radio producers to work on projects together. It's been prepared by legal experts.
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The Podcast Show has started, in Islington, London. Event organisers tell Podnews they're expecting 2,400 visitors today and again tomorrow; the show has had high-profile advertising on national radio.
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Campari Group has suspended all advertising with Spotify, following an error we reported yesterday promoting Campari's Wild Turkey whiskey brand on a number of podcast pages. In the company's statement, it says "We are disappointed that the implementation of the campaign by Spotify was inconsistent with our advertising code and have paused all media with Spotify pending results of the investigation".
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Exclusive: Podcasts promoting call girls are appearing within Spotify, as free plans from podcast hosting companies flood platforms with advertising for sex workers. We've a list of more than five hundred shows, many still live. RSS.com has implemented an automated process to combat these podcasts; however, shows are still on many other hosting companies. Apple Podcasts, which operates an approval process for new podcasts, is not showing these podcast titles. Spotify did not respond to our request for comment.
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We have an article on the definition of a 'podcast' if it helps.
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In London, The Podcast Show 2022 has unveiled their final programme, less than a week before the event. Podnews Editor James Cridland will be speaking on the future of podcasting, and moderating a panel on podcast subscriptions. You can use code
PODNEWS
to save 20% on day tickets; the day events are at the Business Design Centre in Islington.
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Johan Seidefors, the Nordic Head of Content at Spotify, thinks there is a future in scripted podcasts, and that podcasting is intimate and that the connection between the host and the listener is important. He was speaking in an interview with Podnews's Editor, James Cridland, at Radiodays Europe.
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A number of initial podcast hosting companies have been announced including RSS·com, Libsyn and Buzzsprout; but if you run a podcast hosting company and wish to participate in Delegated Delivery, you're encouraged to fill out this form. (Memo to Apple: here's a list).
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First look: CoHost, a new podcast publishing, analytics and growth platform, has just launched. The launch coincides with the release of CoHost’s first annual Podcaster Insights Survey, which found that audience growth is the main challenge podcasters face. The platform has been created by Quill Podcasting.
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CBC has launched the CBC True Crime subscription podcast channel. International listeners can pay to listen ad-free.
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Podcasting is attracting more new listeners than ever, according to new research. Over 50% of daily podcast listeners began listening in the last two years, says Nielsen's Podcasting Today Report; which also says that the number of US listeners has grown by 40% in the past three years. The data suggests that podcast advertising drives an aided brand recall of 71%.
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An article in the UK's Observer newspaper says that Sh**ged, Married, Annoyed has "more than 100m listeners". Adam Bowie points out that that's unlikely.
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We've updated our podcast market data slides page with the new headline figure.
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After a petition with over 300 signatures and wide condemnation about tweets many considered highly offensive, The Podcast Academy issued a statement that Daniel J Lewis no longer serves on the Board of Governors, acknowledging that the podcast community were questioning Lewis's commitment to inclusivity. Podnews asked Lewis for a statement, but after receiving it, we have declined the opportunity to publish.
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Spotify is to close Spotify Stations, a lean-back music radio experience. The Pandora-like app launched in the US in 2019, but first launched in 2018, only in Australia, only on Android. Imagine!
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Podtrac has published the top 20 podcasts for the US for April. There's no change in the top 5, but My Favorite Murder is brand new at #6. Amazon bought the rights in January; it's already a top ten podcast with Triton Digital’s Podcast Ranker and Edison Research’s Podcast Consumer Tracking Report. Podtrac's data is participating publishers, now including Exactly Right Media.
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In the UK, The Radio Academy's ARIAS took place last night. Among the full winners, Novel for Wondery's Harsh Reality: The Story of Miriam Rivera won Best Factual - Series; Reduced Listening for Spotify's Decode took Gold in both Best New Show and Best Specialist Music Show; The Long Time Academy won Best Independent Podcast, Mags Creative's Life Sentence took home The Creative Innovation Award and We are VOICES won The Grassroots Award.
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Announced in Apr 2021, and initially a Spotify-powered player, Facebook's podcast player appeared in Jun 2021, though it was only ever available in the US. It could be that Spotify's public content moderation issues had given the company second thoughts. It's a blow for podcasting, though.
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The Asian American Podcasters Association has announced 31 podcasts for May's Asian American Pacific Islander Month. The organisation is also looking for submissions for the Asian Podcast Festival on May 20.
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It's less than a month to go until The Podcast Show 2022 in London, on May 25-26. The website currently lists 196 speakers (more on the way). Speaking to the Podland podcast yesterday, Tom Billington said that YouTube will be a partner at the event, sponsoring the "Talking Podcasts" stages. YouTube say it will "facilitate conversations with Podcasters who have found success on YouTube, while also leaning on other platform experts to help delegates understand best practices and the various podcast trends emerging on and off-YouTube."
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In 2021, film director and actor Caveh Zahedi recorded a podcast every day for a year - called 365 Stories I Want to Tell You Before We Both Die, it features stories from his life. Now, producer Leon Neyfakh and Prologue Projects are making the whole year's stories available as a paid podcast. They are letting people pick their price: $3.65 (one penny per story), $36.50 (ten cents a story), or $365 (one dollar per story), working with Supporting Cast.
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Triton Digital has released its inaugural Canada Podcast Report. The ranker shows the top downloaded podcasts overall, top Canadian English-language and French-language shows, as well as top networks in the country. For Canadian podcasts, CBC Radio's The Current is #1 in English (and CBC run 28 of the top 30); Radio-Canada's Le Radiojournal is the #1 in French (they run 14 of the top 30). Overall, Dateline NBC was the #1 show in the country. It measures thirteen participating publishers.
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Apple Podcasts has also launched new listening reports for paid subscriptions. It addresses one criticism in the Podnews Report Card earlier this year.
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Fountain is giving away free money for podcast listeners. The Lightning-enabled podcast app is giving every new user 1,000 sats in their account - for them to share with podcasts they enjoy listening to. (We'd recommend Podnews, or perhaps Podland). (Here's where to enable your podcast for Lightning payments).
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Many podcasts are available in a separate video format, like the New Media Show (video) in a different feed from the audio version of the New Media Show. Unlike Spotify's solution, they work everywhere else: Apple Podcasts, PocketCasts, and many others.
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Spotify has done an exclusive ad deal with The Fantasy Footballers, pulling it away from last year's deal with Audioboom. The podcast also had a deal with SiriusXM for a live show, which no longer appears on their schedule. The deal also signs them up for additional shows on Spotify
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Bonjour! 你好! The first multilingual podcast in French and Mandarin from Ghost Island Media has been launched: a celebration of culture and friendship, 法台漫遊 Balades Culturelles Franco-Taïwanaises talks with French artists who have worked in Taiwan. It's a branded project with the Bureau Français De Taipei with the support of Institut Français; both French and Mandarin versions of each episode are in the same RSS feed. (Podcast consumption in France grew significantly last year).
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In June 2021, Spotify announced the Spotify Greenroom Creator Fund for US creators to "support and reward creators for the communities they build and the experiences they create", as part of the launch of Spotify Greenroom. However, the fund never launched; and yesterday, Spotify emailed applicants, admitting that the program had been cancelled.
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Kelly McEvers, who has hosted NPR's Embedded podcast for six years, will leave the show as full-time host (but still be heard on it on occasion). She is launching a podcast production company.
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A year after it announced podcasts in its app and other audio tools, Facebook's interest in podcasting is waning, according to Bloomberg's Ashley Carman. The company still hasn't launched podcasts outside of the US, and was entirely absent at Podcast Movement Evolutions; it also hasn't renewed some deals with Live Audio Rooms partners, as it pivots to focus on the 'metaverse'.
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Acast has signed comedian Hannah Berner's Berning in Hell podcast. It was with Anchor; Acast has also announced new artwork for the show is on the way (partially, perhaps, because the old artwork was emblazoned with the Anchor logo).
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The terms for Amazon Music for Podcasters have been updated. Here are all the changes: there doesn't appear to be any obvious change for us (though clarity that the service does not cache your podcast nor inject advertising).
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An Anchor podcast called Soldier of Misfortune has been accused of being a shameless rip-off by Brendan I Koerner, a journalist for The Atlantic who wrote the story. His piece took him nine years to report, he says, and he accuses the podcaster, Jesse Rapaport, of knowingly stealing his work, and even pronouncing the name of the main character wrong throughout. "Perhaps we can start a frank discussion about what constitutes fair use for podcasters?" Koerner asks. We've approached Rapaport for comment; plagiarism has unfortunately been a recurring theme for many years.
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Podcasting is the most engaging method to advertise using audio, according to Acast's Sounds Smart Report, released today in Australia.
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A major new podcast investment company has been launched in Sweden. PodX Group will invest in international podcast IP rights, and offer financing, business development, internationalisation and commercialisation to emerging podcast producers and creators. The company has been founded by leading media figures in the country.
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The Podcast Show London has announced its first wave of content sessions for their two-day conference on May 25 and 26. It has also announced some of the live podcasts at The Podcast Show 2022 LIVE, as part of a week-long series of 20+ live events. (We'll be there as a media partner: you can save 20% off a limited number of day passes with promo code
PODNEWS
).
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Podmachine has been launched - a tool to grow and edit your podcast for you (and even manage guests). It takes 48 hours to edit a show, and and starts from $49/month for four weekly shows. Uniquely, the tool also includes advertising in other podcasts. You can try the service for free; we understand it can be white-labelled.
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Anchor, Buzzsprout and Spreaker were the podcast hosting companies who published the most new episodes in March. John Spurlock's monthly data shows a significant rise for Libsyn (possibly due to the launch of Libsyn Studio, its free podcast hosting alternative).
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The average CPM in AdvertiseCast's marketplace for March was $23.44, the company says; slightly up from February's $23.36 and almost identical year-on-year.
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Want to play with the new Spotify interface for podcasting? It's already on your phone. On an iPhone or iPad, open Safari, visit
spotify:internal:podcastclips
and you'll go straight there. /via @chrismessina
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Podimo has bought Dag en Nacht, the largest podcast publisher in the Netherlands. Dag en Nacht have over 60 shows; some will be placed behind Podimo's monthly €5 (US$5.50) paywall.
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Apple Podcast Connect has a new terms of service document. Comparing the old and the new, we notice new clauses about the "right to label or remove" your shows (¶1); a new clause about confidentiality (¶4); and a new license clause (¶8). It may allow Apple in future to label shows (as Spotify are doing for COVID-19), and promote guests on your show.
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Spotify is working on a brand new podcast interface. Spotted by Chris Messina, who posted a screen recording archived by Podnews here, the new interface adds a dedicated Podcasts tab, vertical scrolling, and live captions for all shows. Messina is running a pre-release version of Spotify; it's unclear when this will be released, if at all. #exciting
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The results of the Podnews Report Card were announced at Podcast Movement Evolution by our Editor, James Cridland. Selections from the 750 comments captured are on the Podnews website. Apple and Spotify received roughly equal votes overall, but very different responses.
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Announced at Podcast Movement today, Broccoli productions is to launch BUILD - a new education platform for the audio industry.
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PRX and Google Podcasts have announced a new round of the Google Podcasts creator program: a podcast accelerator and training program for audio producers around the world. Applications open Mar 29.
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In Canada, Rogers Media is running Canada's Next Great Podcaster across its radio stations: a competition to win CAD $10,000 and get your show idea produced. Caution, though: Matt Cundill pointed out to Podnews that the rules let Rogers use any of your ideas they like (even if you don't win) without giving you a penny (¶7d); it might not really be $10,000 (¶9a); and the draw is entirely random anyway and nothing to do with your entry (¶10).
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Who are they? Webster didn't spell those out in his post, but here's the data, released last month. The four biggest, now reaching 50% of all weekly podcast listeners, are SXM Media, Spotify, iHeartRadio and NPR.
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BREAKING: The Podcast Academy has just announced that Serial will be awarded the Governors Award, recognising the impact a podcast or individual has had on the industry. Co-creators Sarah Koenig and Julie Snyder will accept the award at The Ambies next Tuesday.
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More listeners pay attention to podcast advertising than ads on TV or radio, according to new UK research from The Guardian. Podcast advertising also has a 'multiplier effect' when used in combination with other advertising media.
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Is Robert Riggs the first independent podcaster to turn a podcast into a TV show? (For the record, no, he isn't). But FOX Nation will debut a new docuseries, Freed to Kill, on Friday. It's fronted by the host of True Crime Reporter, Robert Riggs. The program will focus on serial killer Kenneth McDuff - a death row inmate, freed on parole under a cloud of corruption.
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Rooster Teeth and WarnerMedia Access announced the Rooster Teeth Digital Creators Program, an initiative designed to identify and develop aspiring and emerging digital content creators with an eye toward widening diverse, equitable, and inclusive representation.
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Spanish-language podcast platform iVoox has published its 2021 financial report. Now twelve years old, the profitable company claims over 70 million episodes and more than 700m listeners. Income from subscriptions and advertising doubled during 2021. The company also spends half a million euros a year (US $545,000) on R&D.
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What's an indie podcast? In The Ambies, Aftershock has been nominated in the Best Indie Podcast category. The show was announced in July last year as a co-production with the very un-indie iHeartMedia. Indie podcaster Maribel Quezada Smith is disappointed, saying "The intention behind creating an indie category is to amplify and celebrate the work of indie creators".
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How many podcasts are there? We were asked in an email: so we turned it into an article. The answer isn't as straightforward as you'd think.
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Gumball has raised $10 million to expand its podcasting host-read advertising platform. The company was built by the team behind the Headgum Podcast Network.
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Triton Digital has published data for women's podcast listening - fiction is the top genre for females aged 18-24, and Crime Junkie is the most listened-to podcast for women of all ages. The company also says that women are more likely to use Apple and direct websites to listen. (Need a decent embedded player?)
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A successful Australian podcast goes exclusive on SCA's LiSTNR app this week. 2 Guys 1 Cup got 28,655 downloads in January, according to the Australian Podcast Ranker, but will no longer be available on other platforms from this week. The Podcast Ranker means we can monitor the effect exclusivity has on their figures.
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How many podcasts use chapters? About 1.22% of all episodes, says new data from John Spurlock's Livewire. ID3 tags within MP3 are the most popular method. Here is advice from Apple Podcasts; the newly launched The Refresh from Insider uses them.
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Podcast Movement has announced Latif Nasser, Radiolab co-host, as a keynote speaker at Podcast Movement Evolutions. Registration is here; Podnews will be there.
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Audacy has launched the Audacy Digital Audience Network, which they call "the highest quality addressable audience in audio". 60 million listeners across podcasts and radio are available to target.
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The first show using Spooler is The Refresh from Insider; available as a standard podcast feed, the twelve-minute audio is rebuilt when you listen using dynamic audio insertion, enabling the show to be updated every minute. It's presented by Rebeca Ibarra and Dave Smith; and worth listening on their website to understand how it's been put together. Or, use the chapter feature in your podcast app to skip stories. (Perhaps that explains the release of Apple Podcasts' guide to using chapters last month).
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HBO has announced HBO Docs Club, a deep dive into a wide variety of titles from HBO Documentary Films, past and present. Produced by Audacy's Pineapple Street Studios and HBO Max, it'll be hosted by Brittany Luse and Ronald Young Jr, and launches in March.
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Triton Digital's January Podcast Report for the US tells us that US podcast listeners downloaded 4 podcasts per week on average. NPR News Now is the new #1 podcast; SXM Media remains #1 for publishers.
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Will Ferrell is speaking at Podcast Movement Evolutions as part of the first keynote. He'll join Conal Byrne (CEO, Digital Audio Group at iHeartMedia) to discuss his experience hosting his own The Ron Burgundy Podcast, and growth of his Big Money Players podcast network. Here's where to get tickets: we'll be there!
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Libsyn has launched Libsyn Studio Beta, "an all-in-one free platform for new and casual creators to plan, launch, and distribute their podcasts". Here's a how-to video showing how it works. It publishes shows directly to Libsyn - here's a test show we made - and contains a midroll ad and postroll credit. Libsyn Studio builds on the company's acquisition of Auxbus a year ago.
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iHeartPodcast Network Australia and Podsights have published their podcast advertising Benchmark Report for 2021. Conversion rate is 62% higher on iHeartPodcast Network Australia than the global average from Podsights, the data claims; and global data shows podcast ads are showing their highest engagement figures yet.
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"Spotify's splashy deals with stars from Ava DuVernay to Kim Kardashian made headlines, not podcasts." So says Business Insider, with scuttlebutt from inside the company's "internal tumult". In December, we published a list of announced, but un-made, Spotify shows.
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Edison Research also released their first US Top Podcast Networks ranker. The data looks at all of 2021, measuring total reach. SXM Media is #1 for podcasts, the data finds (which is also what the latest Triton Digital US Podcast Ranker, based on server logs, says). "We've tracked this space for ten quarters with thousands of listeners, and the data we see has been incredibly stable over that period of time," said Edison Research SVP Tom Webster.
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Spotify has published an interview with Sean Creeley from Podsights. Creeley has also written to his customers (1, 2). Podsights, which has 40 staff, will continue to operate as before; an FAQ sent to customers is explicit that Podsights will not share individual publisher data with Spotify's publishing business.
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Today, Podnews is launching the first annual report card for the podcast industry. Requested by some of the platforms themselves, we'd like your views - as publishers or as listeners: what you like, and how they can improve. We'll compile the results, and give comprehensive data to each of the podcast platforms. Please give your views here before Mar 1.
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Delegate day passes have just gone on sale for The Podcast Show 2022, coming to London in May. May 25-26 promises an international festival with a number of inspirational speakers including Jen Sargent, CEO of Wondery, Miranda Sawyer, audio critic from The Observer, Ross Adams, CEO of Acast, and Steph Simon, Head of Community & Creators at Clubhouse. Additionally, right through the week of May 23-29, you'll be able to watch your favourite shows live on stage in a number of different venues. You can get your day passes today - use promo code
PODNEWS
for 20% off a limited number of day passes. Podnews is a media partner (and we'll be there).
