3 is the magic number for podcasting

• Exclusive: Most podcast listeners only make room for three titles in their weekly routine. That’s one of the key findings from The Podcast Study: Growth, the results of which will be revealed next week at Podcast Movement (Wed 12.15pm, Keynote Stage). Tim Bronsil told Podnews: “In a world where shelf space is limited, the podcasts that combine strong content with active relationship building have the best chance to secure a coveted top three spot.” It’s a joint project between Strategic Solutions Research and Point-to-Point Marketing.

  • Podnews readers save money on selected passes at Podcast Movement. Use the code PODNEWS.

• Audiencelift is to launch a new, proprietary, YouTube growth tool at Podcast Movement next week. The feature has been built to drive real video views, engagement, and subscriber growth on YouTube through hyper-targeted video ad placements.

• A set of podcasts are to be pressed on vinyl. The first vinyl record celebrating black and brown voices is being pressed, featuring thirteen podcasts helping to shape the culture. It’s available to purchase now.

• The Lovie Awards has announced a Grace Period for entries until Sep 26.

• Podcast ad spending continued to grow in Q2/25, increasing 28% year-on-year, according to Magellan AI’s Quarterly Benchmark Report. Ad load continued to increase - to 8.13% in Q2 (up from 8% in Q1).

• Podscribe published its August podcast rankings. Crime Junkie is the #1 audio podcast by audience; The Diary of a CEO with Steven Bartlett is the #1 by audience when you include YouTube; and The MeidasTouch Podcast is #1 by downloads and views.

• Sonarworks has expanded its AI-powered vocal change plugin, SoundID, to add “rock” voices and kids voices. The tool enables users to instantly transform recorded vocals into a wide range of realistic voices: male, female, children’s, genre-specific, and more, while preserving natural expression and dynamics.

• Acast has announced a partnership with Jameela Jamil to launch a brand new comedy show Wrong Turns. The show launched in May, and was with SiriusXM.

• In a guest post on the Hindenburg website, Benjamin Lorch, a Director of The Berlin School of Podcast, writes about the power of punk rock podcasting. “What is needed now in the face of the carefully manicured authority of AI is fast, dirty and disruptive shit.”

Tips and tricks - with Podcast Movement

• Bill Wyman hates your podcast. Not for one reason. Not for two. But for 23 reasons. The American journalist has written for The New York Times, The Wall Street Journal, New York magazine, the Sydney Morning Herald, and, today, for Podnews.

Podcast News - with Airwave

With Airwave: What Should I Read Next? is the show for every reader who has ever finished a book and faced the problem of not knowing what to read next. This week’s episode talks with author Julie Berry.

Hands Tied is the first partnership between iHeart and BBC Studios - a podcast featuring someone interested in true crime who suddenly lived it: as her father was found murdered, with her mother shut in a closet, hands bound behind her back. The show is available everywhere.

This week, Audio Branding hits its 300th episode with part 2 of a chat with world-renowned British pianist, composer, and visionary in modern piano education, Stephen Ridley. The show digs into what makes human music special in an age of AI, how streaming has changed the game for young artists, and the surprising health perks of making sound. If you care about the future of music and its impact on our well-being, you’ll want to hear this.

Under the bright lights of Las Vegas, the Willamette Valley Jaguars stormed into The Basketball League’s Summer League with something to prove. After winning just two games in The Basketball League’s regular season, they arrived at Dula Gym hungry to rewrite the narrative. Facing nine other teams all chasing the Summer League championship, each day of the tournament was a battle. In a special episode of Jags Beyond The Baseline, hear postgame interviews, exclusive behind-the-scenes stories, and find out which new training camp invites could become breakout stars next season.

The Greyhorn Pagans Podcast is the number one for pagans, witches and other spiritual folk of any path worldwide. The show is dedicated to reconnecting and rediscovering our ancestral ways, our gods and to find the answer to the question “how to be a true pagan in the 21st century”. Today: the mysterious world of cryptids and mythological creatures.

Streamlined Podcaster (formerly Podcast Workflows) has begun a new season of short episodes designed to help podcasters like you produce a better show faster — and maybe earn some money doing it.