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Bumper

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Data and analysis · Marketing Consultants

Bumper is a data-driven podcast growth agency. We create audience development strategies that help enterprise podcasters become more successful.

Latest news

Nov 14: How loyal is your podcast audience? The ideal is for repeat listeners, not just tire-kickers. Dan Misener at Bumper has learned that every podcast has an average lifetime value score, which goes up and down depending on the promotion your podcast gets (and whether it’s any good). The score has been added to the Bumper Dashboard.
Aug 18: How often should I publish new podcast episodes? Dan Misener of Bumper gives us all an approach that’s informed by data - including the data from Podnews’s own podcasts.
Jun 18: Using downloads for measurement is a business liability, argues podcast growth company Bumper in a blog post. Downloads are decreasing for many podcasts - yet, downloads are largely disconnected from actual podcast consumption: and technical changes, like Apple varying their automatic podcast downloads algorithm (which they did in mid-2023), represents a risk for any podcast publisher. They, as you might expect, recommend the Bumper Dashboard; but irrespective of that, the argument makes sense.
May 16: Bumper has discovered that the available data goes back to Mar 18, 2025. Joe Rogan has been #1 every week.
May 1: Pod The North asks “should you consolidate your podcast feeds”? Jonas Woost at Bumper goes into the reasons you might want to do that.

Data credits: Podnews newsletter