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Market Focus

The Persian Podcasting Industry: An Analysis of the Iranian Audio Market
The Persian Podcasting Industry: An Analysis of the Iranian Audio Market
Anahita Davoodi writes that podcasting has exploded into a massive cultural force in Iran over the last five years.
Podcasting offers novel ways of media reporting in South Africa
Podcasting offers novel ways of media reporting in South Africa
Johannesburg-based podcast production studio Volume got creative, using WhatsApp to shed light on how media startups in South Africa were reporting on the toughest parts of the Covid-19 pandemic.
The podcast market in Latvia
The podcast market in Latvia
The country where YouTube rules; where podcasters work together, and around 20% listen every month
The State of Podcasting in Latin America
The State of Podcasting in Latin America
By 2027, there will be more podcast listeners in Latin America than any other region in the world.
The Podcast Ecosystem in Türkiye - growth and consolidation
The Podcast Ecosystem in Türkiye - growth and consolidation
How big is the Turkish podcast industry? And how quickly is it growing?
Brazil: the digital giant the podcast industry keeps underestimating
Brazil: the digital giant the podcast industry keeps underestimating
Brazil is not a sideshow. It’s a stage of its own.
Vietnam: a podcasting deep-dive
Vietnam: a podcasting deep-dive
A deep dive into the Vietnamese podcasting market, its history, and what shows will work there
Indonesia: a podcasting deep-dive
Indonesia: a podcasting deep-dive
A deep dive into the Indonesian podcasting market, and what shows will work there
Korea: a podcasting deep-dive
Korea: a podcasting deep-dive
A deep dive into the Korean podcasting market, and what shows will work there
Japan: a podcasting deep-dive
Japan: a podcasting deep-dive
A deep dive into the Japanese podcasting market, and what shows will work there
Understanding podcasts in East and South East Asia
Understanding podcasts in East and South East Asia
A focus at East and South East Asia - what podcast listeners are consuming, and what content works in a part of the world with twice the population of the US and a fast-growing podcast market.
Thailand: a country overview
Thailand: a country overview
An overview of the most popular podcasts in Thailand
Indonesia and Vietnam: a country overview
Indonesia and Vietnam: a country overview
An overview of the most popular podcasts in Indonesia and Vietnam
The Philippines: a country overview
The Philippines: a country overview
An overview of the most popular podcasts in the Phillipines
Korea: a country overview
Korea: a country overview
An overview of the most popular podcasts in South Korea
Japan: a country overview
Japan: a country overview
An overview of the most popular podcasts in Japan

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