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The Power of Podcasting is a new book about telling stories through sound. Written by Siobhán McHugh, it's full of case studies, tips and techniques, and highly recommended; follow this link for 20% off; or on Kindle.
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Is this the most southerly podcast ever recorded? Dan Snow's History Hit is taking his podcast to find Ernest Shakleton's lost Endurance shipwreck in Antarctica. Snow says: "When I started the History Hit Podcast in 2015 I was sitting in a travelodge talking into a phone. I could not be more excited that now seven years later I will be broadcasting from the moving ice floes of Antarctica via the latest satellite communications to an audience of millions."
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The Podcast Hall of Fame 2022 honorees were announced, including Evo Terra, Molly Wood, Dr Emily Morse and Dave Slusher, who, as our 'history of the word podcasts' discusses, was the first podcaster to mention the word "podcast" on his, um, podcast. Congratulations to them all; the ceremony is on Mar 25 at Podcast Movement Evolutions.
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16 duPont-Columbia Awards were announced last night. Winners included According to Need from Katie Mingle and 99% Invisible, Blindspot from WNYC Studios and The History Channel, and The Line, an original podcast from Apple TV+.
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Why did 70 Joe Rogan episodes disappear from Spotify over the weekend? They were removed by Rogan himself, according to a leaked note from Spotify CEO Daniel Ek. In the note, Ek also commits $100 million "for the licensing, development, and marketing of music (artists and songwriters) and audio content from historically marginalized groups". Ek adds: "I do not believe that silencing Joe is the answer".
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Exclusive: Audiochuck's new podcast, The Deck, has been accused of copying a similar show from May 2020. We speak to one of the co-hosts of Dealing Justice, and take a listen to both shows. This isn't the first accusation of plagiarism against the company.
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The winners of the iHeartRadio Podcast Awards 2022 were announced. You can watch again on YouTube. The winner of the Podcast of the Year was You're Wrong About.
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UK radio audience figures released earlier today say that UK radio has its biggest-ever audience at 49.5m. However, the average Brit listens for 18 hours a week, down from 19.8 hours ten years ago (though research methodologies have changed).
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Google is randomly switching podcasts in its app to point to pirated copies with ads. Jason Calcanis noticed his podcast, All-In, mysteriously had ads in it; Google's Danny Sullivan replied: "we appear to have mistakenly pointed to a duplicate version of the podcast": a pirated copy held on Spreaker, according to Nathan Gathright. "There are loads of benefits from our constantly checking for new RSS feeds and trying to make our own determination about which feed to use for a given show algorithmically, but we've also seen instances where we get it wrong," a Google spokesperson told us in July last year. Podnews offers a Google Podcasts RSS helper so you can check what RSS feed Google has for your podcast; we would also suggest you claim your podcast and then set the preferred feed. Pirated podcasts have been an issue for a while; if you've been affected, here's how to report a pirated podcast.
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Podcast producer Resonate Recordings is launching Resonate Originals with a five-show Tenderfoot TV deal. The company has also made a number of hires; we're promised a new season of Culpable and a number of new shows.
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Spotify has had a bad few days. Neil Young removed his music from Spotify last week after criticising 'dangerous life-threatening COVID falsehoods found in Spotify programming'. The chief of The World Health Organisation criticised Spotify and thanked Neil Young for, in his words, 'standing up against misinformation and inaccuracies around COVID-19 vaccination'.
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Podcast network Lemonada Media has raised $8 million in funding, to hire more diverse talent and staff, make more shows and partner with more brands. Meanwhile, Tortoise, a "slow news" company in the UK, has completed a US $13m funding round, and plans more podcasts.
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Jad Abumrad is stepping aside as host of Radiolab. He's been hosting the show for almost twenty years. His co-host, Robert Krulwich, retired in 2019. Nick Quah writes that Radiolab was, for him, a "gateway podcast", and it's probably no over-exaggeration to suggest that Radiolab has influenced a generation of podcasters and sound designers.
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TED Audio Collective has entered into a multi-year co-development and production partnership with Transmitter Media. It expands a five-year relationship between the two companies.
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The Podcast Host is launching "the world's first ever generative podcast NFT collection". Minted on the Solana blockchain, a hundred episodes will be released over the next five weeks, for 0.2 SOL each.
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A former McDonald's drive-thru cashier has signed a multi-year, multi-million dollar podcast deal with his former employer. Gary Coichy, the CEO of Pod Digital Media, has partnered with McDonald's USA to help them reach multicultural audiences.
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Audacy's Cadence13 has partnered with an anonymous instagram account for a new podcast. The insta account is celebrity gossip account @DeuxMoi, and the new show is called Deux/U.
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Acast has announced the launch of a specialised "growth division", dedicated to helping podcasts scale and grow.
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In the US, the flagship podcast from ABC News, Start Here, marks 1,000 episodes today. Since its launch in March 2018, the podcast's host, Brad Mielke, has interviewed the country's biggest newsmakers and earnt an Edward R. Murrow Award for Excellence in Innovation. Speaking to Podnews, he said he's learnt "how much importance simple facts carry … Facts needs to be the most important thing you're imparting. … It's a big deal."
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Home bitcoin and lightning node Umbrel has released v0.4.11, and with it, the first version of Helipad: an app that lets you see a live view of incoming boosts and boostagrams from your listeners. This lets anyone see feedback and payments of cryptocurrency from people using new podcast apps. We've a guide to get started.
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True crime rules; but exclusive podcasts don't much, and nor do any of the big acquisitions - at Pacific Content, Matt Hird took all the "top podcasts of 2021" lists he could find, and analysed all 432 podcasts they mentioned to see what can be learnt. 9/12 is incidentally, the top of the tops.
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The Australian Podcast Ranker for December 2021 was released. Casefile remains #1. ARN's iHeartPodcast Network is comfortably in the lead for publishers, for the twentieth consecutive time.
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The message makes it clear that Google doesn't host content (stories from Sky News UK, the Brookings Institution and others have highlighted content issues in podcasting recently). The company already blocks some podcasts from under 18s and people not signed in.
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The shortlists have been announced for The Sports Podcasts Awards 2022; 13 countries are represented. You can register to be a judge on the awards website.
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Rate This Podcast, which offers a simple link to help your listeners rate your show (like ours), now supports Spotify. The company also says that more than 3,500 podcasters have signed up to use the tool.
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Patrick Butkus has been hired as Vice President of Marketing for Acast. He's based in New York, and joins from Discovery.
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One in ten people in the UK are intending to set up and start a podcast of their own this year, according to a survey from Acast. If they all go through with it, that would be 8m new shows.
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More than 3,000 organisations are using private podcast channels on Storyboard, the company has announced.
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The BPI, the British record company association, has published music consumption data for 2021. Streams increased by 5.7% year-on-year. They highlight: "For an artist, 10 million streams generates at least the same royalties as 10,000 CD sales, and nearly 2,000 artists will achieve at least 10 million streams this year in the UK alone – nearly double the number who sold the equivalent number of CDs and downloads in 2007."
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The Podnews Ranker shows an unchanged top three of companies we've reported on over the past 90 days; and a new #1 for the person we've reported on the most: the Podfather has beaten a former wrestling commentator. Our gender balance for people mentions remained unchanged at 36%.
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Podcast Index added 466,000 shows in the past six months. It added 3.1m this year, but that's not that surprising, given the index launched in September 2020. Unlike the above two, shows are mainly added automatically: either discovered from open RSS feeds or submitted by podcasters or others.
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First look: Nielsen say that podcasts are resonating with diverse audiences, in a new set of data from the Nielsen Podcast Buying Power service. Podcast listening among younger Hispanics has doubled over the last three years, while Asian Americans prefer technology and business podcasts, the report says.
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Exclusive: Facebook Podcasts may not be as big as you think. A coding error means that it's making thousands of bogus partial downloads, and one major podcast hosting company is not filtering these out from its stats.
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Do you know anyone under 18 making audio in the UK? The Young Audio Awards is for them: they've until mid February to enter. Winners are offered a chance to host their own show on a national radio station, along with mentorship, masterclass events and state-of-the-art audio recording equipment.
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Voxalyze has published their Podcast Discovery & Consumption report. The company surveyed listeners across four countries (the US, UK, France and Germany) to see if there are any local differences. Podcast listeners use 1.9 platforms on average, and Amazon Music is surprisingly high in their results. Google Podcasts reaches up to 15% of all users, but only 4% in the UK (possibly because the BBC blocks their podcasts from it).
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Spanish podcast company iVoox published a list of the most popular podcasts on their platform in 2021. DIAS EXTRAÑOS con Santiago Camacho was the most streamed, with more than 5m listeners per month.
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A San Diego district judge has ordered the makers of the Fat Leonard podcast, which uncovers bribery in the US Navy, to turn over their unaired recordings. Lawyers acting for a navy officer charged with bribery think the tapes may help get their client off. Journalists aren't normally asked to hand over reporting notes, and it's seen as against the First Amendment; "we believe it sets a dangerous precedent for courts to demand journalists to hand over reporting notes", said one of the podcast's producers, Tom Wright. Instead of just handing over the tapes, they've making them - all twenty hours of material - available to the public.
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Ten Percent Happier is expanding to launch its own podcast studio, developing a wide range of shows that will explore the intersection of everyday life and mindfulness. The new podcast studio has launched under the leadership of Jen Poyant (ex WNYC Studios and Stable Genius Productions) and Kimmie Regler (Gimlet Media), and is to launch three new shows in the next six months.
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We reported yesterday that podcast hosting company bCast had pulled all "lifetime" accounts with just two weeks notice. The company has now changed its mind, calling the decision "misguided, irresponsible and a mistake"; it's also refunding customers if they bought a new plan.
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Breaking: Media and entertainment group Global has purchased podcast hosting company Captivate. "This acquisition will enable us to support all talent in the podcast community from the very largest to emerging new talent", said Global's Group CEO Stephen Miron. Terms weren't given; company founders Mark Asquith and Kieran McKeefery will remain with the business. Podnews's Editor was an advisor to Captivate.
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If listeners try to rate a show they haven't listened-to (for at least thirty seconds), they'll be told to listen first. You can rate a show on Apple Podcasts without listening at all.
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Do Anchor podcasters find it too hard to get into Apple Podcasts? The Podcast Index's Dave Jones reports that "726,234 Anchor feeds in the index do not have Apple iTunes IDs". The company stopped auto-submitting podcasts to Apple in June, resulting in a significant slow-down for Apple numbers. (Earlier this year, Buzzsprout told us that only 60% of their shows have bothered submitting to Apple).
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First look: Acast and Nielsen will release data today showing US podcast fans are spending even more time listening to podcasts. The data also says 73% of podcast listeners take action after hearing an ad, with 55% saying they have a more positive opinion about brands who advertise on their favourite podcasts. The data will be presented today in an AdWeek Spotlight Event.
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Podnews is rolling out direct links to listen to shows on Amazon Music in our podcast pages. An example is on Podland. Our pages will also highlight if you're missing from that directory; and you can search Amazon Music's podcasts from our search pages.
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Spotify has responded to our story on Wednesday wondering where their announced shows are, by giving a statement to, er, HotPod Insider. "Many of our agreements are announced at the deal stage and it’s important to recognize that like any production house or studio, building an audio arm takes time and requires significant planning, from hiring the right audio experts with audio specific technical skills, to pre-production, writing, development, casting and recording", says the company.
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Fireside Chat is sending out personal "time limited" invitations - telling us we have a "unique voice that would benefit from being on the Fireside platform". With "lots of interest from the podcast community", "we have limited creator spots left", says co-founder Falon Fatemi, urging us to get in touch at our "earliest convenience". A look into a friendly podcast producer's email inbox leads us to pontificate that the invitations might not be as unique nor "time limited" as we'd hoped; she's been sending these emails since October.
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Exclusive: Spotify has made a number of exciting press releases about new podcast partnerships in the past two years: but many of those Spotify announcements have yet to result in a single new podcast, according our research. Where are they? And what's going on?
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Jeff Price will be interviewed for Podland later this week.
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Ask anyone, including us, about playing commercial music on your podcast, and we'll say no, no you can't. At least, without a license. But how easy is music licensing?
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Data: Around 425,000 new episodes were published on Anchor in November, but the company lost 0.7% market share. In the top ten, the top 8 remains unchanged; Captivate is new at #9, beating Megaphone which remains at #10. (Podnews's Editor is an advisor for Captivate).
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Exclusive: Slate Plus podcasts are now available on Spotify. Through their integration with Supporting Cast, Slate becomes one of the first and largest publishers in the world to distribute paywalled audio through Spotify’s Open Access Platform. Slate's CEO Dan Check told Podnews: “The challenge with premium podcasts has always been offering listeners an easy way to use their preferred podcast app. A large and growing share of our listener base uses Spotify, and Supporting Cast’s integration with the Open Access Platform lets us deliver exclusive content seamlessly to a greater share of our audience.”
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Apple Podcasts announced its Best of 2021. A Slight Change of Plans with Maya Shankar from Pushkin Industries was chosen as Best Show of the Year, and WBUR/Futuro's Anything For Selena chosen as Newcomer of the Year. A list of top new shows and top subscriptions is available in the app.
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Spotify has removed its Android "car view" feature, which allowed you to drive and listen to podcasts with a simpler user interface. You can still use Android Auto, or voice control via Google Assistant. ("Hey, Google, play the latest news from Podnews podcasting news" works a treat).
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Podcast apps may be buying ads for your podcast in Google Search without you knowing. Acast, The Podcast App and Amazon Music are all advertising against our own podcast title, and that of many other podcast titles, too. On an iPhone in the UK, an ad for Amazon Music appeared as the #1 search result for Podnews, seeming to suggest that access to our podcast costs £7.99/month, which is misleading (it's free on any platform). The Acast ad leads to a web player, but no method of subscribing; The Podcast App's ad led us to a web player with promotion for their own podcast app.
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First look: The host of indie fiction podcast The Program has given Podnews readers the first look at his growth, marketing and revenue in 2021. A case study like no other, you'll see his download figures, revenue, the effect Apple Podcasts promotion has on his show, the release of a soundtrack album, and his plans for the future. There's something to learn here for every podcaster.
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Fireside Chat is also making transcripts of chats - but not publishing them, yet. This chat recording contains code including a full transcript, which doesn't appear to be visible on the public web page, but which appears in Google search results. As a proof-of-concept, we've temporarily put up this tool to pull those transcripts out.
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Copenhagen-based podcast production company Podimo has secured $78m of funding. The subscription company hosts more than 950 original shows, and plans to move into new markets.
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New technology from a company called Sonnant could give old podcasts new life - a new product, Archival Retrieval, automatically checks trending topics to find relevant podcasts from your archives to promote, and even clips the audio for you.
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Spotify CFO Paul Vogel says the company has $3.5bn in cash for acquisitions. Speaking at a conference in Boston MA, USA, he said: “Podcasting was this business that for 20 years didn’t change — it was a simple RSS feed — no way to do anything different”. (Paul - podcasts are 18 years old).
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Tenderfoot TV is funding a podcast entirely from Bitcoin. From Nowhere will look at the "dark past" of the crypto world; it'll launch in early 2022. (Read this to earn Bitcoin from your podcast; we've just updated it with the latest information.)
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Edison Research unveiled their latest US top 50 Podcast list by audience size.
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Vox Media has acquired Criminal Productions. Founded by former public radio journalists Phoebe Judge and Lauren Spohrer, Criminal Productions is responsible for Criminal, This is Love and Phoebe Reads a Mystery. The shows were with PRX's Radiotopia network.
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Captivate will give a demonstration of their new AMIE dynamic content tool on YouTube today at 11am Eastern. For "the serious independent podcasters of the world", it's available to anyone who hosts their podcast on Captivate. (Podnews's Editor is an advisor).
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The Kurier, an Austrian newspaper, unveiled the winner of their ka․t podcast awards. The 'best newcomer' award was MOMENT, a story podcast from Moment magazine: the first season, 'Abgeschminkt', tells the story of a small employee against a large corporation. (Thanks, Steffen!)
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Audiobooks are coming to Spotify - the company is to acquire Findaway, an audiobook distributor. Findaway will "enable Spotify to quickly scale its audiobook catalog". It's experimented with audiobooks before: adding classic books, and a bespoke category for spoken word. An app originally called Spooks but now named Zebralution Audiobooks surfaces more than 3,900 audiobooks on Spotify.
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What are the best Portuguese podcasts in the world? The results of the 2021 Podes Awards were announced earlier this week.
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Journalist and filmmaker Jon Ronson is back with a new show, Things Fell Apart. It features strange, unexpected human stories from the culture wars, and has a strange, unexpected distribution strategy: if you're in the UK, you'll hear it free on BBC Sounds (or on BBC Radio 4, Tuesdays at 9am) . If you're in the US or Canada and using an Apple device, it's available on BBC Podcasts Premium on Apple Podcasts, and if you're on Android or elsewhere, you're out of luck.
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On Friday, the Apple Podcasts Connect system was checking Podnews's RSS feed every eight minutes.
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Entravision has acquired South African digital ad company 365 Digital, who monetise TikTok in the country. Entravision bought Cisneros Interactive, who represent Spotify audio ads in Latin America, in September.
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Libsyn is on the acquisition trail again, with its AdvertiseCast platform acquiring "certain assets" of PODGO, a podcast monetisation platform for smaller podcasts, specialising in host-reads. PODGO’s founder David Ehrlich joins the company and will help transition customers and advertisers. No terms were given.
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The current #3 podcast in the UK on Spotify is The RSK Podcast. Podnews can reveal that, hosted on Podbean, it consists of 50 pirated episodes of Ricky Gervais podcasts from 2005-2013, from a user who "just made this as I wanted a way to listen to these myself on Spotify". Some episodes have been downloaded more than 150,000 times. A search for "Ricky Gervais" on Spotify reveals that podcast, as well as another pirated copy of his XFM shows.
