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- Jul 24: The AMP Accords published what it calls "the first cross-platform measurement standard in history". The document defines a podcast, and aims to set implementation standards for attribution and exposure metrics. It argues that these standards are required to grow the industry further - and could, potentially, unlock a billion dollars in extra revenue. The document, which has been produced by twelve different companies, will now be taken to standards bodies, including the IAB.
- Jul 23: Acast released its Q2/26 financial report. The company reported +28% sales growth - significantly, +34% in North America and +25% in Europe (growth this time last year in Europe was just +9%). The company made a profit of US$3.3mn. Total consumption is up +2%; total average revenue per listen-or-view is up +26%.
- Jul 22: In January, we reported on PodcastAdBlock, a podcast tool that removed ads from podcasts, selling ad-free copies of shows. It was written by developer, "adventurer and entrepreneur" Ben Bowler, who, by May, had pulled the tool down. Today, we discover, he's back - with Podtastic, a podcast app that skips the ads for $2.99 a month (none of which goes back to the creators, but up to 30% of that money will go to Apple or Google in app store fees).
- Jul 21: This morning, the IAB Tech Lab will release v2.3 of the Podcast Measurement Guidelines for public comment - updated for the first time since Feb 2024. The updates add "guidance around URL prefix measurement and RSS enclosure URL changes" among other things, although we will have to wait until 2027 for a version of these guidelines that focus on HLS streaming video podcasts. You've until Aug 19 to submit comments.
- Jul 20: Edison Research at SSRS released the top 50 podcasts in the US for Q2 2026. The Bill Simmons Podcast, which is now visible on Netflix, has jumped 17 positions to make it into the top 25 for the first time. British podcast The Rest Is History has entered the top 50 for the first time. (Simplecast hosts 17, Megaphone hosts 16, Omny Studio 4, ART19 and Audioboom 3, FlightCast, Acast, Blubrry, Libsyn, WNYC and WideOrbit 1)
Data credits: Podnews newsletter