Podtrac
Address: 
900 Massachusetts Ave NE, Washington, DC 20002, USA
Podtrac provides the podcast industry with the analysis, tools and data to better understand and grow shows, networks, and ad campaigns.
Website: analytics.podtrac.com
Podtrac is IAB Certified
It was certified for v2.1 of the IAB Podcast Measurement Guidelines on Mar 20, 2024.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- Jan 9: Podtrac released its US rankings for December 2025. Year-on-year comparisons for publishers shows RSS consumption down by -2.3%; YouTube consumption up by +82%.
- Dec 9, 2025: Podtrac released its US ranker for November 2025. All of the top ten publishers posted significantly lower numbers month-on-month (we can normally blame Thanksgiving for that); but numbers are also down year-on-year.
- Dec 8, 2025: That decision to remove TTS podcasts also impacts the tracking data, since Podtrac measures all shows from Inception Point AI. (And there are many of those.)
- Dec 1, 2025: Prefix analytics tools, like OP3, Podtrac and others won’t ever give you exactly the same numbers as your podcast hosting company. This is a very technical deep-dive from John Spurlock, which we’ve mentioned here before but it’s worthwhile reading again.
- Nov 3, 2025: The way podcasts are being measured in France has changed, reports La Lettre Pro. Shows previously measured directly by Médiamétrie are now being measured by ACPM, in data that is apparently “compliant with IAB Tech Lab standards” (though ACPM isn’t certified). Médiamétrie used to use a redirect system (like Podtrac or OP3); this new system, coined “EAR > Podcast”, uses logfile analysis (like Triton’s rankers). The #1 show in the September EAR > Podcast ranker is RTL’s Les Grosses Têtes; Médiamétrie’s clients are mostly radio companies, and this ranker measures participating publishers only. ACPM’s own ranker continues; #1 in that is Acast’s HugoDécrypte.
Data credits: Google Maps, IAB, Podnews newsletter