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Amazon Music has announced a "synchronised podcast transcripts" feature. It's only available in the Amazon Music app, only in the US, and only for recent episodes of Amazon Original and Wondery shows. It's going to be opened to other selected shows shortly; as far as we can tell, it's a proprietary solution with no link to the existing open transcript standard from the new podcast namespace. We've asked how podcasters can submit transcripts.
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After an incident we reported at one of their meetings earlier in the year, the IAB TechLab has posted an expected code of conduct for future meetings.
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Run to the hills! Run for your lives! Psycho Schizo Espresso is a brand new podcast from Oxford University psychologist and author Dr Kevin Dutton and Iron Maiden's Bruce Dickinson. The first epsiode, unraveling 666, the number of the beast, is now available; it's produced by Pod Prod.
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Facebook is quietly rolling out Facebook Podcasts to countries outside the US. We've seen Podnews available in the iOS app in Australia, and we hear some can see their podcasts appearing in the UK. Our Facebook page should show a 'podcasts' tab on iOS mobile only. Do you see it?
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Daniel Ek is on the Spotify: On The Record show to talk about more.
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Another high-profile podcast signing: SiriusXM has done a deal with Ashley Flowers' podcast network Audiochuck. Audiochuck was previously with AdLarge. SiriusXM has done a number of deals this month, including Rory and Mal, Last Podcast on the Left, and production company Audio Up. Through its ownership of Stitcher, the company is #1 for podcasts according to Triton Digital's US podcast ranker.
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Acast and the BBC have renewed their agreement for monetising the BBC's podcasts outside the UK. The broadcaster saw 246m global podcast downloads in Q3/21, making them one of the biggest publishers in the world.
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PodSpot Studios, 'Australia's first podcast studio network', has expanded from the Sunshine Coast to add facilities in Sydney and the Gold Coast.
Sorry for the duplicate Due to a technical error, you may have received yesterday's Podnews twice. We apologise for that; not our intention.
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Now we know what Audacy spent $40m on - the company has bought WideOrbit's digital audio streaming technology, and will rebrand it AmperWave. Audacy's announcement just mentions digital audio streaming (for live radio); but WideOrbit's announcement mentions podcasting, too: the company does some hosting for clients. Audacy currently uses Omny Studio, a company now owned by competitor iHeartRadio.
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Facebook recently added podcasts into their app (mobile only, US only), but haven't talked too much about their plans for podcasting. 1.8 billion users visit Facebook daily, so anything they do to increase podcasting would be welcome. Today, Facebook's podcasting team is joining The New Media Show, with Libsyn's Rob Greenlee and Blubrry's Todd Cochrane, at 3pm Eastern. You can watch the live feed here.
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Congratulations to podcast host Jordan Harbinger, who has renewed with PodcastOne for what is described as a "high seven-figure deal". He will remain with the network for the forseeable future. Harbinger does almost 11m monthly downloads.
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AdLarge has published their 2021 Podcast Buying Guide, containing guidance and context for advertisers wanting to benefit from podcasts. It's a free download.
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SiriusXM's Stitcher has signed Rory Farrell and Jamil 'MAL' Clay, to bring New Rory & MAL to their More Sauce network. It's the latest high-profile podcast signing from Stitcher. Not in the press release: any mention of Joe Budden, who fired the duo from his podcast in May.
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Last Podcast On The Left has announced it's no longer to be a Spotify Exclusive show. They've signed with SiriusXM's Stitcher, and will be available in every podcast app, including Spotify, from Feb 1 2022; they'd been exclusive since Feb 2020.
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Using the same synthetic voice technology, you can hear our Editor, James Cridland, speaking Spanish (he doesn't speak it either) in our podcast today. It's quite a thing.
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Exclusive: Spotify is closing in on Apple Podcasts and indie podcast apps are becoming less popular, according to new data released to Podnews by Podtrac today. Calculated from over a billion US podcast downloads in September, for monthly audience, Spotify is now less than three percentage points away from Apple. But, for monthly streams/downloads, Apple is more than seven times larger - and that number's growing.
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Data: Research company Ipsos has released the third edition of their Italian study into digital audio. 31% of Italian adults listen to podcasts every month, says the data.
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A new podcast, Fat Leonard, highlights what it claims is corruption within the US Navy. Leonard himself talks for the first time, and the podcast also includes the brave women who exposed the fraud. From PRX and Project Brazen, the content studio created by former Wall Street Journal reporters Bradley Hope and Tom Wright, it launched yesterday.
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First look: Supercast has opened their integration with Spotify Open Access, which enables publishers to offer gated content within Spotify's app. It's the first subscription platform to offer the Spotify Open Access integration to all its users.
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Here's what else you need to know today - there's no change in the top 5 Top US Podcasts, with The Daily still #1. SmartLess - a new entry last month at #9 - is still #9.
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Who invented the word 'podcast'? Who made the term popular? Who used the word 'podcast' first in... a podcast? Our history of the word 'podcast' contains audio, quotes, and a full timeline.
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Even among public radio fans, however, The Daily from the New York Times fares better than NPR's own podcasts, NPR News Now or Up First.
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Spotify also launched a quiz to help you find your perfect podcast, for users in US, UK, Germany and Australia. We were given Healthy-ish (which shows there's some geo-targeting in the algorithm).
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First look: For International Podcast Day, Apple Podcasts has just released data on their top subscriptions and top free channels. Wondery+ is the most popular paid channel, while The New York Times is the top free channel - the data also reveals that Luminary has been thrown a lifeline becoming the second most popular paid subscription on the platform. We have the full list, and analysis of the results.
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US comedy writer Scott Aukerman is launching Comedy Bang! Bang! World, a paid-for podcast network. Aukerman, who also launched Earwolf in 2010, is partnering with Acast; subscribers for either $4 or $7 can listen to these shows acro ss almost all podcast apps. Acast's Ross Adams and Johan Billgren are guests tomorrow on the Podland podcast.
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A company called DDEX, which describes itself as an "international standards-setting organization dedicated to improving the exchange of data and information across the music industry", will hold an open meeting tomorrow to discuss proposed requirements for description and communication of music metadata in podcasts.
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A non-profit organisation set up by podcaster Ashley Flowers has led to an arrest in an unsolved case. A suspect was arrested a week ago in connection with eight alleged sexual assault cases, after funding was made available for an advanced DNA test from Flowers' Season of Justice. The funding group is currently assisting 31 cases.
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31% of consumer media consumption is now audio - but only 8.8% of the average media advertising budget is allocated to audio, says new research from WARC and iHeartMedia. 25% of advertisers do not invest in audio at all, according to the data, which was presented at AudioCon; the report also suggests that ad-spend for podcasting is growing.
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An indie podcast has got airborne: Celebrity Catch Up: Life After That Thing I Did has been selected to be on Virgin Atlantic aeroplanes from October 1, just in time for flights to restart between the US and the UK. The host, Genevieve Hassan, makes the podcast herself and it has no funding, sponsorship or revenue. (We asked: she'll get play stats from Virgin Atlantic's Vera IFE system, as well as "thumbs-up" scores.)
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What do you know about the history of podcasting in the UK? We've probably missed a lot: but this look at UK podcasting's early history is a start, at least. Please get in touch with things that have been missed.
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While podcast listening has grown, 44% of US Latinos haven't yet listened to a podcast; and 20% haven't listened in the last month - but, says data from Edison Research, that might change: two-thirds of them are already listening to spoken word audio. También tenemos esta noticia en español.
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Attribution company Podsights is adding attribution for ads in streaming radio and music services, as well as podcast ads. The company pulled its contract from AdvertiseCast last month.
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Pitches on fire! Studio Ochenta has announced the next round of pitches for its fiction series Ochenta Cuentos. They want your pitches for stories related... to fire.
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Think dynamic audio insertion is only good for ads? In April, TED Talks Daily released a "mystery episode", using PRX Dovetail, the company's dynamic audio insertion tool. The show played a random episode to listeners. They documented the process, and what it did in terms of total audiences. (For another bit of run with dynamic audio insertion, try PodClock.)
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Exclusive: Popular podcast app Player FM has undergone a redesign, incorporating more prominent access to video podcasts, larger podcast cover art, and playlist creation. We asked the Player FM team what they'd done, and how podcasters can help.
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The number of podcasts in Spanish grew 6.8 times last year, according to iVoox. 55% of Spanish podcast listeners are listening more now than before the pandemic, says a new study. We've linked to it in full from the press release; above is data showing the growth of other languages.
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The Australian Podcast Ranker will report on audience reach and download figures by podcast title. The ranker, compiled by Triton Digital, will add these numbers after ad-buyer request; the ranker will now be in order of total audience, aligning with Triton Digital reports in other countries, and with Podtrac.
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Exclusive: Libsyn's AdvertiseCast is to release monthly average advertising rates to aid transparency for the industry - and has launched a report showing historical rates within AdvertiseCast's marketplace. August's figure, based on individual 60-second spots rather than downloads, was an average CPM of $23.57.
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Jason Bateman, Sean Hayes and Will Arnett's podcast SmartLess is a new entry at #9 in the Podtrac top US podcasts list for August. The show was bought by Amazon's Wondery at the end of June. Podtrac contains participating publishers only.
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SBS, the Australian public service broadcaster, is calling to podcasters to submit concepts and pitches.
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Paid podcast subscriptions seem to be having a moment: Breaking Points, a podcast and YouTube show, has seen 10,000 paying subscribers in just two days using Supercast. The company tells Podnews that their top ten podcasters are earning more than $9 million in annual recurring revenue from paid subscribers on the platform; and that their growth rate is outperforming Substack's early published milestones.
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Spotify is now producing the audio section of US airline Delta's in-flight seatback entertainment. The service contains mixtapes of music, and 42 podcast series including Gimlet's Science Vs, The Ringer's The Dave Chang Show and WSJ/Gimlet's The Journal, as well as Crime Junkie (which isn't a Spotify show). Spotify's original deal with Delta was announced two years ago: at that time it was podcast-only, and Delta was seeing around 16.5m passengers every month; JetBlue also signed with Spotify in November 2019. Podcasts are also on other airlines.
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The founder of Google Podcasts, Zack Reneau-Wedeen, has left Google. He's now working on cryptocurrency for investment platform Robinhood - though we understand he hadn't been working on podcasts within the company for some time. Gabe Bender, Google Podcasts' product lead, left in April. So who's driving Google Podcasts today? Steve McLendon, a former co-founder of 60dB (which Google bought in 2017), describes himself on Twitter as "working on podcast stuff at Google". The team is also working on a tech refresh of Feedburner.
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Darknet Diaries has achieved 670 paid Apple Podcasts subscribers in just 45 days, according to its creator Jack Rhysider. He also says he has yet to promote it: all discovery is happening through Apple's app. After Apple's 30% cut, he's earning $2,338 per month.
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Podnews's Editor has kick-started a "best practices" website for podcast app developers, hosting companies and other parts of podcasting's infrastructure. It currently gives expected behaviour for user agents, descriptions, episode order and audio files. Intended to be an independent, pragmatic and minimalist website, more voices would be great.
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Kiernan Shipka is the latest Hollywood star to appear in a scripted podcast. She will star in Treat, being produced by Audacy's C13Features, in the first feature-length project from the company, touted as "movies for your ears".
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Podsights has terminated its contract with Libsyn's AdvertiseCast, according to a notice on Podsights' website. Podsights attribution will not be available to advertisers attempting to run campaigns on Libsyn's AdvertiseCast from Oct 11. Podnews understands a notice of termination was sent after a Libsyn employee accosted a female Podsights staff member at a virtual event in April, but the banner only appeared after Podsights was called "malicious" and "ignorant" by the same person, Libsyn's Rob Walch, during a session at Podcast Movement. Walch accused Podsights of "f#cking this community" in an aggressive speech that we're told is part of a pattern of targeted behaviour against Podsights.
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iHeartRadio and Dan Patrick have announced the second annual search for "The Next Great Podcast", the company's talent contest. It's open to anyone around the world.
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September 2020 was also Joe Rogan's first month on Spotify (bought for $100m). The data shows that 14.9m hours of Rogan's show were consumed on Spotify during that month. If the average length of the show is 3 hours, that would translate to about 5m plays during September on Spotify alone. The show was still available on other platforms that month.
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Apple has doubled its affiliate payout for linking to paid podcast subscriptions. It has also added the ability to link to channels from their marketing tools website.
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The effects of the Apple Podcasts download bug could be clearer today after the release of new data from Triton Digital. The data allows us to compare overall download numbers from May, which was largely unaffected, with those across July in a number of different territories. Apple's buggy app began to be rolled out from May 24, and was fixed on Jul 31.
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Remote recording tool Riverside․fm has announced v2 of their platform. The upgrades include a "magic editor", AI-powered video speaker view, transcriptions and an iPhone app. Shhh: the website promotes 35% off your first month with the coupon code
LIVE35
Thank you - as of today, we now have more than 20,000 subscribers. Thanks if you've helped us grow, told your friends, supported us, or just read us every day.
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Good news - cross-platform podcast app Pocket Casts is "scaling back up", the company posts in an update. In a comment perhaps aimed at the buggy Apple Podcasts, they've revealed that the first thing they're working on is "how quickly you get new episodes after a podcast author publishes them". They're also working on app translations; Emmeline Berry is rejoining the team as Content Curator and Podcaster Liaison.
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After Podnews highlighted Fireside Chat's terms of service following its public launch at Podcast Movement, the company released updated terms late last week. The new terms (differences here) seek to clarify the 'General Media Release' section about ownership of content, and one clause has been removed. We have reviewed Fireside's new terms and conditions.
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Did Apple Podcasts cancel their private briefings at Podcast Movement, like we claimed yesterday? Yes: but as part of a travel ban at the company. We're told that the team are still chatting regularly to podcast hosting companies; and have corrected that part of our story yesterday.
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Chris Lambert, the host of Your Own Backyard, has been called to testify as a court witness in the case he has been investigating for his podcast.
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Are there still problems at Apple Podcasts? While nobody wants to put their name to it, Podnews has had a number of large publishers saying that Apple Podcasts occasionally doesn't notice new episodes appearing in podcast feeds - and they sometimes can take up to 72 hours to appear. While iOS 14.7 fixes an auto-download bug, this bug is different. What do you know? Hit reply and let us know.
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Edison Research has released the Top 50 US Podcasts by audience size, for Q2 2021. Joe Rogan is still #1, The Daily is #2, and Crime Junkie #3 - the data is compiled by asking participants what podcasts they listened-to in the past week, rather than raw download figures, and should measure everyone.
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Using Podcasting 2.0 apps like CurioCaster or Podfriend, listeners can share small amounts of cryptocurrency with the podcasts they listen to. Now, so-called "Boostagrams", like those seen above, allow listeners to send messages to podcasters, too, along with a tip. Here's how to get started with accepting cryptocurrency for your podcast
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At Podcast Movement, Mark Cuban and Falon Fatemi spoke about their new storytelling platform Fireside Chat. Cuban described podcasting as being “old, tired and beat up,” adding “...there’s only one way to monetize - by lying your ass off to secure sponsorships.” The app is available now on iOS. Reactions below.
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At Podcast Movement, Futuri Media launched AdMatic, a tool to "organise and monetise the world's podcasts". "Two million podcasts all have the same problem: poor metadata sorting that leads to mismatched recommendations for listeners and ineffective advertising for businesses", says CEO Daniel Anstandig. It also includes automatic detection of copyright music in podcasts.
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The former hosts of The Nod, who last year wanted Spotify to "hand over their podcast", have signed with SiriusXM to relaunch their Black culture show For Colored Nerds. Brittany Luse and Eric Eddings were interviewed by The Verge about their battle for ownership of intellectual property.
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There are now at least 1,000 paid shows in Apple Podcasts, we can reveal today, just six weeks after the feature was publicly launched. We've discovered more than 500 different channels in Apple Podcasts; and more than 30% of those channels are paid-for. We list them here.
Vote for us in The Podcast Awards - voting closes tomorrow for The Podcast Awards, and we'd love it if you'd vote for Podnews in the Politics and News category. It'll take only a minute, and you don't need to vote for every category. Vote here, today. Thank you!
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The creator of Lore, Aaron Mahnke returns with Bridgewater, with a promo set to launch later today. It's the supernatural story of folklore professor Jeremy Bradshaw, who is pulled into the mysterious 1980 disappearance of his police officer father. The screenplay is written by Lauren Shippen; Bridgewater is on all major platforms.
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Audacy has launched Podsauce, a podcast discovery show. The show (in both audio and video) will "give viewers and listeners the inside scoop on new podcasts from the genre’s top talent and discover hidden gems they might otherwise have missed out on." There will also be a minute-long version on the radio.
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Thinking of using Fireside Chat? In his blog, Adam Curry spotted an unusual clause in Fireside's terms on Saturday. We've taken a closer look at them: Fireside can copy your best ideas, sell your stuff with your name on, and ignore you if you don't like that. See you in court! (Except, no, you can't do that either.)
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iHeartRadio is #1 for podcasts, according to the Media Monitors Podcast Listener Survey for the second half of June. Joe Rogan and The Daily are #1 and #2 shows; comedy is the #1 genre. The research is based on recall; Media Monitors is owned by iHeartMedia.
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In Canada, Corus radio stations have launched The Curiouscast Podcast Hour, airing a weekly show with a different podcast episode every week from the company. It'll be hosted by Chris "Dunner" Duncombe, the Director of Podcasting and Streaming for Corus Entertainment, and aired on GLobal News stations. The company owns 39 stations in eight of Canada's top ten markets.
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First look: Crooked Media has signed with Acast to unlock international advertising and sponsorships across its podcasts. The company's shows will be available to advertisers in Canada, the UK, Ireland, Australia, and New Zealand for the first time.
