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Bumper

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Data and analysis · Marketing Consultants

Bumper is a data-driven podcast growth agency. We create audience development strategies that help enterprise podcasters become more successful.

Latest news

Mar 10: How much of your podcast do people listen to? Bumper analysed more than 100,000 episodes to discover that the average (on Apple and Spotify) is 76%. (But, for shows under half an hour, it’s 85%).
Jan 1: Stephen Hallgren, CTO at Bumper and former CTO at Simplecast, writes Staying Afloat in the Rising Sea of AI Content, discussing the rise of AI slop generation companies last year.
Nov 28, 2025: In the Podnews Weekly Review this week, Dan Misener from Bumper helps Sam Sethi discover why a download isn't a play - and we look at why Patreon has jumped into podcast hosting. It's sponsored by Buzzsprout.
Nov 14, 2025: How loyal is your podcast audience? The ideal is for repeat listeners, not just tire-kickers. Dan Misener at Bumper has learned that every podcast has an average lifetime value score, which goes up and down depending on the promotion your podcast gets (and whether it’s any good). The score has been added to the Bumper Dashboard.
Aug 18, 2025: How often should I publish new podcast episodes? Dan Misener of Bumper gives us all an approach that’s informed by data - including the data from Podnews’s own podcasts.

Data credits: Podnews newsletter