The Podcast Show
Address: 
London Borough of Islington, London, UK
The biggest international festival for the business of podcasting
Website: www.thepodcastshowlondon.com
About The Podcast Show
This one-of-a-kind event brings together industry leaders, brands, and platforms alongside the most exciting emerging and established creators to celebrate, and help shape, the future of podcasting. The business festival takes place over two days in May, in London, UK
Latest news
- Jun 2: Podcasting is cooked. So said Transistor's Justin Jackson, and the Podcast Marketing Academy's Jeremy Enns, in a talk at The Podcast Show in London (which they filmed themselves). Video is taking over podcasting, AI slop will drown out the good stuff, and audio-only podcasts are a thing of the past. They take a look at the data and provide simple tactics for thriving in podcasting - which, yes, is still absolutely possible, they say.
- May 27: Amplifi Media's Steven Goldstein published notes from a panel at The Podcast Show on "Moving Beyond the Download". "Increasingly, the download feels like a metric designed for an earlier version of the business."
- May 25: The biggest shows are getting even bigger, according to new research from Edison Podcast Metrics UK, presented at The Podcast Show London. In 2023, to reach 50% of all podcast listeners, you would need to advertise on the top 43 shows. But two years later, you only need the top 27 shows to reach half of all podcast listeners. The data was part of a preview of the upcoming UK Podcast Consumer 2026, to be released later this summer; the US version will be unveiled next week in a free webinar.
- May 22:
In a panel session at The Podcast Show, Inception Point AI's CEO Jeanine Wright said that the company will no longer produce AI content with voices claiming to be doctors - something Podnews highlighted last month. "We are not any more calling [AI-generated hosts] doctors or any kind of licensed or health professional or licensed expert. They will still describe themselves as an expert or having been well read and well studied in a space. We take fiction liberties with the way that our personalities describe who they are, but always after disclosing." However, asked by Dan Kendall of healthpodcast
.org whether she would remove all existing shows where the voice claims they are a medical doctor, she declined. "We have not taken down any content we have ever made," she said. Another audience member called her work "upsetting, apocalyptic, and incredibly disappointing". - May 21: 43% of British adults now listen to an ad-supported podcast monthly, says new data from Sounds Profitable and Sound Insights. 44% of UK podcast listeners recalled ever making a purchase after hearing a podcast ad, according to the findings of The Advertising Landscape UK, which were shared yesterday at The Podcast Show.
Data credits: Google Maps, Podnews newsletter