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Podtrac provides the podcast industry with the analysis, tools and data to better understand and grow shows, netw...
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Podcast hosting and monetisation company Acast released its Q1/24 financial results. The company, which is #1 global podcast publisher according to Podtrac, reported that net sales grew 25% year-on-year - driven by North America, where sales grew by 48%. The company is closer to positive EBITDA, losing $1.4mn in the quarter (compared to $5.6mn a year ago).
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Podtrac is now measuring more than 10% of all new episodes, according to data from Livewire. Spreaker has a Podtrac tracking code on almost a third of shows.
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Acast is celebrating its tenth birthday today, with a number of video messages from podcasters, and events across the world. We’ve a few of the videos on our website. The company was recently highlighted by Podtrac as the world’s largest podcast company.
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AdsWizz has successfully recertified for v2.1 of the IAB Podcast Measurement program. Podtrac and Simplecast also recertified in March. On the IAB TechLab website, there are still a number of companies only certified to v2.0, who haven’t recertified in more than three years: Anchor (now Spotify), Buzzsprout, Captivate, Chartable, Libsyn, Megaphone and Podbean.
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Podnews articles
How much are podcast downloads really down year-over-year?
How much has the change in auto-downloads from Apple Podcasts affected podcast downloads? New data suggests wildly different effects based on different categories.
The iOS 17 changes in Apple Podcasts
A special report, with a timeline of the changes; how automatic downloads work and what changed; how the industry spotted it, and the effect it has had on podcasting.
How to understand podcast stats
Analytics from Apple, Spotify, YouTube, podcast charts, downloads, OP3, Podtrac and more: what does it all mean? What's the biggest show in the world; and how is your show doing?
How to email someone your podcast: the AUDIO tag in email
A great way to market your podcast to someone: use email (specifically, the AUDIO player tag). We test it out.
The history of the Stitcher app
An app that was ahead of its time; and one of the biggest.
Podtrac data: total audience and download shares for Jan 2023
Apple's size, and Spotify's size. Who's #1 for podcasts?
US podcast app downloads and audiences: Sep 2021
Podcast data shows Apple is close to be beaten by Spotify for monthly users; but not for downloads - and significant differences in engagement
Apple Podcasts - top subscriptions and top free channels
The most popular channels on Apple Podcasts, both free and paid-for, is the first publisher-based data from the company
A proposal: do we need an Incognito Mode for podcast apps?
How can we let users control their privacy, and publishers control their content?
New Weekly Podtrac Download and Audience Data Amid the COVID-19 Crisis
Data from the US's largest podcast measurement tool
Is Hot Hollywood really the #5 podcast in Podtrac?
Two new entries in this month's Podtrac podcast charts highlight the fragility of podcast stats
Who's the best podcast host - how to choose
One of the most-asked questions on podcasting forums is "which podcast host should I use?" So, here's the answer.
Podtrac admits to error on website as it aims for IAB Certification
An erroneous post on Podtrac's website claimed they were measuring something they weren't
Our take: Spotify in talks to buy Gimlet Media. Good plan?
Spotify is in talks to buy Gimlet Media for $230m. Is it worth $230m? What next?
Things I learnt when self-hosting my own podcast
Some things learnt after self-hosting a podcast for a while
IAB “Compliance” or “Certified” - the difference
What does 'IAB compliance' actually mean? Spoiler: not much. You want to be looking for IAB Certification.
Is iHeartMedia really the leader in 'snackable' podcasts?
A configuration error means that their Podtrac stats could be thousands of times too large
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