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Shure has announced a new MV7 Podcast Kit which includes the microphone and a matching mini tripod, allowing a complete out-of-the-box solution for new podcasters for an extra $20 or £10. The company has also produced a guide to How To Record Your First Podcast.
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Analysis: Launched in January 2011, and especially keen on Android, Pocket Casts was bought in 2018 by a consortium of US public broadcasters; but was put up for sale in January 2021, after NPR's accounts said its 34.6% share had lost $812,000 (a figure PocketCasts denied). The app appears to have stalled in recent years, with a shrinking market share and no investment in new features. Podnews's Editor uses it every day - he hopes they invest in Podcasting 2.0 enhancements to differentiate it from the competition.
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Podnews is here on Goodpods; you can follow our Editor here.
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The company has also signed a multi-year ad-sales agreement with Zane & Heath's Unfiltered. The hosts have signed with talent agency UTA.
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Exclusive: Do podcast apps use your podcast's description to help people find new shows? Should you put your guest's name in your episode title? Which apps search which bits of your RSS feed? Three weeks in the making, Mark Steadman from podcast studio Origin has catalogued what every big podcast app indexes, and how to help listeners find your podcast.
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Australians love their smart speakers, according to new research from Edison Research and Commercial Radio Australia. 26% of people own one; compared to 33% in the US. The research doesn't specifically mention podcast consumption (though 41% claim to use it to "get the news").
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The winners were announced for the British Podcast Awards 2021. We've a full list: Fearne Cotton (above) won the Podcast Champion award for her efforts to open up the mental health conversation, and the Podcast of the Year was awarded to VENT Documentaries.
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Lemonada Media has launched BEING Studios, an "audio reality" podcast unit. Reality television expert Kasey Barrett (The Real World, Kardashians, Born This Way) has been named Executive Producer.
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First look: PodcastOne has launched LaunchpadOne, a new, free podcast host. The platform includes PayPal donations, a learning center and the opportunity to get discovered by PodcastOne.
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Acast has hired Daniella Murphy as Creative Director UK+, and promoted Jack Preston to Director of Acast Creative UK+ & US.
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For the first time, all major podcast apps display episode notes in the same way. As Podnews testing now reveals, in the
<description>
field, all major podcast apps now support <a href
links, <p>
paragraphs, <ul><li>
bullet points, and make URLs clickable automatically. You should keep episode notes below 4,000 characters, though, to ensure they display everywhere (Apple has a limit of 4,000, Google Podcasts has a limit of 5,000).
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Audacity, an open-source audio editor, is to share limited analytics data with their company in Kaliningrad in Russia, it has announced. The data shared, which you don't appear to be able to opt-out of, includes your IP address but doesn't include your name, address or email. The app was "acquired" by Muse Group, a company based in Cyprus, in May; they attempted to add analytics through Google and Yandex, but reversed that decision. They have also requested open-source developers sign a license agreement to contribute new code.
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Analysis: One podcast host tells Podnews that the slump started in late May (the new iOS app was rolled out on May 24); two hosts we've spoken-to report a 27% drop in Apple downloads month-on-month. Podcast publishers have contacted us reporting similar. Since Apple accounts for around 40% of all downloads, the industry might see an overall 11% drop in June: perhaps translating to a $7.7m loss in ad revenue. It will be fixed, of course; but because the Podcasts app is part of the operating system, it needs to wait for the next iOS update.
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Apple Podcasts has reinstated HTML links in podcast descriptions. The server-side change appears to be live for Podnews, PodClock and for The Feed by Libsyn: it seems to be a recent change with the RSS parser used by the company. HTML links are important for podcasters to allow additional reading, affiliate links, sponsors or support: they broke with the rollout of the new Apple Podcasts infrastructure in late April.
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Amazon has bought the distribution and adsales rights for the SmartLess podcast for between $60-80 million. The show will not be exclusive, but will be published one week early on Amazon Music and Wondery+. The deal was through CAA.
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First look: Spotify has just announced it has made the Spotify Audience Network advertising marketplace available to advertisers and Megaphone publishers in Australia, Canada and the UK. The service was made available in the US in February. It allows advertisers to buy ads on and off the Spotify platform: Megaphone podcast publishers can opt in, like ViacomCBS and The Wall Street Journal. It's credited with bringing new advertisers to the medium.
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How long is your podcast? Jaime Chaux, Head of Digital at Commercial Radio Australia, suggests in an interview that most podcast consumption in the future will be to three minute long episodes.
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Amazon has bought enterprise podcast hosting and adsales company ART19, announcing the news on their podcasters portal. No details of the deal were given. ART19 already hosts Wondery podcasts: this gives Amazon access to podcast hosting technology and a monetisation platform for dynamically-inserted advertising across all apps. Kintan Brahmbhatt, GM of Amazon Podcasts says that the company is hiring. Podnews has been predicting the purchase since Amazon bought Wondery in December.
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Dane Cardiel has joined Headgum/Gumball to become Vice President of Business Development. He was a founding member of Simplecast, which was purchased by SiriusXM 12 months ago. It's one of a series of high-profile management changes in the industry - more tomorrow.
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The Reuters Institute Digital News Report 2021 was released this morning. The most valuable international data available, it gives podcast consumption figures for 20 countries in a comparable manner, and says 31% of people (302 million) accessed a podcast in the last month: a similar number to 2020. It also says that the platform mix is changing, with Spotify overtaking Apple in some markets. (Here's our take on that).
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Ariel Helwani has announced he is to do an exclusive show for Spotify's The Ringer within Spotify Greenroom. "We'll do a live show, with callers and taking your questions, and it'll be made available as a podcast": this sounds like the first announcement of Greenroom being used as a podcast source. Additionally, The MMA Hour with Ariel Helwani returns to SB Nation and the Vox Media Network from mid-August, the companies have announced.
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In Australia, ARN's iHeartPodcast Network and The New York Times have agreed a podcast ad sales deal. ARN's iHeartPodcast Network is the country's biggest commercial podcast publisher.
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Stitcher Media is the new #1 podcast publisher in the US, according to the latest Triton Digital US Podcast Report for the four weeks ending May 30. The company, owned by SiriusXM, beat NPR for both average weekly downloads and listeners. NPR News Now is still the #1 podcast, though. It's the first to be compiled to v2.1 of the IAB Podcast Technical Guidelines: the result is a reduction in average weekly users by around 5% for the top 5 publishers. The ranker measures participating publishers only; iHeartRadio owns Triton Digital, but it is not included in the ranker.
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Sony Music Entertainment has acquired Somethin'Else, the UK’s largest independent podcast and audio producer and the BBC’s biggest independent producer of programmes.
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Call Her Daddy is to become an exclusive with Spotify from July 21, moving away from Barstool Sports. Spotify gets the back catalogue too. The deal is reportedly worth $60m, "a source familiar with the pact" said, which Variety claims makes it the biggest exclusive deal for a woman-led podcast to date.
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Apple Podcasts is launching their paid subscriptions and channels service this morning. Look for the Podcast industry news channel to find Podnews and Podland. To take a look at paid subscriptions, try channels from Radiotopia, Luminary, Lemonada Media or QCODE+.
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Guardians of the River is to be premiered at the 2021 Tribeca Festival. The podcast, from House of Pods, is a series about whether it's possible to protect some of the most remote and wild places on the planet - like the view above of the Okavango Delta in Botswana, Africa. The Festival was founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in 2001; see Podcast News, below, for another podcast from the festival.
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Breaking: The Podcasting Hype House From Hell has just been published by The Verge - an investigation into Himalaya and Peter Vincer, and the $100 million they told us they'd raised, which turned out to be entirely made-up. It's quite a read.
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The award-winning Ear Hustle podcast is to be available as a book. This Is Ear Hustle: Unflinching Stories of Everyday Prison Life (preorder, affiliate) will be available in October, written by Nigel Poor and Earlonne Woods.
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Podcast host Captivate has unveiled what it calls Captivate 2.0: a refresh of the user interface, a new trackable short-links tool, an "omni-search" service for quick navigation, and a simpler global one-click distribution service for podcast directories. Mark Asquith, pictured above, told Podnews: "We always wanted to make the real potential of podcasting more accessible to everyday podcasters, and we think the new features and the flexibility that these upgrades offer for the future are a game-changer." Podnews's Editor is an advisor to the company.
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Apple's WWDC event announced new privacy features, which could impact podcast publishers in future. The App Privacy Report will allow users to see what domains have been requested by apps, which may be useful for seeing if data from your podcast app is shared with others. A "Private Relay" will be available for all iCloud+ paid customers. It appears to be a combination of a secure DNS service and a VPN. It's only available when browsing with Safari at present; if extended out to the rest of the OS, it could give some challenges to podcast measurement and dynamic audio insertion. Apple has a video podcast of the full event.
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After Libsyn lost a second CFO in less than two years, and financial irregularities and unpaid taxes have come to light, a law firm is now considering a class action against the company on behalf of investors who lost money.
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Facebook appears to be turning on podcast support for some pages, in preparation for a June 22 launch. The email sent to some podcast owners links through to a page like
facebook.com/(yourpage)/settings/podcasts/
to opt in and supply your RSS feed; our page is not yet enabled.
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Ximalaya might not float on the New York Stock Exchange after all. Chinese authorities have, apparently, asked the company to launch in Hong Kong instead. The company owns Himalaya, which it apparently injected $100m into, though maybe it didn't.
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In his first article for Podnews, Podcast Movement's Jared Easley outlines How to create a compelling call to action in your podcast episodes. In part, he recommends being concise and simple.
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In an email to podcasters sent late on Friday before a holiday weekend, Apple Podcasts has announced that Apple Podcasts Paid Subscriptions and channels will now launch in June. The company's original announcement had promised a May launch; we understand it is now planned to go live in the coming weeks.
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The British Podcast Awards, powered by Amazon Music, are about to reveal their nominees: 1pm UK time, 8am New York time, on their website. Hosting the stream are Hannah and Suruthi, the presenters of the popular true crime podcast Redhanded. They'll also be revealing the in-person location for this year's awards.
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You can see who hosts a show, and privacy information, by searching for them on Podnews. Here's Pod Save America for example.
How's Apple Podcasts now? A month after the new Apple Podcasts Connect launched, we hope everything's all fine: but we're curious as to your experiences. For a story on Friday, we'd like to be able to report to our 19,000 podcast industry subscribers that the system responsible for around 40% of all podcast downloads is now working well. If that's not the case with you, please hit 'reply' and tell us what you're seeing when publishing to Apple Podcasts. And don't worry - we'll keep your details private, so you won't jeopardise that New & Noteworthy spot. Thanks.
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Working from home has led to an 'enormous shift' in US audio consumption, according to Edison Research.
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Following our article last week about whether Spotify or Apple is the big dog of aggregator apps, Edison Research's Tom Webster adds some detail from The Podcast Consumer Tracker - what US podcast listeners say is the platform they use most.
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Podclips is one of a new set of podcast apps that offers clips of podcast shows as a form of curation. However, it appears today that it takes podcast audio without permission and re-hosts it on its servers, which denys podcasters stats and revenue; and, by clipping shows up, removes valuable context. "This is wholesale theft," said Jason Calcanis, the host of This Week In Startups, adding "they refused to take our audio content down until I sent letters to their hosting company. You can link to our audio files, and if a fan makes a clip or two I’m generally ok with it, but to take entire shows without permission is insane."
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Exclusive: "I couldn't bring myself to advertise my podcast on Facebook on moral grounds," says IMS, the producer of The Program. He tells Podnews today that he advertised his podcast somewhere else instead: with a happy ending.
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Libsyn has released its most popular platforms for April, in The Feed: Apple has 60.01% and Spotify 13.65% of all podcast downloads. Earlier this month, Buzzsprout released its April figures: it reports Spotify and Apple Podcasts both tie at 29.3%.
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Cover story: Raw launches tomorrow from Eurosport, promising stories of bravery, determination and talent. Former French rugby union player Serge Betsen is pictured above being interviewed; he'll be in episode 4 in early June.
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In an award ceremony live from Los Angeles, California, The Ambies were announced last night, the first podcast awards from The Podcast Academy. The podcast of the year went to Wondery's Dying For Sex. The awards seemed to be a streaming success, too, with 25,000 people watching at peak. From the full list of winners, Amazon's Wondery was the winning studio of the night, with five awards announced; Crooked Media getting four, and QCODE with three. The podcast with the biggest award haul was Wind of Change, with three separate wins.
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New shows: Pro Football Hall of Famer Cris Carter has scored a podcast deal with sports podcaster Blue Wire Podcasts. Music and entertainment stars Este Haim and Darren Criss are to produce a podcast with Audacy's Cadence13, and Grey's Anatomy star Ellen Pompeo is also to get her own Cadence13 podcast. Tenderfoot TV is to give To Live And Die In LA a second season, and launched two new shows. Sony Music Entertainment announced a new slate including true crime and kids/family shows.
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Spotify has purchased Armchair Expert with Dax Shephard and Monica Padman. The Armchair Expert podcast will become an exclusive show on Spotify from Jul 1. Spotify doesn’t comment on the specifics of the deal. (Here's more about Armchair Expert from the NYT in 2019).
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Listeners are fine hearing ads in their podcasts, says some new research from Cumulus Media and Signal Hill Insights. The data also says Clubhouse over-indexes for podcast users, and the pandemic helped accelerate listening.
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In the UK, this week is Mental Health Awareness Week. Acast is bringing together their podcasters to raise awareness.
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The idea came from a brainstorming session between AdLarge and Sounds Profitable; AdLarge’s premiere episode focuses on the power of podcast advertising in addition to exploring the intriguing and valuable aspects of the podcasting world.
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Last month, we wrote a piece about AppleCoreMedia, a user agent that most podcast hosts don't correctly attribute, either falsely increasing or decreasing Apple's share. In a good example of collaboration across podcasting, Omny Studio and Spreaker have worked together to produce this code and testing tool which fixes that for app developers, once and for all. It's open source and available for anyone.
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The new Apple Podcasts iOS 14.5 app is not following Apple's specification around the
itunes:title
tag, and seems to ignore the tag completely. This is leading to shows displaying with double episode numbers. Those examples are hosted on Libsyn and Captivate, who both follow that specification correctly. Thanks to Crate Media for the heads-up.
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The new Apple Podcasts iOS 14.5 app has changed the way it displays episode notes, we've discovered. It no longer supports HTML links (or, for that matter, bullet points). Here's our research and recommendations for episode notes in every app; thanks to ART19 for the initial ideas.
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AppleInsider reports multiple issues with Apple Podcasts, including slow episode refreshes, poor UX and other issues. It also points to Apple's system status page, which says that Apple Podcasts had an outage that affected some users which has now been resolved. We know nothing more.
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Apple's Podcasts Connect still isn't allowing new podcasts from some users, with error messages about missing artwork and copyright statements. Podnews lost access to our account again last week (it's since returned, minus any stats). Still, we're doing better than Dirk Primbs, who has been waiting for more than ten days to access his.
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Exclusive: Examination of internet traffic and Podnews logs reveals that the new iOS 14.5 Apple Podcasts app now works in a very different way than previously; and as a result may now take hours to deliver new episodes to your listeners - even if they are subscribed.
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Apple Podcasts has emailed users of iTunes Site Manager (an enterprise version of the old iTunes Podcasts Connect), to let them know they will be migrated over to the new Apple Podcasts Connect by the end of May.
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Spotify has announced their Paid Subscriptions service, which is hosted on Anchor. NPR is a launch partner, as we reported last week. Unlike Apple, who will take 30% of your subscription revenue, Spotify "won't charge" until 2023 (after which it's 5%). There are plenty of other things to know, though (indeed, there will be a charge) - see our analysis, below.
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SiriusXM has bought 99% Invisible Inc. The company, owned by Roman Mars, makes 99% Invisible and What Trump Can Teach Us About Constitutional Law. The podcast will remain free to everyone, according to the New York Times.
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Exclusive: Have you seen AppleCoreMedia, or "Unknown Apple App", in your podcast statistics? We wondered: are downloads from AppleCoreMedia mostly from Apple Podcasts? We have 90 days of data to show whether your podcast host's calculating them correctly. (Spoiler: they're probably not).
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Riverside․fm has announced a further $9.5m in funding. The company has also debuted its "magic editor" feature, to automate recording, editing and uploading.
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Bye, Himalaya: the company is "transitioning away from podcasts towards audio courses". The company launched a $100m podcast platform in 2019, in a statement since claimed to be "partially false".
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The Apple Podcasts app is changing next week with the release of iOS 14.5. "Subscribe" changes to "Follow"; "Channels" are a way to group shows; a smart play button will start a listener with the right episode (the first episode of West Cork; the latest episode of The Daily).
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Within the next few months, the Facebook app will include a podcast player, as part of an upcoming set of "social audio experiences", as initially highlighted by Mark Zuckerburg in a Platformer discussion on Discord. The podcast player will work in the background, and offer live captioning; "RSS" wasn't mentioned in the release or in Zuckerburg's interview. 170 million Facebook users are already connected to a Page for a podcast, the company says. (Here's ours).
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"The ability to submit new shows for review is temporarily unavailable" says Apple Podcasts Connect for us today. This may be related to a big Apple announcement tomorrow, or perhaps it's just broken: the tool is famously unreliable.
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iVoox has launched the first native podcast advertising marketplace in Spanish. Podcasters choose their pricing and formats; iVoox connects them with proposals.
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Top Podcasts and Top Episodes are worked out differently; we've added their definitions to our comprehensive understanding podcasting stats page, along with details of how the Apple Podcasts charts are worked out.
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Google Podcasts has hit 100m installations on Android. Since November it has doubled installations, added support for subscribing by RSS feed, and is the #3 podcast app according to Libsyn and Buzzsprout. It's due to launch personalised episode recommendations at some stage this week. Surprisingly, it is not a standard install on new Android phones.
