Podtrac
Address: 
900 Massachusetts Ave NE, Washington, DC 20002, USA
Podtrac provides the podcast industry with the analysis, tools and data to better understand and grow shows, networks, and ad campaigns.
Website: analytics.podtrac.com
Podtrac is IAB Certified
It was certified for v2.1 of the IAB Podcast Measurement Guidelines on Mar 20, 2024.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- Jun 19: IAB certification requires companies to recertify every twelve months. Audion, Captivate, Mediastream and Podtrac last certified in 2024.
- Jun 9: Podtrac released its May 2026 rankers. The ranker also includes a global multichannel ranking, which includes audio and video podcasts and video clips. ("Video Podcasts" is Spotify and YouTube only, and doesn't include Apple Podcasts). The Daily becomes the #1 podcast, overtaking NPR News Now.
- May 12: iHeartMedia released its Q1/26 financial report. Podcast revenue was $147mn, up 27% year-on-year (and above guidance from the company). Podcasting represents 16.6% of the company's revenue - around 50% of podcast revenue came from iHeart's 1000+ local sales force, Bob Pittman noted in the earnings call. He also said that iHeart is the #1 podcast network according to both Podtrac and Triton - neglecting to mention that Triton is owned by iHeart.
- May 8: Podtrac has published its April 2026 podcast rankers. The Volume is a new publisher.
- Apr 15: The Podcast Index New Feeds Report also shows that Inception Point AI released 325 new shows on Tuesday: almost one-in-five of all new shows on that day. Hosted by Spreaker and monitored by Podtrac, it's unclear how many Inception Point AI shows have been produced, since the Podcast Index appears to sporadically remove them from its index; we count more than 8,000 still there.
Data credits: Google Maps, IAB, Podnews newsletter