Podtrac
Address: 
900 Massachusetts Ave NE, Washington, DC 20002, USA
Podtrac provides the podcast industry with the analysis, tools and data to better understand and grow shows, networks, and ad campaigns.
Website: podtrac.com
About Podtrac
Podtrac is the industry leader in podcast analytics, audience measurement, and growth solutions. Since 2005, Podtrac has provided podcasters, networks, and advertisers with the tools and insights needed to grow and engage audiences worldwide.
Podtrac is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Jul 10, 2026.
It is certified for Download and Listener. Learn more
Latest news
- Jul 13:
Podtrac has updated its certification to v2.2 of the IAB Podcast Measurement Guidelines. And, there's a new company listed as compliant: Red Seat Ventures. Red Seat Ventures itself
doesn't own any podcast hosting companies apart from Supercastowns Speakeasy. - Jul 9: Podtrac released its rankers for June. Crime Junkie from AudioChuck is a brand new entry at #1 for having the most US unique audience. (This has also been previously reported by Podscribe).
- Jun 19: IAB certification requires companies to recertify every twelve months. Audion, Captivate, Mediastream and Podtrac last certified in 2024.
- Jun 9: Podtrac released its May 2026 rankers. The ranker also includes a global multichannel ranking, which includes audio and video podcasts and video clips. ("Video Podcasts" is Spotify and YouTube only, and doesn't include Apple Podcasts). The Daily becomes the #1 podcast, overtaking NPR News Now.
- May 12: iHeartMedia released its Q1/26 financial report. Podcast revenue was $147mn, up 27% year-on-year (and above guidance from the company). Podcasting represents 16.6% of the company's revenue - around 50% of podcast revenue came from iHeart's 1000+ local sales force, Bob Pittman noted in the earnings call. He also said that iHeart is the #1 podcast network according to both Podtrac and Triton - neglecting to mention that Triton is owned by iHeart.
Data credits: Google Maps, IAB, Podnews newsletter