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The Podcast Academy announced that the first-ever Governors Award at The Ambies will be awarded to the independent podcast WTF with Marc Maron. Marc Maron and co-creator and EP Brendan McDonald will accept the accolade during the awards on May 16.
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Vox Media is to buy Cafe Studios Inc, founded by former U.S. Attorney Preet Bharara (above) and his brother Vinit Bharara. It publishes a slate of shows including Stay Tuned with Preet. No terms were given.
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Congratulations to Buzzsprout, which now has 100,000 active podcasts, according to Buzzcast, the company's podcast.
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Whether you're a commute driver or a racetrack drifter, the relaunch of Toyota Untold brings the world of cars, and their stories, down to street level.
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Podcast app and Lightning client Breez has partnered with a Lightning node provider Voltage, to help podcasters earn Bitcoin from their shows. A Voltage node costs $17.99 a month, though.
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Are there really 2 million podcasts? Working with Amplifi Media, Podnews checked the numbers: 44% of available podcasts have three or fewer episodes. Does a couple of episodes make a podcast? Does that really mean that we only have 880,000 podcasts out there (the number of shows with 4 or more episodes?)
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Podchaser has brought back their Reviews4Good program for April 2021. Every review of a podcast or episode will mean 25 cents goes to Meals on Wheels America; there are ways to double or treble that money, too. Here's a show to review, please
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Podcast host Libsyn are to acquire AdvertiseCast, a podcast advertising company, for $30m. Last year, AdvertiseCast brought in $12m in revenue, and grew 45%. "We expect to generate meaningful revenue by offering the AdvertiseCast solution to Libsyn’s customers," said Libsyn President Laurie Sims. Libsyn acquired podcast creation platform Auxbus in February.
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Bryan Barletta, formerly the Editor of Podnews's Sounds Profitable ad-tech newsletter, has announced a new career as a children's author. "Explaining podcasting ad-tech to people has made me realize that I love explaining things," he said. His first book is the ABC's of Podcasting, and will explain podcasting to kids everywhere, accompanied by robots drawn by Jake Crowe. You can order now.
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Entercom, which owns Cadence13, Pineapple Street Studios, Podcorn and CBS Radio, has changed its name. "Part audio, part audacious, part odyssey", the new name is Audacy. As part of that, RADIO․COM is no more: they've rebranded it Audacy as well. You can get your podcast into that app; our big list of podcast directories includes them. The stock market likes it: shares rose by 5.2%.
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West Cork, a former Audible exclusive, is now available as a free podcast. One of the producers, Eric Nuzum, is thrilled that more people will hear it. It was reviewed by The Times of London as "…the new Serial. It may even be better."
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The Ramsey Show podcast has achieved one billion podcast downloads, it's been revealed. The podcast has helped callers to pay off $500 million since it began fifteen years ago.
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In the Apple Podcasts app in iOS 14.5 beta 5, released earlier this week, some people who have looked carefully at the open iOS beta have noted the Podcasts app now includes "a link to your iCloud information". This, we're told, is typically added to Apple apps that accept payment. There is more discussion in Buzzsprout's Buzzcast this week.
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The Podcast Academy is to start sharing detailed resource guides for the industry, the Chair of The Podcast Academy, Donald Albright, has told Podland in an episode out today. We've a sample from the guide on the industry jargon and methods of monetization and funding - they will be available to full members. You can join here.
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Podsights has announced a $4m funding round. (They had a previous funding round of $1.5m in Jan 2020). The analytics company, which has a team of 15 people, is profitable.
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Podcasts are now available on TV. PodTV is now available on TCL Smart TV channel 1048, or on Roku, or free on their website. Shows on the channel include The Jordan Harbinger Show, TRIGGERnometry and The Gangster Chronicles.
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It'll be a billion dollars in the US; Omdia has reported podcasting is $1.4bn globally already.
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A good day for podcast accessibility: Google has enabled automatic subtitles inside the Chrome browser, adding closed captions to any web-based podcast player as well as other audio. Visit
chrome://settings/accessibility
in your browser and turn on Live Caption. Here's what it looks like; it's English-only for now, and works on Mac, Linux and Windows - it's coming soon to ChromeOS. The same service is available on selected Android phones.
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Podcast Movement has announced the dates and venues for their in-person events in 2022. Podcast Movement Evolutions will be in Los Angeles CA from March 23-26. Podcast Movement 2022 will be in Dallas TX from August 23-26. Podnews aim to be at both.
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Use Chartable or Podsights to measure your traffic? Overcast will no longer appear in your data: Marco Arment, the developer, has decided to skip those redirects entirely, after they have, he claims, become increasingly affected by ad-blocking DNS servers. "Most download links that would otherwise redirect through these widely-blocked domains will now try to skip that hop and go to whatever’s after them", he says on Overcast's Slack channel. "I keep getting emails and tweets from people whose downloads are being blocked at the network level by these DNS blocklists, and they’ve gotten frequent enough that I need to do something." Podtrac is currently unaffected by this action, though.
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ART19 has launched the One Star Network, a podcast network dedicated to the service industry. Six shows are in the initial lineup.
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Next week, Podbean is to run a Finance Podcast Week: a week-long livestream and podcast event focused on finance podcasts (with many podcasters lined-up to speak). A full pass is normally $39, but use the code PODNEWS and you can get in free.
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Toyota Untold The Toyota MR2 — a fan favorite of hobby builders around the world, gets the nostalgia treatment in this week's Toyota Untold.
Correction: Yesterday, we reported an apparent change in Apple Podcasts’ automatic downloads in the next release. In fact, we’d found a known bug in the current beta around auto-downloads, which has already been fixed in a future release. We’ve been told there is no change in automatic download behaviour planned. Resetting an iPod Touch to a clean, anonymous install of iOS 14.5 confirms this - automatic downloads are enabled in the settings app and per podcast by default.
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Entercom has acquired Podcorn, valuing the company at $22.5m. Entercom, a US radio broadcaster, owns Cadence13 and Pineapple Street Studios. Podcorn gives advertisers access to podcasters. In 2016 Google purchased the founders' previous company, FameBit, for $36m.
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This seemingly small change could dramatically affect the industry. Tom Webster from Edison Research says 47% of people who don't currently listen to podcasts think that 'subscribing' to a podcast will cost money, describing it as a stone in the shoe of podcasting's growth run. He tells Podnews: “Today, Apple, Spotify, and YouTube are the three most widely used services to play podcasts, and now the word Subscribe means ‘automatically download for free’ in exactly none of them. Podcasters will have no choice but to adapt their language accordingly or risk confusing listeners.”
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Acast Australia released their Sounds Smart report, claiming that 37% of Australians have listened to podcasts in the past three months.
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In Australia, NOVA Entertainment and FOX Sports have launched "a strategic commercial relationship" for podcasts. It's part of a wider strategic partnership between Rupert Murdoch's News Corp Australia and Lachlan Murdoch's NOVA Entertainment.
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James Cridland, Podnews's Editor, is speaking today at PodFest Global about international podcast opportunities. Use the promo code "podnews" to get a complimentary ticket worth $49.
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DAX is reported to have been appointed exclusive sponsorship partner for NPR in Canada. DAX already represents Wondery in the country.
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Buzzsprout, Podbean, Spreaker and Captivate were all subject to a denial-of-service attack. The same attackers appear to have been involved. We were wondering why they've targeted podcast hosts: so we talked to the group behind the attacks.
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Anchor announced the launch of paid subscriptions later this year. Podcasters will be able to give their supporters additional paid-for features within Spotify. You can sign up for the waitlist. This will be "a limited beta in the US", starting this Spring, we're told. The demo in the announcement shows a podcaster being able to choose from $2.99, $4.99 and $7.99/month subscriptions as price points. Podnews was told that Spotify will take a small cut of the fee.
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TED has launched the TED Audio Collective, a mixture of TED original and member podcasts. TED podcasts are downloaded 1.65m times per day and, the company says, TED Talks Daily was the second most popular show globally on Spotify in 2020.
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Podnews has launched new, live data today showing podcast host migrations. A first for the industry, it shows the small amount of individual shows that have switched podcast hosting company - where they came from, and where they're went. It's updated daily.
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Sounds Profitable this week, sponsored by Chartable, focuses on how dynamic ad insertion actually works: with a live demo. Subscribe today, and look out for their new referral program for some awesome stickers (and a Podnews one).
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Seems someone agrees: The Joe Rogan Experience has started posting clips of shows on its old, open RSS feed. Currently, a clip from a recent Elon Musk interview ends with a 40 second promotion for Spotify at the end, voiced by Rogan. The show went exclusive on Spotify on Dec 1.
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Last week, we reported the ACPM Podcast Ranker in France. Today: the other one, run by Médiamétrie, reports that January hit 100m global downloads of podcasts by their French publishers, almost all radio broadcasters. An incomplete ranker, it measures participating publishers only.
Our cover story: Kacie Willis, from You Heard Me Write, Spotify's new podcast from their SoundUp program. See Podcast News, below.
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January's Australian Podcast Ranker is out. Stuff You Should Know, represented in Australia by ARN's iHeartPodcast Network Australia, continues as #1 podcast; Life Uncut, above, is #3. Diamantina Media (represented by ARN's iHeartPodcast Network Australia) is a new publisher at #9. Downloads for the top ten publishers increased by 5.5% month-on-month.
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iHeartRadio has announced investment into binaural podcasts, or "iHeart 3D Audio", as the company brands it. "This is virtual reality for the ears," said Conal Byrne, President of the iHeartPodcast Network. The Verge also report that QCODE is recording in Dolby Atmos, a surround-sound technology (which no podcast app, yet, supports).
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How many podcasts are in each Apple Podcasts category? Someone asked, so here's the answer.
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Podnews's article on how to use commercial music in podcasts mainly says the words "No, you can't" in a variety of different ways. However, the people who wrote the book (literally) on 'fair use' respectfully disagree: and say that "it's not risky at all" to use music under fair use as long as you understand and use the courts’ interpretive logic. Their article may come as a breath of fresh air.
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The New York Times released their financial results for 2020. They made $36m in podcast ad revenue, up $7m; total advertising revenue for the business declined by 20%, though. Those numbers should increase - this year, the NYT can sell advertising in This American Life, as we reported last August.
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In Denmark, 27% of adults (15+) listen to podcasts every week. That is 3 percentage points up from last year, according to new data from DR. Spotify is the market leader in the country. There's a full interview with the researchers in the Podland News podcast later today.
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Amazon Music has launched podcasts in Canada, eh. (Not in Amazon Music? Submit yours here, or through your host).
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A new global podcasting conference has been announced. Podcast Day 24 will be on June 7, and will be hosted in Sydney, London and North America. There's a full interview with organiser Matt Deegan in Podland this week.
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Now updated with the latest information about how the Apple Podcast Charts work, here's how to understand podcast stats.
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Spotify's consumer podcast host, Anchor, has had a redesign. A new 'wave' logo, a new typeface (Maax), and a new direction in photography: "less about podcasting, more about podcasters". And yes, there's a podcast, Branding Out Loud, to hear more.
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Jordan Harbinger is spending almost $40,000 every month on host-read ads for his podcast, according to Sounds Profitable, Podnews's ad-tech newsletter with Podsights. Bryan Barletta describes how Harbinger does it: and what he looks for from podcast hosts. "For every $1 invested, Jordan sees approximately $3 back in advertising revenue and an increase in downloads in the tens of thousands every month". (You should subscribe).
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Portland OR, USA-based A Kids Book About have hired Matthew Winner to build a kids podcast network. He hosts The Children's Book Podcast.
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Ava DuVernay, a US filmmaker, has signed with Spotify's Gimlet to produce podcasts. Of note: the new closing line on this press release: "All podcasts on Spotify, including those exclusive titles stemming from this partnership, are available for free."
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Here's Podnews's connections on the service - best viewed on desktop.
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Today marks podcasting's 20th birthday: as Eric Nuzum tells us, the first podcast feed was produced today in 2001. In his piece, you can find out what was in it.
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From Podcast Network Asia: The Eve's Drop is a Spotify Exclusive podcast that features real women discussing relevant issues through drama, truths, and tears.
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Apple has been testing both Apple Music and Apple Podcasts apps for Microsoft platforms in a private beta, claims 9to5mac. (You'd wonder whether Pocket Casts, currently for sale, might be a quick route for Apple to get onto Android too).
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Casted, a podcast platform built for B2B marketers, has added video podcasts. The new release includes embedded players, analytics and videograms.
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Todd Cochrane's Geek News Central will today release its 1,500th episode in a live recording from 7.30pm ET via Facebook. Todd is also CEO of Blubrry, and tells Podnews of the benefit of using your own product: "While I love doing my show for my family of listeners, I strongly believe the only way to stay abreast of what is happening, and the struggles podcasters face in building a show and keeping advertisers happy, is by being in the trenches creating content." Congratulations to him.
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Spotify has removed a show from Pete Evans, an Australian conspiracy theorist. Evolve is hosted by Acast, and continues to be available on other platforms; Evans was removed from Facebook last year.
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Buzzsprout has announced dynamic content for every podcaster on the platform. The product allows automated prerolls and postrolls. Kevin Finn from Buzzsprout will be on Podland this Thursday.
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Childrens' podcast company Tinkercast is celebrating hitting 100 million downloads. Hosted by Guy Raz and Mindy Thomas, Wow in the World was launched on May 5 2017.
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A new podcast advertising platform has fully launched. London's Adelicious is working with some of the world's biggest podcasts, and claims an inventory of millions of monthly listens across the world.
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Exclusive: Speaking on an episode of the Podland podcast to be released later today, Rob Greenlee has announced he is to step down as Chair of the Podcast Academy this month, as part of significant changes in the board of governors. "The board has decided to re-elect all new officers," he explains.
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After Amazon purchased Wondery at the end of last year, the company has been buying again - this time, buying eleven Boeing 767-300 aircraft for their own airline, Amazon Air. Had they bought them new, that purchase would have been $2.4bn, or "8 Wonderys".
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Breaker also operated a podcast hosting platform, according to its blog: we can only find 30 podcasts using it, though, including their own podcast, last updated in March. They'll also no longer be supported from January 15.
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Parler, the 'free speech' social network, appears to be auto-downloading all podcasts in full on their website, according to Podnews analysis. These downloads aren't IAB compliant, and should be disregarded to comply with certification. (Podcast hosts can only spot these using a check on the referrer, which few actually do).
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We reported yesterday that Hernan Lopez will leave Wondery after the Amazon deal goes through. Podnews has seen an all-staff email from Lopez to the Wondery team, part of which clarifies his next steps: "Once the transaction is complete, I will be transitioning out of the company to focus my attention on my recently announced Hernan Lopez Family Foundation, which is committed to addressing diversity in leadership both from the demand side as well as the supply side. The transaction will free up time and provide resources to make those goals possible, and I will be working with other organizations to make more meaningful progress. I will also be looking forward to what’s ahead on the professional side, but not before I take a break and have a blank slate ahead of me, which frankly, is quite exciting, especially after 30 years without one!"
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Visionaries is a fantasy podcast about racism and human evolution. Nearing extinction in 2185, the remaining human race opens rebellion against their slave masters, the superior visionary race. Ad sales by Fable & Folly.
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Podnews first reported on this in February (story 3), and in July (story 3).
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Sounds Profitable is to launch a podcast to talk about adtech. Bryan Barletta announced the new podcast in this week's newsletter with Podscribe. It'll be produced by Evo Terra and hosted with Whooskhaa. Sounds Profitable is part of Podnews and you should subscribe.
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Missed a freebie? On Friday we had 100 professional accounts for remote recording tool MicDropp to give away. You weren't busy doing something else, were you? We believe there are still some left.
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Want a year's Professional account for free? The first 100 Podnews readers to sign up, using the code
podnewsfree
, will each get a year's free account, worth $60.
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Curious as to how many times a typical podcast's RSS feed is grabbed per day, and by what? Take a peek into our logs.
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Blubrry has added JioSaavn and Gaana, two large independent podcast platforms in India, as destinations for their users. (Here's how to get your podcast listed in all the apps).
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The new Latin American Podcast Report has been released by Triton Digital. O Assunto, the #1, saw 10% more downloads month on month. An incomplete ranker, it measures participating podcasters only.
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The Naija Pod Hub has compiled the 50 Top-Ranked Nigerian Podcasts of 2020. The top three: #3 Laid Bare; #2 Jesus and Jollof; and #1 I Said What I Said.
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Captivate has launched "show notes snippets", a simple way to add pre-written snippets to your show notes. (Podnews's Editor is an advisor).
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Spotify Podcasts has exclusively signed the Duke and Duchess of Sussex. Archewell Audio, the audio-first production company owned by Prince Harry and Meghan has a multi-year deal. They've posted a trailer for a "holiday special" podcast.
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Podnews's podcast pages have the most comprehensive privacy information anywhere. Search for a podcast to see what information may be exposed when you listen. (It's open data, too).
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Exclusive: A new audio app for children has removed podcasts from its paid service, after podcast creators complained they'd been added there without consent. We look into this in more detail, and ask: can you help yourself to free podcasts for your audio app?
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Transistor's private podcasts now have expanded analytics with more information. Castos has a new player for their Seriously Simple Podcasting plugin. Captivate's private podcast feeds now integrate with Zapier (Disclosures).
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Australia has a new #1 podcast, according to the November Australian Podcast Ranker at least: Audioboom's Casefile, represented by the #1 network, ARN's iHeartPodcastNetwork Australia. Overall monthly downloads dropped by 6.5%. An incomplete ranker, it measures participating publishers only, and still doesn't include the country's largest podcaster, the ABC.
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56% of heavy podcast listeners think the number of ads in podcasts is increasing; and 38% believe there are already too many, according to the Super Listeners Study from Edison Research, PodcastOne and Ad Results Media. However, listeners felt more positive towards ads than previous years.
