Podtrac
Address: 
900 Massachusetts Ave NE, Washington, DC 20002, USA
Podtrac provides the podcast industry with the analysis, tools and data to better understand and grow shows, networks, and ad campaigns.
Website: analytics.podtrac.com
Podtrac is IAB Certified
It was certified for v2.1 of the IAB Podcast Measurement Guidelines on Mar 20, 2024.
It is certified for Download, Listener and Ad Delivery. Learn more
Latest news
- Nov 8: Podtrac released its new US rankers for October. Most participating publishers saw increases in the month. As a reminder, the “top publishers” ranker also includes YouTube podcast consumption; 43% of downloads/views for Libsyn Ads shows are consumed on YouTube; 56% of Paramount’s are, too.
- Nov 5: Adam Bowie analyses the recently announced Podtrac Country estimated rankers - comparing them to UK recall data from Edison Research, and to logfile-derived data from Triton Digital in Australia. Pointing out some rankings which are “wildly off”, “there are some curious anomalies between what [Podtrac] are suggesting versus what Triton can more accurately discern”, he concludes.
- Oct 29: First Look: Podtrac has expanded its service to list the top 100 podcasts in 30 different countries. Shows from Podtrac are automatically considered for the country-specific rankings, which are “made possible by Podtrac’s proprietary download measurement and estimation systems which include all podcasts in a region”. You’ll find the Top Podcasts By Country lists on the Podtrac website.
- Oct 18: Podtrac has announced a “predictive promo planner” - to provide insights for publishers who place ads in other podcasts to promote their shows. It’ll identify the podcasts which work best for each show.
- Oct 9: Podtrac released its rankers for September. In the US, Wondery has moved up from #5 to #4. iHeart remains #1 for podcasts. The ranker measures participating publishers only.
Data credits: Google Maps, IAB, Podnews newsletter