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- Feb 3: A new voice enhancement tool, Voice Regen, has been launched - but this one is different. It's from Waves Audio, an Emmy® and Technical Grammy® Award-winning audio technology company, rather than a random guy with an AI account. The tool provides content creators with instant, professional-quality voice cleanup. It removes background noise, room echo, and fixes uneven volume. Pricing starts for free, but $4.99 currently gets WAV export and 300 minutes a month. It also does video.
- Feb 2: "Some true crime podcast episodes have hit a 34% ad load. One minute of ads for every two minutes of show." A new website has appeared, criticising the increasing amount of advertising in podcasts. The numbers are compelling - and the site suggests that some genres have already reached breaking point in the number of ads they carry. While the website is advertising for an ad-skipping podcast app, it poses a number of valid questions about whether the level of advertising in some podcasts - particularly when heard in the US - is too great. (Time will tell whether anyone takes notice).
- Jan 30: Perhaps video is the new gateway drug for podcasting. 72% of new podcast listeners, and 68% of long-time podcast listeners say they have started listening to the audio-only version of a podcast after discovering its video version. That's according to data that Edison Research revealed earlier this week in The Evolving Ear. The company also says that video podcasts are now more popular than audio-only podcasts among new podcast consumers; though this popularity is based on number of people, not necessarily time spent. The research cautions us to be prepared for changes in consumption.
- Jan 29: First look: Podcast Movement Evolutions at SXSW has unveiled the first wave of speakers, including the acclaimed storyteller MrBallen. There will be live programming through the weekend, as well as a morning keynote from YouTube.
- Jan 28: Wondercraft launched a new AI Video Studio, that can - among other things - make videos from your podcasts, with animations and images. The tool allows you to select what kind of outcome you want (a business video, a social promo, etc), and give it your podcast's audio (or a prompt about what audio you want). You can even set an avatar of your hosts.
Data credits: Podnews newsletter