Podtrac
Address: 
900 Massachusetts Ave NE, Washington, DC 20002, USA
Podtrac provides the podcast industry with the analysis, tools and data to better understand and grow shows, networks, and ad campaigns.
Website: analytics.podtrac.com
Podtrac is IAB Certified
It was certified for v2.1 of the IAB Podcast Measurement Guidelines on Mar 20, 2024.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- Sep 2: Livewire has published its graphs and data for the industry for August. There are no major changes for “podcast hosts by episode share”, though Libsyn has hit a low of 3% for the first time. For tracking services, Podtrac now measures a record 14.3% of all new episodes.
- Aug 29: Of note: the article (part of a “News Literacy Edition”) claims that NPR is the third-largest publisher in the US, citing Podtrac. Podtrac, though, measures participating publishers only.
- Aug 11: How’s Apple Podcasts doing vs Spotify? Earlier this year, Podtrac reported that Apple Podcasts had a 37.4% share in the US, with Spotify in third place after YouTube. Today’s data (sourced from OP3) shows us a similar story - Apple Podcasts in the lead, with Spotify second (OP3 can’t measure YouTube).
- Aug 7: Podtrac released its rankers for July 2025.
- Jul 9: Podtrac released its June Podcast Rankers. Unique monthly audience was down, month-on-month, for every publisher. It lists participating publishers only.
Data credits: Google Maps, IAB, Podnews newsletter