Wondery Ad Analytics launched for clients
This article is at least a year old
Yesterday: You got your email from Podnews late yesterday. It wasn’t you, it was us. Sorry.
Tomorrow: we may delay 90 minutes so we can carry the IAB US Podcasting Advertising Report data.
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First look: Wondery has released its own ad measurement suite, Wondery Ad Analytics - a new collection of first-party and third-party tools offered at no cost to qualifying advertisers. The suite offers six measurement products and over a dozen third-party vendors.
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Podtrac released its rankers for April.
- Globally, iHeart is now listed in the global ranker, and, over 50% bigger than Acast, it debuts at #1. Acast was #1 global podcast publisher last time.
- In the US, Libsyn Ads debuts at #3 publisher, while in podcasts, The Daily is #1 again, beating NPR News Now.
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As part of a set of announcements, Apple released Logic Pro for iPad 2 and Logic Pro for Mac 11, offering stem splitting to separate vocals from instruments, and an AI-driven backing band feature.
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The biggest podcast ever on YouTube is that episode with Joe Rogan and a slightly giddy Elon Musk, which has 69mn views, right? Wrong - it’s actually an Arabic language podcast from Saudi Arabia. The Fnjan podcast, now hosted with Thmanyah, has achieved more than 100mn views in the last eighteen months for its episode with a relationship and communication skills trainer.
- Podtrac’s global ranker includes YouTube views, which helps us understand how large the video platform really is. iHeart sees 16% of its consumption from YouTube; Libsyn Ads sees 11%; and Sonoro just 3%. But, DailyWire+ sees 24% of its consumption there, and YouTube is responsible for 61% of Paramount’s consumption. Podtrac says that to be counted, a YouTube playlist must correspond to podcast content that is distributed via RSS.
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Mamamia has launched “Sam”, an AI-powered voice, built by merging host voices on the network, offering “close-to real time” programmatic audio advertising across the women-focused podcast network. We asked the company what it sounded like; the results are in the press release.
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Podcast fanzine Good Tape is now accepting editorial and art pitches for the next issue, The Celebrity Issue. Writers will receive $.50/word on the theme of celebrity and fame in podcasting.
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In the UK, the winners of the ARIAS 2024 were announced. Best New Podcast went to Rob Burrow Seven, Meets…, hosted by a former rugby league star who has motor neurone disease.
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In brief: Libsyn reports that Apple Podcasts has dipped below 50% for the first time for shows it hosts … Global has partnered with Lucky 17; Global will co-produce and market the production studio’s shows … Blue Wire has added a number of athlete-led shows to its slate … and, Elon Musk listens to podcasts “about the fall of civilizations“ to fall asleep.
Moves and hires
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The former Chief Operating Officer of Campside Media, Amanda Brown has joined the Mission Based Media Strategic Advisory Board.
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Lorna Clarkson has joined Australian podcast production company Audiocraft as Head of Production. She joins from LiSTNR and Kinderling Kids.
Tips and tricks - with Ausha 🚀
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Ausha suggests: Learn how to expand your podcast’s reach by transforming audio episodes into captivating videos.
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Ausha suggests: Step into the world of video podcasting and learn how to perform with your podcast on YouTube.
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Golden Goose Creative suggest what to include on your podcast website.
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How do private podcasts work? Transistor has updated its guide.
Podcast News - with Airwave
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Podcast data for May 8
#1 in Apple Podcasts
The Joe Rogan Experience (Joe Rogan)
Think Fast, Talk Smart: Communication Techniques (Stanford GSB)
#1 in Spotify The Joe Rogan Experience (Joe Rogan) The Common Folks (thecommonfolks)
Over the last week, 206,662 podcasts published at least one new episode (down 1.1%). source