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The Ibero-American Podcast Festival took place over the weekend in Columbia. From the festival, here's youth radio station Radiónica with a practical guide on how to start a podcast from scratch. "Laura (Rojas Aponte) recommends browsing podnews·net", it says. We agree with Laura.
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Podnews gave our feedback for the IAB v2.1 podcast measurement guidelines document today.
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The IAB have released v2.1 of their podcast measurement technical guidelines for public comment. There is no changelog - so we've created one for you - there's some recommendations of useragent structure, Apple Watch, and a statement about IPv6.
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For the first time, Apple Podcasts has recognised a set of "Shows of the Year". We have a full list from all major territories. Public radio dominates the winners, including NPR for Code Switch, the BBC for The Joe Wicks Podcast, and in Australia, the ABC for The Eleventh.
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Spotify has announced its most popular podcasts in 2020. The Joe Rogan Experience took the top slot, in spite of only being available on Spotify since September. The Michelle Obama Podcast was #4 - a former Spotify exclusive.
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PodcastOne has revealed its Q4 2020 slate. The new hosts signed-up have a total social media reach of 21 million, the company says.
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Having difficulty sleeping? You could either try to understand Joe Budden's thoughts on Spotify, or - better - listen to the podcast Sleep Cove, a guided meditation and sleep hypnosis podcast which has already put fifteen million people to sleep, according to hypnotherapist and host Christopher Fitton.
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Can a local, daily podcast give your community something to be thankful for? The power of podcasting is excellently told in this video from Shaftesbury in Dorset, England. In a presentation made for a radio conference, Keri Jones tells a great story of a hyper-local podcast, The Alfred Daily.
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First look: Podimo is to translate and adapt iHeartMedia podcasts for listeners globally. The first podcast for the project is Forgotten: Women of Juárez, to be translated into Spanish, German and Danish.
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The Fat - A Mary's Podcast is a podcast from Australian restauranteurs Jake Smyth and Kenny Graham, who in a recent episode described their employees as whining and self-entitled, according to the Sydney Morning Herald. Podcast producer James Atkinson says that ad-libbing is a risky approach to content creation.
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In a live ceremony over the internet, the Australian Podcast Awards announced their winners for 2020. The podcast of the year was Birds Eye View, made by women incarcerated in Darwin; the listeners' choice was Life Uncut with Britt and Laura.
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On that subject - we'd love you to share Podnews with your friends. Reading our email? Use this personalised link and grab a unique podcoaster.
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Pacific Content's Dan Misener analyses Apple Podcasts star ratings. Most podcasts have no ratings at all - but 87% of all ratings are 5-star ratings, he discovers. There's a big difference in ratings between different categories. The average star rating is 4.6. Help us be average.
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Vurbl, a free "creator-first audio streaming platform", launches today. The press release draws comparison with YouTube, claiming that Vurbl is a central place that any user can upload any audio content they own, not just podcasts, and earn money from it - monetization is supported by real-time programmatic ads. The company achieved $1.3m in funding in September. (We're on Vurbl).
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Apple Podcasts has launched an embeddable podcast player, allowing anyone to embed the audio from any podcast on their own website. We've added it to our list of embeddable podcast players; you can add your podcast's player by visiting your podcast's page on Apple Podcasts on the web, or the Apple Podcasts Marketing Tools website.
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Spotify is taking a bite out of Apple. Buzzsprout has shared the top podcast 'agents' on their platform. Apple Podcasts accounts for just 47% of all plays and downloads, Spotify for 24.4%, and Google Podcasts is third with 2.4%. These are the lowest numbers yet for Apple Podcasts from a podcast host. (Libsyn's data only shows mobile app downloads, and has a higher percentage of US downloads).
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Global, the media and entertainment group, have entered a podcast commissioning partnership with Dentsu's Story Lab, a content investor, producer and distributor operated by an advertising agency. The first podcast to be produced is Hunting Ghislaine, a story about Ghislaine Maxwell. It'll be presented by John Sweeney in his first project since leaving the BBC.
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Australia's largest podcaster, the ABC, is to put 23 of its most popular podcasts onto Spotify in a six-month trial, after placing Coronacast on the platform earlier this year. The ABC's Cath Dwyer told Podnews: "It's a big opportunity for the ABC, and we're really excited to reach audiences that might not find us on other platforms." On Spotify, some shows will carry advertising, like YouTube and other platforms; revenues will help fund content making, and shows continue to be ad-free in the ABC's own apps. In total, the broadcaster, which is government funded, has more than 175 shows.
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In its biggest deal yet, Spotify announced it has bought podcast hosting company Megaphone. The Verge suggests that the purchase price was $235m. Spotify says that its Streaming Ad Insertion technology will be made available to all Megaphone publishers; and a note sent to current Megaphone clients explicitly highlights that they will continue to support all podcast platforms. We have analysis below.
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First look: Acast and Patreon have just announced a collaboration, enabling creators to publish subscriber-only content across different podcast platforms, allow creators to simply and securely distribute their free and paywalled content, and make it easier for fans to financially support Patreon creators. It works on almost all podcast players (excepting Spotify).
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We reported that Wondery was up for sale on September 28. Bloomberg report that both Apple and Sony have held talks; Spotify isn't apparently interested. The asking price is between $300m-$400m; significantly more than Spotify paid for Gimlet.
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Anchor, the largest podcast host in the world, has achieved IAB Certification for their podcast analytics. Here's their full certificate. We've updated our podcast hosts page. As a small warning: "some podcasters may notice a very slight decline in play counts as a result," the company says; though some that have contacted Podnews have seen significant drops.
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Anchor has changed its sponsorship payouts to podcasters. Now, there's a $10 minimum for cash withdrawls, and you'll need to wait four times as long for your initial payments: which may also take longer to get to your bank. The changes have happened at some point since October 7 according to the internet archive, but the date on their documentation still says 2018. (These changes may, however, make Anchor less attractive to those who pirate podcasts on the platform.)
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More partners for the iHeartPodcast Network in Australia - DM Podcasts (home of the Betoota Advocate), and the Australian Podcast Awards, for which they're making a podcast industry show.
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A brand new song, every week, on a podcast? The band Don’t Stop Or We’ll Die is to launch SONG-A-WEEK, a new podcast that promises... a song a week. Patreon fans can get their names sung by the band on the podcast.
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Podnews has added privacy information to our podcast pages - so you know which podcasts may contain tracking, dynamic content insertion, or are being served insecurely. This adds to the podcast hosting data we've listed since January. The data is open and community-maintained - see our 'tech stuff' section for more.
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It's not podcasting, but Netflix could soon allow you to listen to, rather than watch, your favourite shows, according to new code in the app. Back on January 31, Podnews reader Ken Randall noticed that TV shows with audio description would make for a great podcast. We'd agree.
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The latest podcast hosting company to support podcast locking is Transistor, who have announced full support. From The Podcast Index, this is a best-practice tag that aims to make podcast piracy harder than just six steps. We'd encourage other podcast hosts to step up.
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Podchaser Pro has been launched. The service offers estimated reach, demographics and social figures for podcasts, as well as contacts; it's meant to help advertisers and PR people discover new shows. In case you're interested, this is our page on the service.
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Adam Curry and John C Dvorak celebrated thirteen years doing No Agenda this week.
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Podcast host Captivate have unveiled AMIE, their "audio mastering and integration engine" which is now in private beta. The tool offers dynamic content insertion for all podcasters on the platform, and also includes a proprietary audio processing tool. (Podnews's Editor is an advisor).
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The Allusionist has left PRX's Radiotopia, with host Helen Zaltzman citing a lack of racial diversity at the organisation. "I have raised this fact repeatedly, recommended existing shows or potential showmakers to approach, questioned the excuses given for why the line-up stayed very white - small capacity and limited resources and insufficient money were frequently cited. So I offered money. And now, in case it makes more space and resources available, I’m removing myself." The Bugle, hosted by her brother Andy Zaltzman, left Radiotopia early last year.
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First look The winners of the iVoox Audience Awards have just been released. We have the full list.
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Google Podcasts is now the third-biggest podcast app. Libsyn's Rob Walch unveiled the company's download statistics in The Feed. It is, though, still five times smaller than Spotify, the #2. According to Libsyn, which gets 62% of its downloads from the US, total downloads to Pocket Casts dropped below 1%.
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We notice that Anchor have now removed our purposefully-pirated podcast. No word on whether they'll support this new tag as yet, though.
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First look: In Canada, Corus Entertainment's Curiouscast has posted their Q3 2020 slate - including three investigative podcasts.
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One example of how the Spotify/Anchor news might make things better for listeners: My 90s Playlist is a new show from Sony Music Entertainment, with the first episode featuring a deep dive into TLC's No Scrubs. The 3'34" song itself, on a Sony Music record label, is played for less than two minutes on the podcast, and continually talked-over by the hosts, music and pop culture enthusiasts Tracy Clayton and Akoto Ofori-Atta, apart from one 25-second clip. To hear the song in full - on Spotify at least - would, surely, be a good thing.
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"And The Ambie for best daily podcasting newsletter goes to..." The Podcast Academy has announced The Ambies, the organisation's podcast awards. Nominations will be accepted from next Monday: the name is from "ambient sound".
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What's bad for podcast privacy? Unsecure audio files. Bryan Barletta in Sounds Profitable has discovered that one of the most aggressive voices on podcast privacy, Libsyn, has been threatening the privacy of its podcast listeners by still serving some of its podcasts using unsecure HTTP. The practice makes it easier for employers, ISPs and governments to monitor which Libsyn podcasts listeners are requesting.
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Amazon has bought two domain names: podcast.com and podcasting.com. They both forward to Audible, which doesn't have third-party podcasts on it. (Amazon Music does, in four countries).
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Podcasts within Deezer are now available in 51 more countries. The music and streaming app has added podcasts to 32 additional European countries, and 19 Latin American territories, though hasn't published a full list. The company has 16 million monthly active users across the world. We're on Deezer; it doesn't cache audio, and here's how to add your show.
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Following our story on Tuesday about the ease of podcast piracy using Anchor's tools, podcast host Captivate has announced a safeguard against piracy by triggering a verification email giving the opportunity to cancel any import. (Podnews's Editor is an advisor, though wasn't involved in this new feature).
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Podfront, a preview of new shows from seven of the US's largest podcast publishers, took place yesterday. A number of new shows were announced, and the event had high-profile guests including Hollywood actor Elle Fanning, comedian Sarah Silverman and NBA star JJ Redick, as well as podcast royalty like ABC News's Brad Mielke, NPR's Guy Raz, Wondery CEO Hernan Lopez, and Edison Research SVP Tom Webster.
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Exclusive: Anchor's tools make it easy to copy someone else's podcast without them ever knowing, Podnews has discovered. You don't even need to confirm your own email address to produce a new, pirate podcast feed, hosted by Anchor, that you can publish in other places, with your own show description. We take you through their six easy steps to pirate a podcast, and discuss how it ought to work.
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"No matter the topic, if you pursue podcasting it should be about a subject you love. You need to get up in the morning excited about what you are going to share." We asked award-winning investigative reporter Robert Riggs how he makes his new podcast, True Crime Reporter. His answers include the best way of taking notes, his experiences in the Gulf War, and his favourite podcasts. True Crime Reporter is sponsoring our Tips & Tricks section this week.
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Lots of things broke for Apple earlier this week. While Apple Podcasts isn't important enough to appear on their system status page, the Podcasts Connect system was down for a while, and at least one podcast was knocked off for a bit. But we're back now.
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Podiant are a sponsor of International Podcast Day, but instead of presenting their podcast hosting company during their hour's presentation, they're promoting UK podcasters and creators instead.
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Love the podcast you're listening to? Daniel J Lewis has added a new feature to My Podcast Reviews - called Love The Podcast, it will help your listeners give reviews for your podcast, linking to the right platforms for their device. Here's an example for Podnews.
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Apple secretly bought Scout FM earlier this year, and promptly shut the Android and iOS app down. Scout FM, which we covered in June 2018, created podcast "stations" on various topics, basing its recommendations on listening habits, much like early Stitcher's non-stop streams. (We'd suggest its technology is being used in iOS 14's enhanced personal recommendations).
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Amazon has released a new set of its Echo smart speakers. The release doesn't mention that you can use them to listen to podcasts on Amazon Music. Meanwhile, Amazon Music has now sent emails to podcasters who submitted their shows, saying their podcasts are now available on the service. Some podcasters outside of the UK, US, Germany and Japan have contacted Podnews, saying that they are unable to see their listings.
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Spotify/Parcast has announced a new partnership with Brené Brown. Her current show Unlocking Us will become a Spotify exclusive from January; Dare to Lead is a new exclusive podcast from Spotify, "a mix of solo episodes and conversations with change catalysts, culture shifters, and as many troublemakers as possible", that launches next month. The writer and thought-leader has also collaborated on a Yacht Rock playlist.
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The Apple Podcasts app got new features with the recent release of iOS14. Writing for Podnews, John Dinkel notes that the changes could directly impact podcast listening habits significantly.
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Musician, author and speaker Amanda Palmer has launched a weekly podcast, The Art of Asking Everything. Of note: the show is entirely paid-for by over 15,000 people on Patreon.
You're incorrectly identifying up to 50% of your user agents - increasing visibility into what player the user is actively engaging with in both web and streaming, where we were previously blind, is a massive win — in today’s Sounds Profitable, our new adtech newsletter, with Podsights
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Is the UK podcast scene increasingly attractive to the US? Talent agency WME has signed UK podcast producer Noiser. The company's shows include Real Narcos and Real Dictators. They join Rusty Quill, who signed with WME in July, as well as many large US companies. Earlier this year, Deadline reported that WME is increasing its presence in London.
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Amazon Music's podcast service goes live in the US, UK, Germany and Japan. We have all you need to know about podcasts in Amazon Music - how to get there, where it's available, and the useragents it uses.
Our Cover Story - Optimal Living Daily hits 100 million downloads. See more in Podcast News, below.
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Anchor says it's cracking down on stolen podcasts, after Podnews broke a story last month that many top podcasts were being pirated on the service. "The copycats, Mike Mignano says, found a workaround in Anchor’s detection system," according to the story. We've reported a separate loophole to the company.
Open Podcast Analytics Workgroup (OPAWG) shows that our space can come together to better document and improve an area that takes considerable effort to manage: user agents. — in today's Sounds Profitable, our new adtech newsletter, with Podsights
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Kara Swisher is to host a new interview podcast. The new title from New York Times Opinion Audio, is about power - and holding those who have it accountable. Sway is to be released on Monday September 21. (She calls it a "program" not a "podcast" in the trailer, incidentally.)
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Working with member stations, NPR has made daily afternoon news podcast Consider This "the first localised daily news podcast", blending national stories and local reporting. The podcast uses Digital Content Insertion, the same tech as is used in localised advertising, to deliver a local version in ten different markets within the US. The rest of us will continue to hear the national version.
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Exclusive: Podtrac has shared total downloads and audience, split by platform. Based on 1.5 billion US downloads from participating publishers measured by Podtrac during August, Apple has 61.1% of all podcast downloads; but when measured by total audience, Spotify is closing in on Apple in the country. Founder and CEO of Podtrac, Mark McCrery, told Podnews "Apple continues to provide the largest US podcast audience, podcast downloads and streams, and downloads per audience member. Spotify has become a popular podcast player in the US but with fewer monthly downloads and streams per audience member currently."
The digital ad space is watching as the bottom falls out of their data collection methods. But how exactly does Apple’s Age of Privacy impact podcasting? - in today's Sounds Profitable, our new adtech newsletter, with Podsights
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Podbay, "the best podcast player on the web", has had a number of updates including an updated player, position sync (so you'll never forget where you got up to), and YouTube integration (if the podcast is also on YouTube, you can watch it too - like this). Of course, we're there.
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Emarketer reckon that US podcast ad spending will increase by 10% in 2020, but they give no source. In July, the IAB put 2020's predicted ad revenue increase at 14.7%.
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Popular music podcast Song Exploder is to remove many of its shows because of music licensing costs. Creator Hrishikesh Hirway posted on Twitter that "I’ve always hoped they’d all be available forever, but the reality of music licensing makes that impossible". In a plot twist, since we reached out for comment, those posts have been removed: could that mean that a music and podcast service with a full licensing deal might have reached out? Here's hoping.
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Spotify is now the place to find the Joe Rogan Experience - at least, most of it. 46 episodes haven't been switched over, including conspiracy theorist Alex Jones, far-right journalist Milo Yiannopoulos, and anti-semite Owen Benjamin. Rogan had promised the entire JRE library will be available. The first show on Spotify is with Duncan Trussell, and lasts over five hours, Rogan posts on Instagram; which also gives the date of 1 December as being the date when the show will be removed from other platforms.
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Advertising within Pocket Casts is sold out until November, the company says. Pocket Casts also no longer takes podcast listings automatically from Apple's directory: "Call it a hunch, but I doubt that directory is going to remain open," says CPO Russell Ivanovic. (We link to their submission page, and everyone else's for that matter).
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Podnews has launched a new, weekly, adtech newsletter. Sounds Profitable, which launches in beta today, is written by Bryan Barletta who has worked in digital advertising since 2009, and in podcast advertising since 2013. It's free to sign up; new articles come out every Monday.
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American Public Media and reVolverpodcasts have announced they're to make Spanish language podcasts. Brains On en Español will be their first release: "available exclusively on a major podcast platform that will be announced this fall." Hmm. Does it begin with A?
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Joe Budden won't re-sign his exclusive Spotify deal, according to his latest episode. In a 114 minute segment, he complains variously that he has been "pillaged" by the company, that he didn't like the host-read advertising and refused to do any, that he wasn't paid a bonus that he believed he was entitled to, that he wasn't allowed any vacation, and that Bill Simmons called him to question why he'd taken time off when his father was ill. We've a rough machine transcript of his comments. Billboard reports that Budden was offered a significantly larger deal by Spotify, which he declined.
