Podtrac
Address: 
900 Massachusetts Ave NE, Washington, DC 20002, USA
Podtrac provides the podcast industry with the analysis, tools and data to better understand and grow shows, networks, and ad campaigns.
Website: analytics.podtrac.com
Podtrac is IAB Certified
It was certified for v2.1 of the IAB Podcast Measurement Guidelines on Mar 20, 2024.
It is certified for Download, Listener and Ad Delivery. Learn more
Latest news
- Aug 11: How’s Apple Podcasts doing vs Spotify? Earlier this year, Podtrac reported that Apple Podcasts had a 37.4% share in the US, with Spotify in third place after YouTube. Today’s data (sourced from OP3) shows us a similar story - Apple Podcasts in the lead, with Spotify second (OP3 can’t measure YouTube).
- Aug 7: Podtrac released its rankers for July 2025.
- Jul 9: Podtrac released its June Podcast Rankers. Unique monthly audience was down, month-on-month, for every publisher. It lists participating publishers only.
- Jun 27: Ausha has achieved compliance with IAB Podcast Measurement Guidelines v2.2. The IAB requires companies to recertify annually to remain in the list; but, outside that timeframe but still listed by the IAB as compliant are Podigee (who haven’t recertified for two years), Libsyn, Audion, Podtrac and Mediastream.
- Jun 6: Podtrac published its top podcasts, publishers and networks for May. All of the top global networks saw lower consumption, month-on-month.
Data credits: Google Maps, IAB, Podnews newsletter