Bumper logo

Bumper

Podnews supporter

Data and analysis · Marketing Consultants

Bumper is a data-driven podcast growth agency. We create audience development strategies that help enterprise podcasters become more successful.

Latest news

Feb 13: A raw download figure doesn’t tell you whether those listeners are new, or returning. Are they people who listened once and swore to never again listen? Or are you not reaching new audiences at all? Bumper has worked out how to calculate new vs returning listeners, using first-party data within the Apple and Spotify dashboards. That data will be added to the Bumper Dashboard soon (which we reviewed last August.)
Jan 27: Stephen “teevio” Hallgren has joined Bumper as the company’s full-time Chief Technology Officer. He was working for the company as a “fractional” CTO.
Jan 8: How big are serialised podcasts - shows you need to start at the first episode, and listen to the last? Bumper looks at how they interact with each other, and how you might market a serialised show by reaching audiences that already listen to them - or, listen to shows that are similar.
Sep 9, 2024: Spotify is rolling out trackable sharing links - so you know which of your links work in terms of getting you new listens. The team at Bumper have spotted this tool, which appears to be rolling out (we don’t yet see it for our shows).
Aug 16, 2024: The Podnews Weekly Review this week contains an interview with Dan Misener about the new Bumper Dashboard, and the benefit of looking beyond the download to measure your podcast's success. Also, Joe Tannorella from Pod Engine.

Data credits: Podnews newsletter