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Exclusive: Michelle Obama may be the #1 global podcast: but what was the #1 podcast, by total listeners, in the US? Or the UK? Or another 56 countries? We've got all the data - everywhere from Belgium to Bolivia. (This is based on listeners - not downloads - during this ten week time period).
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Audible has unveiled new pricing for a new subscription podcast service. Audible Plus will offer access to exclusive Audible podcasts for US$7.95/month. (Luminary charges $4.99/month for their subscription service). Audible's Rachel Ghiazza apparently clarifies to The Verge that the platform is developing podcast content, but isn’t pulling them in from third-party RSS feeds. Confusingly, Podnews reported that Audible, and Amazon Music, have emailed podcasters to get them to submit their RSS feeds for a forthcoming service.
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Digiday picks up our story last week about Anchor's piracy problem, and reports in depth about the platform.
Today only: to celebrate, grab some Podnews stickers for your laptop... - details are in our email newsletter today.
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More visibility for podcasts from Google - Google Podcasts now appears in the app-switcher that's on every Google website. And, there's more improvements for Google Podcasts for Web, reports 9to5Google. However, Android 11's final beta, which will be the next version of Android, still does not have Google Podcasts as a default app, although Google Play Music has been removed. Apple iPhones have Apple Podcasts pre-installed, of course.
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Horses In The Morning, with Jamie Jennings and Glenn The Geek, is celebrating their 2,500th show this morning: that's 3,125 hours of programming, during which time they've had more than 6,250 guests. Jamie and Glenn present the 90-minute show live, 2,000 miles apart, and presented their first show on Nov 1, 2010. They attribute their success to being consistent, honest, passionate and never boring.
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Spotify is also rolling out The Input, a four-part video series on Spotify for Podcasters. It's designed to "educate podcasters big and small on how to make the most of Spotify and our tools." They are sponsoring our tips/tricks section.
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Anchor is hosting a large number of pirated podcasts from other publishers, we can reveal today. 30% of all the Podtrac top 20 podcasts are currently being copied on Anchor, according to our searches. The new podcast from NYT/Serial, Nice White Parents, has a further five pirated copies hosted on Anchor, using the original artwork.
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Podcast host RedCircle has launched a new, automated ad platform that makes it easy to buy host-read ads on thousands of podcasts. "We’ve simplified the buying experience in what has traditionally been a very fractured market, helping brands buy on one podcast, a hundred, or more," says CEO Michael Kadin.
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After Podnews reported it on July 23, Amazon has apparently dropped the condition that, in order to be on Amazon Music/Audible’s upcoming podcast service you agreed you would not criticise Amazon in any way. According to The Desk, that portion of Amazon’s terms has now been quietly removed. However, we took a look: and what's it's been replaced with appears to be much more restrictive.
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38% of Americans listen to podcasts to help improve their mood, according to new research from Deezer. The music and podcast streaming company found that Americans are three times as likely to use podcasts to combat loneliness, compared to some European countries.
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Exclusive: the robots are coming. Free podcast host Anchor could automatically delete your account without any warning. It happened to experienced podcaster Jonathan Mendonsa - and all for uploading a piece of audio that he owned. And as we went to press, we discovered one reason why. If you're with Anchor, you should probably read it.
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Here's how to get your podcast into Amazon Music/Audible: the company has emailed a large number of podcasters over the last few days, inviting them to use this link to submit their shows to an upcoming service from the company. However, you are highly recommended to submit via your own podcast host if they offer the service, especially if you're with Libsyn, since you'll get additional control and statistics via your own podcast host's dashboard. Amazon haven't responded to our requests for comment.
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The pre-events for the Podfest Global Summit 2020 have been happening all week; here's a link to a bunch of recordings. Additionally, The New Media Show was also recorded at the event, including Podnews's Editor.
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The female founded and led podcast network Wonder Media Network has signed with talent agency WME, to help the network expand into books and television. Founded by journalist Jenny Kaplan and brand strategist Shira Atkins, WMN is an audio-first media company with a mission to amplify underrepresented voices. WME already represent PRX, Rusty Quill, Crooked Media and Malcolm Gladwell, and is owned by Endeavor, which also owns podcast network Endeavor Audio.
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EMarketer is forecasting US podcast ad revenue will cross $1bn next year. Historical data, uncredited in their report, appears to come from the IAB's annual Podcast Ad Revenue study, which we reported on July 14. eMarketer have forecast lower growths than the IAB, though.
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Are Anchor podcasters different? Is the platform full of dead podcasts, as some say it is? Podnews takes a look - and discovers a number of differences between Anchor podcasters and those on other podcast hosts.
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Libsyn report that Apple continues to be the #1 podcast app, accounting for 68.2% of mobile downloads. According to the podcast host, which is the largest paid podcast host in the world, Spotify is at 8.3% and Google Podcasts at just 1.3%. Sharing these figures on The Feed, Rob Walch adds: "The death of Apple Podcasts has been greatly over-stated".
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A new Latin American Podcast Report is out from Triton Digital, covering the four weeks ending July 5. The top 10 podcasts have seen a slump in downloads, down by over 10%. The highest new entry is at 11: Educação Financeira a financial podcast from Radios Grupo Globo.
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Podcast Day 2020, planned for October 26th in London, will now be an online event - the physical event has been postponed to 2021. (More podevents)
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Does it sound any good? To train it with your voice, you read a short legal disclaimer, then as much of The Wizard of Oz as you can. We read ten minutes of that, and after four hours we were ready to use the synthesised voice to record the start today's Podnews podcast, if you want a listen. (It works great for small edits.)
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A major new podcasting event has been announced, in London, UK. The Podcast Show will be held in May 2021, and will welcome 6,000 attendees over two days. The organisers plan 250 speakers and a 'fringe' set of events nearby. Tickets go on sale in October. We've more events over here.
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In India, WYN Studio has received initial funding from investors. The money will help the podcast studio grow; the company's Can Inspire was a #1 show on Apple Podcasts.
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"I could hardly believe it, when I heard the news today". iHeartMedia and Will Ferrell have "told us all about the plans they're makin'" for Big Money Players, their comedy podcast network. "From the look upon your face, I see it's true": the slate includes Michael Bolton’s Big Sexy Podcast.
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The New York Times has bought Serial Productions, the production company behind Serial and S-Town, for a reported $25m. The publisher is also entering into an “ongoing creative and strategic alliance” with This American Life "to develop ideas for stand-alone podcasts that can run under the Serial banner".
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"Amazon will not embed any advertising in or re-host your Content," says the content licence agreement.
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How diverse is UK podcasting? Fewer than 5% of the top 100 podcasts in the UK are hosted by Black, Asian and Minority Ethnic women or non-binary people, according to new research from Spotify. Spotify has announced UK/IE applications are open for their annual Sound Up podcast accelerator programme for BAME women and non-binary people in the UK and Ireland. You've got until 4th August to enter for access to a four week virtual training course with equipment. (It's also open in Sweden, where entries close Jul 26, by the way).
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There are 52 radio stations in Savannah, Georgia. Tom Webster wonders what would happen if there were only three; and what that might mean for podcasting.
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Barack and Michelle Obama's Higher Ground production company is launching The Michelle Obama Podcast on Jul 29. It's another exclusive show to Spotify.
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Apple is making its own daily news show. Apple News Today, which the company calls a podcast, is exclusive to Apple Podcasts, and there's no RSS feed. It is visible but doesn't play on the Apple Podcasts website. The Verge claims it's only available in the US, Canada, the UK and Australia: the editorial, however, seems entirely US-focused.
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We took a look: the top podcasts are The Daily (US); Call her Daddy (Canada); Sh**ged Married Annoyed (UK); From The Newsroom (Aus); TED Talks Daily (NZ); and Sommar & Vinter i P1 (Sweden). Of these, none are Spotify exclusives.\
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It's official: Scripps has agreed to sell Stitcher to SiriusXM - the agreed price is $325m ($265m cash plus earnouts). Stitcher is a podcast advertising saleshouse, an original podcast studio, and an app.
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The winners of the British Podcast Awards 2020 were announced over the weekend, in a gitzy, star-studded live ceremony. You can hear a selection of winners on this Spotify playlist, and you can hear the awards again tomorrow on BBC Radio 4 Extra. The winner of the Podcast of the Year was Brown Girls Do It Too from the BBC Asian Network; the Listeners' Choice award went to Sh**ged Married Annoyed from Rosie and Chris Ramsey.
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Audioboom has closed its Indian office. "While the podcast market in India has grown over the past 5 years, it has not become big enough for us to sustain an operation there. Our hosting platform will still be available to podcasters in India of course," CEO Stuart Last tells Podnews. "We're still focused on global expansion, but need to be smart in how we do that. The US and UK remain our core regions, but we are the biggest international podcast publisher in Australia, and we are currently developing a new partnership in Canada that will grow podcasting there."
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We're an eco-friendly lot: Podcast listeners are 39% more likely to be hybrid drivers - and are a $302bn opportunity for the US auto market, says Nielsen, highlighting that 10.5m podcast listeners were shopping for a new car at the height of the pandemic restrictions in the US. (Podnews's Editor drives a Prius, incidentally, so...)
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PodInstall has been chosen by Eurosport and 20 Minutes. The technology is a PWA - working like a mobile app, but available via the web. The two companies have used PodInstall to produce a mobile experience for their podcast network.
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Spotify vs Apple: we've had some fascinating feedback following our article yesterday looking at whether it really is as big as Voxnest claim: and it turns out that there are two cases where Spotify will download audio again, even if you never listen to it. Scroll down to the update section for more: and please mail editor@podnews.net with further thoughts.
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Is Spotify really bigger than Apple? Chances are that your podcast stats don't say that: so why is Voxnest saying different? Our Editor has looked at the numbers in more detail: and spoken to others to try to find the truth.
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Exclusive: Podcasting: will it prove to be recession-proof? Writing for Podnews, the CEO of Quill, Fatima Zaidi, looks at how podcasts have fared during the pandemic, and why she believes that podcasting is resilient and offers great opportunities to come.
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Gimlet and Spotify have adapted their scripted series Sandra for a set of new markets. Sara (in France), Susi (in Germany), Sonia (in Mexico) and Sofia (in Brazil) claim they are "the first truly localised adaptations ever made of a hit fictional podcast". While Wondery's Dr Death was first to produce translated versions, Spotify are making these adaptations in the countries themselves, and adapting for "culture and nuance". Episodes drop July 7.
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How big is podcasting’s “independent” audience? Tom Webster has some numbers: and it turns out that actually, it's still satisfyingly high.
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Cadence13 has launched a new podcasting studio with a difference. C13Features will produce long-form single-episode podcasts, dubbed as "movies for the ears".
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What's next after iOS and Android? KaiOS is the third most popular mobile operating system in the world, aiming to help the 3.5bn people who aren't yet connected. In India, 70 million KaiOS phones have been sold (costing US $7.85 each). PodLP is the first podcast app for the platform; Thomas Barrasso writes about the development experience - and tells Podnews that Nigeria, Uganda and Tanzania are among the top countries using the app so far. It makes money from ads and podcast sponsorship.
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iHeartMedia and WarnerMedia Entertainment have signed a deal to co-produce a slate of companion podcasts to promote HBO Max and their upcoming catalogue of original and legacy shows.
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Our photo story: Do you talk to the person sitting next to you on public transport? New podcast Mesto47 looks at human stories from one of the longest train rides in the world: the Trans Siberian Railroad. Above - handing out flyers in Siberia wearing a big KFC fries costume, an eighteen year-old who dreams of becoming a rapper, but is studying to be a mining electrician. A fun idea, and a fun picture - so we crowbarred it into today's newsletter.
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Does podcasting have a spam problem? Podcast RSS feeds are increasingly being scraped for email addresses. Today, Podnews looks at whether this is legal, and whether it's a legitimate way for marketers to promote their services.
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Boston's WBUR is to lay off 29 people, will cease production of Only a Game and Kind World, and the New York Times will wholly take over their co-pro Modern Love. Meanwhile, Chicago's WBEZ is laying off 12 people.
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Analysis: The podcast market appears to be horizontally consolidating. SiriusXM already owns Pandora and ad-tech company AdsWizz: their acquisition of Simplecast adds a capable podcast host and analytics company, and means they have capabilities in all sectors of the business. They join EW Scripps, who own Omny Studio, Triton Digital, Midroll and Stitcher; Spotify, who own Anchor, Gimlet et al; and Acast, who acquired Pippa and set up their own content studio last year. It's not enough, it seems, to be a great hosting company or a content-creator: the podcast companies of the future appears to need a foot in all parts of the business.
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News provider Reuters has unveiled two new audio services: Reuters Audio, a rights-cleared real-time and archive audio clips service with almost half a million audio clips now available for use in podcasts; and Reuters Ready Audio, a curated package of news stories voiced by Reuters journalists. Both are available by subscription at Reuters Connect - and individual clips may be available for purchase later, the company tells Podnews. You can hear some examples of the audio clips in our podcast today.
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Almost 1 in 5 US podcast listeners (17%) have paid or donated money to listen to a podcast - and almost 1 in 5 (19%) say that they plan to in the next twelve months, says a piece of research for Variety. 19% of podcast listeners is, if you use Edison Research's Infinite Dial numbers, equivalent to at least 19.7m people willing to pay for podcasts.
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If you check your podcast stats, you'll see that TuneIn - if it appears at all - is pretty small as a podcast app. However, today Podnews research can share that, because TuneIn's many apps don't correctly tell podcast hosting companies what they are, TuneIn could be eight times larger than the figures show. (Not listed there? Find TuneIn in our list of podcast directories).
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Some podcast download numbers might be incorrect: and could be 5% too large, according to The New Media Show. If you use Apple Podcasts and own an Apple Watch, your watch automatically downloads duplicate copies of shows you're subscribed to when it's charging - which could be as much as 5% of a podcast's total downloads. According to the podcast, Libsyn already marks these additional downloads as duplicates, but many podcast hosts may not be doing so. In October 2018, Voxnest published that 9.4% of all downloads were to an Apple Watch.
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Transcripts of episodes are a good thing. They increase audience participation, help people find your show, and help people retain information: and, as one company tells us, transcripts significantly increase traffic from Google. However, some podcast directories are posting automated transcripts online: which isn't always welcomed by some podcasters. In a long-form piece of reporting today, Podnews looks at transcripts, why some podcasters want a bit more control of them, and asks who'll help fix all this. You'll find it linked in our episode notes and our newsletter - which is where our transcript is.
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Deezer has rolled out its podcasts tab for users in Israel. The service offers both local and international podcasts, and contains recommendations and top podcasts.
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If 50% of podcast listeners paid for ad-free shows, creators would make nearly 6x more than they are with ads: that's according to Pete Curley and Garret Heaton (above), the founders of Podhero which officially launches today. Instead of advertising, which the company claims is unpredictable and only good for larger podcasts, if listeners put $5.99 into Podhero every month, it gets divided and shared with the shows they support (including us).
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Opinion: It’s tempting to assume that a survey of 2,000 people is unlikely to be an accurate way of measuring how many listeners a podcast has. However, Edison’s ranker is remarkably similar to Triton Digital’s report if you amend the participating podcast download numbers to take into account the number of episodes published. Assuming that each additional episode adds 50% additional audience (since some only listen to one, while others listen to every show), Podnews works out that Triton’s ranker shows, in order: My Favorite Murder, Office Ladies, Wait Wait Don’t Tell Me, Planet Money, and then Pod Save America: the same order as Edison Research reports them. At least with podcasts this big, the sample size seems to give accurate data (though we can't see further than the top ten).
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37% of Canadians listen to podcasts every month, according to new data from Edison Research's Infinite Dial Canada 2020. That puts monthly Canadian podcast consumption on par with the US. Weekly listening is even higher than its southern neighbour, at 24%: the highest figure recorded by the international surveys so far.
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The number 1, O Assunto, a news podcast in Portuguese, saw 60% more downloads; the top 10 grew 9.9% as a whole, to 3.08m weekly downloads.
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Apple is making an original podcast - and this time, it really is an original podcast from their Beats 1 radio station, not a thinly-veiled promo for their TV service. The Zane Lowe Interview Series features - well, according to the RSS feed, just one episode, an interview with Billie Eilish; but according to the Apple Podcasts listing, it features seven episodes, including Kanye West, Lady Gaga and others. What's going on there?
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A record number of podcasts were started in May. 96,537 new shows were added to Apple Podcasts, according to Daniel J Lewis's My Podcast Reviews. The previous record, 90,977, was hit in April: it's likely that the coronavirus pandemic had a positive effect in podcast launches. There are now 1,136,520 podcasts in Apple Podcasts, according to the data. (Apple Podcasts powers at least 75% of all podcast app directories)
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Acast has announced that any show on Acast Open, the company's podcast hosting service, can now apply to be part of the Acast Marketplace and generate revenue from ad impressions. Podcasters will receive monthly payouts based on dynamically-inserted ads in their shows.
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London-based Podcast Radio is to expand, and will also broadcast across Manchester in England from Monday. The service is also to partner with Evergreen Podcasts, and will start airing several of their top-rated podcasts over the summer. You can also hear a tailored version of Podnews on the station.
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The award ceremony, to be held in Los Angeles in early 2021, will be renamed. In case you missed it, here's the initial announcement and speech.
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AdLarge has extended its partnership with Crime Junkie and the audiochuck Network. Crime Junkie gets more than 31m downloads a month, according to the press release.
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Android phones don't use Apple Podcasts. Here are today's most popular Android podcast apps, all the podcast directories to get your show in, and how to get your podcast into Google Podcasts. Services like Podfollow, Podkite's Kitelinks, Chartable's SmartLinks, and our own podcast pages let you share one link that works for everyone.
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Bandwidth isn't cheap: for many podcast hosts, it's one of the biggest bills they have. We were curious: how much does Anchor add to Spotify's bandwidth bill? Spoiler: it's not as big as you'd think.
