Podtrac
Address: 
900 Massachusetts Ave NE, Washington, DC 20002, USA
Podtrac provides the podcast industry with the analysis, tools and data to better understand and grow shows, networks, and ad campaigns.
Website: analytics.podtrac.com
Podtrac is IAB Certified
It was certified for v2.1 of the IAB Podcast Measurement Guidelines on Mar 20, 2024.
It is certified for Download, Listener and Ad Delivery. Learn more
Latest news
- Jun 6: Podtrac published its top podcasts, publishers and networks for May. All of the top global networks saw lower consumption, month-on-month.
- May 26: Nick Quah chats with YouTube’s Tim Katz (“a vice-president who oversees partnerships across different sectors — news, civics, health, education, kids’ content — including, now, podcasts.”). Katz describes a podcast on the platform as “listenable content — so, content that’s video optional,” and says that “if you look at the top podcasts in the US, almost all of them are on YouTube”, although Podtrac told us in February that only half were.
- May 9: Podtrac released its US podcast rankers for April. The Daily Wire slipped below Paramount; there are few other changes, and numbers are mostly flat.
- May 2:
Headliner has integrated its Podcast Promo product with a number of attribution services - Cohost, Magellan AI, Podscribe, Podtrac, Swap
.fm and Megaphone’s internal Chartable product - to bring tracking and transparency to podcast advertising. - Apr 16: Acast has announced an exclusive, global podcast deal with The Athletic. The Athletic is currently #8 publisher in Podtrac, and its premium sports podcasts will be monetised across audio and video.
Data credits: Google Maps, IAB, Podnews newsletter