Podtrac
Address: 
900 Massachusetts Ave NE, Washington, DC 20002, USA
Podtrac provides the podcast industry with the analysis, tools and data to better understand and grow shows, networks, and ad campaigns.
Website: analytics.podtrac.com
Podtrac is IAB Certified
It was certified for v2.1 of the IAB Podcast Measurement Guidelines on Mar 20, 2024.
It is certified for Download, Listener and Ad Delivery. Learn more
Latest news
- Dec 13: Podtrac has published its Top 25 new US podcasts for 2024, from its participating publishers. The NBC News show Mortal Sin, from Dateline, is #1; Wondery has six shows in the list.
- Dec 6: Podtrac published its US rankers for November 2024. “All of the Top Global Networks were down on Global Downloads, Streams & Views in November over October.”
- Nov 22: Adam Bowie looks at the Podtrac ranker for the UK and Apple Podcast’s Top UK Shows of 2024..
- Nov 8: Podtrac released its new US rankers for October. Most participating publishers saw increases in the month. As a reminder, the “top publishers” ranker also includes YouTube podcast consumption; 43% of downloads/views for Libsyn Ads shows are consumed on YouTube; 56% of Paramount’s are, too.
- Nov 5: Adam Bowie analyses the recently announced Podtrac Country estimated rankers - comparing them to UK recall data from Edison Research, and to logfile-derived data from Triton Digital in Australia. Pointing out some rankings which are “wildly off”, “there are some curious anomalies between what [Podtrac] are suggesting versus what Triton can more accurately discern”, he concludes.
Data credits: Google Maps, IAB, Podnews newsletter