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Exclusive: Podcast host Captivate will announce later today that they have achieved IAB Certification for their podcast analytics. The certification was achieved at an "unprecedented pace" according to CEO Mark Asquith, and podcasters will see no significant changes to their reported download numbers. The first UK company to undergo this work, Captivate joins another 10 retail hosts that are certified compliant. (Podnews's Editor is on Captivate's advisory board).
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First look: Podcast hosting and analytics company Blubrry has announced a private internal podcasting service, allowing companies and organisations to produce secure audio and video on-demand for their employees and members. The company says it's responding to increased need, driven by the high number of people working from home.
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Comedy network Forever Dog have switched back to ART19. They had moved to Stitcher Premium last year.
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Podcast Addict has returned to the Google Play app store today. The app had been suspended for linking to third-party podcasts about the coronavirus. Hiroshi Lockheimer, an SVP for Google, has posted on Twitter that "We are still sorting out kinks in our process as we combat Covid misinformation, but this app should not have been removed." The notification from Google Play asks the developer to "continue to monitor your app's content", and there appears to be no guarantee that the app won't be suspended for a fourth time for linking to third-party content.
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The Google Play app store has suspended Podcast Addict, the most-reviewed Android podcast app, for having podcasts in it that mention the coronavirus. The note from Google says that content in the app about COVID-19 had not been approved by government entities or public health organisations. As Reclaim The Net reports, suspension of the app also immediately stops all ad revenue and all in-app payments; an appeal process takes at least seven days. Xavier Guillemane, the app's independent developer, tells Podnews: "I cannot believe that they would really want to ban the app for this reason", and points out that this policy should also apply to all web browsers, news apps and social networks. Existing users can continue to use the app.
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Podcast host Captivate have added unique listeners to their analytics. Calculated to the IAB v2 standard, they highlight it as "part one of an analytics upgrade". (Disclosures)
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Triton Digital have published their latest Australian Podcast Ranker for the period ending 3 May. The highest new entry is Wondery's The Dollop, at #15; new publishers in the ranker are Wondery, NBC News and Wavelength Creative, an indie Australian podcast publisher. The ABC, the largest podcast publisher in the country, are still absent. The service only measures participating publishers.
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Google Play Music Podcasts's publish page still doesn't acknowledge the existence of Google Podcasts, and is still the top Google result for "Add your podcast to Google". For the record, the right way to add your podcast to Google Podcasts is to visit the Google Podcasts Manager.
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Half of podcast consumers in China listen every day, according to the first survey of podcasting in the country from PodFest China. The most popular app is Apple Podcasts, according to the data, with Ximalaya FM and NetEase also being in the top 3; while a chat app, WeChat, is at #4. Most people listen to podcasts on public transport.
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US podcast network PodcastOne has been purchased by LiveXLive Media for $18.1m. Norm Pattiz will join LiveXLive "as a significant shareholder" and remain with PodcastOne. The release claims that PodcastOne brought in $27.5m revenue in 2019, with shows like Adam Carolla and The Jordan Harbinger Show.
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Gracenote has launched a podcast database. Called Gracenote Audio On Demand, the company offers standardized podcast titles, descriptions and imagery across more than 900,000 podcast series, and additional data including celebrity links. The company already powers music, sports and TV data across the world.
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A new podcast network, The Fable and Folly Network is aiming to sell out - of inventory. The new network launches with fifteen shows, including three shows nominated for awards; and it is actively pursuing sponsorship and growth opportunities for its members. In a press release, co-founder Sean Howard points to specific opportunities with serialised fiction podcasts.
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Google have announced the launch of Google Podcasts Manager, an analytics tool for your podcasts on the Google platform. We have taken a full look at it - and discovered that you can also use it to submit new shows too.
A favour: we're on 13,200 subscribers today - thanks to new subscriptions from places like Audiodroom, Podshape, Slate, Dow Jones, The Athletic, Condé Nast, Carver PR and Pandora. But we hate the number 13. We'd be really grateful if you'd help us grow by telling colleagues and contacts about Podnews. (Use the link at the bottom of your newsletter for the chance of some nice things from us in return).
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We Are Podcast plans what they call House Sessions, "the world’s first multi-stream, multi-speaker, multi-day live virtual podcast conference", a networking event between 21-23 May. Our Editor is speaking, along with many others including Jordan Harbinger, Libsyn's Dave Jackson, Lyndal Harris, Laura Petersen, and Travis Chappell. Tickets are now available. (Podnews is a media partner).<!-- LINKCHECK|20230823|403|https://podnews--mustamplify.thrivecart.com/we-are-podcast-housesessions/|| --><!-- LINKCHECK|20230823|403|https://podnews--mustamplify.thrivecart.com/we-are-podcast-housesessions/|| -->
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We've updated our list of podcast hosts, to identify those who offer IAB certified compliant stats; and done the same to the Github repo. We'd quite like to source little SVG logos for each of them, but that's a job for another day.
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"I am a professional podcast promoter iTunes store and YouTube and providers." Think podcast promoters have gone away? They haven't. Podnews's Editor chatted with a podcast promoter yesterday - but, as he explains in a personal blog, he isn't going to unmask the podcasts who are spending money to manipulate the Apple Podcast charts.
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First look: In the last few minutes, Spotify have announced that This American Life is now available to stream on Spotify. The top-rated podcast hadn't, apparently, been there until now.
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Apple Podcasts is currently being slow at updating new episodes: some podcasters reporting a delay of a number of days for new episodes to appear. "Our engineers are working to resolve this issue," an email from Apple says, adding "we do not have an estimate as to when the issue will be resolved". However - the delay only affects users who aren't subscribed, including Apple Podcasts Preview on the web. Your subscribers are unaffected - they grab new episodes directly from your podcast host. So everyone's cool.
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In Australia, Anzac Day 2020 is tomorrow; but social distancing rules mean that Australians are unable to join ceremonies across the country to pay their respects. Queensland podcast The Iron Fist and the Velvet Glove have produced a secular service to listen to, including a Catafalque Party, the Ode, the Last Post and importantly… a minutes silence.
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Run a fan podcast? A show by fans of Quibi, a mobile video platform, has been told to cease and desist. The hosts of the podcast say that Quibi's lawyers got in contact, insisting "you can’t use the name Quibi, you can’t tell anyone that you’re about Quibi, you can talk about Quibi but no one can know through your title, and you can’t have any artwork that resembles our stuff". The show has a new name of Streamiverse.
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More people are listening to podcasts on computers, according to new data from Libsyn's The Feed podcast. Total plays via computer, rather than mobile, increased by almost a percentage point to 12% of downloads. "Those changes had to do with people starting to stay at home", said Rob Walch, the company's VP of Podcaster Relations, adding that he would "expect [the figure] to drop more next month for mobile". Apple Podcasts is still the market leader for consumption, though more people are listening via Android devices according to the company.
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How can you market your new show? The creator of The Program audio series managed to get into Apple Podcast's New and Noteworthy in three different countries, as well as get promotion in Hacker News and Reddit, for their show. They've written a full look at the effect that had on the podcast's traffic, and some learnings from the experience.
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The number of new shows has been exponentially increasing over the past year. This graphic shows that the number of shows in Apple Podcasts increased by over 60,000 for the first time last month.
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This Week In Tech, the first show from Leo Laporte's
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A Swedish court has ruled that Mordpodden, a true-crime podcast, infringed the copyright of a 2015 book, Kakelugnsmordet in an episode about the same case. The author of the book, Lars Ohlson, claimed that his book had been plagiarised 80 different times in the podcast episode. The court also found that the writer and researcher of the podcast, Amanda Karlsson of Gothenburg, had acted with gross negligence. She was fined "70 day-fines", the income-dependent penalty used in the country, probably costing her around US$3,500; her co-host was acquitted.
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Spotify is apparently testing profile pages for hosts, limited to Gimlet's talent. We don't see these tests as yet; we did though see a couple of full-page promos for podcasts (like this for Song Exploder) on hitting the home button. (We have an ad-free, premium subscription).
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Triton Digital have launched their Podcast Report for the US (formerly known as Podcast Ranker). The report has NPR's News Now at #1, Stitcher's My Favorite Murder at #2, and Westwood One's Ben Shapiro Show at #3.
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Podtrac has published their top 20 US podcasts for March. There's only one new entry: CNN's Coronavirus: Fact vs Fiction, which debuts at #13.
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Entercom have announced "blockbuster audience growth across its Podcast Network, which includes Cadence13 and Pineapple Street Studios", claiming significant growth across virtually every category.
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Yesterday, we got all excited after Libsyn's Rob Walch spotted that podcasts had been removed from Google Play Music's iOS app. Google tells us: "We actually have never had podcasts in Google Play Music on iOS." (We didn't know either.)
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RØDE have unveiled an expansion to their Wireless Go range of microphones. The company have added white versions of their wireless microphones, a lightweight handheld holder, and a white set of lavalier microphones. They're especially built for video use.
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Podcast company Acast have launched Staycast - a new campaign encouraging people everywhere to stay at home during the coronavirus pandemic, offering podcast-based inspiration and entertainment from a wide range of popular podcasters.
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Following our story on Friday, Spotify has told Podnews that they are not automatically removing episodes just for mentioning the words 'coronavirus' or 'covid-19'. Some shows, mainly with titles around prevention or treatment, were manually removed following violations of Spotify's terms of service. Spotify also has a coronavirus section, by the way.
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BBC Sounds has added UK children's radio network Fun Kids' daily podcast Stuck at Home to its platform, over here. It's believed to be the first time an active show from a commercial radio network has appeared on the BBC's service.
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Want to help your favourite podcaster and help charity? Podchaser has launched Reviews4Good. Every new review on Podchaser will result in a 25 cent donation to Meals on Wheels America's COVID-19 Response Fund - and if podcasts reply, they'll double the donation. Get started by reviewing this one very positively indeed.
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We reported on Feb 24 that former US presidential candidate Andrew Yang was to launch a podcast. He's signed with Cadence13: the podcast, Yang Speaks, will be released in May.
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An educational audio platform, Lyceum, has launched in beta. "Lyceum aims to become a trusted source of high-quality educational podcasts and audio courses for its users. Lyceum will also empower content creators by providing a robust suite of monetization and learner engagement tools," says the press release; it's an initiative of Himalaya Media.
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Owen Grover, the CEO of Pocket Casts, has suddenly left the company. Pocket Casts now has a new "interim lead" of Matt Moog, who's a board member, while they search for a new CEO.
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AdsWizz has added automated ad-buying capabilities on its programmatic platform, including the opportunity to buy host-read ad campaigns. The company notes that these have historically been difficult to do at scale.
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Google Podcasts is not the same as Google Play Music Podcasts, which is still there, 647 days since Google Podcasts's launch. Just like Google search, you don't submit your podcast to Google Podcasts: it finds you. That said, there are some things you can do to help get listed faster when you launch a new show. Google Podcasts also supports WebSub, so new episodes appear instantly in the app.
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Exclusive: Podtrac, the largest podcast analytics company in the US, has released weekly podcast data showing podcast download and audience growth including the effect of the coronavirus. The data will be published later on the Podtrac website, and updated weekly.
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How is the coronavirus affecting podcast downloads? If you're seeing a slight drop in your downloads, you're not alone, it seems - we've lots of detail from podcasters today, as well as an understanding of whether the internet can cope with all this home working. (The comments are open here, too)
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The Apple Podcasts iOS app has been updated with specific Coronavirus information in the US, reports AppleInsider. Visible in the screenshots are promotion for CNN's Coronavirus: Fact vs Fiction, NPR's Coronavirus Daily, and the BBC's Coronavirus Daily Update. Other new sections include "Cultivating Calm" and "Boredom Busters". (No change is visible in Australia).
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Schools will be closed in the UK from Monday: Stuck at Home is a new podcast from UK broadcaster Fun Kids, and "will be hosted by the station’s presenters Dan, Bex, Conor, Sean and George all from their own houses - as they, too, are stuck at home. The podcast will include three things that kids can do at home each day, interviews from Fun Kids Radio, features around subjects like space, health and the climate as well as news updates from The Week Junior magazine." (Omny Studio)
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Former WNYC Studios VP and Commissioning Editor for the BBC, Tony Phillips has joined London-based audio production company Broccoli Content as their new Chief Creative Officer. He'll help scale the company, including developing international partnerships.
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Podcross is a service to cross-promote your show on other podcasts, and a way to promote your show on the world's largest podcasts - they contacted us after our story yesterday about promoting a podcast using cross-promotion, and since we technically need a minimum of three stories for this section, we're delighted they reminded us of their service. If, er, you have stories for us, we're at editor@podnews.net
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"This is the single largest download day in the history of our podcast." In the latest part of his exclusive series for Podnews about advertising a podcast, Sean Howard of Fable and Folly Productions writes about promo ad-swaps, episode drops and crossovers, and discovers something that works really well.
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If you'd like another chart with Joe Rogan at the top, Backtracks have released a top podcast chart. We've asked for details on how it's compiled - but it has our podcast at #138 of the Daily News charts.
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Podfest Cairo took place last Saturday in Egypt - billed as Egypt's first podcasting conference, it included a number of different speakers including NPR.
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Podcast producer HiStudios has rebranded to Notorious, and is now independent of Himalaya Media, the CEO Peter Vincer has announced.
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We've added the Chartable charts to our podcast pages. Here's one podcast that's in the top 40 for technology podcasts, as one example (and you should subscribe to it!)
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Over one million podcasts will stop being playable in Chrome browsers later this year, calculates Dan Misener. If you're not using HTTPS to serve your audio (perhaps you're using a Wordpress plugin) then you're at risk, he says. (You're probably okay - but our podcast pages have a check just in case. Search for yours here).
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More Americans know what a podcast is than ever. In a keynote at the RAIN Podcast Business Summit yesterday, Edison Research SVP Tom Webster announced that, in the upcoming Infinite Dial 2020, 75% of US population 12+ say they are familiar with podcasting - a figure up from 70% last year. That's the equivalent of 212 million people. The new data is released on Mar 19 in a free webinar.
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The new Australian Podcast Ranker will be released in the next few hours with some new titles for the first time. Podcasts from Stitcher and the iHeartPodcast Network will be included in the Aussie ranker - these international podcasts can all carry Australian geo-targeted advertising. The new podcast ranker is out at 9.30am Sydney time tomorrow; that's 5.30pm NY time today.
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What's needed to help podcasting hit $2bn in podcast revenue? The results of a survey (including from Podnews readers) from Westwood One points to a need for better attribution and data; a more robust idea of a 'test buy', and a monthly reach of 44%. (That current figure is 32%; but new data is out later this month.)
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The Podcast Academy's Hernan Lopez was the guest of The New Media Show over the weekend, and was grilled by Todd Cochrane and Rob Greenlee.
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Google Podcasts (beta) appears to have added auto-downloads for us. The setting appears when subscribing, or re-subscribing, to a new show.
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Exclusive: Podio, the "Middle East's Leading Podcasting Platform", has released a report into the podcast industry in Lebanon and Levant. The report says that fewer than 100 podcasts are being produced in the region; and 48% of listeners want to listen to local content, but don't do so. Fewer than 6% of independent podcasters in the area have generated revenue from their podcast: but there is sudden hype for podcasting there, and marketing spend is expected to rise significantly. You can download the report here.
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Acast has launched Acast Marketplace, allowing any advertiser direct and automated access to the company's podcasts. The company earnt $40m from ad revenue last year.
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What podcast buttons should you have on your website? The Apple Podcasts button, obviously - but what other ones? We have some data from our own website - and it seems to uncover the need for at least one button we bet you don't have.
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Edison Research have released a top 10 podcast ranker, from its Podcast Consumer Tracker subscription product. The ranker is the top ten podcasts in the US by reach among weekly podcast consumers. It's based on 4,053 online interviews, making it the most robust reach-based study we've seen. Joe Rogan is #1, with This American Life at #2 and The Daily at #3.
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The news bulletins are taking over the rankers: Podtrac has published their top 20 podcasts for January. NPR News Now, a five-minute news bulletin mainly driven by smart speakers, is now at #2; Fox News Radio Newscast is a new entry at #20. Podnews reported on Feb 6 that Sky News's News Bulletin, which is not available as a podcast at all, is #2 in the Australian Podcast Ranker. (Podnews is also available in your daily news briefing settings).
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Spotify podcast listeners prefer comedy - Apple podcast listeners prefer news - according to new research from German podcast companies Zebra Audio and Podigee. News podcasts are 23% of Apple's downloads, but just 8% of Spotify's plays. Apple and Spotify are virtually the same size in the country, according to the research, which is also analysed by NiemenLab.
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Irish broadcaster RTÉ has launched The Nobody Zone, a true-crime story set on the streets of London. But In a first for the company, it will be available in five languages: English, Danish, Spanish, German and the Irish language. The Nobody Zone is a co-production with Third Ear Productions in Denmark, and is published on Acast.
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Also in Egypt, PodFest Cairo has been announced. The event, on Mar 7, is the first podcast festival in the country. Entry is 150 LE (US $10); sessions are in Arabic and English.
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The launch of The Podcast Academy was announced at Podcast Movement on Friday morning. Like similar organisations for TV, music and film, this is a membership-driven, not-for-profit organisation designed to be inclusive to the entire podcast industry, it will run annual peer-based awards - The Golden Mics - as well as "advancing knowledge and relationships in and around the business". A website is live at thepodcastacademy·com.
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HubHopper, who were republishing and editing podcast RSS feeds without publisher consent (Feb 12), have removed these feeds. In a response to Podnews, and a post made to their private WhatsApp group, the company have claimed "a bug" but also admitting these feeds "was purely an SEO strengthening exercise". Read their statement in full, and our thoughts on it
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Podfront took place yesterday morning in Los Angeles, with a set of new announcements from a number of podcast publishers including Wondery, NPR and PodcastOne.