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Johanna Voolich

The future of podcasting on YouTube

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  • What is the future of podcasting on YouTube? Johanna Voolich, Chief Product Officer of YouTube, is interviewed by Rene Ritchie (and her conversation is written up in the company’s blog.) She describes the company’s vision of podcasting on the platform being an “eyes optional” experience; and confirms that YouTube does not plan to publish RSS feeds. She does, though, look suspiciously as if she knows a little more than she can say, when talking about whether YouTube might augment audio-only podcasts with AI visuals of its own.

  • Acast is celebrating its tenth birthday today, with a number of video messages from podcasters, and events across the world. We’ve a few of the videos on our website. The company was recently highlighted by Podtrac as the world’s largest podcast company.

  • IAB UK has published its Digital Adspend Report for 2023. The report is behind a login wall, but Adelicious report that it says podcast advertising in the country grew 23% year-on-year to £83mn (US $103mn). Digital audio as a whole grew 12% to £176mn ($218mn).

    • The IAB in the US recently posted $7.2bn for “internet audio” (we don’t yet have a podcast figure), which suggests that, adjusted for population, the UK market is seven times smaller - reflecting analysis by Will Page towards the end of last year.

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Companies mentioned above:
Acast logoAcastBlubrry logoBlubrryIAB logoIABPodcast Discovery logoPodcast DiscoveryPodMatch logoPodMatchPodtrac logoPodtracYouTube logoYouTube

Podcast data for Apr 25

#1 in Apple Podcasts
US flag The Joe Rogan Experience (Joe Rogan)
ZA flag Djy Jaivane (Djy Jaivane)

#1 in Spotify
US flag The Joe Rogan Experience (Joe Rogan)
ZA flag What Now? with Trevor Noah (Spotify Studios)

Over the last week, 209,986 podcasts published at least one new episode (down 0.4%). source


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